Uma ufuna igama lakho laziwe, kufanele ufunde ukhangisa kanjani ku-inthanethi, indlela engcono kakhulu yokukhangisa ibhizinisi lakho. Ngokufanayo, lapha uzothola amathiphu akhethekile azoba usizo olukhulu kuwe, ngale modeli yokumaketha komuntu siqu ngefomethi yedijithali.
Imibono emisha nemisha yokwenza umhlaba wakho waziwe
Ungakhangisa kanjani ku-inthanethi?
Akuyona imfihlakalo kuwo wonke umuntu lokho izikhangiso eziku-inthanethi Ziyabusa kuWebhu, zivumela amabhizinisi amaningi emhlabeni wonke ukuthi athole izinga lodumo nokuhlonishwa abakha kancane kancane, ukuze babe nenzuzo engcono kanye nokuhloswe okubanzi, njengoba kubalulekile kunoma iyiphi inkampani ukwandisa ukukhuphuka. inani lamaklayenti, angumthombo omkhulu wemali engenayo yalokhu okukhulunywe ngakho ngenhla. Kungakhathaliseki ubukhulu bezinkampani, le ndlela yokukhangisa iphumelela kakhulu futhi inemiphumela emihle.
Kodwa-ke, ukusetshenziswa kwalawa mathuluzi okumaketha kwedijithali kufanele kucophelele futhi kucophelele, njengoba isikhangiso singaba nochungechunge lwezinkinga, ezingathintwa kakhulu izinkampani, kodwa ngabasebenzisi abachofoza ngenhloso noma ngephutha kulezi zinto zedijithali ezikhona. IWebhu, njengoba lezi ngesizathu esithile zihlala zingenwa igciwane lekhompyutha. Ngalesi sizathu, izikhangiso kumele ziphathwe kahle kakhulu ukugwema noma yiluphi uhlobo lokutheleleka kwedijithali.
Okokuqala, ukuze siqale ukukhangisa ku-inthanethi, kufanele sazi uhlobo lwethagethi esizolifaka, njengoba ukwazi ukukhangisa ku-inthanethi nokuthi amathuluzi angawaphi akukhona nje ukubeka isithombe nombhalo ngakho. ukuthi isikhangiso esihle, kodwa ngokuphambene nalokho, kubalulekile ukusungula uhlobo lomphakathi ofuna ukuwufinyelela kanye nezindlela zokuheha ukunaka kwabo. Okuhlosiwe kubaluleke kakhulu, njengoba ukusebenzisana kwabo nesikhangiso sethu kuwumthombo oyinhloko wemali engenayo ezotholwa yizikhangiso zethu ngempumelelo.
Ngakolunye uhlangothi, ukukhetha kwendawo lapho isikhangiso sizobekwa khona kungenye yezinqumo ezibalulekile ezizokuvumela ukuthi uphumelele emhlabeni wedijithali, uphakamise inkampani yakho ngesitayela, njengoba ngendlela efanayo ingakwazi ukukhiqiza enye yezintandokazi zakho. ukwehluleka okukhulu kwebhizinisi. Ngakho-ke, lesi sinqumo kufanele sithathwe ngokucophelela okukhulu, njengoba ngaphambi kokuthumela isikhangiso, izinga lokugeleza kwemibono ibhulogi eqondiwe noma iwebhusayithi ehlushwayo ngesikhangiso sakho kufanele likalwe, kanye nokuduma enakho ku-inthanethi. i-digital medium okukhulunywe ngayo ngenhla.
Imidiya enjengamabhulogi, amawebhusayithi kanye nezinkundla zokuxhumana, izoba abambisene nawe abakhulu ekwenzeni le ndlela ehlongozwe ekukhangiseni ngedijithali, njengoba inkundla ngayinye eshiwo ngenhla inezinga elizinzile lokuvakasha kanye nokwamukelwa okuhle phakathi komphakathi phakathi kweminyaka eyi-15 nengama-60. yobudala, ngenxa yeqiniso elilula lokuba nezinga eliphezulu lokufinyelela, ngokuba nesevisi yokuxhumana kwe-inthanethi ezinzile. Phakathi kwalabo okukhulunywe ngabo, izinkundla zokuxhumana ziyinketho enhle kakhulu ngenxa yezithameli eziningi abanazo emhlabeni wonke.
Ngendlela efanayo, kubalulekile ukusungula uhlobo lwesikhangiso kuye ngomkhiqizo noma isevisi ezokhangiswa, njengoba ngasinye kufanele sibe nesitayela esilungiselwe izethameli eziqondiwe, ukuze zithumele umlayezo ocacile nomfishane ohlaba umxhwele. futhi kuyabathokozisa ukuthi bathathe ukunaka kwabo, ngokuba nesidingo esiphuthumayo sokuchofoza isikhangiso nokufunda kabanzi mayelana nalokho okuboniswa kuwebhu. Ukukhetha okungalungile kohlobo lokukhangisa kungahlanekezela inhloso yangempela yesevisi noma umkhiqizo ozokhangiswa.
Okokugcina, ukusetshenziswa kwesu elihle lebhizinisi elilungiselwe isabelomali kuyisihluthulelo sempumelelo ngokukhangisa ku-inthanethi, njengoba, ngesabelomali nesu elihle lebhizinisi, izindleko ezingadingekile kanye nokulahlekelwa kwezimali okuyihaba kungagwenywa. , njengoba ukusetshenziswa ngokweqile yemali yokukhangisa ingenye yezindlela ezimbi kakhulu zokwenza uhlelo lokumaketha lwedijithali. Ukusetshenziswa kahle kwemali ukwenza isikhangiso kubalulekile, njengoba abanye abezindaba bakhokhisa ukukhangisa noma Izikhangiso.
Izinzuzo zokukhangisa ku-inthanethi
Ukwazi ngokuningiliziwe ukukhangisa ku-inthanethi, kubalulekile ukusungula izinzuzo zaleli su lokumaketha kwedijithali ezinkampanini zethu kanye nasemabhizinisini ethu, njengoba umthelela omuhle abangawenza ungaba mncane kakhulu noma ube mkhulu kakhulu, kuye ngokuthi ukukhava kanye nombono onawo mayelana nalokho okwethulwayo. Ngaso sonke isikhathi ekwenzeni izikhangiso, umphakathi ungowokuqala ukunikeza umbono wawo futhi ukuwujabulisa ngezikhangiso zethu kuyinjongo okufanele ihlangatshezwe ngempumelelo.
Amathuluzi okwenza ukumaketha kwedijithali okuphumelelayo nokuzuzisayo kunoma yimuphi usomabhizinisi Wewebhu
Njengoba iyindlela yedijithali ngokuphelele esetshenziselwa ukushicilelwa kwesikhangiso, ayisoze yathinteka emiphumeleni yesimo sezulu noma ngesikhathi njengoba kwenzeka emithonjeni yezindaba, njengoba ngendlela efanayo ukuyithumela kungaba yizindleko eziphansi ngaphandle kokwenza izindleko ezithile, ngokungafani nokwenzeka kwesikhangiso emsakazweni, emaphephandabeni, komagazini ngisho nakumabonakude, okwenza izindleko ezinkulu kakhulu. Futhi, ngokunganaki isikhathi noma indawo, isikhangiso sakho sizohlala sikhona emphakathini ngesikhathi ofuna ukusisetha.
Ngokungafani nezikhangiso ezijwayelekile, lezi zingaheha inqwaba yabantu ngempumelelo, njengoba i-inthanethi itholakala kubantu abaningi emhlabeni jikelele, emithonjeni yezokuxhumana ehlukene, kufanele uvele uchofoze Isikhangiso sakho ukuze uqale ukuzuza imali ngokushesha nangesikhathi esifushane. , okwandisa imali yakho kanye nokwanda kwezikhangiso zakho. Imodeli ezuzayo yalezi zikhangiso yaziwa ngokuthi "Kukhokhelwe Ukuze Uchofoze" uma isikhangiso sakho sichofozwa kakhulu, uzuza imali eningi.
Ukusetshenziswa kwezikhangiso eziku-inthanethi kuvimbela imikhiqizo eminingi ukuthi ingakhohlwa ngenxa yokuduma okuphansi, ukuyigcina ikhona enkumbulweni yesixuku esikhulu sabantu, abazozizwa beba nelukuluku lokwazi mayelana nomkhiqizo noma isevisi ethuthukiswayo. Ngakho-ke, le ndlela yokwenza ithuthukisa ilukuluku lomphakathi kanye nokuhlala unomphela kwalokho okunikezwayo emakethe, futhi lapho izikhangiso zithakazelisa kakhudlwana kubo bonke abantu, umkhiqizo wakho uzoba umkhuba, okuhumushela inzuzo enkulu nejabulisayo. .
Ngokungafani namanye amasu okumaketha, izindlela noma amathuluzi, lena ingakhiqiza inzuzo enkulu ngesikhathi esifushane, njengoba iyindlela ephumelelayo yokwandisa imali yakho, njengoba izikhangiso noma Izikhangiso ezikhona kuwebhu zingakhiqiza izigidi zamadola endabeni amahora kanye namasekhondi ambalwa, lezi zindaba zedijithali zingakuzuzela izinkulungwane zamadola ngaphandle komzamo omkhulu. Kodwa-ke, le nzuzo enkulu ingatholwa kuphela uma izethameli eziqondiwe zixhunywe ngokuphumelelayo nesikhangiso esihle se-Online.
Okokugcina, ngalolu hlobo lokumaketha kwedijithali, luzinzile futhi lunenzuzo ngokwemibandela yokulinganisa, ngoba ngokufaka izethameli ezengeziwe kungenzeka ukuthi ungagcini nje ukwandisa umkhiqizo owenzayo, kodwa futhi ukwandisa ama-paradigms umkhiqizo wakho. isihloko. Isibonelo salokhu izinhlobo zezimpahla zokugqoka ezikhangiswa kuWebhu, zigxile enjongweni ethile ekuqaleni, kodwa ngokuhamba kwesikhathi kanye nomphakathi omuhle otholwe yizikhangiso, zandisa ukukhiqizwa kwezingubo. ukushintsha okuhlosiwe kwabo kube okubanzi.
Izindlela Zokukhangisa Ku-inthanethi
Ukwazi izinzuzo nedatha eyisisekelo ukuze ukwazi ukukhangisa ku-inthanethi, kubalulekile ukujula nakakhulu kule modeli yokukhangisa ukuze ukhiqize ukumaketha okuhle kwedijithali ezinkampanini zethu noma amaphrojekthi osomabhizinisi, njengoba kunochungechunge lwamamodeli asebenzayo asungulwe Iwebhu ukuze ukwazi ukuphumelela ebhizinisini ngokusebenzisa izikhangiso. Amamodeli okukhangisa aziwa ngokuba yizinqubo ezikhethekile ezingu-9, okuyizinto ezilandelayo uma uchaza imininingwane, ukusho nokusho igama ngokugcwele nangokucacile ngezansi:
Ukukhangisa Kwenjini Yokusesha
Akuyona imfihlakalo kunoma ubani ukuthi zonke izinjini zokusesha ezikhona kuwebhu zinezinga eliphezulu lokubukeka kwezikhangiso, ezinezinhlobo ezahlukene zezethameli eziqondiwe ezingagxilwa kwabancane abaqondiwe, njengoba nalezi Zikhangisi zingaba nazo njengenhloso abantu abadala noma izethameli ezivuthiwe, ukuze bathole inzuzo ngokubukwa, ngisho kanye ngosuku. Lolu hlobo lokukhangisa kwedijithali lukhona kusukela ekuqaleni kwe-inthanethi futhi yilo olugcine ukuduma kwalo okukhulu kakhulu.
Le nqubo yaziwa emkhakheni wekhompyutha ngokuthi «Search Engine Marketing» noma «SEM» ngesifinyezo sayo ngesiNgisi, futhi inomthelela omkhulu ku-inthanethi ngoba izinjini eziningi zokusesha zeWebhu ezifana ne- «Bing» kanye ne- «Google», zisebenzisa le ndlela yokusebenza. ukusiza amabhizinisi amaningi mayelana nokwenza imali, ngokuvele abonise okuqukethwe kwawo mahhala ngeleveli yesampula elula nefushane. Ngokufanayo, ngezindleko ezikhethekile, lezi zinjini zokusesha zivumela osomabhizinisi abaningi ukuthi bashicilele Isikhangiso esinezimfanelo ezingcono.
Okuthile okubalulekile okumele sikusho ukuthi uhlobo lwesikhangiso esizoboniswa luzohlala luncike ebhizinisini nakumagama osesho asetshenziswa umsebenzisi enjinini yokusesha, okuvumela noma yisiphi isikhangiso ukuthi sibe nethuba lokuvela sengathi sichofoziwe, ngaleyo ndlela sikhiqize inzuzo. ukwandisa amathuba akho njengosomabhizinisi kanye nosomabhizinisi. Le nqubo iphinde isebenzisa indlela eyaziwa ngokuthi “Paid To Click” noma “PTC”, evumela ukukhiqizwa kwenzuzo ngokuchofoza okwenziwa umsebenzisi esikhangisweni sakhe se-Inthanethi.
Ngokufanayo, lezi zikhangiso zisekelwe ekusetshenzisweni kwe-"SEO Yoast", okuwuhlelo lwekhompuyutha olunesibopho sokulawula isithombe sesikhangiso sakho, ekubonisa imininingwane ekhethekile ezokhulisa ukuvezwa Kwezikhangiso zakho ngempumelelo, isebenzisa imihlahlandlela efana nokusetshenziswa. womunye umbhalo esithombeni esifakiwe sesikhangiso, njengokusebenzisa umbhalo owanele ngendlela efanele. Inamamitha akhethekile akubonisayo uma ufaka umbhalo owanele noma uma weqa umkhawulo wezinhlamvu ezivunyelwe esikhangisweni.
Ngokwemithethonqubo ye-SEO Yoast elungele Isikhangiso, kufanele ihambisane nobuncane bemigqa emibili kanye nemigqa emine encazelweni yayo, ukuze ingabi yinde kakhulu kumuntu osibona ngeso lengqondo isikhangiso, kanye , kufanele ithobele lokhu ngokusabalalisa okuhle kwezinhlamvu ezilula nezikhethekile, lapho isihloko esizophathwa isikhangiso singeqi izinhlamvu ze-alphanumeric ezingama-25. Ngakolunye uhlangothi, kwezinye izigaba eziqukethe umbhalo zizoba nengqikithi yezinhlamvu ezingu-105 ezihlukaniswa phakathi kwesixhumanisi esingunaphakade kanye nencazelo ye-meta yesikhangiso.
Indlela engcono kakhulu yokwazi ukusebenza kahle kwe-SEO Yoast iwukucinga noma yisiphi isihloko enjinini yokusesha efana ne-Google, okuthi uma uqala ukucinga isihloko osithandayo, sibonise isihloko sesikhangiso sakho ngokuningiliziwe, siboniswe ngezinhlamvu zamagama ezinombala. izinhlamvu. Okuluhlaza okwesibhakabhaka okumnyama kanye nesixhumanisi esihlala njalo ngaphansi kwakho, kumbala oluhlaza ogqamile otshanini futhi ekugcineni umbhalo wencazelo ngompunga ojulile. Le mibala iwusizo kakhulu ekudonseni ukunaka kwabantu ngokuphumelelayo, okwenza ukuchofoza ngakunye kungenise imali.
Okokugcina, le nqubo iyingxenye yefomula enhle esetshenziswa izinkampani eziningi ukuze zishicilele imikhiqizo noma izinsiza zazo, zithuthukise lokhu kakhulu ngokwanda kokuvakashela amawebhusayithi azo kanye nokuchofoza izixhumanisi ezihlala njalo zalokhu okukhulunywe ngenhla, ukuhumusha lokhu. ekwandeni okusebenzayo kwemali yakho yokuqala, kanye nokuba yindlela ethandwa kakhulu namuhla. Ngokufanayo, okwamanje ingenye yezindlela ezilula nezisebenza kahle kakhulu zokumaketha kwedijithali ezaziwa kule nkathi enkulu yedijithali esiyiphilayo.
Ukukhangisa kumanethiwekhi omphakathi
Lezi zinkundla ziguqule imidiya yedijithali kusukela zaqala ukuvela ngeminyaka yawo-80s ngokuqaliswa kwezinhlelo zokuqala zedijithali ezigxile ekuxhumaneni kwabantu, ngaphandle kokuthi kusetshenziswe imidiya ebhaliwe engathatha izinsuku noma iminyaka ukuqeda. ukungaphathwa kahle kwezinhlelo zokulethwa kwamaphasela yangaleso sikhathi. Ngokufanayo, baye bavumela abantu abaningi abavela kuwo wonke umhlaba ukuthi bangagcini nje ngokubonisa imizwa yabo ngendlela ecacile neqondile, kodwa nokubanikeza ithuba lokukhiqiza imali.
Izinkundla zokuxhumana, ngenxa yokuhambisana kwazo, zingabambisene abakhulu bosomabhizinisi njenganoma yimuphi usomabhizinisi emhlabeni, njengoba zinamathuluzi okukhangisa amaningi angasetshenziswa ukukhuthaza umkhiqizo noma isevisi, futhi abonise lokhu ngamazinga ahlukene okuhambisana, okungamahhala ngokuphelele kumanethiwekhi omphakathi amaningi. Kodwa-ke, lokhu kuyahlukahluka kuye ngokuthandwa kwenethiwekhi yokuxhumana nabantu oyikhethayo, njengoba imakethe yedijithali ngokwemibandela yokuxhumana iyona encintisana kakhulu kunabo bonke.
Isitayela sesikhangiso singaba amafomethi amaningi kulezi zinkundla zokuxhumana, namavidiyo nezithombe zokukhangisa zisetshenziswa kakhulu, njengoba ziyimithombo yezindaba emangalisa engavusa ilukuluku labasebenzisi be-inthanethi ukuthi bangene noma bangangeni esikhangisweni sakho. . Ukusetshenziswa kwalawa mafomethi kumele kwenziwe ngendlela efanele, njengoba noma yikuphi okuqukethwe kwedijithali okugcwele kakhulu okunomlayezo ongacacile akuvamile ukuthandwa abantu, njengoba umqondo uwukuvusa ilukuluku labasebenzisi be-inthanethi ngaphandle kokudala ukudideka.
Izinkundla zokuxhumana ezilawula emakethe yedijithali maqondana nokumaketha ziphethwe usomabhizinisi omkhulu owaziwa ngokuthi "uMark Zuckerberg", okukhona kuzo izinkundla zokuxhumana ezibizwa nge- "Facebook", "Instagram" kanye ne "Twitter". , ngokuba yilaba abahamba phambili esigabeni sabo nokukhetha oyedwa wabo, inketho engcono kakhulu yokwenza uhlelo lwebhizinisi ngokumaketha kwedijithali. Kubalulekile ukusho ukuthi lezi zindlela yizona ezisetshenziswa kakhulu osomabhizinisi abaningi ngenxa yobulula bazo obukhulu.
amabhanela
Eyaziwa nangokuthi "i-Banderola" ngolimi lwesi-Spanish, isithombe sokukhangisa esingabekwa kunoma iyiphi iwebhusayithi ukuze kukhiqizwe ukuphromotha komkhiqizo, kanye nesevisi ekhethekile ehlinzekwa nge-Web medium, okuyingxenye ye- isu lokumaketha elisimeme nelinenzuzo, elenza kube lula ukubanjwa ngempumelelo kwethagethi ethile eklanyelwe ngaphakathi kohlelo lokumaketha olujwayelekile oluzosetshenziswa. Inezinhlobo eziningi zamafomethi akhethekile, angasebenza ngempumelelo ekudonseleni ukunaka kwethagethi ekhethiwe.
Njengezikhangiso zendabuko ezingabonakala noma yikuphi kuwebhu, lena ngenye yemidiya yokukhangisa esenesikhathi eside, njengoba uma uvula iwebhusayithi kungakhathalekile ukuthi inayiphi itimu noma inhloso enayo, ungakwazi njalo ukubona ezigabeni ezihlukene amabhanela amaningana, angakwazi ukubona i-theme noma inhloso yawo. ibe umumo oqondile noma ovundlile, futhi ube ngefomethi emile njengeyopopayi. Leli thuluzi lokukhangisa ledijithali elikhona kuwebhu lisebenza ngokuxhumanisa kanye nezinhlelo zokuqondisa kabusha phakathi kwamasayithi ahlukahlukene ku-inthanethi.
Nokho, naphezu kokuthi kuwumqondo omuhle ukuqala uhlelo lokukhangisa lomkhiqizo noma isevisi yakho, namuhla sekuyimodeli yokumaketha yedijithali enobunzima obuthile, njengoba kuyingxenye yempikiswano la mathuluzi anayo ngenxa yabasebenzisi abanonya be-inthanethi abaziwa ngokuthi " Crackers", abasebenzisa isisekelo sobuchwepheshe sezibhengezo ukuze babambe izisulu zabo. Ukusetshenziswa kwalezi zindaba zokukhangisa ngaphansi kwenqubo eshiwo ngenhla ibizwa ngokuthi "Phishing" enye yezindlela ezilula zokuthola ukutheleleka ngekhompyutha.
Kodwa, naphezu kwezinsolo ezinkulu ezitholwa amawebhusayithi amaningana ngenxa yalezi zingxabano ezinkulu, ayaqhubeka nokubonisa lolu hlobo lokuqukethwe kokukhangisa kweWebhu, kodwa abanye abethuli lutho ngaphandle kokukhangisa kokuqukethwe kwabo, kanye nokunciphisa ukusetshenziswa kwezithombe ezixhunywe ngaphandle. ezingaba usongo olukhulu futhi olungase lube khona kumadivayisi anoma yiluphi uhlobo lomuntu phakathi kwezethameli eziqondiwe. Ngendlela efanayo, kubalulekile ukuqinisekisa ukuvikeleka kwe-URL yesibhengezo ngaphambi kokuyifaka ngaphandle kokuqapha.
ama-pop ups
Ukwazi ukukhangisa ku-inthanethi, ngaphandle kokwazi ukuthi iyini i-Pop Up kuyinto okwamanje okungeyona imfihlakalo kwabaningi, leli thuluzi lokukhangisa laziwa nge-"Pop-Up Windows", lezi zenzelwe ukubonisa isikhangiso kuwebhu , kodwa ukubonakala kwayo kungaphandle kwewebhusayithi oyifakile. Kodwa-ke, abantu abaningi abazi ukukhangisa ku-inthanethi abaqapheli amandla lawa mathuluzi, njengegama elibi ababenalo kusukela baqala ukubonakala ngawo-90s.
Nsuku zonke, kuyaziwa ukuthi abasebenzisi be-inthanethi abaningi emhlabeni jikelele bavala ama-Pop Ups amaningi njalo ngemizuzwana ethile, njengoba lawa anezinga eliphezulu lokubukeka kumawebhusayithi akhona ku-inthanethi, kodwa kuya ngesayithi ofaka kuwebhu, lezi zingaqukatha noma zingaqukathi umthwalo ophansi noma ophezulu wamagciwane ekhompyutha, angase alimaze idivayisi yakho ngokufinyelela ama-Pop Ups. Le ndlela yokukhangisa ibhekwa njengenkathazo eqhubekayo engabonwa kunoma iyiphi iwebhusayithi ngaphandle kokukhetha.
Ngendlela efanayo, kunezinhlelo zokusebenza zeWebhu eziphethe ukuvimba noma yiluphi uhlobo lokushicilelwa, olunesibopho sokuqeda Izikhangiso ezivamile kanye nanoma iyiphi enye indlela yokukhangisa ekhona kuwebhu, eyaziwa abantu abazi ukukhangisa ku-inthanethi. kanye nabasanda kuhlanganyela ezindabeni zokumaketha kwedijithali njengokuthi «Ukuvinjwa Kwezikhangiso», lezi zinhlelo zokusebenza eziyingxenye Yesofthiwe enesibopho sokuvikela abasebenzisi be-inthanethi. Nokho, akudingekile ukwazi ukukhangisa ku-inthanethi ukuze ukwazi ukusebenzisa la mathuluzi edijithali.
Noma ubani owazi ukukhangisa ku-inthanethi, njenganoma yiluphi uhlobo lomsebenzisi we-inthanethi kungakhathaliseki ukuthi uchwepheshe noma izimfundamakhwela, umthelela wezenhlalo okhiqizwe ama-Pop Ups, omubi kakhulu, uma kubhekwa indlela aboniswa ngayo kanye nemibono yawo. izinga eliphezulu lokubukeka abanalo, bathole indawo yokuqala phakathi kwemidiya yokukhangisa ku-inthanethi edala ukuphazamiseka okukhulu kubasebenzisi ngenxa yezinga labo eliphezulu lobungozi. I-Pop Ups ivamise ukungenwa amagciwane amaningi ekhompuyutha wezinga elincane noma eliphezulu, kanti ama-Trojan avela kaningi kakhulu.
Esikhathini esedlule, le ndlela yokusebenza yaqashelwa kabanzi imboni yamakhompiyutha ngokusebenza kwayo okukhulu nokuguquguquka, kodwa intuthuko yezobuchwepheshe kanye nemicabango yabasebenzisi abaningi be-inthanethi abadumile kuye kwayilahla kancane kancane le midiya, njengoba ingaqondisa kabusha noma yimuphi umsebenzisi we-inthanethi kuwebhusayithi enegciwane njenge. isixhumanisi owawuxhunywe kuso ekuqaleni, ukuze kuthuthukiswe isevisi ethile noma umkhiqizo. Indlela engcono kakhulu yokusebenzisa i-Pop Ups ukubeka izixhumanisi ezivela kuwebhusayithi yakho noma ukuthi zibonise umlayezo ocacile kuphela.
Ukukhangisa ngeBlog
Ukwazi ukukhangisa ku-inthanethi, kufanele sikhumbule ukuthi amabhulogi ayingxenye ebalulekile yokuthengisa okudijithali okuphumelelayo, ngoba awakwazi nje ukubonisa ukukhangisa komkhiqizo noma isevisi ofuna ukuyikhangisa ku-inthanethi, kodwa futhi angabonisa ukukhangisa komkhiqizo noma isevisi ofuna ukuyikhangisa ku-inthanethi, khombisa ulwazi olucacile noluyiqiniso mayelana nomkhiqizo noma isevisi esizoyiphromotha ku-inthanethi. Ngendlela efanayo, kubalulekile ukusho ukuthi ukusetshenziswa kwebhulogi ukuze uzithuthukise ku-inthanethi kungaba usizo kakhulu kubantu abaningi emhlabeni.
Ngendlela efanayo, ukusebenzisa ibhulogi kule misebenzi akudingekile ukwazi ukukhangisa ku-intanethi, kodwa ukwenza le nqubo ngempumelelo, unolwazi oluyisisekelo lwezimfanelo zokumaketha kwedijithali, njengokwazi izindlela abazenzayo. kudingeka kwaziwe ngokwenza isikhangiso esiku-inthanethi esingabonwa abantu abaningi emhlabeni. Okwamanje kuxhunyaniswe nezinhlelo ezikhethekile ezilawula inani lokuvakashelwa kubhulogi, okuhumushela ukuthi ekuvakasheni okwengeziwe, kutholwa inzuzo eyengeziwe.
Kodwa kubalulekile ukucacisa ukuthi ukusetshenziswa kwamathuluzi okukhangisa kubhulogi kumele kube ngokuqondile ngezikhangiso ezigqama ngempumelelo, njengoba ukusetshenziswa kwezindaba noma ukushicilelwa kwesikhashana kuyindlela engaqondile yokukhiqiza umphakathi, kodwa umphumela wako uvame ukuthathwa ngendlela engaqondile. indlela engalungile ngabasebenzisi be-inthanethi abangena kubhulogi ngokuphindaphindiwe. Kumabhulogi, kungenzeka ukujoyina zonke izinhlobo zezikhangiso eziku-inthanethi ngempumelelo, kodwa ukukhetha okuphelele kwalokhu kungaba impumelelo enkulu njengokwehluleka okungenakulungiseka.
Ngendlela efanayo, ukwazi ukukhangisa ngempumelelo ku-inthanethi ngaleli qhinga, kubalulekile futhi kudingekile ngokwedlulele ukuba nolwazi oluyisisekelo mayelana namasu okukhangisa, njengokusetshenziswa ngempumelelo kwanoma yiluphi uhlobo lwendlela yokwenza noma ikhwalithi engase isetshenziswe ngendlela ephumelelayo. ukuxhumana, ukusebenzisa uhlelo lwebhizinisi namathuluzi okumaketha azuzisa wena nalokho okhangisayo. Ungenzi lutho emhlabeni, yenza idatha yokukhangisa oyibonisa kubhulogi yakho njengoba lokhu kungalimaza ubuqiniso bayo.
Ngaphezu kwalokho, izindlela zokukhangisa ezisetshenziswa ngempumelelo amabhulogi akhona kuWebhu zethulwa emhlabeni wekhompyutha njengomsebenzi ohlanganyelwe phakathi komfundi nabasebenzi bebhulogi, njengoba umsebenzisi uyena onqumayo ukuthi ngabe ukwaba ulwazi oluboniswa lapho, kanye nokuyihlola ngokwendlela yabo yokucabanga kanye nendlela labo okukhulunywe ngayo ngenhla abahlaziya ngayo okuqukethwe. Ngakolunye uhlangothi, abasebenzi bebhulogi kufanele babeke ulwazi nanoma yikuphi ukukhangisa ngendlela ekhangayo ukuze bakhiqize okuvelayo okuhle.
Kodwa-ke, amanye amabhulogi akhona ku-inthanethi awanakho ukukhangisa okuyiqiniso nokufingqiwe, okuwusizo kuwo ngendlela eyakhayo, okuthuthukisa ukwanda kwenani lokuvakasha kanye nokulinganiswa kokulinganisa kwezihloko kanye nebhulogi ngokuvamile, ngezinye izikhathi ukuba nokukhangisa kubhulogi, enye yezinketho ezenza noma yimuphi usomabhizinisi Wewebhu angabaze. Ngendlela efanayo, ukuze wazi ukuthi ungakhangisa kanjani ku-inthanethi, kufanele usebenzise amabhulogi ngokuhlakanipha futhi ucabange ngezithakazelo zangempela zomuntu osebenzisa inethiwekhi nalokho afuna ukukwazi.
Ukukhangisa Kweselula
Ukuze ucabangele indlela yokukhangisa ku-intanethi ngokuphumelelayo, kuyadingeka ukwazi kahle ukukhangisa okungabonwa yinoma ubani kumaselula abo, njengoba ukusetshenziswa kwesicelo sohlobo lwamahhala ukuze kusetshenziswe futhi kulandwe, kuyadingeka ukuhlupheka ngezinye izikhathi. ukubonakala kwezikhangiso ezingakhululekile kunoma yisiphi isihloko kungakhathalekile ukuthi uyasithanda noma cha. Ngalesi sizathu, abaningi baqala ukuzonda lezi zincwadi ezisungulwe ekukhangiseni okudijithali, kodwa yilezi kuphela ezizoba khona uma uxhuma ku-inthanethi.
Izinhlelo zokusebenza eziningi zokuzijabulisa nezokuphatha azisebenzisa izikhangiso ukuze zizenzele inzuzo kuphela, kodwa futhi nomdali walawa mathuluzi edijithali, angenza ukuphila kube lula kubantu abaningi emhlabeni jikelele. Ukuduma kwezikhangiso kumaselula kugxilwe kakhulu endaweni yebhizinisi, abagqugquzeli bale ndlela kube yilowo nalowo wonjiniyela bamasistimu enza uhlelo lokusebenza lusebenze ngendlela efanele.
Njengezinye izindlela zokumaketha okudijithali osekushiwo, lokhu kusebenzisa i-Google Adwords ne-Google Adsense, okungamathuluzi okuthengisa aku-inthanethi enkampani eyaziwa emhlabeni wonke ngokuthi "i-Google", ebhekele u-90% wezinto ezikhona zokukhangisa. Kuwebhu, kodwa eboniswa ngendlela enolaka nephindaphindayo kumaselula abantu abaningi emhlabeni. Le ndlela yokumaketha kwedijithali isesesimweni sokuhlola, njengoba namuhla basahlola indlela yokwenza le ndlela ibe mnandi.
Ukwanda okunamandla ekuthuthukisweni kwemikhiqizo yekhompiyutha kanye nezinsizakalo kuye kwacindezela umphakathi wamabhizinisi ukuthi usungule ngokwengeziwe, kudingeke uphoqeleke ukusebenzisa le ndlela yokuthengisa yedijithali, njengoba ibavumela ukuthi bathole izethameli ezibanzi noma okuhlosiwe ngesikhathi esifushane, njengoba kanye nokuba nethuba lokukhiqiza imali enkulu kakhulu kunalokho abebengaphupha ngakho. Kodwa-ke, ngaphandle kwabasebenzi abakwazi ngempela ukukhangisa kahle ku-inthanethi, kunzima ukwenza le ndlela ezingeni lebhizinisi.
Okulimaza kakhulu le ndlela isikhathi sokudlala sezikhangiso noma Izikhangiso ezizosetshenziswa, njengoba ukubeka isikhathi eside nesidina kuyo kungadala ukuphazamiseka okukhulu kubabukeli okuhlosiwe, okuzofaka ikhathalogi isikhangiso sayo, njengento ephazamisayo futhi eyisicefe. izinto zedijithali ezingakhululekile ezifinyelela kumaselula abo ukuze zicasule, ngaleyo ndlela zidale imibono engemihle mayelana nezinsizakalo zabo noma imikhiqizo enikezwayo ngaphandle kokuyisebenzisa. Kubalulekile ukucacisa ukuthi ifomethi yokukhangisa kunoma iyiphi i-smartphone ayifani nekhompuyutha.
imeyili Marketing
Le ndlela abaningi okumelwe bazi ukuze bazi ukukhangisa kuyi-Internet, kwaba ukuvela kwayo okokuqala eshumini leminyaka 80s nge ukukhuthazwa imeyili siqu, kokuba kusengaphambili umxhwele ukuthi naphezu kokuhamba kweminyaka kusenemiphumela emihle, ngokuba. esetshenziswa izinkampani eziningi zeWebhu emhlabeni wonke, ezihlukanisa ngokuthi «Iphephabhuku». Ukubonakala kwalezi zikhangiso kuvame ukuba nsuku zonke futhi ngendlela enesizotha, kube nomthelela omubi omncane kubasebenzisi bama-imeyili asetshenziswa kakhulu.
Kodwa kubalulekile ukuthatha izinyathelo eziningi zokuphepha ngala ma-imeyili, njengokuthatha isikhathi esanele sokuwafunda nge-antivirus yethu esebenzayo, njengoba ukuthambekela kwabantu abaningi kuwukuhlukanisa lawa ma-imeyili ngokuthi "Ugaxekile", okungama-imeyili acasulayo angaba nenani eliphezulu. ingcuphe engaba khona kudivayisi yakho uma ingaphathwanga kahle. Kodwa ngeshwa, abantu bathathwa ukungazi nokunganakwa hhayi nje kuphela izindlela zokuvimbela igciwane lekhompyutha kodwa nanoma yiluphi ulwazi olungase lubaluleke.
Okokugcina, kubalulekile ukuhlukanisa ukumaketha kwe-imeyili njengethuluzi elidingekayo kakhulu ukuze uphumelele emhlabeni wokukhangisa, ngoba kuzokuvumela ukuthi ube nokuxhumana okuqondile nokuqondene nomuntu siqu nomgomo wakho ngendlela ephumelelayo, ukuze bakuncomele kubangani babo. futhi umkhiqizo noma isevisi yakho ithola izinga elingcono lokukala futhi ngaleyo ndlela ithola izinga lokuhlonishwa elifiswa kakhulu. Nokho, ukusetshenziswa kwesihloko esihle kumeyili yakho yokukhangisa kuzokusiza ukuthi uphumelele emhlabeni wedijithali.
Isibonelo esicace kakhulu sazo sikhona ku-imeyili ye-Gmail, lapho ezinye izikhangiso ziboniswa khona ngezikhathi ezithile futhi ukwamukela ama-imeyili e-Newsletter kuyinto ehamba phambili kunazo zonke endaweni yokuthengisa ngedijithali.
