Namuhla sizokunikeza okungcono kakhulu izibonelo zokuthuthukiswa kwebhizinisi imakethe, ukuze ukwazi ukuklama amasu angcono kakhulu ebhizinisi lakho. Thola ugqozi kulabo abaye baphumelela!
Izibonelo zokuthuthukisa inkampani yemakethe: Kungani ezinye izinkampani ziphumelela kangaka?
Impendulo yalo mbuzo othakazelisayo ilula kakhulu ukubhala kunokuyithola. Ezinye izinkampani ziphumelela lokho ngenxa nje yokuthi azixazululi.
Izinkampani ezinkulu ezithatha indawo yokuqala emkhakheni wemakethe lapho zenza khona ibhizinisi, zihlala zilungisa amasu azo ebhizinisi ukuze ahambisane nezidingo zamanje zalezo zimakethe.
Yilokho ukucinga okungaphezi kokuqanjwa, ukuthuthukiswa kwezindlela ezintsha zokwenza ibhizinisi kanye nokwethula imikhiqizo emisha, okuyenza ibe ngcono kakhulu. izibonelo zokuthuthukiswa kwebhizinisi emakethe.
Zonke izinqumo zebhizinisi ezenziwa yilezi zinkampani zisekelwe ekuhlaziyeni okujulile nokuphelele kwamasu azo ezimakethe, nasekunakekeleni nasekuzinikeleni ezikusebenzisayo ekuzenzeni.
Ngaphambi kokuqhubeka bhala okuhle kakhulu izibonelo zokuthuthukiswa kwebhizinisi zezimakethe, kufanele sicabange ukuthi kuyini ukuthuthukiswa kwemakethe, ukuze sikunikeze umbono obanzi wokuthi kungani lezi zinkampani ziphumelela kangaka.
Bese-ke, kuyini ukuthuthukiswa kwezimakethe?
Ukuthuthukiswa kwemakethe, noma ukuthuthukiswa kwemakethe, isethi yamasu amasha, okuhloswe ngawo ekudaleni nasekuthuthukisweni kwezigaba ezintsha lapho kuzosetshenziswa khona ukuma okuhle kakhulu komkhiqizo noma isevisi.
Leli gama lingahlanganisa nokuhlukanisa izinhlelo zokusebenza nokusetshenziswa komkhiqizo noma isevisi esesivele siyimaketha namuhla.
Ngokufanayo, singakhuluma ngokuthuthukiswa kwezimakethe lapho sikhuluma ngokuheha amaqembu amakhasimende amasha endaweni yethu yebhizinisi, noma umane simaketha umkhiqizo wethu noma isevisi ezindaweni ezihlukene zezwe.
Kungakhathalekile ukuthi isicelo esisinikeza isikhathi sini, ukuthuthukiswa kwemakethe kusho isethi yamasu inhlangano ewasebenzisayo ngenhloso yokukhulisa ibhizinisi layo.
Uma inhlangano ifuna ukuhlala inokuncintisana emakethe, kufanele ihlale icabanga kabusha ngokuthuthukiswa kwamasu amasha okukhula ayivumela ukuthi ihlale kuleyo makethe efanayo.
Lawa masu angaba ukungena emakethe, ukwanda kwezindawo kanye nokwamazwe ngamazwe, amasu okuhlanganiswa okuqondile noma amasu okuhlukahluka, phakathi kokunye. Kungaba amasu endogenous noma exogenous.
Izibonelo zokuthuthukiswa kwenkampani: Icala le-Starbucks
Ukuqala kwe-Starbucks kuhlehlela emuva ku-1971, lapho iqembu lozakwethu abathathu linquma ukuvula isitolo sokuqala esithengisa ubhontshisi wekhofi, edolobheni lase-Seattle, esifundazweni sase-Washington, e-United States.
emlandweni I-Pike Place Market UGordon Bowker, uJerry Baldwin, noZev Siegl baseSeattle bavula isitolo sabo sokuqala, bethengisa imishini yokugaya nobhontshisi wekhofi.
Ngo-1982, usomabhizinisi u-Howard Shultz, ubaba we-franchise esiyaziyo namuhla, ujoyina abanye abanikazi abagcwele imibono emisha yangaleso sikhathi, njengokwethulwa kokuthengiswa kwekhofi. i-expresso.
Lo mbono awuzange uhambe kahle nabalingani bokuqala, ababecabanga ukuthi ikhofi kufanele yenziwe futhi idliwe ekhaya, ngakho ngo-1985, u-Shultz wavula isitolo sakhe sokuqala se-espresso, Il Giornale.
Ngo-1987, ozakwethu bokuqala banquma ukudayisela u-Howard Shultz i-Starbucks, owayihlanganisa nezitolo zakhe zekhofi ezazikhula ngaleso sikhathi. Iphephandaba, futhi wanquma ukushintsha igama le-franchise libe yi-Starbucks. Okunye umlando.
I-Starbucks icabange ukuthi amandla ayo azoba yi-franchise njengemodeli yebhizinisi, nokukhanga okuqhubekayo kwamakhasimende amasha kuzo zonke izindawo zokuhlala, isu layo eliyinhloko lokumaketha.
Amasu ebhizinisi amahlanu e-Starbucks, ayenze yaba enye ehamba phambili futhi ephumelele kakhulu izibonelo zokuthuthukiswa kwebhizinisi Yilezi:
- Ukuxhumana okungokomzwelo namakhasimende akho.
- Izinhlobonhlobo zayo ezinkulu zemikhiqizo yomuntu siqu.
- Ukutshala imali kubasebenzi bakho.
- Ukuzinikela kwakhe okukhulu komphakathi.
- Umbono wakhe ngekusasa: emisha kanye nokukhula.
Uma ufuna ukufunda kabanzi mayelana nezindlela zebhizinisi eziguquguqukayo ze-Starbucks nomdali wayo, u-Howard Shultz, qiniseka ukuthi ubuka ividiyo elandelayo ezokunikeza umbono ogcwele kakhudlwana wamasu nomlando wayo.
Icala le-Amazon
Ngokuzenzakalelayo, kwakusedolobheni laseSeattle, esifundazweni saseWashington, e-United States, ngo-1995, lapho kwazalwa khona iphrojekthi ye-Amazon, leyo, ekuqaleni kwayo, ebizwa ngokuthi i-Cadabra.com.
UJeff Bezos nomkakhe uMacKenzie baqale iphrojekthi yeCadabra.com egaraji lomuzi wabo. Ekuqaleni kwayo, i-Cadabra.com yanikezelwa kuphela ekukhangiseni kwezincwadi, ikhuthazwa uthando lwakhe lokufunda.
Kwakungakaze kwanele ukuthi i-Amazon ibe inkosi ye-E-Commerce, kodwa yaqhubeka nokwethula amamodeli ebhizinisi amasha, ijwayelana nokunyakaza kokuguquguquka kwezenhlalo emakethe yezitolo eziku-inthanethi.
Amazon Go, Amazon Fresh, Amazon Kindle, Amazon Market Place, Alexa Internet, A9.com, ShopBop, Internet Movie Database, Zappos.com, Amazon Prime. Lezi ezinye zezinhlobo zebhizinisi i-Amazon ezethule emakethe ye-inthanethi.
Icala le-Club Med
I-Club Med, phambilini eyayaziwa ngokuthi i-Club Mediterranee SA, yinkampani eyazalelwa e-France, eyashintsha imakethe yezokuvakasha namahhotela ngesevisi yayo ehlanganisa konke kusukela ngo-1995 (umsuka wayo ngo-1950).
I-Club Med isekelwe amasu ayo okuthuthukisa imakethe ekwandiseni indawo, ihlanganiswe namahhotela namaketanga amahhotela emhlabeni wonke.
Ifilosofi yebhizinisi ye-Club Med iwukunikeza amakhasimende umuzwa ongcono kakhulu ohlanganisa konke ezindlini zayo zama-villa (njengoba ziwabiza kanjalo amahhotela), elandela amasu ayo amahlanu ayinhloko ebhizinisi:
- Ukucaca okukhulu kakhulu nokucacisa ekunikezelweni kwezinsizakalo zayo. Yini efakiwe futhi yini engekho?
- Gxilisa iminikelo yakho yesevisi ngesiko lendawo lezindawo zamahhotela ekilabhu.
- Ukuzibophezela komphakathi nendawo yayo yomphakathi.
- Isu lokumaketha okuqukethwe okunamandla.
- Faka okokuzizwisa kokufunda ezinhlelweni zakho ezinikezwayo.
Ezinye izibonelo ezikhuthazayo zokuthuthukisa inkampani yemakethe
Kunezinkampani eziningi okuthe, ngenxa yezinqumo zazo eziphusile kanye namasu amasha ebhizinisi, ezikwazile ukuzibeka njengabaholi ezingxenyeni zabo zezimakethe. Lapha sikushiyela uhlu.
- I-Aranco.
- Apple Inc.
- Microsoft Corp.
- Alphabet Inc.
- Facebook Inc.
- Alibaba
- Berkshire Hathaway
- I-Tencent.
- UJP Morgan Chase.
- Visa Inc.
- Inkampani ye-Coca-Cola
- I-Walt Disney Co.
- I-Pepsi Co.
- I-Merck & Co.
- I-DRM Corp.
- I-Wells Fargo & Co.
- Adobe Inc.
- China Ucingo.
- Netflix Inc.
- Inkampani kaMcDonald's Corp.
- I-L'Oreal.
- IBM.
- Toyota Motors.
Uma ungathanda ukufunda okwengeziwe mayelana ubuhlakani bokudala, ngikumema ukuba ubuyekeze lesi sihloko esijabulisayo esizokunikeza lonke ulwazi olufanele ngalesi sihloko esijabulisayo.