Namuhla sizobona ukukhangisa kanjani ku-inthanethi, amathuluzi nezinto ezidingekayo zokuthuthukisa isu elihle lokubeka umkhiqizo, qiniseka ukuthi ufunda lesi sihloko esithakazelisayo.
Ungakhangisa kanjani?
Ukukhangisa sekuneminyaka eminingi kukhona futhi ngokufika kwe-inthanethi ukunyakaza okukhulu kakhulu okubizwa ngokuthi ukumaketha kwedijithali bekulokhu kwenzeka, kungenye yamathuluzi amaningi asizayo. ukhangisa kanjani ku-inthanethi.
Uma osomabhizinisi abaningi bethatha izinyathelo zabo zokuqala ngenhloso yokubeka uphawu noma umkhiqizo endaweni ethile, bazithola besenkingeni yokuthi bakhangisa kanjani futhi babe namandla okufinyelela amakhasimende amaningi. Abanye baphendukela kuma-ejensi okukhangisa anolwazi nolwazi ukuze abeke uphawu emazingeni abalulekile okuba khona kwe-inthanethi.
Kodwa-ke, njengengxenye yephrojekthi nokuhlela komkhiqizo noma ibhizinisi, ukukhangisa kudinga ukunakwa okwengeziwe kanye nokutshalwa kwezinsiza. Abakhangisi baveza ukuthi ukuphromothwa komkhiqizo kuqinisekisa iphesenti elibalulekile lokuthengisa okukhuphukile. Futhi bathi ukukhangisa kungumphefumulo webhizinisi.
qala futhi uqale
Ngakho-ke sibheka ukuthi ngaphandle kokukhangisa okuhle umkhiqizo ngeke ukwazi ukuthola ukwanda kokuthengisa, noma ngabe umkhiqizo usezingeni eliphezulu. Kufakazelwa ukuthi akukho mkhiqizo ozokwazi ukuzibeka endaweni yawo, kuyadingeka ukuthi ube nokukhushulwa okuhle.
Inqubo yokukhangisa ihlanganisa izigaba ezahlukahlukene ezingaphakathi kwephrojekthi nokuhlela. Ezinye zenziwa izinkampani kusukela ekuqaleni futhi zisebenzisa isu elibizwa nge-Branding, elihlanganisa ukuhlela kahle umkhiqizo kusukela ekuzalweni kwawo kuya ekumeni kwawo.
Le nqubo ingelinye lamasu asetshenziswa izinkampani zamanje zokumaketha. Nokho, kungase kube isimo lapho usomabhizinisi engenazo izinsiza ezanele zokukhangisa. Uma kunjalo, sincoma ezinye iziphakamiso esizozichaza ngezansi. Umbono uwukunikeza ama-elementi omfundi ukuze azenzele ezabo izinyuso.
Ukudala
Cabanga ngandlela thize ukuthi umkhiqizo, uhlobo noma ibhizinisi lingelakhe futhi lingelombono ophume emicabangweni yakho, ngenxa yalesi sizathu bheka indlela imibono eyavela ngayo ekuqaleni bese uhlela isu elihle kanye nezincomo kancane kancane sizokunikeza.
Kuyindaba yokubekezela kuphela nokucabangela izinyathelo ezilandelayo zokuthola ukukhangisa kwekhwalithi, okuzovumela umkhiqizo ukuthi uthathe amazinga abalulekile wokuma. Ngokufanayo, kubalulekile ke ukucabangela izici ezithile ku indlela yokukhangisa ngempumelelo, esizochaza kabanzi ngezansi.
Izinyathelo zokukhangisa okuhle
Ngemva kokuba nesinyathelo sokuqhuba ibhizinisi, isiteji siqala lapho kufanele ufune ukubeka umkhiqizo, isevisi nanoma yimuphi omunye umsebenzi ofuna ukugqama kuwo. Qala ngokucabanga ngakho konke ongakwenza uma ukwazi ukusungula isu elihle lokukhangisa. Kodwa ake sihambe isinyathelo ngesinyathelo.
Ungakhangisa kuphi?
Namuhla kungenzeka kakhulu ukukhangisa ngokusebenzisa iziteshi ze-inthanethi, ungasebenzisa amanethiwekhi omphakathi akhona. sizokusiza ungakhangisa kanjani ku-Facebook, Instagram, Twitter, kanye neziteshi ze-YouTube. Sincoma ukuthi ufunde isihloko ungayenza kanjani imali ku-youtube. Lapho uzokwazi khona izici zokusekela iphrojekthi yakho yokukhangisa.
Ngakolunye uhlangothi, kubalulekile ukucabangela uhlobo lwebhizinisi noma umkhiqizo futhi esimweni sawo somzimba, okungukuthi, akulimazi ukugcina indawo ebonakalayo lapho ngesizathu esithile ungabeka noma unikeze okufunayo.
Iluphi uhlobo lokukhangisa ongalusebenzisa?
Kunezinkulungwane zezindlela ezingasiza ekwenzeni ukukhangisa okuhle, kusukela kumabhanela amahle namakhasi ewebhu, kuya ekukhulumeni ezinkundleni zokuxhumana, amavidiyo e-YouTube aklanywe kahle ngisho nokukhangisa ezikrinini zedijithali ezisetshenziswa emabhizinisini ahlukahlukene. Esimeni esinjalo sokuthi udinga ukubeka umkhiqizo endaweni, sesha i-inthanethi ngamathuluzi wokumisa we-SEO.
Kukhona into ethokozisayo yokukwazi ukwenza isibhengezo esiyimpumelelo, sibizwa nge-EBook futhi iyinkundla lapho amathuluzi ethulwa khona ukwenza amakhava, amaphosta namavidiyo ahlobene nokukhangisa nokumaketha. Ufaka kuphela ukubhalisa bese uqala ukuthambisa izinhlelo zokusebenza zangaphakathi ezahlukahlukene.
Lungiselela izinhlobo ezahlukene zezikhangiso, amaphosta, iziqubulo zezithombe, amavidiyo kanye nakho konke ongakwenza ukuze wethule iphromoshini ethakasela umuntu oqondisiwe. Ngokunjalo, isebenzisa ithuluzi lamadivaysi eselula, lapho nge-WhatsApp, i-LinkedIn, i-Tik Tok, okuyizinhlelo zokusebenza ezithile zamafoni, wethula izinketho zakho zokuphromotha futhi unikeze isevisi noma umkhiqizo wakho.
Cabanga ngalokho okuhlosiwe
Yakha ucwaningo lwemakethe encane lapho kunabantu abafanelekile abangafinyelela okunikezwayo kwakho. Ithagethi enhle isiza ukubeka uphawu ngokushesha, ukugxila kulabo bantu abawudinga ngempela umkhiqizo noma isevisi ehlobene nensimu yakho. Kubalulekile ukudonsa ukunaka kusukela ekuqaleni futhi ikakhulukazi kumakhasimende angaba khona.
Bheka abamukeli abafanelekile lapho ucabanga ukuthi badinga ukusebenzisa isevisi noma umkhiqizo. Bese uqondisa umlayezo ngokusekelwe kuzinketho nezidingo zabo, ungawatholi amakhasimende angaba khona angaxhumekile, noma ungenaso isidingo sokuthola lokho okunikezayo.
Sebenzisa ulimi lokukhangisa
Ngemva kokwazi ukuthi ubani umthengi wakho wabathengi abangaba amakhasimende, kuhle ukuqala ukucabanga ngohlobo lokukhangisa oluqondiswe kulolo hlobo lwabasebenzisi. Ukwenza lokhu, kufanele ukhethe ukucabangela uhlobo lolimi ngokuhambisana nezidingo zeklayenti lesikhathi esizayo.
Sebenzisa izinkulumo eziqondile nezilula kanye nemiyalezo ethinta imizwa nemizwelo yomphakathi. Ekukhangiseni lolu hlobo lwesu lubizwa nge-Emotional Marketing, lufuna ukuxhumanisa umkhiqizo noma umkhiqizo nemicabango yekhasimende. Ngakho phatha umkhiqizo wakho ngokusekelwe emizweni ikhasimende elingayizwa.
Izidingo zamaqembu athile kanye nemikhakha yomphakathi zifana kakhulu, ikakhulukazi uma ezinye izici ezifana nesigaba senhlalo, iminyaka, ubungcweti, phakathi kwezinye izinto eziguquguqukayo, zicatshangelwa. Isibonelo, ezinkundleni zokuxhumana kulapho kufinyelelwa khona ukuhlukahluka nohlobo lwabasebenzisi. Ulimi kufanele luhlobane futhi luhambisane nohlobo lomsebenzisi.
Uma ufuna ukuthengisa noma ukunikeza isevisi yabantu abasha, okunconywe kakhulu i-Tik Tok ne-Facebook, kodwa uma okuhlosiwe kuhloselwe abantu abasha, sincoma ukhangisa kanjani ku-instagram kanye ne-Twitter. Kubantu abadala asebekhulile nabaphila ngaleso sikhathi, kunconywa ukubeka ukukhangisa nemilayezo eqondiwe kumanethiwekhi we-Facebook nama-imeyili.
Ungacabangi ngomncintiswano
Kubalulekile ukuthi ungachithi isikhathi esiningi emisebenzini yomncintiswano, izinsiza ezibalulekile ezingasetshenziswa emizamweni yokukhangisa zizomoshwa. Bheka umncintiswano njengembangi okufanele ibe khona, iwutadishe futhi iwuhlaziye kodwa ungakopishi amasu abo nganoma yisiphi isizathu.
Ngokusekelwe kulokho okwaziwayo, thuthukisa imibono nezinqubo zangempela eziheha ukunaka kweklayenti futhi, uma kungenzeka, ngomncintiswano ngokwawo. Abanye benza iphutha lokukopisha amasu ebhizinisi omncintiswano futhi benze umkhuba wemakethe futhi ube nesicefe.
Kubalulekile ukuqonda njengomnikazi wenkampani ukuthi izinqubo ezithile zokukhangisa aziwasebenzeli wonke amabhizinisi. lokho okukhona futhi nakakhulu.Uma amaqhinga aziwa ukhangisa kanjani ibhizinisi eyakho
sebenzisa emisha
Uma ugcina ukukhangisa isikhathi eside, ukuthuthuka nokukhula kwebhizinisi kuzokuma. Isebenzisa imibono emisha eqabulayo ehlobene nomkhiqizo, inikeze amakhasimende ezinye izindlela ezintsha ezisuselwe ezidingweni, ivula iminyango emisha futhi ibonise abanye ibhizinisi elisekelwe ekuqhubekeleni phambili nasekuchumeni.
Ukuqamba okusha kuyingxenye yengqondo yokudala, imikhiqizo kufanele ishintshwe naphezu kokuphawula kwamakhasimende athile avamile angalwazisi izinguquko. Hlala ucabanga ngekusasa futhi kulokhu kubalulekile ukwenza ukukhangisa okusha nokuhlukile.
Gqamisa izimfanelo zomkhiqizo
Kubalulekile ukucabangela izimo nezinzuzo kuye ngokuthi ukhangisa kanjani. Iphromoshini kumele ixhunyaniswe nokugqamisa izimfanelo zomkhiqizo. Abantu kufanele bazi ngaphambi kokuthenga ukuthi umkhiqizo wakho unikeza ini nokuthi kungani uhlukile kwezinye.
Iphakamisa izindlela nezinqubo kanye nokwenza ngcono kanye nokwenza ngcono izinsizakalo ozinikezayo, zama ukugcina umbandela we-positivism, iklayenti lazisa ukunikezwa komkhiqizo ngaphezu kokuwuthola nokwazi ukuthi iletha ziphi izinzuzo. Hlukanisa umkhiqizo wakho ngokusekelwe kuzimfanelo nokuthi kungani lo mkhiqizo noma isevisi kufanele ithengwe.
Sebenzisa isiqubulo somthelela
Sasishilo ukuthi ukumaketha kwedijithali kugcina kanjani isu elibizwa ngokuthi i-Emotional Branding, kuyinqubo lapho kusetshenziswa khona imizwa yalowo ohlosiwe, ukuze kuthuthukiswe umkhiqizo lapho iklayenti liwuthola khona ngenxa yemizwa nemizwelo. Ngalokhu, inhloso ukugcina iklayenti lixhumene ne-maca impilo yonke.
Iziqubulo eziningi zichazwa ngokwesu esikumema ukuthi ulifunde kule post ebizwa ukuphawula ngokomzwelo. Isibonelo esithi “sifinyelela inhliziyo yakho”, “Izwa impilo”, Bonisa imizwa yakho”, ezinye iziqubulo ezithinta imizwa ezisetshenziswa ukuze kufinyelelwe ikhasimende ngokuqondile. Ukubathinta inhliziyo kuyindlela enhle yokubafinyelela.
Lolu hlobo lwesiqubulo lusebenza kahle kakhulu futhi luhlala luhlobene nekhasimende/isici somkhiqizo, esifinyelelwa ngokunikeza ikhwalithi ngesiqubulo esithinta isidingo somthengi. Ngokuphathelene nalesi sihloko, sincoma ukuthi ufunde isihloko Ungakhangisa kanjani ku-inthanethi? lapho kugqanyiswa khona amathuluzi athile ongawasebenzisa.
Lezi iziqubulo kufanele zibe zifushane, ezihloselwe ukuxazulula izinkinga noma ukunikeza ukwaneliseka. Ngokufanayo, ukukhuluma ngesifiso, ukukhiqiza umphumela, ukunikeza isikhathi esithile, ukuxazulula ukuphikisa nokuqinisekisa izingozi, yizici eziyisisekelo okufanele zicatshangelwe.
Nikeza izinzuzo
Enye yezindlela zokuheha ukunaka komphakathi ukuxhumanisa isevisi noma umkhiqizo nenzuzo ethile edonsa ukunaka. Yethula isiphakamiso esinikeza imiphumela yezidingo ezithile, uma kungumkhiqizo wohwebo, chaza izinzuzo ngencazelo encane kanye nesiqubulo esikahle.
Uma isikhathi esiningi sichithwa emisebenzini yomncintiswano, izinsiza eziningi ezingasetshenziswa emizamweni yokukhangisa zizomoshakala. Bheka umncintiswano njengembangi okufanele uyifunde futhi uyihlaziye kuphela, kodwa ungakopishi amasu abo nganoma yisiphi isizathu.
Yakha izinqubo zokukhangisa ngokusekelwe kulokho okwaziwayo ngemibono nezinqubo zangempela, lapho ukunakwa kweklayenti kubizwa khona futhi uma kungenzeka komncintiswano ngokwawo. Abanye benza iphutha lokukopisha amasu ebhizinisi omncintiswano futhi benze umkhuba wemakethe futhi ube nesicefe. hlola okuthunyelwe okulandelayo Digital Marketing Strategies lapho kuchazwa ukuthi ungalikhulisa kanjani ibhizinisi lakho
Kubalulekile ukuqonda njengomnikazi wenkampani, ukuthi izinqubo ezithile zokukhangisa azisebenzi kuwo wonke amabhizinisi, Chaza amasu akho ngokwalokho osekuhlolisisiwe, ukuze iklayenti lazi ikhwalithi yomkhiqizo wakho Ukuqamba kuyisu elingcono kakhulu. lokho okukhona futhi ngisho nangaphezulu uma ibhizinisi kungelalo.
Ukuze siqedele, sithemba ukuthi ungathola okuningi kulokhu okuqukethwe, siphakamisa ukuthi ubuyekeze futhi uhlaziye yonke into ehlobene nokumaketha kwedijithali namanye amasu okukhangisa, alula futhi afundeka kalula.