Zvakakosha kuziva sei kuita email marketing, sezvo chiri chishandiso chekusimudzira mhando uye zvigadzirwa, mune ino chinyorwa tichakuudza kuti ungazviita sei.
Chero kambani inotsvaga kuvepo muEcommerce inofanirwa kufunga kumisa email kushambadzira seyayo huru zano.
Nzira yekuita sei email marketing?
Mikana yekusimudzira chigadzirwa kana sevhisi inogona kuwedzerwa kana maturusi anodiwa ekushambadzira ashandiswa. Mune ino kesi isu tinopa maitiro ekuita email kushambadzira; Iyo inzira yekusimudzira inoshandisa dhatabhesi yeemail.
Kuburikidza nekusimudzirwa kwakanaka kwezvinhu zvakasiyana seWhitepaper, ebooks, infographics uye audiovisual media, anogona kushandiswa kupa akawanda marudzi ekusimudzira, senge zviitiko, infoproducts, mhando, pakati pedzimwe sarudzo. Kune izvo, zvimwe zvinhu zvine chekuita nekuvanzika, mutengo, kudzoka, purofiti uye chiyero zvinofanirwa kuverengerwa.
Pfungwa yeiyi nzira yekushambadzira ndeyekuti inobatsira kuchengetedza mutengi kana mushandisi kuvimbika kune brand kana chigadzirwa, ichigadzira chimiro munharaunda yayo inogona kuramba iri mupfungwa dzemutengi kwenguva yakareba. Asi ngatione mamwe maficha uye maitiro ekugadzira uye maitiro ekuita email kushambadzira.
Idzo dzakasiyana siyana dzekushambadzira dzinobvumira kuziva mafomu ekusimudzira seanoratidzwa muchinyorwa chinotevera, invest online zvinhu zvakakosha zvinotsanangurwa ipapo.
Isa chinangwa chikuru
Mune chero nzira yekushambadzira yedhijitari, zvakakosha kuti uzive izvo zvinotsvakwa nekusimudzira uye kushambadza kwechigadzirwa, kusikwa kwayo kunogona kuitwa kuburikidza neBranding uko chigadzirwa chinoda kugadzirwa chinofanira kunyatsorongwa. Saka zvinangwa zvinofanira kunge zvakajeka.
Pakutanga, kuonekwa kunofanira kuverengwa, nzira iyo vatengi vachakwezva nayo uye kukwanisa kuchengetedza chigadzirwa kwekanguva pawebhu. Zvinhu zvitatu izvi zvinofanirwa kutariswa kuti pave nechinangwa chakajeka chinobvumira mushandirapamwe kuti uitwe uye zvichibva pane izvi, funga kuronga zvinangwa.
Kuonekwa
Inoonekwa senzira yatichaita kuti chigadzirwa chivepo uye chionekwe neakawanda webhu traffic. Nekuda kweizvozvo, meseji inofanirwa kuitwa iyo inokwevera kutarisisa kwemushandisi, nekuda kweichi chikonzero kuita kwakasiyana-siyana, kusika uye kwekutanga iyo meseji ine inobvumira mushandisi kuitumira kune vamwe vashandisi.
Dhizaini uye kugadzirwa kwemukati kunofanirwa kuve nyore kunzwisisa, kuratidza chigadzirwa kana sevhisi uchishandisa akanakisa ekushambadzira maturusi, akadai semifananidzo, mavhidhiyo, masirogani uye zvese zvinodiwa kubatsira kukwezva kutarisa kwemutengi; izvi zvirimo zvinofanirwa kuve zvine chekuita nezvinodiwa uye kufarira uye kune chaivo vateereri.
Kutorwa kwevatengi vatsva
Nemhando iyi yehurongwa iwe unogona kuwana vangangove vatengi, nekufamba kwenguva vanozove vakavimbika kune brand. Mushandirapamwe uyu unofanirwa kunangana nevaya vashandisi vanoda kuziva uye vanoda kuve ne kana kushandisa izvo zvinopihwa, izvo zvinokurudzirwa kuona uye meseji inofanirwa kukwezva zvakanyanya.
Chengetedza chigadzirwa pawebhu
Zvinoitwa kuburikidza nemamwe maitiro anotsvaga kuziva kuti chigadzirwa chakakosha kusvika papi kune vashandisi, saizvozvowo mushandirapamwe unotarisa pazvinhu zvinogona kugara nekufamba kwenguva, pfungwa ndeyekusefa izvo zvakakosha kwete panguva yekusimudzirwa chete asi. nekufamba kwenguva.
Sarudza vatengi
Kushambadzira kwedhijitari kunonzi mushandisi segmentation, inosanganisira kumisikidza hukama hwekuda mune rimwe boka revashandisi nechido chekuwana chigadzirwa chinopihwa. Mupfungwa iyi, vatengi vanosarudzwa kuburikidza nekutsvaga nzira kuburikidza neinjini dziripo.
Google chishandiso chakanakisa kuona chinangwa chevatengi chinodiwa. Nokuda kwechikonzero ichi, zvakakosha kufunga nezvezvinhu zvakadai sezera, simba rekutenga, nzvimbo yekubva, pakati pezvimwe zvinhu; Inoshanda segmentation inobvumidza iwe kuunganidza ruzivo nezve vatengi vane zvido zvine chekuita nemhando, pamwe nevatengi venguva yemberi vangangoda chigadzirwa chero nguva.
Kana isu tinosarudza vatengi chaivo tiri kugadzira mutengi wevashandisi vanozoramba vakavimbika kune chigadzirwa kwenguva yakareba. Kana ivo vakaiswa mumapoka maererano nemaitiro avo chaiwo, isu hatisi kufunga kwete chete kuwedzera kwekutengesa, asiwo kuziva ruzivo rwakakosha runowanikwa mune edu email contacts.
Mazano ekushambadzira akasiyana zvakanyanya, mune inotevera link marketing process unogona kukoshesa dzimwe sarudzo dzekutumira email kushambadzira
Zvinodiwa Zvemukati
Zvinonakidza kuti mutengi akoshese zvirimo umo mune zvikamu zvine imwe mhando yezvinyorwa zvine chekuita nezvavanoda. Kupa kukosha kune iyi mhando yeruzivo rwekushambadzira kunobatsira zvikuru kuziva nezve maemail anodiwa kune mumwe munhu.
Kunyatso simbisa maitiro ekuita email kushambadzira, zvakakosha kutarisa kune vatengi, zvirimo zvinofanirwa kunge zvine hushamwari uye zvemoyo, nekubata pane zvine chekuita nemanzwiro uye manzwiro, ivo vanowanwa nekukurumidza nenzira uye nenzira iyi kubudirira kunowanikwa. zvinovavarirwa zvakanyanya.
Iyo email inofanirwa kunzwisisa meseji yakadzikama uye inokurudzira, kwainoitirwa kukwezva mutengi zvichibva pane izvo zvavanogamuchira. Zvakanaka kuve wakananga navo uye kunyangwe nzira dzakaita senge subliminal meseji kana kushambadzira kwemanzwiro kunogona kushandiswa, zvinogara zvakakosha kufunga nezve nzira yakajeka yeruzivo rwakapihwa.
Semuenzaniso wemameseji anogona kusvika kune vatengi, isu tine, semuenzaniso, kutumira maemail enguva dzose ayo asingapindire zvakavanzika; pfungwa yacho ndeyekugadzira tarisiro yekugadzira mushandirapamwe wekushambadzira mune ramangwana. Chimwe chinhu chekufunga nezvacho ndechekuedza kupindura nekukurumidza kune mhinduro dzakabatana nekushambadzira email.
Kune rumwe rutivi, zvinodikanwa kuedza kuita kuti munhu ari kukumbira ruzivo anyatsogutsikana, nekutaurirana uku kunokurudzirwa uye nzira dzehukama dzinoitwa nemhando. Nekudaro, chimwe chishandiso chinogona zvakare kushandiswa chinokutendera kuti utumire izvo zvinodiwa, izvo zvinogona kutariswa kuburikidza neWebhu Analytics.
Zvishandiso zvinobatsira kuonga, kupfurikidza nemishumo miduku, izvo zviri mukati zvinoorora zvikurusa. Ivo zvakare vanopa ruzivo rwune chekuita nechimiro chewebhu peji iwe chaunoda kuongorora uye kunyange kuziva iyo webhu traffic ine chekuita nemusoro uye kwairi kuenda ruzivo.
Tora pfungwa
Kune chero mupi wezano wekushambadzira, zvakakosha zvakanyanya kugadzira chinyorwa chisingarambiki kune mushandisi, izvi zvinobvumira mutengi kuti aitezve chiito chekukurumidza, kuitira kuti kana vagamuchira email, vanoenderera mberi nekuivhura uye kwete kuidzima. Iwe unofanirwa ipapo kutumira meseji yakaiswa mumusoro mazwi nemitsara isingapfuure makumi mana mavara uye kwete kureba zvakanyanya, saizvozvowo sirogani kana meseji haifanire kutakurwa nekufungidzira, kuti irege kutorwa seSpam.
Kudanwa kwekutariswa mumeseji kunowanikwa kana "Chinyorwa" chaitwa munhu, apo anogamuchira meseji anodaidzwa zvakananga kuti averenge zvirimo. Meseji yakataurwa inofanira kunge ipfupi uye yechokwadi isina mazwi akawanda uye zvimwe zvinodzidzisa, yakamira kunze muinbox.
Chimwe chinhu chokufunga nezvacho imhando yemashoko anofanira kushandiswa. Izvo zvakakosha kuti pasave nekushambadza kwakawandisa nemazwi akaremerwa nekutengesa zvemukati, sekuti "tine chinopihwa", "Dzvanya pano", "Mahara", "kukurudzira" nezvimwe. Inofanirwa kutakura ruzivo rwekutanga uye rwakajeka, uko mushandisi anogona kugaya ruzivo zviri nyore asingafunge kuti zvirimo ishambadziro yekutengesa.
Zvakanakawo kubvunza mibvunzo ine chekuita nekupa, izvi zvinobatsira kuti mugamuchiri agare ari pedyo kuitira kuti paanokupindura, ugokwanisa kupa mhinduro iri nyore zvichienderana nezvaanenge abvunza.
kukosha kwekugadzira
Chinhu chakakosha zvikuru chinomiririrwa nedhizaini, sezvo ichibvumira kuratidza kunaka kwemushandirapamwe uye kuratidza kunaka kwechigadzirwa. Imwe neimwe dhizaini inofanirwa kuve yakabatana nerudzi rwekushambadzira kunoitwa, kuitira kuti kutenda mune ichi chinhu kwakakosha, kushandiswa kwemavara akasiyana, mifananidzo inoshamisa, mifananidzo uye zvakasiyana zviri mukati zvinotibvumira kukoshesa kukosha kwechigadzirwa.
simbisa chiito
Icho chinhu chekutengesa chinogamuchira zita muChirungu che «Call To Action», inoitwa nechinangwa chekusimudzira mune anogamuchira, rudzi rwechiito umo rinomutungamirira kuti azive zvose zvine chokuita nechigadzirwa. Iyo inzira yakanaka yekupinza muvashandisi pfungwa yapfuura nezvechigadzirwa; chiito chinoita kuti zvikwanise kufanoona kuti mutengi angasarudza kukoshesa kupihwa.
Maitiro acho anofanirwa kubvumidza nguva dzese kuchengetedza mushandisi akateerera kushambadzira, iyo email meseji inofanirwa kugadzirwa nezvinhu zvakakosha zvisingatsvage kuvhiringa asi zvinopesana, kurudzira uye kukwevera kutarisa kuratidza izvo mushandisi anonyanyoda, izvo Zviri. chinangwa chekupedzisira chechirongwa.
Zvibairo manejimendi
Zvakakosha kuziva kuti nzira yacho ichabhadhara sei. Nekuda kweizvozvo zvakakosha kufunga izvo zvinonzi zviyero kana metrics pane chiito; Izvo zviridzwa zvinobatsira kuziva kuti ndiani uye ndevapi vashandisi vaifarira chigadzirwa kana mushandirapamwe.
Mukati menyika yeInternet kune akasiyana maapplication anogona kubatsira kutarisa zviito izvi, asi nguva dzose zvichibva pakuziva kuti chinangwa chemushandirapamwe chii chaizvo, pamwe nekufunga kuti ndevapi vashandisi vanofarira chaizvo chigadzirwa, maturusi anonyanya kushandiswa ndeaya Ivo. bvumira pakati pezvimwe zvinhu kuziva zvinotevera:
Huwandu uye chiyero chekukura kwechinyorwa chevashandisi chiyero chinotitendera kuti titende kuti dhatabhesi iri kuita sei zvinoenderana nezviito, mushure mekuita kuti email kushambadzira kunoitwa sei.
Rondedzero yekusashanda chiyero ndeye metric inobatsira kuona kuvimbika kwedhatabhesi, mairi iwe unogona kuona kuti ndevapi vashandisi vari kushanda panguva dzakati dzenguva uye ndevapi vakasiya marekodhi edu. Munhu asingashande kana asina kuvimbika mushandisi anotariswa kana pane imwe nguva boka revashandisi risingavhure chero mhando yeemail yakagamuchirwa.
Chiyero uye chiyero chekuvhurwa kwemaemail, inzira yekuyera nhamba yevanhu vakavhura meseji, yakakamurwa nenhamba yevashandisi vakaigamuchira, izvi zvinobvumira kuziva chiyero chekudzvanya, chinoratidza nenzira iri nyore uye yakajeka. kuburikidza nemamwe magirafu, kuenzanisa kwekuti maemail mangani akavhurwa zvichienderana nemaemail akatumirwa uye akagamuchirwa. A percentage yemaemail akazaruka achienzaniswa nenhamba yemaemail anotumirwa inotsvagwa.
Kusimudzirwa uye kushambadza kwechigadzirwa kana mhando kunotemerwa nemaitiro akasiyana, ziva imwe yacho nekuverenga chinyorwa chinotevera. Kushambadza sei? , panotsanangurwa zvinhu zvakakosha zvine chekuita nemusoro uyu.
Mazano
Shandisa maturusi akavimbika kuita mushandirapamwe wakadaro. Nenzira imwecheteyo, iwe unogona kugadzira yakaparadzana account kune iyo yakabatana nekambani, iyo mhando kana chigadzirwa, usabatanidza yako email account neakaundi yebhizinesi, kunyangwe iwe uchikwanisa kutamisa vashandisi uye kuita chikamu kuti uzive. ndiani wokutungamira kutaurirana. Bell; usamanikidza nemeseji anonetesa, shandisa nzira dzeviralization zvinoenderana nekumisikidza chigadzirwa.
Data yekufarira
Munyika yekushambadzira kwedhijitari, email kushambadzira inomiririra imwe yenzira dzakakosha dziripo, kuitira kukwezva vatengi uye kuwana nzira yekusvika kune chaiyo vatengi vatengi. Tevere ticharatidza manhamba anoratidza kukosha ikoko.
Semuyenzaniso, maererano nekuongororwa kweMailing (Kutumira otomatiki meseji uye kuongororwa kweemail), kunoitwa nemakambani akasarudzika, zvinoonekwa kuti maitiro eemail kushambadzira ane simba rakawanda uye kugona kupfuura kushandiswa kwekushambadzira paFacebook neFacebook mapuratifomu. Twitter, iyo parizvino inoonekwa seyakanyanya kukosha masocial media mapuratifomu.
Iyo kambani inopa chirevo apo inotsanangura, pakati pezvimwe zvinhu, nhamba dzine chekuita nekudzvanya kwese kwakagamuchirwa neFacebook neTwitter kushambadzira, pamwe chete havakwanise kudarika huwandu hunoitika mukudzvanya kana kugamuchira meseji yakaitwa kuburikidza neemail kushambadzira.
Zvinotendwa zvakare kuti ndiyo nzira yekuita mari nekudzoka kwakanyanya kunoenderana nekudyara. Mumashoko mashoma tine zvinotevera: Padhora rega rega rakaiswa mukushambadzira, kudzoserwa kwakagamuchirwa kuri muhurongwa hwemadhora makumi mana emadhora, ndiko kuti, nhamba iyi inoratidza avhareji umo mari yacho inobatsira kune avo vanoshandisa chishandiso ichi.
Asi chinonyanya kukosha mune zvese izvi ndechekuti maitiro mumakore matatu apfuura anga achikura zvishoma nezvishoma, zvichiita kuti zano iri rive rimwe reakanakisa mudhijitari Ecommerce. Imwe data inoratidza kuti pamakambani gumi ega ega, masere anoshandisa nzira iyi kusimudzira zvigadzirwa zvavo uye kukwezva vatengi vatsva.
Kune rimwe divi, anopfuura makumi matatu muzana emakambani edhijitari anoshandisa email kushambadzira sechinhu chavo chikuru chekushambadzira kusimudzira zvigadzirwa zvavo. Saizvozvo, kune huwandu hwemakambani asiri edhijitari anosimudzira masevhisi avo kuburikidza nemapuratifomu akavakirwa pane email chete, pasina kudiwa kwewebhusaiti.
Ongororo ichangoburwa, maererano nemhando imwechete yekuongorora, inopa nhamba dzakakosha, 30% yevashandisi veemail vane makambani ekushambadzira edhijitari, funga zano iri seyakanyanya kuita uye iri nyore kuyera. Saizvozvo, kuratidzwa uye kuvhurika zvemukati kuri muhurongwa hwe40%, kureva kuti kubva kune zana vashandisi vanogashira email ine chekuita nekusimudzirwa, makumi mana vanowanzoivhura.
Wokupedzisira kutaura
Zvinotendwa kuti nzira sei kuita email marketing, inotibvumira kuiona seimwe nzira asi yakakosha chishandiso pamwe chete nedzimwe nzira dzinoratidzwa mumusika wedhijitari, isu tinoona zvakare kuti hapana kambani inofanirwa kudzikamisa mushandirapamwe wayo papuratifomu imwe chete kana kungotarisira SEO chinzvimbo kuita basa.
Kushambadzira email chinhu chekuwedzera chinogona kubatsira kudyisa mamwe mazano, ichipa mupiro wayo kuboka remishandirapamwe ine chekuita nekushambadzira. Isu tinotenda zvakare kuti inzira iyo vatengi vane sarudzo yekuigamuchira kana kungoisiya parutivi, sezvo isingamiriri chero njodzi.
Sarudzo dzekuita maemail kushambadzira dzakasiyana kwazvo, kubudirira kwayo kunoenderana zvakanyanya nezviri mukati uye nzira iyo meseji inounzwa, nekuti isu tinokukoka iwe zvakare kuti uongorore zvinotsanangurwa munyaya ino, kuitira kuita kusimudzirwa kwakanaka.
