You know how to do a giveaway on facebook, each of the steps you must follow are simple; We invite you to learn about the subject, do not miss it.
Follow the recommended steps
How to make a giveaway on facebook?
Giveaways, also called raffles, are actions in which a raffle is held for some benefit, group of products or services. At present, it is very common to observe different brands, of various sizes, both large and small, on social networks, establishing this type of dynamic.
If you are a person with an online store, it is certainly necessary that you know that you can use Facebook for your own benefit, that is the reason why we are going to guide you to how to do a giveaway on facebook In the same way, being able to increase sales with the proper step-by-step guidance so that you do not miss the opportunity for the virtual business to prosper as time goes by.
Holding a contest on Facebook is a very easy activity to carry out, which in turn is very useful to reach a large crowd, activate the group, viral reach and engagement; optimizing the fan page data in a short time, and thus preserving the results with attractive advertisements and more forceful works, it really is the draw that is needed.
Dear reader, we respectfully invite you to follow along and read our article on how to do email marketing and you will know more about the subject.
Steps to make a giveaway on Facebook
Internet sales can become an uphill action, and even more so if the purpose is to advertise a specific product. The competition is stronger every day, that online firms must demand new forms of marketing and commercialization.
Choice of type of Dynamics
First of all, cooperation requirements must be established in accordance with the rules of the sweepstakes on Facebook social networks. What can be asked of those interested to participate in the draw on the wall, is that they "like", "a like" or any action on said publication, and thus have the opportunity to win the prize that is in the draw.
In this way, it will be possible to increase interaction and promote viral reach, caused by the number of likes or likes; When carrying out a campaign on Facebook, better data is acquired, in the draw and on the fan page. Likewise, users and participants are suggested to make any comments to:
- Ask their opinion.
- Show which is your preferred choice among those exposed in the post.
- State why or what prize they intended to win.
Asking different users to give their opinion about a publication is going one step ahead of the business, since it presumes on a minimum effort in relation to a like. However, if what should be defined is not difficult and they do not have to think much, the relationship will also be exalted.
By investing in the spread of the ad, you will be able to improve the results and you will be able to contact the increase in fans or followers.
Dear reader, we are pleased to suggest you read and follow our article on invest online and you will know a little more about the subject.
Award Selection
At the time of deciding to carry out the raffle or raffle on Facebook, everything related to the prize must be clear, which must be attractive and necessary for the followers, for that it is necessary to investigate the market and different pages where this is carried out. kind of dynamic. The characteristics that this award must contain must be those suggested below:
Own products or services
Through this raffle activity on how to make a giveaway on Facebook, it is a possibility to launch your product to know the benefits it provides, specifically everything that is innovative or new to the market. In the same way, you have the possibility of producing to sell certain products in reserve and that you think users or fans will be interested in.
In the same way, it can be a merchandise or service from your partners or from any brand with which you endorse and that supplies you with that product or service for the Facebook sweepstakes.
The price of the prize of the game must be in accordance with the will that corresponds to execute the participants. The purpose is that the fans and the public that is not yet your follower, visualize the draw and consider themselves captivated by the award they can achieve.
That is to say, in the event that it is a sports store, you will obtain more interrelationships if you raffle sports clothing, sports articles or anything that is related to the store, than any other prize that does not have any type of relationship to what you offer to the store. sale, in this case the draw within the Facebook contest.
Game post rendering
At this point of how to make a giveaway on Facebook, you should keep in mind the wording of the game post, where they refer to different points to take into account:
Call for attention
Normally, the advertisements of the draws or raffles usually contain the word Lottery, that makes the interested party discover the moment of the type of content; Despite this, any brand prevents them from including plagiarism in their images so as not to start with the sketch style that they maintain on their social networks. This is the reason, it is essential to include an attractive call to action in the draw portal, which identifies you and invites you to participate.
The content of the advertising of a sweepstakes on Facebook tends to be more extensive, since it is surrounded by information about the requirements to participate, data, rewards, legal bases; It is required to be able to catch the attention of the participant or future participant, so the writing should start with a short and simple phrase that is very striking to attract attention and express what the prize is. A simple example would look like this:
BIG GIVEAWAY: Today the new S/S 2020 line is on sale and to applaud it, there will be a raffle for 10 gift sports shirts. Join us and participate and win one! You just have to leave a comment, referring to your favorite garment from the sports collection.
Dear reader, if you found our post on how to make a giveaway on facebook interesting, we respectfully suggest you visit our article on emotional branding and you will know a little more about this topic.
Requirements to participate in the draw
In order to participate, they must meet a series of requirements, in the propaganda of the draw the activity that the beneficiaries have to carry out in order to participate must not be missing, for example:
Great WordStar Day Giveaway * Do you want to obtain our Star Sport pack, estimated at €600? The first thing you must do is give it a “like”, comment on your favorite garment from the sports store, you can participate until September 20 , Participate and win; good luck.
Dear reader, if you found our post on how to make a giveaway on Facebook interesting, we invite you to follow our article on how to advertise online, and you will know a little more about the subject.
Draw End Time
Within the advertising, the day and time when the participations will be concluded must be specified, adding the legal framework and thus be consulted.
This type of activity on the Facebook wall should not remain more than 7 days, since it can dissipate the attention and the objective of what the giveaway is; In the same way, it is necessary to carry out a reminder during the week so that the participant is informed and the activity does not remain in the past.
It should be borne in mind that when making several advertisements about the same draw, it is essential for them to cover the largest possible number of people and thus provoke intervention in the draw.
Include a photo to the advertisement
It is important to include the photo of the raffle prize, in order to motivate the followers even more; or an image that is related to the prize or the store, that is, the day of a holiday such as Father's Day, in which raffles are held for different sports items, for example images of men with baseball bats, gloves, soccer ball, shirts of a favorite team, among others.
Where the following identifies the day of the celebration with the article that is being offered, and there will be more publicity and propaganda. The dimension of the image must be taken into account since on Facebook it is 1200x630px, in the case that it is a frame-sized photograph, its dimensions would be 1080x1080px.
Promote its dissemination
According to the legal basis that Facebook refers to, it is not allowed to ask followers to share or post something on the wall, much less to place labels of their acquaintances in one of the advertisements as one of the references to be able to participate, Although it is not one of the references of your activity on Facebook, it implies a benefit to increase the link.
What advertising can have, phrases like the following: "Invite your friends to participate, tell them!" or “If you like the giveaway, please share it with your friends!”
Use hashtags to enjoy more visibility and followers
Within the action of how to make a giveaway on Facebook, it does not allow raffles with hashtags, as can be done on Instagram and Twitter, which can use those other communication networks and thus reach more followers.
It is a way to capture the attention of all those people who are not your followers but appear making requests with certain words such as #giveaway, #like, and others, it is not mandatory, it serves as a recommendation.
The changes made by the Facebook platform have generated greater benefit because it has made it much easier to carry out the draw or dynamic activity without having the priority of making agreements or procedures with different applications.
All events that take place must include a full Facebook disclaimer of liability for each user or follower participating in the event, and a statement that the advertising is not funded, endorsed, directed by, or associated with Facebook. .
Add a link with the legal bases of the draw
As a backup to provide security and transparency in the draw, it is necessary to have the publication of the legal bases of the draw, detailing specific points that are mandatory in this type of publication such as identification of the company or brand that establishes the draw.
Participation mechanism, start and end dates of the draw, reward and cost, selection of the winner of the draw, and other details that make an important reference to the activity.
You can create your own legal framework, but the Facebook platform has different models of legal bases for this style of advertising, which can be very useful for legality. For example, it must be written and easily recognized by the follower so that he can go directly whenever he wants:
- The contest mechanism.
- Start and end time of the activity.
- Limitations regarding age, countries, fake profiles, among other details.
- How to relate to the winner(s).
- Clarity and transparency.
- Confirmation of the contestants.
Be aware of the dimensions of the post
Facebook regularly indicates the first 6 lines of the ad that you have transcribed, you should try to contain key phrases and notable information in those first lines; the wake-up call and the requirements to participate in the draw.
The recommendation is to project the propaganda to represent the result and to be able to edit it if necessary. In the same way, emoticons can be included in the disclosure to attract the attention of followers and different users.
Closing gold in the draw
By having the draw activity active, with well-established and clear objectives, it is convenient to address the followers and users of advertising or the virtual store to resolve any questions that have arisen and to be able to dynamize the event, it is not possible leave aside the publicity and any detail that may attract attention and give the answers to the various questions that may remain pending.
At the end of the event, and to give information to all participants, inform that the contest has ended and announce who are the winners of the prizes to be raffled, indicating the results of the different participations; being clear that all the changes that occur within the draw must be immediately informed to the followers so that they do not lose sight of what is being done.
event check
The raffle ended, results on the Facebook platform, all clarified but the measurement of the event is required; really came and tasted or just missed; Each of the results obtained must be analyzed, taking into account the following details:
- Number of new followers gained and daily breakdown.
- Significance obtained in each advertisement.
- Number of clicks on links, it is advisable to manipulate tools such as bit.ly to see how many of those clicks have achieved conversion.
- Number of shares, likes and comments
- In case the comments have been positive, see the digit of them, and examine the number of those that are negative.
- How much have you used to set up the contest and what has been the real transformation.
- How many contestants have participated in the event.
Recommendations for the giveaway on Facebook
One of the reasons for everything to go well and the giveaway to be a success, thus gaining a lot of followers, we recommend the following:
Spread the draw
Within the propaganda of the draw itself and the spread that is obtained from the fans, a great viral action can be achieved; however, you should not settle for just that action, that is, if the activity lasts for 3 to 4 days, you can advertise on the wall before the day of the event, where the invitation is made to the rest of the users. of the big event and that they can still participate.
Take advantage of the opportunity to spread it in Stories and enter social network profiles, to invite users to take a leap on the networks, in the same way add them to your blog, banner or newsletter to achieve greater extension.
Engage With Giveaway Comments
In the case of doubts or questions in the comments, you should respond affectionately, as a dear reader, grateful follower or friend; thank you in all the comments with the Like, that's the best you can apply to learn well how to make a giveaway on facebook.
When the number of comments begins to rise and there is not enough to respond and interact with everyone, you should sort them by Featured Comments, so that at least those with more visibility are answered and then sort them by Most Recent to see what is happening within the giveaway, if you apply all the recommendations you will effectively demonstrate how to make a giveaway on facebook.
Examples for the fan giveaway
Get prize! Brand I like.
Date: XXX; XX hours. You follow us? Follow if you are a winner.
Link of the legal bases.