How to Advertise on the Internet and Publish for Free?

If you want your brand to be known, you have to learn how to advertise online, the best way to advertise your business. Likewise, here you will find special tips that will be of great help to you, with this model of personal marketing in digital format.

How to advertise on the Internet?

It is not a mystery to everyone that online ads They are reigning on the Web, allowing many businesses around the world to obtain a level of fame and prestige that they are building little by little, in order to have better profits and a broader target, since it is important for any company to expand climbing the number of clients, which are the main source of income of the aforementioned. Regardless of the size of the companies, this advertising modality is very effective and with good results.

However, the use of these digital marketing tools has to be very meticulous and careful, since an advertisement can have a series of problems, which are not very affected by companies, but by users who click intentionally or by mistake in these digital objects present on the Web, since these for some reason always end up being infected with a computer virus. For this reason, advertisements must be managed very well to avoid any type of digital infection.

First of all, to start advertising on the Internet, we must know the type of target that we are going to cover, since knowing how to advertise on the Internet and what the tools are for it, is not simply placing an image and a text so that a good advertisement, but on the contrary, it is important to establish the type of public you want to reach and the ways to attract their attention. The target is very important, since their interaction with our ad is the main source of income that our Ads will generate effectively.

On the other hand, the choice of the medium where the ad will be placed is one of the crucial decisions that will allow you to succeed in the digital world, exalting your company in style, as in the same way they can generate one of your biggest business failures. Therefore, this decision must be taken very carefully, since before posting the advertisement, the level of the flow of views that the target blog or website suffers for your Ad must be measured, as well as the popularity it has in the Internet. Web the aforementioned digital medium.

Media such as blogs, websites and even social networks, will be your greatest allies to carry out this methodology contemplated in digital marketing, since each of the aforementioned platforms have a stable level of visits and a good acceptance among a public between 15 and 60 years of age, for the simple fact of having a high level of access, just by having a stable Internet connection service. Among those mentioned, social networks are an excellent option due to the wide audience they have worldwide.

In the same way, it is important to establish a type of ad depending on the product or service to be advertised, since each one must have a style adjusted to the target audience, in order to send them a clear and concise message that is striking and interesting for them. effectively capture their attention, having these the urgent need to click on the ad and learn more about what is being shown on the Web. The wrong choice of the type of advertisement can distort the true objective of the service or product to be advertised.

Finally, the use of a good business strategy adjusted to a budget is the key to success with advertising on the Internet, since, with the budget and a good business strategy, unnecessary expenses and exaggerated monetary losses can be avoided. , since the excessive use of money for advertising is one of the worst ways to execute a digital marketing plan. The good use of money to carry out an advertisement is important, since some media charge for advertising or Ads.

Advantages of advertising online

Knowing in detail how to advertise on the Internet, it is important to establish the advantages of this digital marketing strategy in our companies as well as in our personal businesses, since the positive impact they can generate can be very small or very large, depending on the public. to cover and the impression they have regarding what is being presented. Always in making ads, the public is the first to give their opinion and pleasing them with our Ads is the objective that must be met effectively.

Being a totally digital medium used for the publication of the ad, it will never be affected by climatological effects or by time as it happens to physical media, as in the same way posting them can be low cost as without having to do some expense, unlike the realization of an advertisement on the radio, newspapers, magazines and even on television, which generate very large expenses. Also, regardless of the time or place, your Ad will always be present to the public at the time you want to set.

Unlike conventional advertisements, these can attract a large number of people effectively, since the Internet is available to countless people around the world, in different digital media, having to simply click on your Ad for you to start earning money quickly and in a short time, increasing your capital and the scalability of your ads. The earning model of these ads is known as “Paid To Click” the more clicks your Ad has, the more money you earn.

The use of online advertisements prevents many products from being forgotten due to low popularity, keeping them present in the memory of a large mass of people, who will feel increasingly curious about the product or service promoted. Therefore, this methodology promotes the curiosity of the public as well as the permanence of what is offered in the market, and the more interesting the ads are for all people, the more your product will become a trend, which translates into large and exuberant profits.

Unlike other marketing strategies, modalities or tools, this one can generate large profits in a short time, since it is an effective way to increase your capital, since the ads or Ads present on the Web can generate millions of dollars in In a matter of hours and even a couple of seconds, these digital media can earn you thousands of dollars without much effort. However, these great profits can only be obtained if the target audience is effectively hooked with a good Online Ad.

Finally, with this modality of digital marketing it is stable as well as profitable in terms of scalability, since by covering more and more public it is possible not only to increase the production that you generate, but also to increase the paradigms to which your product is subject. An example of this is the clothing brands, which are advertised on the Web, being focused on a specific objective at the beginning, but over time and with a good public obtained by the Ads, they increase the production of the garments. as well as change their target to a broader one.

Ways to Advertise on the Internet

Knowing the advantages and basic data to be able to advertise on the Internet, it is important to delve even deeper into this great advertising model to generate good digital marketing for our companies or entrepreneurial projects, since there are a series of effective models established on the Web to be able to to be able to succeed in business with the use of Ads. Advertising models are known for being 9 special formalities, which are the following to detail, mention and name exhaustively and clearly below:

Web Search Engine Advertising

It is no mystery to anyone that all search engines present on the Web have a high rate of appearance of advertisements, which have different types of target audiences which can be focused on a young target, as even these Ads can have as their objective to an adult or relatively mature audience, for profit just by being viewed, even once a day. This type of digital advertising has been present since the beginning of the Internet and is the one that has maintained its great popularity the most.

This modality is known in the computer field as «Search Engine Marketing» or «SEM» for its acronym in English, and has a great impact on the Internet because many Web search engines such as «Bing» and «Google», use this methodology. to help many businesses in terms of generating revenue, just by displaying their content for free with a simple and short sample level. Likewise, at a special cost, these search engines allow many entrepreneurs to publish an Ad with better qualities.

Something important to mention is that the type of ad to display will always depend on the entity and the search terms that a user implements in a search engine, allowing any advertisement to have the opportunity to appear as if it were clicked, thus generating profits. increasing your possibilities as an entrepreneur and entrepreneur. This technique also uses the technique known as “Paid To Click” or “PTC”, which allows the generation of profits through the clicks made by the user on their Online advertisement.

Likewise, these ads are based on the use of an "SEO Yoast", which is a computerized system responsible for regulating the image of your advertisement, showing you special details that will increase the display of your Ads effectively, using guidelines such as the use of alt text in the featured image of the ad, such as using enough text appropriately. It has special meters that show you if you enter enough text or if it exceeds the limit of characters allowed for an Ad.

According to the regulations for an SEO Yoast suitable for an Ad, it must comply with a minimum of two lines and a maximum of four lines in its description, so that it is not too long for the person who visualizes the Ad, as well as, it must comply this with a good distribution of simple and special characters, in which the title that the Ad will carry does not exceed 25 alphanumeric characters. On the other hand, in other sections that contain text they will have a total of 105 characters which are divided between the permanent link and the meta description of the Ad.

The best way to know the effectiveness of SEO Yoast is by searching for any topic in a search engine such as Google, which, when you start searching for the topic of your interest, will show the title of your advertisement in detail, displayed in colored alphanumeric characters. dark blue and the permanent link below it, in a very striking grass green hue and finally the description text in a deep gray. These colors are very helpful in attracting people's attention effectively, making each click generate income.

Finally, this technique is part of the great formula that many companies use to publish their products or services, improving these more and more with the increase in visits to their websites as well as in the clicks on the permanent links of the aforementioned, translating this into the effective increase of your initial capital, as well as being a very popular method today. Similarly, the present is one of the simplest and most effective methods of digital marketing known in this great digital age that we are living.

Advertising in Social Networks

These platforms have revolutionized digital media since their first appearance in the 80s with the implementation of the first digital systems focused on the communication of human beings, without having to use written media that could take days or even years to complete. reach its destination due to the mismanagement of the parcel delivery systems of that time. Likewise, they have allowed many people from all over the world not only to show their feelings in a clear and direct way, but also to give them the opportunity to generate income.

Social networks, thanks to their relevance, are the best ally of entrepreneurs as of any businessman in the world, since they have countless advertising tools that can be used to promote a product or service, as well as show these with different levels of relevance, which are totally free on most social networks. However, this varies depending on the popularity of the social network you choose, since the digital market in terms of communication is the most competitive of all.

The style of the Ad can be many formats on these social communication platforms, with videos and advertising images being the most used, since they are striking media that can incite the curiosity of Internet users to enter or not in your advertisement. . The use of these formats must be done properly, since any overloaded digital content with a very ambiguous message is not usually to the liking of people, since the idea is to arouse the curiosity of Internet users without having to generate confusion. visual.

The social platforms that have control in the digital market in terms of marketing are mostly owned by the great businessman known as «Mark Zuckerberg», among which the macro-platforms of social networks known as «Facebook», «Instagram » and «Twitter», being these the best in their category and choosing one of them, is the best option to carry out a business plan with digital marketing. It is important to mention that these means are the most used by many entrepreneurs due to their great simplicity.

Banner

Also known as "Banderola" in the Spanish language, it is an advertising image that can be placed on any website to generate the promotion of a product, as well as a special service that is offered through a Web medium, being this part of a sustainable and profitable marketing strategy, facilitating the effective capture of the specific target that has been demarcated within the general marketing plan to be used. It has many types of special formats, which can be effective in drawing the attention of the chosen target.

Like traditional Ads that can be seen anywhere on the Web, this is one of the longest-standing advertising media, since when you open a Web site regardless of the theme or objective it has, you can always see in different sections several banners, which can have a vertical or horizontal orientation, as well as be in a static format such as an animated one. This digital advertising tool present on the Web works with linking and redirection systems between various sites on the Internet.

However, despite being a good idea to start an advertising plan for your product or service, today it has become a digital marketing model with some difficulties, since they are part of the controversy that these tools have because of of malicious Internet users known as "Crackers", who use the technological base of banners to catch their victims. The use of these advertising media under the aforementioned technique is called "Phishing" one of the easiest ways to get a computer infection.

But, despite the great accusations suffered by several websites due to these great controversies, they continue to show this type of Web advertising content, but some present nothing more than advertising on their own content, as well as minimizing the use of images linked to external sites. that can become a great and potential threat to the devices of any type of person within the target audience. In the same way, it is important to verify the security of the banner URL before entering it without caution.

pop ups

Knowing how to advertise on the Internet, without knowing what a Pop Up is is something that is currently not a mystery to many, this advertising tool is known as "Pop-Up Windows", these are intended to display an advertisement on the Web , but its appearance is outside the website you enter. However, many people who know how to advertise on the Internet are unaware of the potential that these tools have, such as the bad reputation they have had since their first appearances in the 90s.

On a daily basis, it is known that many Internet users around the world close countless Pop Ups every certain number of seconds, since these have a high appearance rate on websites present on the Internet, but depending on the site you enter in the Web, these may or may not contain a low or high load of computer viruses, which may harm your device just by accessing a Pop Ups. This advertising medium is considered a constant nuisance that can be seen on any website without exception.

In the same way, there are Web applications in charge of blocking any type of publication, which is responsible for eliminating common Ads as well as any other advertising modality present on the Web, which are known by people who know how to advertise on the Internet. as well as by newbies in digital marketing issues such as «Ads Block», these apps being part of the Software responsible for the protection of Internet users. However, it is not necessary to know how to advertise on the Internet to be able to use these digital tools.

Anyone who knows how to advertise on the Internet, like any type of Internet user, no matter how expert or novice they may be, the social impact generated by Pop Ups, which is very negative, given that the way in which they are displayed and their high rate of appearance that they have, they have earned first place among the online advertising media that generate the most inconvenience in users due to their high level of risk. A Pop Ups is usually infected by many computer viruses of a minor or high level, with Trojans being the most recurrent in appearing.

Some time ago, this methodology is widely recognized by the computer industry for its great effectiveness and versatility, but technological advances and the imagination of many infamous Internet users have gradually discredited these media, since they can redirect any Internet user to an infected website such as the link you were originally connected to, for the promotion of a specific service or product. The best way to implement Pop Ups is to place links from your own website or that they only show a clear message.

Blog Advertising

To know how to advertise on the Internet, we must bear in mind that blogs are a fundamental part of effective digital marketing, since they can not only display advertising for a product or service that you want to advertise on the Internet, but they can also show clear and truthful information about the product or service that we are about to promote on the Internet. In the same way, it is important to mention that the use of a blog to promote yourself on the Internet can be very helpful for many people in the world.

In the same way, to use a blog for these tasks it is not necessary to know how to advertise on the Internet, but to carry out this process effectively, having basic knowledge of the qualities of digital marketing, such as knowing the modalities that they need to be known to make an online ad that can be recognized by many people in the world. The present is linked to special systems that manage the number of visits to the blog, translating that into more visits, more profits are obtained.

But it is important to clarify that the use of advertising tools in a blog must be directly through advertisements that stand out effectively, since the use of stories or temporary publications is an indirect way of generating publicity, but its effect tends to be taken in a negative way by Internet users who enter the blog on a recurring basis. In blogs, it is possible to join all types of online ads effectively, but the exhaustive choice of this can be a great success as an irremediable failure.

In the same way, to know how to advertise effectively on the Internet with this technique, it is imperative and excessively necessary to have basic knowledge about advertising strategies, such as the effective use of any type of modality or quality that can be exploited in a medium of communication. communication, using a business plan and marketing tools that are beneficial to you and what you are advertising. For nothing in the world, make up the advertising data that you show on your blog since this can damage the veracity of it.

In addition, the advertising methods with the effective use of blogs present on the Web are presented in the computer world as joint work between the reader and the blog workers, since the user is the one who decides whether to share the information displayed there, as well as to make an assessment of it according to their way of thinking and the way in which the aforementioned analyzes the content. On the other hand, the blog workers must place the information and any publicity in an attractive way in order to generate good impressions.

However, some blogs present on the Internet lack truthful and concise advertising, which is helpful for them in a positive way, promoting the rise in the number of visits as well as the valuation ranking of the articles as well as the blog in general, being in sometimes having advertising on the blog, one of the options that most make any Web entrepreneur doubt. In the same way, to know how to advertise on the Internet, you must use blogs wisely and think about the true interests of a netizen and what they want to know.

Mobile Advertising

To take into account how to advertise on the Internet effectively, it is necessary to know well the advertising that anyone can see on their cell phones, since the use of an application of the free type for use and download, it is necessary to suffer sometimes the appearance of uncomfortable advertisements on any topic regardless of whether it is to your liking or not. For this reason, many come to detest these publications established in digital marketing, but only these will be present if you connect to the Internet.

Many entertainment and resource management applications use advertisements not only to generate profit for themselves, but also for the creator of these digital tools, which can make life easier for many people around the world. The popularity of advertisements on mobile phones is mostly focused on the business environment, with the promoters of this method being each and every one of the system developers that make an app work correctly.

Like other means of digital marketing already mentioned, this uses Google Adwords and Google Adsense, which are online marketing tools of the company known worldwide as "Google", which is responsible for 90% of the advertising present. on the Web, but it is being shown in a more aggressive and recurring way on the mobile cellular devices of many people in the world. This method of digital marketing is still in an experimental state, since today they are still testing how to make this method pleasant.

The exponential increase in the evolution of computer products and services has pushed the business community to innovate more and more, having to be forced to use this digital marketing technique, since it allows them to obtain a broader audience or target in a short time, as well as having the opportunity to generate much larger monetary income than they would have dreamed of. However, without a staff that really knows how to advertise well on the Internet, it is a bit difficult to carry out this method at the business level.

What most damages this method is the playback time of the advertisements or Ads that are going to be applied, since placing a very long and tedious time on it can generate serious inconvenience in the target audience, which will catalog its advertisement, as an intrusive and uncomfortable digital material that reaches their mobile cellular devices to annoy, thus creating negative opinions about their services or products offered without their using it. It is important to clarify that the advertising format on any Smartphone is not the same as on a computer.

Email Marketing

This method that many must know to know how to advertise on the Internet, had its first appearance in the decade of the 80s with the promotion of personal emails, having an impressive advance that despite the passing of the years is still with good results, being used by many Web companies worldwide, which classify it as «Newsletter». The appearance of these advertisements is usually daily and in a modest way, having the least negative impact on the users of commonly used Emails.

But it is important to take many precautions with these emails, such as taking enough time to read them with our antivirus active, since the tendency of many people is to classify these emails as "Spam", which are annoying Emails that can have a high potential risk to your device if not managed effectively. But unfortunately, people get carried away by ignorance and neglect not only computer virus prevention measures but also any information that may be important.

Finally, it is important to classify Email marketing as a very necessary tool to succeed in the advertising world, since it will allow you to have a direct and more personalized contact with your target in an effective way, so that they recommend you to their friends and your product or service obtains a better level of scalability and thus obtains the degree of prestige that is so desired. However, the use of a nice title in your advertising mail will help you to succeed in the digital world.

The clearest example of them is present in the Gmail email, in which some advertisements are displayed sporadically and the receipt of Newsletter emails is the best of all in the area of ​​digital marketing.