How to do email marketing? in a few steps

It's important to know how to do email marketing, since it is a tool to promote brands and products, in this article we will tell you how to do it.

How to do email marketing?

The possibilities of promoting a product or service can be increased when the necessary marketing tools are used. In this case we present how to do an email marketing; It is a promotion procedure that uses the database of an email.

Through good promotion of diverse content such as Whitepaper, ebooks, infographics and audiovisual media, they can be used to offer many forms of promotion, such as events, infoproducts, brands, among other alternatives. For that, some aspects related to privacy, cost, return, profitability and scope must be taken into account.

The idea of ​​this marketing strategy is that it helps maintain customer or user loyalty to a brand or product, creating a figure in its environment that can remain in the consumer's mind for a long time. But let's see other features and how to create and how to do email marketing.

The various marketing alternatives allow to know forms of promotion such as those shown in the following article,  invest online important aspects are described there.

Set the main goal

In any digital marketing strategy, it is vital to know what is sought with the promotion and advertising of a product, its creation can be done through Branding where the product that is intended to be developed must be well planned. So the objectives must be clear.

In the first place, visibility must be taken into account, the way in which customers will be attracted and the ability to maintain the product for a while on the web. These three aspects must be considered in order to establish a clear objective that will allow the campaign to be carried out and based on this, consider planning the objectives.

Visibility

It is considered a way in which we will make the product have a presence and be seen by considerable web traffic. For that, a message must be made in which it draws the user's attention, for this reason the versatility, creativity and originality that the message contains allows that user to send it to other users.

The design and content creation must be easy to understand, showing the product or service using the best advertising tools, such as images, videos, slogans and everything necessary to help attract the customer's attention; this content must be related to the need and interest and towards a specific audience.

Capture of new customers

With this type of strategy you can get potential customers, over time they will become loyal to the brand. The campaign must be aimed at those users who are curious and need to possess or use what is offered, for which observation is encouraged and the message must be very attractive.

Keep the product on the web

It is carried out through certain procedures that seek to know to what extent the product is important for users, likewise the campaign focuses on aspects that can last over time, the idea is to filter content that is important not only at the time of promotion but as time goes by.

Select customers

Digital marketing is called user segmentation, it consists of establishing a relationship of need in a specific group of users with the need to obtain the product that is offered. In this sense, consumers are selected through search strategies through existing engines.

Google is an excellent tool to determine the target of clients that are needed. For this reason, it is important to consider aspects such as age, purchasing power, place of origin, among other aspects; Effective segmentation allows you to collect information about customers who have needs related to the brand, as well as future consumers who may need the product at any time.

When we select specific clients we are creating a buyer of users who will remain loyal to the product for a long time. If they are grouped according to their specific characteristics, we are considering not only the increase in sales, but also knowing the most important information found in our email contacts.

Marketing strategies are very varied, in the following link marketing process  you can appreciate some alternative options to email marketing

Required Content

It is interesting for a client to appreciate content in which there are aspects that have some type of content linked to their need. Giving relevance to this type of advertising information greatly helps to know about the necessary emails for someone.

To really establish how to do email marketing, it is important to focus on customers, the content must be friendly and emotional, by touching on aspects related to feelings and emotions, they are achieved in a faster way and in this way achievements are obtained. targets more efficiently.

The email must understand a calm and encouraging message, where it is intended to attract the client based on the content they receive. It is good to be direct with them and although strategies such as subliminal messages or emotional marketing can be used, it is always important to take into account the transparent form of the information provided.

As an example of messages that can reach customers, we have, for example, the sending of regular emails that are not invasive of privacy; the idea is to create an expectation to create an advertising campaign in the future. Another aspect to take into account is to try to respond immediately to responses linked to email marketing.

On the other hand, it is necessary to try to make the person requesting the information very satisfied, with this communication is encouraged and relationship mechanisms are activated with the brand. However, another tool can also be used that allows you to send the necessary content, for which it can be monitored through Web Analytics.

They are instruments that help to appreciate, through small reports, which contents are the most impressive. They also offer information related to the status of the web page that you want to analyze and even know the web traffic related to a topic and where the information is going.

Draw attention

For any marketing consultant, it is extremely important to create an irresistible subject for the user, this allows the client to recreate an immediate action, so that when they receive the email, they proceed to open it and not delete it. You must then send the message placed in the subject words and phrases that do not exceed 40 characters and not be very long, likewise the slogan or message must not be loaded with presumption, so that it is not considered as Spam.

The call for attention in a message is achieved when the "Subject" is personalized, where the recipient of the message is directly called to read its content. Said message must be short and precise without so many words and more informative content, standing out in the inbox.

Another aspect to take into account is the type of words that should be used. It is important that there should be no advertising excesses with words loaded with commercial content, such as "we have an offer", "Click here", "Free", "promotion" etc. It must carry basic and precise information, where the user can easily digest the information without thinking that the content is a sales advertisement.

It's also good to ask questions related to the offer, this helps to keep the receiver close so that when he does answer you, you can offer a simple answer just based on what he asks.

importance of design

A very important aspect is represented by the design, since it allows to highlight the quality of the campaign and demonstrate the quality of the product. Each design must be related to the type of advertising carried out, so that the belief in this aspect is vital, the use of varied colors, striking images, illustrations and various contents allow us to appreciate the importance of the product.

highlight action

It is a marketing tool that receives the name in English of «Call To Action», it is carried out with the purpose of promoting in the recipient, a type of action in which it leads him to know everything related to the product. It is a good way to infer in the users a previous thought about the product; the action makes it possible to foresee that the client may choose to appreciate the offer.

The process must allow at all times to keep the user attentive to advertising, the email message must be made up of vital elements that do not seek distraction but on the contrary, motivate and draw attention to show what the user really needs, which It is the ultimate goal of the strategy.

Results management

It is important to know how the strategy is going to pay off. For that it is important to consider the so-called measurements or metrics per action; They are instruments that help to know who and which users were interested in the product or campaign.

Within the internet world there are various applications that can help monitor these actions, but always based on knowing what the purpose of the campaign really is, as well as considering which users are really interested in the product, the most used tools are those that They allow among other things to know the following:

The volume and growth rate of the user list is a measure that allows us to appreciate how the database is doing according to the actions, after having implemented how email marketing is done.

The list inactivation rate is a metric that helps determine the loyalty of a database, in it you can see which users are active during certain periods of time and which ones abandoned our records. An inactive or disloyal user is considered when for a certain time a certain group of users does not open any type of email received.

Level and rate of opening of emails, it is a way of measuring the number of people who opened the message, divided by the number of users who actually received it, this allows knowing the click rate, which shows in a simple and clear way to through certain graphs, the comparison of how many emails were opened based on the emails sent and received. A percentage of open emails compared to the number of emails sent is sought.

The promotion and advertising of a product or brand are determined by various processes, know one of them by reading the following article How to advertise? , where important aspects related to this topic are described.

Recommendations

Use reliable tools to carry out such a campaign. In the same way, you can create a separate account to the one linked to the company, the brand or the product, do not link your personal email account with the business account, although you can migrate the users and carry out a segmentation to know who to direct the communication to. Bell; do not pressure with exhausting messages, use viralization strategies based on positioning the product.

Interesting Facts

In the world of digital advertising, email marketing represents one of the most important strategies that exist, in order to attract customers and find a way to reach specific customer buyers. Next we are going to show figures that determine that importance.

For example, according to the analysis of Mailing (Sending of automatic messaging and email analysis), carried out by specialized companies, it is considered that how to do email marketing has more strength and efficiency than the use of advertising on Facebook and Facebook platforms. Twitter, which are currently considered the most important social media platforms.

The company offers a report detailing, among other things, figures related to all the clicks received by Facebook and Twitter advertising, together they cannot exceed the amount that occurs in the clicks or reception of messages made through email marketing.

It is also believed that it is the means of monetization with the highest return based on investment. In a few words we have the following: For every dollar invested in advertising, the return received is in the order of $40 USD, that is, this figure expresses an average in which the investment is quite profitable for those who use this tool.

But the most important thing in all this is that the trend in the last three years has been growing gradually, making this strategy one of the best in digital Ecommerce. Other data indicates that out of every 10 companies, 8 use this procedure to promote their products and attract new customers.

On the other hand, more than 30% of digital companies use email marketing as their main marketing tool to promote their products. Similarly, there is a volume of non-digital companies that promote their services through platforms based solely on email, without the need for a website.

A recent survey, according to the same form of analysis, offers important figures, 30% of email users with digital marketing companies, consider this strategy as the best performer and the easiest to measure. Likewise, the display and open content is in the order of 40%, that is to say that out of 100 users who receive an email related to the promotion, 40 tend to open it.

Final comment

It is believed that the way how to do email marketing, allows us to consider it an alternative but vitally important tool along with other strategies that are presented in the digital market, we also consider that no company should limit its campaign to a single platform or simply expect SEO positioning to do the job.

Email marketing is an additional element which can help feed the other strategies, giving its contribution to the group of campaigns related to advertising. We also believe that it is a procedure where clients have the option to accept it or simply leave it aside, since it does not represent any danger.

The options to carry out how to do an email marketing are very varied, its success depends a lot on the content and the way in which the message is delivered, for that we invite you once again to review the recommendations described in this article , in order to carry out a good promotion.