Kulesi sihloko curious sizokukhombisa ngokuningiliziwe ukuthi yini ukusetshenziswa kwewebhusayithi? Sisebenza kanjani? Futhi yikuphi ukubaluleka ekugcinayo ekukhangiseni kwedijithali?
Ukusebenziseka kwewebhusayithi
Lapho sikhuluma nge ukusetshenziswa kwewebhusayithi sikhuluma ngomklamo odaliwe ugxile ngokuphelele ekuhlangabezaneni nezidingo zamakhasimende ethu noma abasebenzisi, ukuze izidingo, okulindelekile, izidingo zenhloso kanye namamodeli amaklayenti ethu anawo engqondweni kuhlanganiswe.
Kufakazelwa ngokugcwele ukuthi ukwakheka kwamaphothali kanye nezindawo zokusebenzelana kuwebhu kungenye yezinto eziyinkimbinkimbi kakhulu okufanele zifezwe ngaphakathi kokumaketha njengoba zibandakanya ama-ejenti amaningi ahlukene omkhiqizo wethu. Ngaphezu kwakho konke, izitayela ngaphakathi kwemakethe zishintsha njalo, okusho ukuthi ukwakhiwa kwesiteji sedijithali esibheka phambili kuthatha isikhathi esincane.
Kuzo zonke lezi zizathu, ukuklanywa kabusha kwamawebhusayithi kuyinto engaguquki ngokuphelele futhi evamile emhlabeni we-cyber, ukuze kuqinisekiswe ukuthi ukusebenziseka kwewebhu kuphothali yethu kuyaqhubeka futhi akuwi ngenxa yokuntuleka kwezibuyekezo. Masikhumbule ukuthi lapho sisebenza ekwakhiweni kwengosi kuyadingeka ukuqonda ukuthi izovulelwa abalandeli bethu kanye namakhasimende angaba khona, ngakho-ke kufanele wenze iwebhusayithi eguqukayo, ephilayo futhi encane ehlangabezana nezidingo zazo zonke izinhlobo ze abathengi esinabo noma esingaba nabo
Izisekelo eziyisisekelo zokusebenziseka kwewebhu
Uma sichaza ukuthi sifuna idizayini yethu ibe kanjani futhi sisebenza ngokusekelwe kulokho, siyakwazi ukunikeza abasebenzisi bethu ukufinyelela okuhlukile kulwazi olucelayo. Okuhumushela ekubeni ukwethembeka okuphelele kakhulu nokunqunyiwe ngenxa yokuthi amaklayenti ethu athola ukunakwa okuqondile nokuphelele okuvela kithi.
Ngalezi zizathu kubalulekile ukuthi sazi ukuthi yiziphi izimiso nezisekelo ezisekela ukusetshenziswa kwewebhu.
Ukutholakala nokufinyeleleka
Lapho siklama ingosi yethu yewebhu, kuyadingeka ukuqonda ukuthi ukusetshenziswa kwewebhu kufanele kugxile ekutholakaleni nasekufinyelelekeni okufanele amakhasimende ethu, izici okufanele zibe ngaphakathi kwendawo ephilayo nesebenza kakhulu.
Yingakho uma sikunqubo yokudala iwebhu kumele sicabangele isikhathi sokuphendula seseva. Kufakazelwa ukuthi uma impendulo esiyinikeza iklayenti idlula imizuzwana emine, silahlekelwa ukunaka nokwethembeka kweklayenti, njengoba isici sokulinda sinomthelela omubi kumkhiqizo wethu.
Ngakolunye uhlangothi, kufanele sihlale sibuyekeza ama-URL esiwabeka kuwebhusayithi yethu, ngoba ngenxa yezizathu ezihlukene angawa futhi awamukeleki kakhulu, ukuba nezixhumanisi eziphukile ngaphakathi kwengosi yethu kusenza sibukeke singanaki futhi singenamsebenzi.
Okokugcina, kufanele sicabangele izici zokusebenziseka kwewebhu mayelana nokusabela kwengosi yethu kuma-smartphones, kubalulekile ukuqonda ukuthi indlela yokuzula yamaphothali ishintshile njengoba amafoni namathebulethi ethu enekhono lokuzulazula. Kungakho kudingekile ukusungula amaphothali ethu asabelayo. Uma ufuna ukwazi kabanzi ngokubaluleka kwalokhu sikushiyela isixhumanisi esilandelayo Uyenza kanjani iwebhusayithi ephendulayo?
Ukucaca ekusebenziseni iwebhu yethu
Isizathu esiyinhloko sokusebenziseka kwewebhu ukucaca, okuqukethwe kwethu ngaphakathi kwengosi kufanele kuncishiswe futhi kungabi nezinto eziningi eziphazamisayo ezingathinta ukugxila kwamakhasimende ethu.
Enye yezingozi esizisebenzisayo njengomkhiqizo ukuthi ngenxa yokuthi iqukethe izinto eziningi eziphazamisayo, abasebenzisi bethu bakhohlwa injongo eyinhloko yokuvakasha kwabo futhi bahambe ngaphandle kokwenza noma yisiphi isenzo.
Esinye sezici ezibaluleke kakhulu zokuthola ukucaca ngaphakathi kwewebhusayithi yethu ukwenza kube lula, uma sigxila kulokho okubaluleke ngempela kuphothali yethu, abasebenzisi bethu bazohlala bekhumbula isizathu sokuvakasha kwabo.
Esinye sezici okudingekayo ukuze iwebhu yethu isebenziseke ukujwayela nokuvumelana okubonisa ingosi yethu. Ngenxa yocwaningo oluhlukile olwenziwe ngaphakathi kokumaketha, kube nokwenzeka ukukhombisa ukuthi lezi zici zibalulekile kubasebenzisi namakhasimende ukuthi bahlonze ngokushesha uphawu nesithombe sethu.
Ngendlela efanayo, ukuqondisa kanye nempendulo kuyadingeka ngokuphelele ekusetshenzisweni kwewebhu okuchaziwe ukuze uqonde futhi uqonde izidingo zamakhasimende ethu.
Ukubaluleka kwekhono lokufunda
Kubalulekile ukuthi njengabakhiqizi bemikhiqizo ingosi yethu ibe nekhono lokufundisa mayelana nokuphathwa kokusebenziseka kwewebhu yethu. Lokhu kubhekisela eqinisweni lokuthi isixhumi esibonakalayo esiphethe ingosi yethu sakhiwe ngendlela enembile futhi asidingi noma yiluphi uhlobo lwemiyalo kubasebenzisi bethu.
Ukuze kuzuzwe lolu hlobo lokuklanywa kwewebhu, kuyadingeka ukudala into enethezeka futhi esheshayo ukuyifunda kubasebenzisi bethu namakhasimende ethu.
Ukwethembeka
Esinye sezizathu zokuba yimikhiqizo ukwethembeka. Lokhu kungenye yezinto ezibalulekile okufanele kusichaze njengenkampani njengoba ikhuluma ngesibopho sethu sokwethula izinsizakalo nemikhiqizo yekhwalithi ephezulu kumakhasimende ethu.
Kubaluleke kakhulu ukuthi amakhasimende ethu nabasebenzisi bathole okuqukethwe kwethu ngaphakathi kwengosi ngokushesha futhi kudalule amaqiniso ezinzuzo zemikhiqizo namasevisi wethu.
Uma sikwazile ukusungula ubudlelwano bangempela nekhasimende lethu ngalinye, sikwazile ukukhombisa ukuthi siwumkhiqizo onamanani nezimiso ezingantengantengi nokuthi esikuthengisayo kungokwekhwalithi.
Uma singazi kanjani ukukhiqiza ukwethembeka ngaphakathi marketing? sikushiyela ividiyo elandelayo
Ukuhambisana ngaphakathi kokusebenziseka kwewebhu
Lesi isisekelo sokugcina okufanele sisekelwe kuzo ukusebenzisa kwethu iwebhu futhi sigxile eqinisweni lokuthi okuqukethwe esikulayisha kungxenyekazi yethu kufanele kuhlobane futhi kugqame phakathi kwalokho okukwezinye izingosi.
Kungakho izici ezimbili ezibalulekile zidingeka: ukufundwa komncintiswano kanye nokuhlukaniswa kwabasebenzisi bethu ngamunye kanye namakhasimende azayo. Uma sibhekisela ocwaningweni lomncintiswano, kufanele siqonde ukuthi kufanele sikuqaphele okuqukethwe abakukhiqizayo ukuze sazi ukuthi kuyavela futhi ngokushesha kangakanani ukuze singasali ngemuva futhi siqhubeke nokusetha izinga ngaphakathi kwemakethe. .
Nakuba uma sikhuluma ngokuhlukaniswa sisho ukuthi kuyadingeka ukuqonda ukuthi amakhasimende ethu ahamba kanjani ezinkundleni zedijithali ezihlukene futhi azi ukuthi ayifunda kanjani imiphumela asinike yona, ukuze kusungulwe izimpawu zokukhangisa ezihlukene.
Amaphutha athinta ukusetshenziswa kwewebhu
Uma sakha iphothali yethu, kubalulekile ukugwema imininingwane esizoyithuthukisa ngezansi, engasithinta endaweni esifuna ukuyisungula emakethe.
Inhlangano embi
Esinye sezizathu esenza ukuthi amaphothali ahluleke kungenxa yokungahleleki kahle ngaphakathi kwawo. Uma sakha okuqukethwe okunzima ukukuqonda esimweni esingahlelekile ngokuphelele futhi ngaphandle kokunaka imininingwane, singaqiniseka ngokuphelele ukuthi amakhasimende ethu azovele ayeke ukuvakashela ingosi yethu ngoba awaqondi noma asebenze ngokwemvelo ngaphakathi kwayo.
Kubalulekile ukucabangela ukuthi ukuba nesixhumi esibonakalayo esiyinkimbinkimbi kakhulu noma okunzima ukusithola kungase kusibize amakhasimende, kuyadingeka ukwenza ukusebenziseka kwethu kwewebhu kube lula futhi kube lula ukukuqonda kubasebenzisi bethu.
Uma sinomuzwa wokuthi ingosi yethu isesimweni esiphelele, kuyadingeka ukuthi sihlele kabusha izingosi zethu, ngoba kufanele sifinyelele ingwegwe emphakathini esingasinikeza yona yi-Intanethi kuphela.
Awukho umuzwa ekuzulazuleni
Njengoba nje inhlangano iyisici esibalulekile sokusebenziseka kwewebhu, ukuzulazula okunembile kwabelana ngezinga lokubaluleka elifanayo. Njengoba sesisungule ingosi yethu, kufanele ibe nekhono lokubonisa iwebhusayithi yethu ngokushesha futhi ngamandla, uma singakufezi lokhu, asikwazi ukwenza ingosi yethu iqonde kumakhasimende ethu noma abasebenzisi.
Uma ithrafikhi yethu kuphothali idala imibuzo ukuze siqonde ukuthi isebenza kanjani, sihlulekile futhi kufanele sihlele kabusha ikhasi lethu ukuze sifinyelele izinga lesidingo nokusebenza ngempumelelo okufanele amakhasimende ethu.
Ukungabikho kwenjini yokusesha kuthinta ukusetshenziswa kwewebhu
Elinye lamaphutha ajwayelekile ekwakhiweni nasekusetshenzisweni kwengosi yewebhu ukuthi ayinazo izinjini zokusesha ezisiza ukuvakasha kwamakhasimende ethu kuphothali. Lezi zinhlobo zamathuluzi zibalulekile kubasebenzisi bethu ukuze bathole ngokushesha abakufunayo.
Ukuze kuzuzwe lokhu, kuyadingeka ukuba nesakhiwo sewebhu esisebenza ngokugcwele nesisebenzayo esidingweni ngasinye samakhasimende ethu. Uma ufuna ukufunda kabanzi ngalesi sihloko sikushiyela isixhumanisi esilandelayo
Masigweme izixhumanisi eziphukile
Lapho sisungula izixhumanisi zangaphandle noma zangaphakathi kuwebhusayithi yethu, kufanele sazi ukuthi zinikwe amandla njengoba sizibona njengomkhiqizo ongayinaki imininingwane noma ukuthi asizazi izibuyekezo.
Uma sigcina izixhumanisi eziphukile kumaphothali ethu, ukusebenzisa kwethu iwebhu konakala, futhi, ngeshwa, silahlekelwa isikhundla ezinjinini zokusesha ezifana ne-Google noma i-Mozilla.
Kufanele kuqashelwe ukuthi ukunakekela le mininingwane emincane kusenza sibheke ngokuphelele phambili kanye nochwepheshe. Kuyadingeka ukuthi phakathi kwemisebenzi evamile yenhlangano sisungule abasebenzi okuthi ngesikhathi esithile babuyekeze izixhumanisi futhi baqinisekise ukusebenza kwento ngayinye ukuze kugwenywe ukucasuka kwamakhasimende ethu noma abasebenzisi.
Ukusebenziseka kwewebhu nokungathuthukiswa kwamafomu
Esinye sezici ezithinta kakhulu ukusebenziseka kwethu kwewebhu ukungalungiselelwa kahle kwamafomu esinawo ngaphakathi kwephothali yethu.
Masikhumbule ukuthi ziyisandiso esibalulekile sephothali yethu njengoba ngazo singathola ukucaciseleka okwengeziwe mayelana nokuthi ziyini izidingo zabasebenzisi bethu namaklayenti ngempela ukuze sibe nokuzizwisa okuyikhwalithi.
Izindawo ze-portal ezididayo
Lezi zinhlobo zezinkinga zivame ukutholakala ekushintshanisweni kwamaphothali ukusuka ekubukweni kwedeskithophu kuya kusikrini seselula. Ikakhulukazi uma ingosi yethu inama-URL ambalwa ngaphakathi kwayo. Uma singakwazi ukwenza ukuphendula ngendlela efanele, singaqiniseka ukuthi amaklayenti ethu ngeke ayiqonde inhloso yethu yokuxhumana.
Kufanele siqinisekise ukuthi ulwazi esilunikeza kubasebenzisi bethu ngamunye ngaphakathi kokubukwa kwedeskithophu yethu lusezingeni elifanayo lapho besebenzisa amadivaysi abo eselula. Kubalulekile ukuqonda ukuthi lezi zimo ziyadingeka njengoba ithrafikhi ye-inthanethi yamanje ihambisana nefomethi yeselula engaphezu kwama-80%.
Ukukhetha okungalungile kwemibala
Njengoba sinqume ngaphambilini, kuyadingeka ukuthi sibe nephothali ephilayo neguqukayo evumela abasebenzisi bethu ukuthi babe nokusebenziseka kwewebhu okuyikhwalithi. Kwezinye izimo, ngenxa yokuthi sifuna ukuzibona ngokwethu i-avant-garde nemfashini, sikhetha iphalethi yombala engasebenzi ngokubonakalayo.
Uma sikhetha imibala yephothali yethu, akufanele kube amathoni aqeda amandla ngokubukeka noma adala imizwa ngokumelene nalokho esikufunayo. Yingakho kudingekile ukutadisha kahle ukuthi yimiphi imibala nokuthi sizoyibeka kuphi ukuze isisebenzele uma kuziwa ekufezeni izinhloso.
Uma sisebenzisa inhlanganisela engasebenzi esivuna thina, sizofaka engcupheni yokuthi ukusebenziseka kwewebhu yengosi yethu ngeke kusebenze kahle, kodwa ngokuphambene nalokho, amakhasimende ethu azokwenqaba okuqukethwe futhi ngeke aphinde abuye.
Ukugcwaliswa kwesikhala kwephothali yethu kwenza kube buthaka ukusebenziseka kwewebhu
Uma ukukhetha okungalungile kwemibala yethu kusithinta lapho sisungula ukusebenziseka okuhle kwewebhu, ukugcwala kwezithombe, ama-gif, imibhalo, izixhumanisi namavidiyo kusibangela ukuntula okufanayo.
Ingosi yethu kufanele ibonakale ngokuvumelana ngokuphelele, i-organic, engaphelelwa isikhathi futhi iyafana, ngakho-ke kunconywa ukuthi lapho sifaka lolu hlobo lwezesekeli noma amathuluzi ngaphakathi kwewebhusayithi yethu, sithathe isikhashana ukuhlaziya ukusatshalaliswa kanye nokuma kwendawo ngayinye ukuze siyihlole. ukusetshenziswa kwewebhu yephothali yethu kanye nokukwazi ukwenza lokho esikusungulile.
Uma singazicabangeli lezi zincomo, singakwazi ukukhiqiza iphothali ephazamisa abasebenzisi bethu namakhasimende ethu enjongweni eyinhloko yephothali yethu.
Ukukhiqizwa kabusha kokuqukethwe okulalelwayo nokubonwayo
Esinye sezici okufanele sizinakekele ngokucophelela ukuze sivimbele ukusetshenziswa kwethu kwewebhu ekuwohlokeni ukukhiqizwa kabusha kabi kwezixhumanisi eziqukethe okulalelwayo nokubonwayo. Uma zithatha isikhathi ukulayisha noma zinokuqukethwe okunzima kakhulu, zizodala ukubambezeleka futhi zenze buthaka isikhathi sokudlulisa somsebenzisi wethu kanye nengosi yekhasimende.
Uma sisebenzisa la mathuluzi, kufanele siqinisekise ukuthi iwebhusayithi yethu idluliswa ngendlela efanele nokuthi ukusebenza kwayo kuphelele futhi kusesikhathini, ngoba ngale ndlela siqinisekisa ukuthi amakhasimende ethu nabasebenzisi bayazuza kuzo zonke izinzuzo esibanika zona njenge. uhlobo..
Ukungacabangi noma ukunakekela isivinini sokulayisha
Okokugcina, kufanele sicabangele ijubane lokulayisha lamaphothali ethu, ngoba kufakazelwa ukuthi uma abasebenzisi kufanele balinde imizuzwana engaphezu kwemine, bazoshiya ingosi futhi bangabuyi. Siphinde sicabange ukuthi i-Google irekhoda lezi zikhathi zokulayisha futhi uma zingekho kahle, izokwehlisa isigaba sethu, okuzosenza silahlekelwe indawo futhi singabonakali kakhulu uma amakhasimende ethu nabasebenzisi benquma ukusithola ngezinjini zokusesha.
Ngenxa yazo zonke lezi zizathu nezinzuzo, sincoma ukuthi ezinhlanganweni zethu sinake ukusebenziseka kwewebhu futhi ngaleyo ndlela sinikeze amakhasimende ethu nabasebenzisi isevisi eyikhwalithi ebafanele.