Kubalulekile ukuthi ube nolwazi lwakamuva kunoma yiliphi igatsha. Kungakho uma usezweni lokumaketha kubalulekile ukwazi izitayela zokumaketha. Funda kuso sonke lesi sihloko esithakazelisayo izitayela ezahlukene zokumaketha kwedijithali obungazi ngempela.
Amathrendi Wokuthengisa
Ukuthengisa noma ukuthengisa isethi yamathuluzi ahlukene asetshenziswa izinhlangano ezahlukene ukuze zikwazi ukuzuza isikhundla ngaphakathi kwemakethe kanye nokuthuthukisa ukuhlonza umkhiqizo.
Ngenxa yokuhwebelana kwembulunga yonke, ukumaketha kuba nezinguquko eziqhubekayo ekusetshenzisweni kwezinhlangano, ngakho-ke kuhle ukuthi uhlale unolwazi izitayela zokumaketha ukuze sifinyelele umthelela oyifunayo phakathi kwamakhasimende ethu.
Lezi zinguquko zivela emhlabeni lapho ubuchwepheshe bushintsha njalo. Yingakho kubalulekile ukuqonda ubuchwepheshe. Ukuze wenze lokhu, vakashela isixhumanisi esilandelayo Busebenza Kanjani Ubuchwepheshe? futhi sikwazi ukusebenzisa lamathuluzi esivuna thina.
Uma sikhuluma ngamathrendi amasha okuthengisa, sigxila ekubhekeni lezo zici ezisenza sihluke emqhudelwaneni wethu. Ukufinyelela njengokuphela kokugqama nokubekezela emhlabeni oshintsha njalo.
Manje, izitayela zokumaketha ezenza umehluko yilezi:
Iqiniso eliyiqiniso
Umqondo wokusebenzisa i-virtual reality kumathrendi wokumaketha uye wavela kwezine ezedlule. Lokhu kuwumphumela wokusetshenziswa okukhulu nezimfanelo ezingcono ezinkundleni zokuxhumana. Ukuthuthukiswa kwalobu buchwepheshe kuvumela amakhasimende ethu ukuthi athole ukuzizwisa kwangempela kwezinzuzo zemikhiqizo noma amasevisi ethu.
Nakuba kungenye yezindlela zokumaketha ezibiza kakhulu ezitholakala emakethe namuhla, kunezinhlelo ezahlukene zokufeza leli thuluzi.
Ngenhloso enkulu yokudala umuzwa weqiniso nophelele, amabhrendi athathe isinyathelo sokusebenzisa le nqubo. Njengoba ukuthenga noma ukuthola isevisi kuba ukuzizwisa okuyiqiniso.
Mhlawumbe omunye wemikhakha osebenzise kakhulu iqiniso elibonakalayo ezokuvakasha. Njengoba ngaleli thuluzi abathengi bangathola indawo abafuna ukuba nayo.
Uma sisebenzisa okwangempela okubonakalayo siyakwazi ukudala ubudlelwano obuqondile phakathi kweklayenti nathi njengomkhiqizo. Singadala ulwazi lwemikhiqizo noma izinsizakalo ezivela ezindaweni ezahlukene ngenxa yobuchwepheshe. Singaletha kumaklayenti ahlukene imikhiqizo noma amasevisi angakaqedwa ukuze sibone ukwamukelwa noma ukuguqulwa okufanele kwenziwe ukuze kube yimpumelelo. Okokugcina, sikwazile ukwenza umkhiqizo wethu ubukeke unobuhlakani futhi uphambili.
Bese sikushiyela lesi sixhumanisi ukuze ujabulele izibonelo zemikhiqizo esebenzise lezi zindlela zokumaketha
Amathrendi Wokuthengisa: Ukusesha Ngezwi
Lezi zindlela zokumaketha zisetshenziswa izinkampani ezinkulu zamadivayisi ahlakaniphile njenge-Amazon Alexa, Google Home kanye ne-Apple HomePod. Ngayinye yalezi zinkampani ifake le mishini ukusiza ngemisebenzi eyahlukene.
Lezi zinhlobo zobuchwepheshe ezenziwe zasebenza ngemiyalo yezwi zingamathuluzi aguqula ukuziphatha komsebenzisi ngamunye namakhasimende. Lokhu kusesha ngezwi sekuqalile njengoba ngonyaka odlule kwenziwa izinhlolovo ezahlukene lapho amakhasimende ethole ukuthi kukhululeke kakhudlwana ukucinga ulwazi ngale ndlela.
Ngalesi sizathu, kufanele sithumele amabhizinisi ethu kulezi zindlela zokumaketha uhlelo lokusebenza lwe-vos command kumapulatifomu ethu, azokwenza amakhasimende ethu abe nolwazi olungcono. Njengoba ama-algorithms asetshenziswa i-Google abonisa ukuthi sicacisa kakhulu kusesho lwethu kunalapho sibhala.
I-Contex Marketing
Lokhu kungenye yezindlela zokumaketha ezivela ngenxa yokuhwebelana kwembulunga yonke. Kubaluleke kakhulu ekusebenziseni leli thuluzi ukwazi uhlelo lwethu ngalunye lwamakhasimende ethu kanye nokusabalalisa esikutholayo ngomkhiqizo wethu.
Uma sikhuluma ngokusatshalaliswa komkhiqizo wethu, sibhekisela ezinkundleni zokuxhumana, izitolo eziku-inthanethi, abasabalalisi namaphuzu okuthengisa angaxhunyiwe ku-inthanethi. Ngayinye yazo isebenzela umkhakha obalulekile yenani eliphelele lamakhasimende ethu noma abasebenzisi bemikhiqizo noma amasevisi ethu.
Umongo wokumaketha ukwazile ukusungula okunikezwayo okuhlukile kwalezi zinhlobo zabantu esiziphethe. Ukuze usebenzise okunikezwayo, sincoma ukuthi ubuyekeze izinkomba ezihlukene zemvamisa yokuthenga nalapho uthola khona abangaba amakhasimende kalula ukuze uthole okunikezwayo okufanela ibhizinisi lakho kangcono.
Uma sizosungula lezi zindlela zokumaketha, kufanele sisebenzise amasu namathuluzi ahlukene okuphatha ubudlelwano bamakhasimende ukuze sihambise amavolumu ahlukene edatha ehlobene namakhasimende ethu.
Ngokusebenzisa lawa mathuluzi, ukumaketha kokuqukethwe kufeza ukuhlobana okukhulu ngenxa yokuthi kuzosivumela ukuthi sibonise okuqukethwe okufika ngesikhathi kubasebenzisi bethu ngamunye. Sibonga izindlela eziqondene nomuntu ngamunye esikwazile ukuzidala.
Amathrendi Wokuthengisa: Ukukhangisa Komdabu
Ukukhangisa komdabu noma ukukhangisa komdabu ukukhangisa kumidiya ekhokhelwayo ekwazi ukuzivumelanisa nokusebenza okuningi kumvelo kangangokuthi ivumela umsebenzisi ukuthi athinteke ngendlela enzima kakhulu nengokwesiko.
Uma sikhuluma ngalolu hlobo lokukhangisa, alubonwa lunjalo, ngenxa yokuhlanganiswa kwezinto eziphilayo olunakho nendawo ezungezile. Kubalulekile ukuthi ukuze sizuze impumelelo yalezi zindlela zokumaketha, sigxile eqinisweni lokuthi ukushicilela kwethu akukwazi ukukhangisa ngokweqile. Kodwa kufanele sinakekele izinga lokuqukethwe ukuze kwethulwe ngendlela yolwazi noma yokuzijabulisa.
Ukuze sifinyelele lolu hlobo lokukhangisa kufanele siqale sibonise izinkinga noma izidingo zabasebenzisi noma amakhasimende. Ukuze imikhiqizo yethu noma amasevisi agcwalise izidingo. Ngendlela efanayo, kubalulekile ukuklama isikhangiso esisebenza ngokugcwele ezinkundleni noma kumishini ehlukene ukuze kungabi isithiyo ekuchayekeni kwethu emakethe.
Lezi zinhlobo zamathrendi wokumaketha zikwazi ukusebenza kahle ngenxa yokuthi abasebenzisi bezinkundla ezahlukene bathole ukusebenza kokuthunyelwe kwezibhengezo kucasula ngokuphelele futhi kungakhangi. Kumele kuqashelwe ukuthi kusukela ngo-2014 ukuthengwa kwezinhlelo zokuvimbela ukukhangisa kuye kwaba nokwanda cishe kwe-92% phakathi kwabasebenzisi.
Ama-chatbots
Kusukela ekuqaleni kokumaketha kwedijithali, enye yezindlela ezivame ukusetshenziswa ngamakhasimende ukuxhumana ngokuthumela imiyalezo. Kubaluleke kakhulu ukuba nethimba eliqeqeshiwe elingakwazi ukubhekana nezikhalazo nezimfuno zamakhasimende ngale ndlela.
Lezi zindlela zokumaketha zisetshenziswe izinkampani ezingenakubalwa, ezisetshenziswa kakhulu namuhla i-Facebook Messenger ne-WhatsApp Business. Angamathuluzi afinyeleleka kalula futhi asetshenziswa ngendlela ejabulisayo.
Nge-Chatbos ungaqondisa kabusha izingxoxo eziphindaphindwayo ezaziwa ngokuthi "Imibuzo ejwayelekile ukubuzwa". Okusinika ithuba lokugxila ezindabeni ezithile ezingakhiqizwa.
Ngalesi sizathu, ukusetshenziswa kwaleli thuluzi emhlabeni wokumaketha kuyanconywa ukuze iklayenti lakho ngalinye linakekelwe ngesikhathi nangendlela esheshayo.
Ngendlela efanayo, sikushiya ukuthi ungayenza kanjani i-chatbot ehlangabezana nezidingo zakho ngasinye.
Amathrendi Wokuthengisa: Okuqukethwe Okufinyeleleka Kalula
Lezi zindlela zokumaketha zikhule ngokushesha onyakeni odlule. Baziwa ngezindaba futhi kungenxa yokwanda kwama-smartphones ukuthi ukusetshenziswa kwalokhu okuqukethwe kuzuziwe.
Ngokufinyelela kumanethiwekhi kanye nezinkundla ezahlukene, abasebenzisi basebenzisa izinjini zokusesha ezehlukene ukwenza okuqukethwe okusheshayo, okuhunyushwa ngokuthi ukusetshenziswa ngokushesha kokuqukethwe. Ngakho-ke, kunconywa ukusebenzisa lolu hlobo lokushicilelwa ukuze abathengi bakwazi ukwazi uhlobo lwethu.
Thina njengezinkampani kufanele sisebenzise ithimba lethu lezentengiso ukuze sihlanganise okuqukethwe okuhlukile ukuze sithwebule amakhasimende aziwa ngokuthi anzima. Okubalulekile ukuthi sikwazi ukuzuza ukusebenzisana kwabasebenzisi nezinkundla zethu.
Kufanele siqonde ukuthi lezi zindlela zokumaketha azikwazi ukwenza okuqukethwe kwekhwalithi ephansi. Ngokuphambene nalokho, kufanele siveze imikhiqizo yethu kanye nekhwalithi kuleyo mizuzwana lapho okuqukethwe okusheshayo kusivumela khona.
Izinqubo zidinga ukwenziwa ngokuzenzakalelayo
Ukuze uthole izibuyekezo kumathrendi wokumaketha kanye nempumelelo yokumiswa kumkhiqizo wethu, kubalulekile ukuthi sizenzele izinkundla zethu. Ukwenza le nqubo ngeke kusisize kuphela ukunciphisa izindleko, kodwa sizokwazi nokunquma ubuthakathaka kunqubo yethu ngayinye.
Uma senza lawa mathrendi wokumaketha sizuza ukukhiqiza ukusebenzelana noma ukusebenzelana namakhasimende ethu. Ngendlela efanayo, i-automation isivumela ukuthi sifinyeze izinqubo eziphindaphindayo kumasistimu ethu futhi sizenze ngokuphumelelayo.
Ukuze sisebenzise lezi zindlela zokumaketha kufanele sazi isizindalwazi sethu ukuze sikwazi ukusebenzisa leli thuluzi ngokugcwele nangempumelelo. Ukuzuza ukuhlukaniswa kwezindleko ezihlukene zokwenza.
Amathrendi Wokuthengisa: Izingosi Zokuxhumana
Ngeke kuphikwe ukuthi izinkundla zokuxhumana zibe nokukhula okukhulu eminyakeni yamuva nje. Ngakho-ke, kuyadingeka ukucabangela lezi izitayela ezintsha zokumaketha abafuna ukuzuza isikhundla somkhiqizo wethu emakethe.
Masikhumbule ukuthi izinkundla zokuxhumana ziyithuluzi elikhulu lokuxhumana. Ngakho-ke kufanele sisebenzise lokhu kukhulisa izinkundla zokuxhumana ukuze sifinyelele ukuxhumana okuphazamisile phakathi komkhiqizo wethu nabasebenzisi bethu.
Uma sinquma ukuphatha umkhiqizo wethu ngalawa mathrendi wokumaketha, siyakwazi ukusebenzisa isu elizosekelwe kakhulu ekuzibandakanyeni kwezohwebo.
Uma sinquma ukusebenzisa izinkundla zokuxhumana kumele siqaphele ukuthi umthelela wethu obonakalayo kumele ubaluleke. Ukushicilelwa esikwenzayo komkhiqizo wethu kufanele kugxile ekwenzeni umkhiqizo wethu ubonakale esidlangalaleni.
Ngendlela efanayo, kubaluleke kakhulu ukugcizelela ukuthi ukuchayeka ezinkundleni zokuxhumana zemikhiqizo yethu. Bangenza amakhasimende anganelisekile asho kabi lokho esikuhlosile. Ngakho-ke, kubalulekile ukuthi isevisi yethu yemvunulo ingabi nasici futhi sisebenzise ithuluzi ngalinye esinalo ukuze sinikeze ulwazi olufanele.
Izinkundla zokuxhumana seziphenduke ithuluzi lokuthengisa elisetshenziswa kakhulu njengoba singathuthukisa futhi sihehe amakhasimende amasha. Njengamanje kubalulekile ukusebenzisa amanethiwekhi omphakathi ukuze kuzuzwe ukuthuthukiswa kwemikhankaso ehlukene yokukhangisa ngaphakathi kokumaketha.
I-Hootsuite kanye nezokuxhumana
Umbiko weHootsuite yiwo obeka izitayela zokumaketha ezinkundleni zokuxhumana futhi kulo nyaka ukhombise ngokugculisayo ukuthi lezi zinhlelo zokusebenza ziyithuluzi okuthi, uma lisetshenziswa kahle, lingenza izinto ezinhle.
Yingakho namuhla kusukela ezinkampanini ezincane kuya ezinkulu zisebenzisa amanethiwekhi omphakathi ukwenza amabhrendi aziwe. Kumelwe silawule amanethiwekhi omphakathi ngendlela engcono kakhulu ukuze sifinyelele inhloso esinayo.
Kubalulekile ukuthi sazi ukuziphatha kwekhasimende lethu ngalinye ukuze ngamunye wethu enze umthelela odingekayo ukuze umkhiqizo wethu ubekwe ngendlela efanele.
Inkundla yezokuxhumana esetshenziswa kakhulu kusukela ekupheleni kuka-2019 yiTikTok. Lena inkundla esetshenziselwa ukwabelana ngamavidiyo amafushane. Yini esisiza ukuthi sigxilise ukunaka emikhiqizweni noma kumasevisi ethu ngendlela ejabulisayo nejabulisayo ukuze sihehe amakhasimende amasha.
Ngokufanayo, i-Hootsuite Social Trends Report egqamisa izitayela zokumaketha. Igcizelela ukubaluleka kokulinganisa okufanele phakathi kokuxoxisana komphakathi nokwangasese. Lokhu kusho ukuthi kufanele sazi indlela yokusingatha ukushicilelwa ngendlela engcono kakhulu ngaphandle kokukhohlwa ukunaka komuntu ngamunye kubasebenzisi bethu kanye namakhasimende angaba khona.
Elinye iphuzu elibaluleke kakhulu elivezwe yilo mbiko. Iwukuthi ukumaketha komphakathi nokusebenza kubhekana njengoba eyokuqala ifuna ukwandisa amakhono omkhiqizo. Nakuba okwesibili kugxile ekuzuzeni ibhalansi phakathi kwamakhasimende asevele asungulwe kanye namasu esifuna ukuwasebenzisa ukuze sivule abathengi abasha.
Izincomo Zokugcina
Elinye lamaphuzu abaluleke kakhulu aqokonyiswe umbiko esiwushilo. Iwukuthi abangaphezu kwesigamu sabaphenduli bazizwa bencane kakhulu ukulethwa ezinkampanini ezinikeza impatho engenabuntu ngokuphelele futhi zingaxhunywanga nezidingo zethu.
Uma sinebhizinisi futhi sifuna ukuzuza isikhundla esibalulekile kule nkathi yedijithali, sincoma ukuthi ulandele ngayinye yalezi zindlela zokumaketha. Masicabangele ukuthi kufanele sihlale sinolwazi lwakamuva ngesikhathi lapho ubuchwepheshe bubuyekezwa nsuku zonke.
Ngeshwa, izinkampani ezingabuyekezi izinhlelo zazo zokusebenza noma zokumaketha azisuki phansi. Lokhu kwenzeka ngoba izinhlolovo zikhombisile ukuthi njengamanje amakhasimende noma abasebenzisi bemikhiqizo ehlukene bakubeke kwacaca ukuthi izidingo ezibonakalayo ziyanda.
Futhi uma sifuna ukuqhubeka kwezamabhizinisi, kubalulekile ukulalela amanye amakhasimende ethu.