El intengo ekumaketheni Kuhlanganisa okunye okuguquguqukayo okubalulekile ukunquma izinjongo esifuna ukuzifinyelela mayelana nokubeka inkampani yethu emakethe. Zitholele ukubaluleka kwayo kulesi sihloko.
Into yokuqala okufanele uyazi
Okokuqala, kuyadingeka ukuchaza ngomqondo olula wokuthi kuyini ukumaketha?Ngokuyisisekelo singakuchaza njengesethi yonke yemisebenzi, izinqubo namasu afuna ukubeka inkampani noma uphawu emakethe, ukubahlinzeka ukucabanga, amapharamitha kanye nezici eziyingqayizivele eziheha ukunaka futhi ezimboza kakhulu okulindelwe, ukusesha kanye nezidingo zomthengi.
Njengamanje, iyithuluzi eliwusizo kakhulu, ngoba inesibopho sokufunda ngokucophelela amasu ahlukahlukene asetshenziswa ohlotsheni oluthile lwemakethe nomkhiqizo, kusukela kokujwayelekile kuya kokuthile ukuze kuzuzwe izindlela ezivumela ukuthengisa ngendlela ephumelela kakhulu. kungenzeka izinto okuhloswe ukuthi zidayiswe.
Ekukhangiseni sivame ukukhuluma ngama-4Ps, okuyizi: intengo, umkhiqizo, indawo kanye nokukhushulwa. Kodwa-ke, lapho unombono futhi ngenxa yalokho isinqumo esiqinile sokuwenza, kuyadingeka ukuthi ube nalo lonke ulwazi olubalulekile kanye namathuluzi adingekayo ukuze kufezeke lowo mbono.
Kunoma yimuphi umuntu noma inkampani efuna ukuthengisa umkhiqizo, vele, bazofuna ukuwubeka njengongcono kakhulu emakethe futhi ngenxa yokuthi okugcina kuvame ukuba namandla futhi amakhasimende kanye nezidingo zabo ziyashintsha, izinkampani kufanele zithole indlela yokwanelisa. zakha lezo zidingo.
Iyini intengo kwezokumaketha?
Sonke sikhokhe inani lemali ekutholweni komkhiqizo futhi nakuba ungakuboni lokho, kunezici zakho kokubili umthengisi nomthengi ezinquma inani levelu evezwe ngohlobo lwemali lwamanje lomkhiqizo.
Leli nani yilokho esikubiza ngokuthi inani futhi ngokuyisisekelo inani lemali yamanje umthengi angavuma ukulikhokhela umkhiqizo noma isevisi ehlangabezana nezidingo zabo ezithile noma ehlangabezana nemibandela edingekayo ukuze enze inzuzo. Ngokulandelayo, ngokombono womthengisi, yinani angathanda ukulithola, inqobo nje uma egculisa umzamo wokunikela ngomkhiqizo noma isevisi ethile.
Qaphela ukuthi intengo akuyona ngempela leyo edingwa omunye wezinkampani ekwenziweni, kodwa kunalokho iyiphuzu lebhalansi phakathi kokwanelisa izidingo zekhasimende nokuvuza umzamo womthengisi.
Ukuze ufunde kabanzi ngalo mshini, sikumema ukuthi ufunde le izinhlobo zokuhweba lapho uzoba nombono ongcono wokuthola leyo bhalansi.
Izinto ezinquma inani ekukhangiseni
Kulesi sihloko, sizokhuluma ngokubaluleka kwentengo ekukhangiseni ngokombono womdayisi, ngoba ukuze sifinyelele ibhalansi ephelele kufanele sikhumbule ukuthi intengo ilingana ngokuqondile nempumelelo esizoyithola ngokudayiswa kwempahla yethu. umkhiqizo, ngaphandle kokususa ukubaluleka kwezinye izakhi. Ngendlela yokuthi, lapho sisetha intengo, kufanele sicabangele uchungechunge lwezakhi ezingenayo futhi sibambe indima ebalulekile ngokwazo. Lezi zici yilezi ezilandelayo:
Isilinganiso sezindleko nenzuzo
Isilinganiso sezindleko nezinzuzo sihlanganisa ukunquma ukuthi ngizosebenzisa ini ngempela ekukhiqizeni umkhiqizo, okuhlanganisa inqubo ngayinye, okungukuthi, ukuqoqwa (ukusesha nokuthenga impahla eluhlaza), ukuqapha nokulawula, ukulungiswa umkhiqizo odingwa ngumthengi uze ufinyelele umphumela wokugcina kanye nenzuzo ozoyithola uma umkhiqizo usuphelile futhi walethwa emakethe.
Ukuze ujule kancane, sikumema ukuthi ufunde mayelana imajini yenzuzo futhi ufunde ukuthi ungayisetha kanjani ngendlela efanele.
Izidingo zebhizinisi
Izidingo zemakethe yilezo ukwaneliseka kwazo okuncike ezinkampanini ezihlinzeka ngezimpahla namasevisi nokuthi, ngokwezinga ezifuna ukuhambisana nokuthandwa ngabathengi. Ngokufanayo, lesi sici sizokwenziwa yizici eziningi ezifana: izinkathi zonyaka, ubuchwepheshe, ukufinyeleleka, ukuhlukaniswa kwemakethe, phakathi kokunye, isibonelo: ukuthengiswa kwama-heaters ebusika.
Izimpawu Zemakethe
Kufanele sigqamise ukubaluleka kwalesi sici, ngoba amasu kumele acace kakhulu ukuze angene ohlotsheni lwemakethe okuhloswe ukuthi kubhekwane nalo. Kuyadingeka ukuhlola imiphetho ngayinye ethulwayo, ukuze ube nemibono ecacile yokuthi ungangena kanjani uhlobo oluthile lwemakethe, uhlole amathuba ayo, isikhathi sokuba khona kanye nohlobo lomthengi.
Umbono wabathengi
Abathengi babona intengo ngokusekelwe ezintweni ezimbalwa ezizokwakha umqondo "wentengo ekahle". Lezi zici ziyingxenye yemakethe lapho umkhiqizo utholakala khona futhi ngokuyisisekelo ziyi: inani lentengo elimaphakathi lomkhiqizo ofanayo, ubuncane kanye nenani eliphezulu lomkhiqizo onikelwayo, intengo yomncintiswano kanye nenani elenza inzuzo yakho ibe nkulu. .
Amanani omncintiswano
Izintengo zomncintiswano zizokunikeza umbono webanga okufanele ubeke elakho, ngakho-ke lokhu kunomthelela omkhulu ekunqumeni inani lemali ohlose ukulenza.
Uma inani ofuna ukulisungula lingaphezu kwalelo lomncintiswano wakho, kufanele wenze ukuhlola okuphelele kwezinto ezingenelayo ekuwumiseni noma uqinisekise ukuthi umkhiqizo wakho unikeza izinga eliphezulu lokwaneliseka kwekhasimende lakho, ngoba ungase uwucabangele ngokweqile. futhi ilethe kuwe ukulahlekelwa ngesikhathi esifushane.
Uma, ngakolunye uhlangothi, intengo yakho ingaphansi kakhulu kweyoncintisana naye, kufanele wenze ukuhlola ngokusekelwe ekungabukeni phansi noma iyiphi ingxenye enqumayo futhi uqinisekise ukuthi umkhiqizo wakho uyahlangabezana ngempela nezidingo zemakethe.
Kunoma ikuphi, kufanele ucabangele ukuthi lo mehluko ushiwo ngokwanele yini ukuthi uthinte okuthandwa yikhasimende, njengoba amathuluzi ahlukene okungena kwemikhiqizo noma okusimamisa asetshenziswa kunoma iyiphi imakethe yomkhiqizo, futhi intengo iwukwenza kahle kakhulu kwesiteshi ukuze kuzuzwe.
Imvelo ye-macroeconomic
Kunezici ezingenakusingathwa umdayisi noma ikhasimende. Lezi zinto ziyimvelo yomnotho omkhulu wendawo lapho imakethe itholakala khona kanye nezilinganiso esikhathini esifushane.
Ngakho-ke ukusetha inani lakho, kufanele unake izinkomba zezomnotho ezimenyezelwe iziphathimandla zezimali zezwe lakini. Lokhu kungakunikeza umbono wokuziphatha izintengo ezingaba nazo esikhathini esifushane ngokuvela kwamazinga okwehla kwamandla emali noma izinga lokushintshisana.
Ubude besikhathi somkhiqizo
Imikhiqizo eminingi inempilo yeshelufu, okuzoncika kumthengi ngokusobala. Ngakho-ke, ngayinye yalezi zakhi ihlobene ngokuqondile, ngoba ngokuba nombono othize womkhiqizo ofuna ukuwenza, uzokwazi ukuthi hlobo luni lomthengi okuhloswe kulo futhi uma luphikelela ngokuhamba kwesikhathi, kucatshangelwa ukuthi kukhona imikhiqizo ebekwe emakethe futhi esezandleni zabathengi ngenxa yekhwalithi yayo inesikhathi eside.
Ngesikhathi sokusungula intengo yomkhiqizo wethu, kufanele ngabe sesivele sidlule kulolu chungechunge lokunquma izimo okungenzeka ukuthi zisivumele ukuthi siqhubekele phambili sibe sesivele sisekunqunyweni kwentengo. Kufanele sicabangele ukuthi ngesikhathi sokuthuthukisa umbono futhi sesenze iphrojekthi ehambisanayo, okufanayo ngese ngalinye kuyodingeka kusibonise izinzuzo zokuwenza.
Izinjongo zamanani ekukhangiseni
Kubalulekile ukuveza ukuthi intengo yokuthengisa izonquma izinga lemali engenayo yezinkampani; nokho, ukuyibeka akusho ukuthobela le njongo eyodwa. Ezinye izinjongo ezilandelwa intengo ekukhangiseni yilezo ezihloselwe:
Imali engenayo
Lezi zinhloso zivame ukusungulwa uma umkhiqizo usungene emakethe oyifunayo futhi uhloselwe ukukhulisa inzuzo yenkampani noma ukufeza umgomo ofanayo.
Ukuthengisa
Izintengo zingalandela amasu okuthengisa avumela inani lesidingo somkhiqizo ukuthi likhule noma likhulise ubukhona bawo emakethe.
Isimo somkhiqizo
Lezi zinhloso zihloselwe kakhulu ukudala isithombe sezimpawu ezithile zezenhlalo nezomnotho ngaphambi komkhiqizo ngaphambi komncintiswano noma ukusimamisa amanani emakethe.
Amasu entengo ekukhangiseni
Isu lentengo ngokuvamile lilandela izimo zomjikelezo wempilo yomkhiqizo. Ngalo mqondo, amasu ahlukahlukene avame ukulandelwa njengoba izinjongo zilandelwa ngomkhiqizo. Okuphawuleka kakhulu yilezi:
Ukungena ezimakethe ngentengo kwezokuthengisa
Kuqukethe ukusetha amanani ngaphansi kwenani lentengo yemakethe, kodwa ukuqinisekisa ubuncane bemajini yenzuzo. Leli su ngokuvamile lisebenza kahle futhi akufanele linwetshwe isikhathi eside. Ngokuvamile, cishe ngokushesha iheha inani elikhulu labathengi elizovumela ukuma komkhiqizo emakethe. Elinye lamagatsha alisebenzisa kakhulu isu elo lokuhlanza imikhiqizo.
Izintengo ezisheshayo kwezokumaketha
Leli su, elivame ukusetshenziselwa izinto ze-elekthronikhi njengamakhompuyutha nomakhalekhukhwini besizukulwane sakamuva, lihlanganisa ukusetha inani eliphakeme kakhulu elingenzeka emakethe kubathengi abanesifiso namandla okuyithola.
Uma isinyathelo sokuqala sesifinyelelwe futhi isimo se-quo somkhiqizo sesimisiwe, intengo iyancishiswa kancane kancane ukuze ihlanganise nezinye izingxenye eziphansi zemakethe.
Amanani Wokuthengisa Womugqa Womkhiqizo
Ngokuvamile, izinkampani zivame ukusebenzisa leli su, okuhloswe ngalo ukwandisa ukuthengisa noma ukubeka umkhiqizo endaweni engcono emakethe. futhi kuhlanganisa nokuhlinzeka ngomugqa wemikhiqizo ndawonye ophumela emananini aphansi kunamanani awo ngamanye. Leli su livame kakhulu ku-makeup noma emikhiqizweni yenhlanzeko yomuntu siqu.
amanani okukhangisa
Ifuna ukugcina isabelo semakethe semikhiqizo. Zisetshenziswa njengesikhuthazo kubathengi ukuze balondoloze ukwethembeka kwabo kumkhiqizo futhi zihlanganisa ukumiswa kwezintengo ngezikhathi ezingaphansi kwesilinganiso ukuze kuqinisekiswe ukuba khona emakethe.
Njengoba ubona, intengo ekumaketheni iyithuluzi elinamandla elithonya ukuzimisela kwabathengi ukuthenga umkhiqizo wakho. Linganisa amathiphu esikushiyele wona bese uqala ukusebenza!