Ukuze uthole ukuthi yini a ukubeka ku-googlee kubalulekile ukwazi amasu asetshenziswa kule nkundla, ungaphuthelwa okuqukethwe kwalesi sihloko.
Isisekelo sokuma kwe-Google simele indlela amagama angukhiye asetshenziswa ngayo.
Ukuma ku-Google
Kuyithuluzi elinikezwa injini yokusesha ye-Google ukucinga amagama angukhiye abizwa ngokuthi Amagama angukhiye, asetshenziswa abasebenzisi bewebhu ukucinga ikhasi, okuqukethwe nanoma iyiphi enye insiza abayidingayo. Ukwenza lokhu, kusetshenziswa izindlela ezikhethekile zokusesha ezakha uchungechunge lwezinqubo lapho izicelo zabasebenzisi zigadwa khona.
Leli thuluzi lisetshenziswa izinkampani eziningi nabeluleki bezentengiso ukuze bazi isimo sekhasi, inkundla noma ngisho ukwazi izitayela zamagama angukhiye athile ngezikhathi ezithile. Abantu abanebhulogi noma iwebhusayithi bangathola isimo sekhasi, ngokufaka nje amagama abo enjinini yokusesha.
Kodwa lokhu akusho ukuthi ziyizinketho zokuqala zokusesha. Ukuma kwe-Google kusebenzisa lokho okubizwa ngokuthi ama-algorithms, okuyizinqubo ezithuthukiswe abathuthukisi benkampani, ukukhetha amagama nokuwahlobanisa nosesho lwabasebenzisi.
Akulula ukuba phezulu ohlwini lwenjini yokusesha ye-Google. Ukuhlala kuleyo ndawo kudinga uchungechunge lwezinqubo lapho kufunwa ukukhuthaza enjinini yokusesha, ikhasi elithile lewebhu, umkhiqizo, isevisi, ekhiqiza ngokuqondile ukuvakashelwa kwabasebenzisi kuwebhusayithi efanele.
Ukuze uqonde kangcono lolu hlobo lokuqukethwe, siphakamisa ukuthi ufunde isihloko Usesha kanjani ku-Google? lapho uzokwazi khona ukwazi izenzo ze-Google.
Izinhlobo zemiphumela yosesho
Zonke izinjini zokusesha ze-inthanethi, okuhlanganisa okubaluleke kakhulu njenge-Google, sungula indlela yokusesha lapho isimo somnotho salokho okudingekayo sibhekwa njengesibili, okungukuthi, kunezikhundla ezikhiqiza imiphumela ehlukene kuye ngokuthi zikhokhelwa noma ziphilayo.
Ama-Pagos
Yilokho kubonakala ngemva kokusesha endaweni yokuqala yemenyu enikezwa injini yokusesha, ngokuvamile eduze kwegama elithi "Isimemezelo" noma "Isikhangiso" ngakwesokunxele sohlu lokusesha. Lo mbandela wokukhokha ubavumela ukuthi babe nokwethembeka okuncane futhi naphezu kokuba namalungelo athile, abatholi inani elifanayo lokuchofoza njengamakhasi emvelo nayisisekelo walo lonke uhlu.
Kukhona izifundo ezenziwa izinkampani ezikhethekile, lapho zinikeza imininingwane yokuthi kungenzeka ukuthi abasebenzisi bachofoze kulolu hlobo lokukhangisa, izibalo zibalulekile; Isibonelo, kukholakala ukuthi phakathi kuka-70% no-80% wabasebenzisi abazichofozi lezi zikhangiso ezikhokhelwayo futhi abanaki ikhasi, beya ngqo kwezinye okuthiwa izikhangiso ze-organic.
I-Organic
Ikhiqizwa ngokwemvelo, okungukuthi, itholakala ngokuqondile nge-algorithm ye-Google noma enye injini yokusesha. Zibonakala kalula ngoba azinalo igama elithi “Ad” elibonisiwe, zinikeza ukuzethemba okwengeziwe kubasebenzisi njengoba bethola ukuchofoza okuningi uma kuqhathaniswa nemiphumela ekhokhelwayo.
Kodwa-ke, njengoba kuwumphumela wezinto eziphilayo, ukuma ku-Google kukhiqiza ngokuzenzakalelayo ngokwamanani anqunywe injini yokusesha. Kodwa izici ezinjengokufaneleka negunya lekhasi elihlobene negama elingukhiye noma igama lokusesha elikhethwe abasebenzisi nalo liyathonya, bese kufanele kusetshenziswe amathuluzi okumisa i-SEO, ukuze kwandiswe lawa makhasi.
Ungasithola kanjani isikhundla
Naphezu kokuba namagama angukhiye abalulekile, ezinye izinhlobo zamathuluzi nazo kufanele zisetshenziswe, ezizosiza ukwazi isimo sokuma. I-Google isungula imiphumela ngale ndlela elandelayo: Okokuqala, ngokucabangela indawo yendawo yabasebenzisi ababeka igama enjinini yokusesha, bese belihlobanisa namakhasi anikeza imikhiqizo noma amasevisi afanayo.
Nokho, lokhu futhi akusona isiqinisekiso sokuvela phezulu ezinjinini zokusesha. Lapho usesha igama elingukhiye, kubalulekile ukwenza izenzo ngamasu okubeka, ngisho nokusebenzisa ezinye izinhlelo zokusebenza njengalezi ezichazwe ngezansi:
SEMrush
Kuyithuluzi elithakazelisa kakhulu, likuvumela ukuthi ukhethe phakathi kwezilimi ezimbalwa ukwenza ukusesha kwamagama angukhiye, ukuze nje ngokufaka isizinda, igama, noma i-url, isicelo sithathe umsebenzisi simyise ngqo ezweni lapho bekhona. itholakala, kokubili umsebenzisi uthanda ikhasi.
Uma futhi ufaka lapho kubhalwe khona "Domain Analysis" igama elithi "Organic Research" bese ubeka izikhundla, amagama angukhiye ahlobene newebhusayithi oyifunayo kanye nesikhundla lapho itholakala khona avele ngokushesha. Lolu hlelo lokusebenza luphinde lube nenguqulo ekhokhelwayo lapho luveza ezinye izindlela ezibanzi nezisetshenziswa.
Dlulisa amehlo kumodi ye-incognito
Uma lolu hlobo lwesenzo lwenziwa, injini yokusesha ye-Google ilahlekelwa inkumbulo yayo, ayikhumbuli umlando wosesho, namakhukhi noma idatha yokuphequlula elondolozwe ku-akhawunti. Ukuphequlula okuyimfihlo kungenye indlela yamakhasi okusesha, angancikile ngokuqondile ezicini i-Google ejwayele ukuzisebenzisa ekusesheni amakhasi nokuqukethwe.
Ngale ndlela, amakhasi ahlukahlukene atholakala ngendlela elinganiselayo, ngoba awekho amanani wangaphambilini anquma noma amise i-algorithm ekusesheni okuphoqelelwe yinjini. Kodwa-ke, akuyona yonke into enhle, ulwazi olunikezwa yilolu hlobo lokusesha lubuyisela imiphumela ethile kuphela futhi alunabe njengoba kubonisa ukuzulazula kwendabuko.
i-serplab
Kungenye ithuluzi elihle kakhulu futhi lamahhala, elisebenziseka kalula, uqala ngokuchofoza "Ukuhlola kwe-SERP yamahhala" bese ubhala i-url noma igama elingukhiye olidingayo. Ngemva kokuchofoza futhi ithuluzi libonisa indawo kanye nesimo sekhasi eliseshiwe, ngokusho kwamagama angukhiye; Ngokufanayo, ibonisa ubudlelwano bokusesha obuyi-10 obuxhunywe kulokho okuceliwe.
Uma ubhalisa njengomsebenzisi, ungakwazi ukufinyelela isevisi ezenzakalelayo eqapha wonke amaphrojekthi ahlobene nalokho ofuna ukukusesha, ngakho-ke kuyithuluzi elihle kakhulu ngisho nokwazi umncintiswano.
NGIYAYAZI Isikhundla
Iqukethe inkundla lapho kufunwa khona ukwazi ukuma kwe-SEO ngolwazi oluhlukahlukene olunikeza izinga lokucinga. Isebenza ngokunembile futhi iyisicelo esilula kakhulu, ithuluzi lihlanganisa, phakathi kwezinye izinto, ukuhlolwa kwewebhusayithi eceliwe, ukuhlaziywa kwamakhasi namabhizinisi afanayo.
Iphinde inikeze isevisi yokulandelela ehlobene nezikhundla zekhasi lewebhu, ngendlela efanayo, ibonisa ukuthi ikhasi litholakala kanjani kwezinye izinjini zokusesha. Ithuluzi lisebenza ngokubeka iwebhusayithi noma igama elithile elihlobene nalokho okufunwa injini yokusesha; Uma ufuna ukwazi yonke into ehlobene newebhusayithi yakho, faka igama lenkampani noma i-URL yekhasi.
Ngemuva kokuchofoza, kuvela izinga lezinketho, lapho ungabona khona ukuthi iwebhusayithi eceliwe itholakala kuphi futhi ibuye iveze idatha ngesikhathi sangempela, ikhombisa izikhundla zawo wonke amakhasi ahlobene nokusesha. Uhlelo lokusebenza ngokwalo lubonisa imibiko enemininingwane (uma iceliwe) yamakhasi anentshisekelo futhi inenguqulo yamahhala ehlala izinsuku eziyi-15.
Yazi lesi sihloko ngokufunda ngokuchofoza isixhumanisi esilandelayo Isho ukuthini i-Google? , lapho kuboniswa izici ezihlobene nezithandekayo ezihlobene nalokhu okuqukethwe.
Izinto ezinquma ukusesha
Ukubonakala ku-Google kumelele ezinkampanini eziningi zedijithali impumelelo yokusesha indawo, kodwa ngaphezu kwakho konke kwabeluleki bezentengiso, okuthi lapho bephethe ukubeka uphawu noma ikhasi, becabangela ukufezwa kwezinhloso zabo kanye nengxenye yempumelelo njengochwepheshe leyo ndawo.
Kodwa kuhle ukwazi izici ezinquma ukubukeka endaweni ye-Google. Ukucabangela lesi sici, izinto ezithile kufanele zicatshangelwe: okokuqala, ukwazi ukuthi kungcono yini ukuvakashelwa okuningi kunamakhasimende, kubalulekile ukubeka amagama afaneleka kakhulu ahlobene nebhizinisi, kuyadingeka ukuheha amakhasimende hhayi ababukele. noma izibukeli, sungula ithrafikhi yekhwalithi , kodwa ake sibone ezinye izici ezibalulekile
Shintshanisa amasheya CTR
I-CTR ibize isifinyezo sayo ngesiNgisi esithi "Chofoza Ngezinga" inombolo yokuchofoza okutholwe maqondana nenani lokuvelayo, ukubala kwenziwa ngamaphesenti, imitha elihle ukwazi inani lezikhathi lapho ikhasi likhona. ukuchofoza endala. Ukuyikhulisa, kufanele kusetshenziswe amasu athile okumisa azosiza ukuthuthukisa nokwandisa okuvelayo.
Gcina okuqukethwe kuhambisana
Leli thuluzi lihlanganisa izinqubo ezifana nokuba nezinga eliphansi lokugxuma, okungukuthi, ukungavumeli amakhasimende ukuthi asuke ekusesheni okuhlobene nekhasi lethu. Faka ikhwalithi nokuqukethwe okufanele ekhasini eliyinhloko, Londoloza umklamo obuyekeziwe, lapho izinsiza zesimanje zibhekwa futhi ungazizwa uyisidala.
Ngokunjalo, okuqukethwe okuhlelwe kahle kuzolungiswa, kusatshalaliswe ngendlela yokuthi kungaphazamisi umbono wesivakashi. Thola ukuthi isikhathi esichithwe ekhasini ngabasebenzisi asisiphansi kakhulu, sebenzisa amathuluzi achazwe kulesi sihloko ukuze unqume inani laso.
Ukuphathwa kwe-Google+1
Kuyithuluzi elihle kakhulu elivumela bonke abathintwayo bethu bemeyili ukuthi babelane ngolwazi, ngenjongo yokuphindaphinda ulwazi ngemva kwesiphakamiso esivela kithi, esenziwe ngomlayezo. Lokhu kuhloselwe ukuba umngane womsebenzisi athumele okuqukethwe futhi ngohlelo lokusebenza ngokwalo kwabanye abangani.
Gcina izixhumanisi ekhasini
Izixhumanisi zangaphakathi zibalulekile ukuyisa abasebenzisi emakhasini ahlukene nezinkundla ezihlobene neyethu. Lezi zenzo zinquma ku-Google ithrafikhi yewebhu eyazisayo kusesho oluzayo, okubonisa injini yokusesha ukuthi icabangele lokho kusesha njengokubalulekile ekhasini.
Amasheya e-Facebook
Ukuvela ku-Facebook futhi kuqukethe indlela i-Google eyazisa ngayo i-akhawunti yethu ngokumiswa ngokusekelwe enanini lezikhathi okushicilelwe okwabiwe ngazo ku-Facebook. I-algorithm ethokozisayo futhi abasebenzisi abambalwa abazi ngayo, ikuvumela ukuthi ubeke amakhasi ngendlela elula ngokuthumela izikhangiso ze-google endaweni yesikhulumi se-Facebook.
facebook wonke
Ngolunye uhlelo lokusebenza lwe-Google oluhlobene ne-Facebook lapho inquma khona igunya lekhasi, ngokusebenzisa "okuthandwayo" kwenethiwekhi yokuxhumana nabantu, abalandeli nabathonya ababelana ngekhasi noma okuqukethwe kwamaphrofayili abo kwezinye izinkundla, okukuvumela ukuthi kukhuphule isikhundla. Okufanayo.
Isifingqo
Amathuluzi wokumisa we-Google ahluke kakhulu, awazi ngempela ukuthi mangaki akhona, kodwa uma esetshenziswa ngokucophelela nangolwazi, ukuma okuhle kwanoma yiliphi ikhasi noma okuqukethwe kufinyelelwa, ngaphandle kwesidingo sokusebenzisa noma ukutshala izinsiza eziningi. Khumbula ukuthi usuku nosuku ukusesha kuyahlukahluka, ngenxa yalesi sizathu kuyashintshwa futhi okuqukethwe kwanamuhla kungase kube ithrendi kodwa kusasa ngeke kube.
Kubalulekile ukucabangela ukuthi ukubeka i-Google kuyithuluzi elidingekayo ekusesheni ubukhona be-inthanethi. Ukuyisebenzisa ngendlela efanele kufinyelelwa izinjongo ezithakaselayo ngempela, ithrafikhi yewebhu iyakhula, ukuthengiswa komkhiqizo kuyakhuphuka futhi umbono womkhiqizo uba nenani elikhulu labasebenzisi noma abathengi, ungakubeki eceleni ukusetshenziswa kwalolu hlobo lwebhokisi lesu lokumaketha elifuna ukwenziwa. ekhona enetheni.
