Emhlabeni oguqukayo, akuwona umsebenzi olula ukwazi nokuthuthukisa izinhlelo zokusebenza zobuchwepheshe obusha, ngenxa yalokhu aso positioning, kulesi sihloko sizokutshela ukuthi isebenza kanjani nokunye.
Iyini i-aso positioning?
Ukuqala kufanele sazi ukuthi igama elithi ASO lisho ukuthini; Akuyona into engaphezu kwe-APP STORE OPTIMIZATION, ngeSpanishi ukulungiselelwa kwesitolo sohlelo lokusebenza, uma sikhuluma ngakho aso positioning, kuwumsebenzi nomsebenzi wenkampani ukuqinisekisa ukuthi isicelo sayo noma izicelo zamaselula nama-smartphone yizona ezilandwa kakhulu, ithuthukisa izinsiza zayo futhi ithole isikhundla emakethe yedijithali eqhudelana kanjalo.
Ngokumangalisayo, ukubeka i-aso kufeza imisebenzi efanayo yokuma kwe-SEO, kuyilapho lokhu okulandelayo kuphathelene nokuthola uhlobo oluzobekwa endaweni futhi lubekwe phakathi kwezindawo zokuqala ezinjinini zokusesha, i-aso positioning iphathelene nokujwayela izinhlelo zokusebenza zeselula , kodwa ezitolo ezibonakalayo njenge-App Store. kanye ne-Google Play Isitolo.
Inhloso
Ikakhulukazi inhloso yaleli su ukusungula nokukhiqiza ukuthi inani elikhulu labantu likwazi ukufinyelela usesho olungcono lwezinhlelo zokusebenza ezisebenzayo zamaselula abo, ukubeka amathuluzi awusizo kakhulu, ngaphandle kokufinyelela usesho lwesibili.
Uma isicelo (APP) sesikhona, umsebenzisi noma iklayenti alingabazi noma lingananazi ukulilanda, lifake. Ngale ndlela umkhiqizo wathola a aso positioning ukheshi.
Kokubili i-Aso ne-Seo zifuna ukuthola ukubonakala okukhulu kakhulu ezinjinini zokusesha, izingosi zokulanda kanye nakho konke okuhlobene nokumaketha kwekhompyutha.
Izinto zokufeza ukuma okuhle kwe-ASO
Ukuba nokuqiniseka okuqinile kokufuna ukubeka i-APP yethu, kubalulekile ukuthatha lezi zizathu ezilandelayo ukuze kuzuzwe ngempumelelo inhloso yethu; ukuthembela enkampanini yokumaketha ezoba nezimfanelo zokuletha imiphumela enembe kakhulu.
Okokuqala ngemali aso positioning, kuhle ukuthi ibe nesihloko esidonsa amehlo, uma kungumdlalo ohlobene kakhulu nenhloso yawo.
Isihloko kufanele sibe sifushane, kulula kubasebenzisi noma amaklayenti ukukhumbula amagama nezihloko zamagama amafushane, futhi ngale ndlela kuba lula lapho esicinga. Iqukethe igama elingukhiye, lokhu kubizwa ngokuthi amagama angukhiye.
Lapho ukhetha amagama angukhiye, ukunakekelwa kufanele kuthathwe, ngoba, uma kudlulele, kunciphisa isikhundla futhi kufake amathuba okuhlawuliswa, ngokutadisha kwawo nokuhlela, imigomo umsebenzisi noma umthengi afisa ukuyicinga kuzicelo kumele ibe. kuchaziwe, Ukuze ukwazi ukugxila amagama angukhiye ngendlela efanele, umhleli wegama elingukhiye uwusizo kakhulu ngesikhathi salesi sinyathelo.
Kukhona nemingcele ukuze uthole okuhle kakhulu aso positioning, incazelo kufanele ihlaba umxhwele futhi iphakamise ngangokunokwenzeka, naphezu kweqiniso lokuthi umkhawulo wezinhlamvu ngu-4000, umbhalo ochazayo kufanele ube ohlelekile, onengqondo futhi ube mfushane, uzama ukukhipha usizo lohlelo lokusebenza, ngale ndlela uzuze ukuguqulwa nokwamukelwa. yomsebenzisi noma iklayenti.
Izithombe, izithombe-skrini nakho konke okuhlobene nokugqwayiza kohlelo lokusebenza kumele kudonse amehlo, kufingqe ngesithombe lokho ofuna ukukuzuza uma usebenzisa uhlelo lokusebenza.
Kufanele uqaphele ukuthi uhlale ubuyekeza lokho ofuna ukukuthola uma umsebenzisi elanda futhi efaka i-APP, lokhu kuholela ekuhlolweni nasekuphawuleni okuhle noma okungalungile okungatholakala, lokhu ukhiye obalulekile kwabanye abasebenzisi ukusebenzisa i-APP ku-APP. ngendlela efanayo.
Isici esibalulekile ukwazi ukuthi i-APP ingeyasiphi isigaba, nokuthi ihambisana nalokho okufunwayo, ukusesha okuphumelelayo kunikezwa ngesihlungi, futhi yilapho ingasetshenziswa khona ukuyibeka.
Amathuluzi we-aso positioning:
Ngemva kokuchaza isu loku i-aso Positioning, kuwukuzibophezela ukuthi ungalahlekelwa umbono wakho, ulwazi olwengeziwe noma okuqukethwe okwengeziwe kufanele kujovwe njengoba kudingekile, kanye nesidingo esinakho; Kulokhu, amathuluzi alandelayo aqanjwe ngenjongo yokugcina.
- Ukwazi ukuthi yimuphi umphakathi, iklayenti noma umsebenzisi, okuzokwenza kube lula aso positioning, izethameli noma umphakathi uzohlala kuyibo abenza umehluko ekwamukeleni noma ekwamukeleni i-APP, ngalokhu ungafuna usizo lwe-Google Analytics.
- I-APP kufanele ithuthukiswe kuwo wonke amanethiwekhi omphakathi, lapho kubhekwa khona ububanzi obuningi, abantu abaningi abazoba nesithakazelo ekulandeni nasekufakeni i-APP.
Amaphutha ajwayelekile we-aso positioning
- Ayihlonzi kahle i-niche ngamagama okusesha.
- Ukusetshenziswa okungalungile kwezitholi ze-APP.
- Ucwaningo olubi lwesitolo seziphakamiso.
- Idatha engalungile mayelana nemibuzo yosesho.
- Izicelo ezifanayo kufanele zifundwe, kuthuthukiswe izinga labaqhudelana nabo, kwenze umehluko kanye nesikhundla.
Kungcono kakhulu ukusebenzisana neminye imisebenzi yokumaketha kanye nokuthuthukiswa komkhiqizo ukuze kusetshenziswe futhi kufakwe isu elisebenzayo.
Abantu abenza isinqumo sokutshala imali ku-aso positioning, bahlose ukunikeza abasebenzisi noma amakhasimende ukuphatha okungcono kakhulu kweselula noma ithebhulethi yabo, kumayelana nokufinyelela amandla aphezulu nokuthi lokhu kuhlanganiswe ukuze kube umsizi ophelele womuntu, umnikazi wohlelo lokusebenza, inikeza umphumela oqondile ngokuthola ukulanda nokufakwa okwengeziwe okuzoholela ekuguquleni okusebenzayo.
Into ebaluleke ngempela ukuzuza a ukwethembeka kwamakhasimende, ukuthi umuntu ngamunye uzizwa ehlonzwe nge-APP, ngalokhu sikumema ukuthi uchofoze isixhumanisi futhi ufunde konke okuhlobene nalesi sihloko, okuzobaluleka ngenhloso yokuyisa i-APP phezulu.
Kubalulekile ukucacisa ukuthi ukuze kube khona okwenzekayo aso positioning, ukuhlaziya okuqhubekayo kwe-APP kuyadingeka, kulokhu kunezinhlelo ezizokwenza lula lo msebenzi njengokuthi; Inzwa, i-Appnique, i-Keywordtool.io.
Okwezinjini zokusesha, zisetshenziselwa ukwenza ukuhlaziya kwe-SEO; Ithuluzi legama elingukhiye le-Google, i-Semrush, i-Ubersuggest
Imibuzo evame ukubuzwa
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Kuzothatha isikhathi esingakanani ukubona imiphumela?
Naphezu kweqiniso lokuthi konke ukuma kuthatha isikhathi futhi imiphumela yangempela yesikhathi eside ibonakala, lolu hlobo lohlelo lufika okungenani ezinyangeni ezingu-6 lapho imikhiqizo yokugcina ibonakala khona. Kungumsebenzi wangempela, wezintuthwane ezincane, wokuzinikela nokuzinikela, ukubekezela nokuzinikela.
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Iyini imikhankaso ekhokhelwayo?
Izinkampani ezikhokhayo zinethonya elibalulekile ekumiseni i-aso, ngokungafani nokuma kwe-seo, ngokuthola ukulanda okuningi okwengeziwe i-APP yakho izokhuphuka njengegwebu kanye nesikhwama sakho semali, okuwumphumela womkhankaso wokuzuza.
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Kungani uhlelo lokusebenza lukhishiwe?
Kunezici ezimbalwa, ezivame kakhulu ukuthi uhlelo lokusebenza alufinyelelanga okulindelekile kwalokho okudingwa umsebenzisi noma iklayenti, noma ngenxa yobukhulu bohlelo lokusebenza, zombili izizathu ziyizizathu zokuthi i-APP ikhishwe.
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Ingakanani inombolo emaphakathi yezinhlelo zokusebenza ezifakwe kuselula kanye/noma ithebhulethi?
Kumathebulethi, isilinganiso senani lezinhlelo zokusebenza ezifakiwe nezilandiwe siphakathi kuka-25 no-30, kanti kumaselula, ama-APP aphakathi kuka-12 no-14. Kubalulekile ukuqaphela ukuthi lokhu kuzoncika kumthamo nenkumbulo yamadivayisi, kanye nokubaluleka kokuthi izidingo zomsebenzisi noma zeklayenti.
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Iyini i-AppTweak?
Kuyi-application, esebenzisana nesilinganiso sokuma esilinganisweni se-APP, lolu hlelo lumahhala ngokuphelele, futhi lwandisa ukufakwa, ngemibiko ehlaziyiwe yama-KPI lapho inhlangano ehlotshaniswa khona.
