El ukumaketha okusebenzisanayo Kuyinqubo lapho kusetshenziswa khona izindlela ezahlukahlukene zokuphromotha nezokukhangisa ukuze kuxhunywe amakhasimende ngqo nenkampani. Funda kabanzi ngalesi sihloko ngokufunda lesi sihloko esithandekayo.
Ukumaketha okusebenzisana
Yonke inkampani isebenzisa, nganoma iyiphi indlela, amasu okumaketha ukuze ifune ukuheha amakhasimende futhi iwagcine ephephile, ngaleyo ndlela iqinisekisa ngokuhamba kwesikhathi ubukhona nokubekwa kwemikhiqizo yabo emakethe, kungakhathaliseki ukuthi idijithali noma yendabuko. Kuthathwa njengesu elisebenza kahle kakhulu lapho abathengi baxhuma khona ezinsizeni nasekunikezweni okuhlobene nomkhiqizo noma ibhizinisi.
Le nqubo ingenye yalezo ezethulwa njengezitayela ezintsha zebhizinisi futhi zinikeza umgubho omkhulu. Izinhlobo zokuthengiswa kobuchwepheshe be-inthanethi zenze uhlobo oluhlukile lweklayenti kunalapho zazinjalo eminyakeni engaphezu kwama-30 edlule; nakuba izinyuso zokukhangisa zigcina amaphethini okwethulwa kwamaphosta nemikhankaso yokukhangisa.
Indlela umqondo wokuphromotha olungiswe waphinde wadalwa ngayo ibaluleke kakhulu. Isu lokumaketha elisebenzisanayo ligcina izenzo ezibhekiswe kubasebenzisi nakumakhasimende ezibavumela ukuthi bangagcini nje ngokuba yingxenye yenqubo yokuthenga, kodwa futhi nokudala ukuzibophezela kokuba yingxenye yenqubo ehambisanayo kanjalo, bayahlanganiswa futhi babambe iqhaza ngokukhuthele emikhankasweni.
Ukwakhiwa kokulindelwe kumakhasimende, kukhuthaza ilukuluku eliwaholela ekujoyineni inqubo, futhi yilapho umsebenzi wobuchwepheshe obusebenzisanayo uqala ukusebenza, kanye namathuluzi okuthengisa edijithali. Kube sekufunwa ukuthuthukisa izinqubo zokuphromotha nokudayiswa ukuze kuthathwe ukunaka nokukhangwa komkhiqizo.
Kukhona futhi amanye amasu angasiza ekukhuthazeni ukukhula kokuthengisa emabhizinisini, ngakho-ke siphakamisa ukuthi ufunde isihloko esilandelayo izibonelo zokumaketha ukuze ufunde ukuthi ungazithuthukisa kanjani.
Izici
Ukumaketha okusebenzisanayo kuqukethe isu omgomo walo oyinhloko ukukhuthaza nokukhuthaza abasebenzisi ukuthi bahlanganyele nomkhiqizo noma ibhizinisi, ukudala isimo esikhuthaza isenzo esihle, esiphakelayo imizwa nokuguqulwa kwezinsiza, okuyisimo esithokozisayo Impela kuzo zombili izinhlangothi. Kodwa ake sibone ukuthi yiziphi izici zayo ezihambisana kakhulu.
- Kuyasiza ukuthuthukisa lokho okubizwa ngokuthi ukusebenzelana kwabathengi, okuyingxenye engaphakathi kwamasu okukhangisa ukuze kuhehe amakhasimende futhi uwagcine egxile kumkhiqizo.
- Ukwethenjwa komthengi kutholwa ngesikhathi lapho ukusebenzisana phakathi komkhiqizo nomsebenzisi kusebenze.
- Ukwethembeka kuyakhula futhi izenzo ezihlobene nokuhlanganiswa kwemizwelo zikhiqizwa esikhathini esizayo.
- Iklayenti liyingxenye yenqubo yokuthengisa, linikeza ukufakwa nokusebenzisana.
- Ukuxhumana kwethulwa ngendlela engeyona eyendabuko, izibopho ziyasungulwa lapho, ngaphandle kokuthola umkhiqizo, iklayenti lineseluleko esimesekayo ezikhathini ezidingekayo kakhulu.
Kwenziwa kanjani?
Okokuqala nje, isu lokumaketha elihlobene nomkhiqizo kufanele lisungulwe futhi lichazwe. Kamuva, inqubo yokuxoxisana ihlanganiswe ohlelweni lomsebenzi, ngale ndlela siqhubeka nokusungula izinjongo ezicacile nezichazwe kahle.
Ukwengeza, kubalulekile ukuba nezinsiza ukuze ukwazi ukuhlanganisa ubuchwepheshe obusebenzisanayo ohlelweni.Umqondo uwukufaka amathuluzi asezingeni eliphezulu kanye nezinsiza ezivumela iklayenti ukuthi libe nazo zonke izinsiza lapho lisebenzisana nomkhiqizo; Ngokufanayo, yenza izivivinyo lapho izinga lokwamukelwa yiklayenti nabanikazi lingaziwa.
Kuzobaluleka futhi ukwakha umnyango noma iyunithi yezobuchwepheshe enkampanini, ezinikele ngokukhethekile kumasu okuthengisa asebenzisanayo, umqondo uwukwenza ukulawula nokuqapha izenzo zezinqubo, ukugwema ukuwa nokuma kungazelelwe ezinqubweni nasezinhlelweni.
Kuleyo ndawo, kumele kudalwe izinhlobo ezahlukene zokuqukethwe, okuzoba ngubani ophethe ukufinyelela iklayenti, ukuze kube nabasebenzi abaqeqeshiwe emikhakheni yezokuthengisa, ukuthuthukiswa kwamakhasi kanye nochwepheshe bezobuchwepheshe bedijithali. Leli thimba kumele lixhumanise zonke izenzo ukuze izinqubo zenzeke kahle.
Umqondo wokumaketha okusebenzisanayo awulula ukuwusebenzisa ezinkampanini, ukutshalwa kwezimali kufanele kube kukhulu uma izinjongo zizofezwa. Masikhumbule ukuthi ziyingxenye yenqubo efuna ukukhulisa ukuthengisa ngokuheha amakhasimende enkampanini ethile.
izinkundla zesenzo
Ukuba wusizo kokumaketha okusebenzisanayo kwenzeka lapho ukuhlela namasu kusetshenziswa, nokho-ke kubalulekile ukwazi ukuthi yiziphi izinkambu zebhizinisi ezingasetshenziswa. Ngaphezu kwalokho, kubalulekile ukucabangela ukuthi isu liyisenzo sokushintshisana ngolwazi phakathi kweklayenti nenkampani.
Kusukela kuleli phuzu, kuhle ukuqonda ukuthi umnikazi wenkampani ngeke esaba nokulawula okuqondisayo kokugeleza kokuxhumana nolwazi, kodwa manje kufanele asabalalise engxenyeni ebaluleke kakhulu yebhizinisi: ikhasimende. Ezinhlotsheni zebhizinisi zendabuko, lokhu kusabalulekile kodwa kukude kakhulu nenkampani.
Ukuxhumana kwabo kwenzeka kuphela lapho behlangana ukuze bathole isevisi noma umkhiqizo, kulokhu umthengi uxhuma futhi ahlanganyele nezinqubo, okuyinto emisha futhi ehlukile. Ukusuka lapho, isiteji siqala lapho kudingeka khona ukukhomba ukuthi iyiphi imikhakha yesenzo isu elizogxila kuyo.
isikhombikubona esinolwazi
Yindawo lapho ibhuloho leqiniso phakathi kweklayenti kanye nomkhiqizo likhona ngempela, lokhu kuxhumana nobudlelwano buvumela iklayenti ukuthi lisebenze ezimweni ezihlukahlukene eziboniswa ngamathuluzi, okuzomsiza ukuxazulula nokwanelisa isidingo esithile, ukuze ukwazi enze zonke izenzo ezidingekayo.
Abathengi bangabakhi bedatha futhi ngenxa yalokhu kuyadingeka ukuletha ulwazi enkampanini ukuze ikwazi ukulucubungula. Izinkampani zamabhange zaba ngabokuqala ukwenza amasu okusebenzisana; ngeminyaka yama-90s bethula ama-ATM; Lokhu kunikeza amakhasimende izinsiza ezisebenzisanayo nezisheshayo, lapho iklayenti lithola khona isevisi yekhwalithi ngokushesha.
Ngenxa yalokhu, izinkampani zezezimali zisebenzisa amadokodo eduze namabhange ngisho nakude namahhovisi asebhange, ukuze amakhasimende angadingi ukuya kuwo futhi ngaleyo ndlela akwazi ukuba nemali ngokushesha. Namuhla zisaqhubeka nokusebenza kodwa hhayi ngomfutho ofanayo nowaseminyakeni edlule, njengoba ubuchwepheshe bebulokhu budla lezo zikhala.
Namuhla, indlela amamodeli ahlukahlukene ahlobene ne-infographics ethulwa ngayo, ivumela imininingwane eyingcaca nebhaliwe ukuthi yengezwe ezikrinini zamaselula noma amakhompyutha, lapho iklayenti lingakwazi ukufinyelela isicelo sesevisi noma lithenge umkhiqizo. . Ukuthuthukiswa kwesixhumi esibonakalayo esihle kuzovumela umsebenzisi ukuthi abheke enye indlela yokusebenzisana ukuze axhume futhi axazulule izinkinga zabo.
ukwamukela idatha
Iqukethe inqubo lapho ubuchwepheshe bolwazi kanye nobuchwepheshe bewebhu obusebenzisanayo kuhlanganiswa khona. Izinkampani eziningi zinezinhlelo ze-data intelligence, okuyindlela yokucubungula ulwazi olunikezwa amakhasimende futhi olungadingi isandla somuntu.
Njengamanje, amapulatifomu nezinhlelo zokusebenza zinikezwa lapho izinsizakalo zokucubungula idatha ezisebenzisanayo zenziwa ngokuzenzakalelayo, enye yazo "Imayini Yedatha", esebenza izinsiza ezihlukahlukene ezinkampanini futhi ibavumela ukuba baphathe konke okuhlobene nokuqaliswa kwamasu okukhuthaza.
Ukumaketha okusebenzisanayo kukhuthaza futhi kuqhuba imiphumela etholiwe ukuze kuhehe amakhasimende ngezenzo zesikhathi esizayo. Namuhla insiza esebenzisanayo idala ukukhangwa kwamakhasimende amaningi kunanoma yiliphi elinye isu lokumaketha kwedijithali, nokho abanye bayazibuza ukuthi kungani?
Kulula kakhulu, ake sithathe njengesibonelo lapho umsebenzisi engena ekhasini, ngaleso sikhathi inqubo iqala lapho amathuluzi asebenzisanayo ecushiwe, ukuze athole konke ayekudinga, khona-ke ukwaneliseka kudalwe kuklayenti, okuzokwenza ngokushesha. bheka indlela yayo yokuhlala ixhumekile isikhathi eside, bekungeke kwenzeke okufanayo uma ibingakwenza endaweni engenawo amathuluzi asebenzisanayo.
Ukuba khona kokwethembeka
Ngemuva kokuthi ikhasimende lingene esenzweni nomkhiqizo ngezinqubo zokusebenzisana, ukwethembeka kumkhiqizo kuqala ukuzalwa. Khona-ke inkampani ine-database lapho inikeza usizo kumthengi futhi iphinde isebenze ngokuhambisana nezinjini zokusesha ze-Google, isibonelo, isiteji sicabangela ukwethembeka kwamakhasimende kumkhiqizo, okunganikeza ukuma kwekhasi ezinjini zokusesha.
Kodwa-ke, lokhu kwethembeka akulula kangako ukukufeza, kufanele kudlule ochungechungeni lwezinqubo lapho okulandelayo kufanele kucatshangelwe: Okokuqala, ukwazi nokwazi ukuhlobana, okuyisikhathi lapho ubudlelwano bukhiqizwa, noma ngokuthengisa. noma ngesenzo sokwanelisa isidingo noma ukuxazulula inkinga.
Isu elizosetshenziswa kumele libe nenqubo lapho izenzo ezihloselwe ukukhuthaza izinsiza zangemuva kokuthengisa noma zangemuva kwenkonzo zenziwa, lapho, ngama-imeyili, imiyalezo ebhaliwe nanoma yiliphi elinye ithuluzi lokusebenzisana, ulwazi, izeluleko nemibuzo ehlobene nesenzo sokuthenga. noma ukusetshenziswa kwesevisi.
Umthengi kumele azizwe ephephile futhi eqiniseka, njengoba ezuzile noma ehlobene nabantu abathembekile, ukuze ngokwamukela iziphakamiso zangemva kwenkonzo, izinzuzo ezithile zinganikezwa, njengezaphulelo lapho enza okunye ukuthenga, izinhlelo zamaphuzu noma imiklomelo.
Ziningi ezinye izindlela ezidalwe yisu lokumaketha elisebenzisanayo, elingakwazi ukwenza izenzo ngokuzenzakalelayo; Enye yazo uhlelo lwe-"Ionsoftware", okuthi, ngaphandle kokuzenzakalela izinqubo ezithile ezisebenzisanayo, linikeza ezinye izindlela zokuthengisa ngemuva kokuthengisa, lapho lixhumana neklayenti ukuze linikeze izinsizakalo, ngokwezenzo ezikhiqizwe yinkampani.
Amasu okumaketha avumela izinkampani eziningi ukuthi zenze ukusebenza kahle nokuthuthukiswa, yingakho ngikumema ukuthi ufunde lesi sihloko Ukukhangisa ngamandla , echaza izinqubo ezihlobene nalesi sihloko.
Izinzuzo
Ukugcina isu lalolu hlobo ngokuqinisekile kuzokhiqiza izenzo ezikhuthaza imikhakha ethile ekhiqizayo ngaphakathi kwenkampani, ukwakhiwa kwezivivinyo, imibuzo, izinhlolovo kanye nemiklomelo, kusiza inhlangano ukuthi ithole ulwazi oluqondile oluvela kuklayenti, olunikeza ukubaluleka kwedatha eyisamba.
Ngakho-ke, ukusetshenziswa kwalawa mathuluzi enkampanini kufanele kubhekwe njengokubaluleke kakhulu, ukuze uthole, kusukela ngosuku lokuqala, izinketho ezihlukahlukene zokwandisa ukuthuthukiswa nokukhula kwayo. Enye inzuzo iwukuthuthukisa imisebenzi lapho kufinyelelwa khona indawo yekhasimende elithile eliqondiwe.
Uma inani labasebenzisi abathile lifinyelelwa, kwakhiwa isizindalwazi esivumela okungenzeka ukuthi amakhasimende athathwe, ngale ndlela izici zomthengi siqu zingahlukaniswa, njengeminyaka, indawo yendabuko noma lokho akuthandayo, umqondo uwukuthola lolo lwazi. ukukhuthaza nokwenza eminye imikhankaso yokudala. Imikhankaso ikuvumela ukuthi uxhumane nomphakathi futhi unikeze izindlela ezahlukahlukene, lapho ekugcineni, iklayenti ligcina selixhumene nenkampani.
Kungasetshenziswa kuphi?
Siyazi izinkampani eziningi eziyisebenzisayo ezinqubweni zokukhankasa, nokho kunemigudu okungenzeka ukuthi lawa maqhinga asetshenziswa khona. Enye yazo ngokusebenzisa izinjini zokusesha, lapho ukwenziwa kahle kwekhasi kukwazi ukuphakamisa izinga lekhasi ohlwini lokusesha, ngale ndlela ukwazi ngempela ukuthi abasebenzisi bafunani, ukuze bakwazi ukubanikeza imikhiqizo abayidinga ngempela. .
Sebenzisa amanye amasu okumaketha njengezinkampani eziphethwe, lapho ngokuhlangana nezinye izinkampani ezinobukhona obukhulu kuwebhu, ungenza ukuxhumana namakhasimende amasha. Ngendlela efanayo, kuhle ukuhlela ukudalwa kwe-App, lapho ngokuqondile kumakhalekhukhwini, umthengi unokufinyelela okusheshayo nokuzenzela.
Okokugcina, amanethiwekhi omphakathi akufanele ashiywe ngaphandle, amele amapulatifomu abaluleke kakhulu futhi aqine kakhulu kuwebhu. Uma kuziwa ekwenzeni imali ngomkhiqizo, lezi ziteshi zihlala zisebenza, zinikeza amakhasimende nezinsiza ezahlukahlukene, ukuze ngazo kuthuthukiswe umkhankaso wokumaketha osebenzisanayo, lapho bekwazi ukufinyelela ngokushesha izinzuzo zesevisi noma umkhiqizo abawunikezayo.
Izincomo
Abathengi ezinkundleni ezihlukahlukene ze-inthanethi bahlale bekwazi ukukhushulwa, futhi babukele ukuze babone ukuthi ubani obanikeza uhlobo oluthile lwesikhuthazo. Ezinye izinkampani eziku-inthanethi zinikeza izinzuzo zokungena ekhasini kuphela, uma ungumnikazi wenkampani zisebenzisa isu lokumaketha elisebenzisanayo ukuze zikhuthaze umklomelo noma ukubamba iqhaza ku-raffle, ukuze uwine amathikithi omdlalo.
Isibonelo, ezinye izinkampani zokuxhumana nge-inthanethi zenza amasu alolu hlobo ukuheha amakhasimende, ngenxa yalokhu zenza imiqhudelwano lapho ziklomelisa abasebenzisi abazi okwengeziwe nge-cinema, ukuze ngokubamba iqhaza nje baklonyeliswe ithikithi elinenani elingu-2×1 kubahlanganyeli bokuqala abangama-20.
Cabanga ngenani labantu okuthi, lapho ubuka umkhankaso wokukhangisa, bahlanganyele ngokuchofoza isibhengezo esibonisiwe, futhi ngale ndlela bahlale besebenzisa izinsiza endaweni yesikhulumi. Lezi zincomo zisebenza ukuze ube nombono wokuthi lolu hlobo lwesu lungahamba ibanga elingakanani, ngakho ungabe usalinda bese uveza ubuhlakani bakho.
