Kuso sonke lesi sihloko esithakazelisayo uzofunda ngokuningiliziwe konke mayelana I-SWOT yenkampani ngezibonelo ezinhle kakhulu, zimangaze!
I-SWOT yenkampani
Ukuhlaziywa I-SWOT yenkampani Kuchazwa njengethuluzi elifuna ukugcina ukuhlola okuphelele ngaphakathi nangaphandle enhlanganweni. Ngale ndlela sifuna ukusungula amasu asivumela ukuthi sibhekane nezimo noma izinsongo ezahlukene esingase sibhekane nazo.
Izinkampani kufanele zigxile kukho kokubili amandla kanye nobuthakathaka obuvumela ukusungulwa kwamaqembu okusebenza akwazi ukufeza izixazululo ngempumelelo nangokushesha esigabeni ngasinye senhlangano.
Kungakho kubalulekile ukunquma izakhi ezahlukahlukene ezakha leli thuluzi futhi ngaleyo ndlela ukwazi ukwenza lokhu kuhlaziya ngokuphelele nangendlela efanele futhi ngaleyo ndlela ukwazi ukuhlukanisa kahle izici nezenzo ezahlukahlukene ukusungula indlela engcono kakhulu ngokuhlela nokuhlela. lokho Kuwusizo ngokuphelele. Uma ufuna ukwazi okwengeziwe ngalokhu, sikumema ukuthi ufake isixhumanisi esilandelayo Ukuhlela amasu
Kungakho ukuhlaziya kwe-SWOT yenkampani kuyithuluzi elakhelwe ukuqonda uhlu lwamandla, ubuthakathaka, amathuba nezinsongo zebhizinisi, ukuze sihlale sikwazi ukusekela isenzo ngasinye esisithathayo njengamanje futhi kamuva.
Kungaboniswa noma kuchazwe ukuthi ithuluzi le-SWOT lenkampani ukudala ukuhlaziya okunembile, okuwusizo nokulungile kwenkinga ngayinye esingayithola ngaphakathi noma ngaphandle ukuze sinqume inkambo okufanele iyilandele inkampani, inkampani noma inhlangano. isikhundla esifuna ukusizuza.
Ukuze siqonde kabanzi lo mqondo we-SWOT wenkampani sikushiyela ividiyo elandelayo
Njengoba sesinqume kakade, ukuhlaziywa kwe-SWOT kwenkampani kuhlukaniswe izingxenye ezimbili: ngaphakathi nangaphandle. Zichazwa ngezansi:
I-SWOT yokuhlaziywa kwangaphakathi kwenkampani
Uma sisebenzisa ithuluzi le-SWOT ngaphakathi kwenhlangano, lizohlaziya amandla kanye nobuthakathaka ngaphakathi kwesakhiwo senhlangano, ibhizinisi kanye nokusebenza, okunomthelela ngqo ekuthuthukisweni okuvamile kwenkampani.
Manje, uma sikhuluma ngamandla, siyazihlaziya ngokwebhizinisi, sisungula lezo zici ezisichazayo noma ezisenza sigqame emakethe, ukuze amakhasimende ethu noma abasebenzisi basihlonze ngokushesha.
Ngakolunye uhlangothi, lapho sibheka ubuthakathaka bebhizinisi esinabo, kumelwe sithembeke ngokwedlulele njengoba kusukela manje izici noma izici okumelwe sizithuthukise ngokwenhlangano zizonqunywa. Njengethuluzi eliwusizo kakhulu lokunquma lokhu, singenza izinhlolovo noma izivivinyo kubasebenzi bethu ukuze sithole ukuthi sikuphi, sincoma ukuthi ukwenze ngokungaziwa ukuze bangabi nomuzwa wokuthi kungase kube khona ukuziphindiselela.
I-SWOT yokuhlaziywa kwangaphandle kwenkampani
Njengoba sike sathola ngaphambilini, ubuthakathaka namandla enhlangano kuyisici sangaphakathi esiphethwe yinoma iyiphi inkampani. Kodwa-ke, uma sibhekisela ekuhlaziyweni kwe-SWOT yenkampani evela kumkhakha wangaphandle, sithola ukuthi ihlola usongo ngalunye namathuba angaba khona enhlanganweni.
Lapho sikhuluma ngezinsongo zenhlangano yethu, ziyilezo zici ezingasithinta ngokuqondile futhi okumelwe sizicabangele ukuze sigweme ukuhlasela okungenzeka sibe nakho ngabo kungabangela umonakalo omkhulu. Isibonelo esicacile salezi zinsongo kungaba ukwehla kwamandla emali noma izinqubomgomo zezomnotho ezingasetshenziswa emazweni ethu.
Ngakolunye uhlangothi sithola amathuba ngaphakathi kokuhlaziywa kwe-SWOT yenkampani endaweni yayo yangaphandle. Lawa mathuba angachazwa njengalezo zimo okuthi uma sazi ukuthi singazisebenzisa kanjani, singafinyelela inqubekelaphambili enhle endaweni ezungezile futhi sizuze ukutshalwa kwezimali okusha noma ukukhula okuqhubekayo.
Ungayenza kanjani ukuhlaziywa kwe-SWOT yenkampani?
Ukuze kwenziwe ukuhlaziya kwe-SWOT ngendlela efanele, izinyathelo eziyisishiyagalombili ezibalulekile okufanele zilandelwe, lezi zinyathelo zizohlanganisa amaphuzu abalulekile navelele ngaphakathi kwenhlangano yethu.
1. Ithimba labahlanganyeli
Lesi sinyathelo sibalulekile ukuze kutholwe kahle ithuluzi le-SWOT lenkampani. Ukusungula ithimba labahlanganyeli, kuyatuseka ukuthi kube nabasebenzi abavela ezindaweni ezahlukene ezakha inhlangano.
Kubalulekile ukucabangela ingxenye ngayinye noma umnyango wenhlangano ukuze kusungulwe ababambisene ngoba uma sisezingeni lokuphatha kuba nzima ngathi ukubona izici zokusebenza kwansuku zonke kwenhlangano yethu.
2. Ulwazi oluyisisekelo lwamathuluzi
Ngemva kokusungula ithimba labahlanganyeli, kufanele sifake futhi sibenze baqonde lokho esifuna ukukunquma ngokuhlaziywa kwe-SWOT yenkampani. Kubalulekile ukuthi lonke ithimba lomsebenzi liqonde ukuthi lisebenza kanjani ukuze likwazi ukuzibonela mathupha isici ngasinye esisithuthukisayo ngaphakathi kwaleli thuluzi.
Ukuze wenze ukuhlaziya kwe-SWOT yenkampani ngendlela efanele, sincoma ukuthi uhlole isici ngasinye esiyenza ihlanganiswe nethimba labahlanganyeli, ngakho-ke sizogwema noma yiluphi uhlobo lokungabaza noma ukudideka futhi leli thuluzi lenhlangano lingaphathwa ngendlela efanele.
3. Thola amandla
Iquadrant yokuqala ye-matrix ye-SWOT yenkampani amandla, angachazwa njengalezo zimfanelo noma izici ezinhle ngaphakathi kwenhlangano.
Uma sisungula amandla enhlangano abaluleke kakhulu, afanelekile noma avelele, kubalulekile ukuthi kube inqubo ebandakanyayo lapho, njengoba sasinqume ngaphambilini, ukuthi sisebenzisane nethimba labahlanganyeli esilinqume ephuzwini lokuqala.
Kubalulekile ukugqamisa ukuthi umbono womhlaba wonke ungasivumela ukuthi sibe nombono ophelele nophelele wenhlangano, yingakho kubalulekile ukubonisana nabahlinzeki kanye namakhasimende umbono osichaza njengemboni.
Ngemva kokuhlonza noma ukuhlonza amandla ethu ngamanye ngaphakathi kwenhlangano, kubalulekile ukuthi sikuhlukanise noma sikuhlukanise ngokuhlolwa okusuka kuqanda (0) kuye kokuthathu (3) ukuze abaluleke kakhulu, lawo anenani lokuthathu, abe lezo esizisebenzisayo ngaphakathi kwe-SWOT yenkampani.
Esinye isici okumelwe ukuba sikubone kahle ukuthi ezikhathini eziningi imiqondo yamandla namathuba iyadideka, ngakho-ke kubalulekile ukukhumbula njalo ukuthi amandla yizici noma izinzuzo esinazo enhlanganweni yethu.
Ukuze sibe nokucaca okwengeziwe mayelana nomqondo wamandla ngaphakathi kokuhlaziywa kwe-SWOT yenkampani, singabala izibonelo ezingacacisa lo mqondo, njengekhono esinalo njengenhlangano yezezimali, yokukhiqiza, izinsiza namakhono aphakeme kunawo wonke. ukuncintisana kwethu, izinsiza, izindleko ezingaphansi kwemakethe, inzuzo enhle kakhulu kanye nendawo yokusebenza emnandi.
4. Thola ubuthakathaka
Ubuthakathaka kanye namandla njengoba sesikunqumile kakade okokuhlaziya i-SWOT yenkampani ngokombono wangaphakathi. Ubuthakathaka yilokho esikubiza ngokuthi yilawo maphuzu abuthakathaka esingaba nawo njengenhlangano futhi ahumushe esimweni esingesihle esingenza umehluko phakathi kokuncintisana kwami okuqondile nokungaqondile kanye nathi njengenhlangano.
Uma sihlangana nethimba labahlanganyeli esibasungulile, kubalulekile ukuthi siwazise amandla ethu njengoba senza ukuze siqonde ukuthi yimaphi amaphuzu okufanele siwasebenzele ngokushesha futhi sixazulule izinkinga esikhathini esizayo.
Uma sifuna ukubona kahle ubuthakathaka bethu ngabunye futhi ngaleyo ndlela sikwazi ukubulungisa ngesikhathi, singabala izibonelo ezithile ezinjengalezi: izinkinga zezimali, izindleko eziphakeme kakhulu, inzuzo embi, indawo yokusebenza esindayo, azikho izinjongo ezicacile, ukuphathwa. ayisebenzi kahle.indlela efanele, akukho ukuxazulula izinkinga ezinhle, phakathi kokunye.
5. Thola amathuba
Leli yikota yesithathu yethuluzi lenkampani le-SWOT futhi ligxile emathubeni esingawathola njengenhlangano ngokombono wangaphandle.
Ukuze sithole amathuba esinawo njengenhlangano emakethe, kufanele sicabangele lezo zimfanelo ezisivumela ukuthi sigqame kule makethe. Okufanele sikuhlole ukuthi kusivumela ukukhula ebesingenakho enkampanini yethu.
6. Thola izinsongo
Lena ingxenye yesine yokugcina eyethulwa ekuhlaziyeni kwe-SWOT yenkampani emele ukuhlolwa kwangaphandle kwenhlangano. Kuleli qophelo kubalulekile ukuqonda ukuthi izinsongo ziyizici ezingabambezela ukukhula kwebhizinisi lethu.
Izinsongo esingazithola emakethe ngenxa yezizathu zangaphandle zingaba ngezombangazwe, ezomnotho, ezenhlalakahle, ezobuchwepheshe, ezemvelo ngisho nezomthetho.
Ohlangothini lwezepolitiki singabala izinqubomgomo zombuso ezehlukene ezisungulwa ezweni noma emphakathini esithuthukisa kuwo. Ngendlela efanayo singabala kulokhu izinqubomgomo ezahlukene zezimali ezingasithinta kanye nosizo lomphakathi olungasizuzisa. Esicini somnotho, phakathi kwezinsongo sithola ukwenyuka kwamandla emali, ukukhula komnotho okubi kakhulu.
7. Chaza amasu
Ngemva kokuhlonza amandla, ubuthakathaka, amathuba nezinsongo ngakunye, singakwazi ukusungula isu ngalinye esizolinquma ukuze sikhulise amandla namathuba ngamunye futhi sikwazi ukulawula ubuthakathaka futhi sihlasele ngamunye wabo. izinsongo. Uma sizosungula amasu e-SWOT enkampani, kufanele sihlole izindlela ezehlukene ezifana nempumelelo, ukusabela kanye nokusinda.
8. Ukubuyekezwa kokugcina
Okokugcina, ngaphambi kokusungula ngokuphelele ukuhlaziywa kwe-SWOT yenkampani, kufanele sihlole nalo lonke ithimba labahlanganyeli, sinqume i-quadrants ngayinye ukuze sihlole ukuthi ingabe kukhona okuphasisiwe noma kulahliwe.
Ukuhlaziywa kwe-CMEA
Lapho sisungula i-matrix ye-SWOT yenkampani, singakwazi ukusungula izici ngasinye esizinqume ngaphakathi kwaleli thuluzi ukuze sithole indlela okufanele siyihlanganise ukuze simise inhlangano yethu ngokuphelele emakethe.
Kungakho, ngemva kokusungula kahle i-matrix ye-SWOT yenkampani, kuphakama ukuhlaziywa kwe-CAME, okuchazwa njengesu elikhiqiza ukuxilonga okutholwe ocwaningweni lwangaphambilini.
Igama elithi CAME limele ukuthi Lungile, Confront, Gcina kanye nokuthi Hlola. Imiqondo esebenza ku-quadrants ngayinye esiyisungule ngaphambilini. Ukuhlaziywa kwe-CAME kusivumela ukuthi sisungule isu elichaza izinjongo okufanele sibe nazo njengenhlangano.
Ngemva kokusungula isici ngasinye esibaluleke kakhulu se-matrix, kubalulekile ukukhombisa ukuthi yiziphi ezibaluleke kakhulu, ngokusekelwe kulokho, ukusungula umthelela kanye namathuba enhlangano yebhizinisi ngempumelelo.
Imicabango yokugcina ku-SWOT yenkampani
Uma sisezingeni lenhlangano lapho sizizwa sibambekile khona, kubalulekile ukuhlola isici ngasinye sangaphakathi nesangaphandle esisizungezile. Kungakho ithuluzi le-SWOT lenkampani libaluleke kakhulu ngoba ngenxa yalokhu singakwazi ukwazi izici ezisenza sibe inkampani.
Kubalulekile ukuthi sisungule futhi sazi ngendlela yokubala kakhulu ukuthi ziyini izinsongo zethu, amandla, ubuthakathaka nezinsongo zethu. Senza lokhu ukuze siqonde ukuthi kubaluleke kakhulu ukuhlonipha nokuqonda indawo esihlala kuyo ukuze sisungule amasu okumaketha, okukhangisa noma okuthengisa ukuze sizuze isikhundla esizinzile emakethe.
Ukuhlaziywa kwe-SWOT yenkampani kumele kube umsebenzi ophelele ezingeni lenhlangano, izinga ngalinye lenkampani kumele lifakwe ukuze kube wucwaningo oluphelele nolucaciswe kahle ukuze kuqondwe inhlangano yethu yonke.
Njengoba sesisungule, sinezinyathelo eziyisishiyagalombili okufanele sizilandele ukuze sizuze impumelelo lapho sisungula futhi sifuna ukunaba nge-SWOT yenkampani. Ngasinye salezi zinyathelo sisivumela ukuthi silinganise ngempumelelo nangesikhathi esifanele isici ngasinye esakha i-matrix ye-SWOT yenkampani.