I-Las Amasu we-SEO kanye ne-SEM, zenza ezinye izenzo ezivumela ngokuhlangene ukuthuthukisa ukuma kwekhasi, ibhizinisi noma umkhiqizo, funda kabanzi ngalesi sihloko ngokufunda lesi sihloko.
Indlela amasu we-SEO kanye ne-SEM acatshangelwa ngayo inquma impumelelo yanoma yimuphi umkhankaso wokukhangisa wokumaketha.
Amasu we-SEO kanye ne-SEM
Abhekwa njengamathuluzi amabili abaluleke kakhulu okuthola ubukhona obufanele kuzinjini zokusesha zewebhu, ikakhulukazi i-Google. Asetshenziswa abeluleki abahlukahlukene bezentengiso ukwenza ngcono ukuma nokubanjwa kwabasebenzisi bezinto eziphilayo lapho izinjini zokusesha zisebenzisa khona ukunikeza amakhasi ewebhu ahlukahlukene.
Ukuze ukwazi Amasu we-SEO kanye ne-SEM kuyadingeka ukuqonda nokuqonda ukuthi yini ukusebenza kwabo ngakunye, ngayinye igqama ngokuba nezici ezihlobene nokuma kwe-organic kanye nokuphathwa kwezixhumanisi, ezixhaswe ezinjinini zokusesha. Okusho ukuthi, izinsiza ezikhokhelwayo nezingakhokhiwe kufanele zisetshenziswe, izinjini zokusesha ezifana ne-Google ezinikeza abasebenzisi ukubeka amabhrendi noma amakhasi athile endaweni.
Ukuze kuqondwe kangcono, kungashiwo ngandlela thize ukuthi ukuma kwe-SEO kumelela amasu azenzakalelayo namahhala lapho kutholakala khona amathuluzi okusebenza afuna ukubeka ikhasi ngezenzo, okungadingi ukwenza noma yiluphi uhlobo lokutshala imali. ukuze usebenzise wena.
Ngokwengxenye yayo, ukuma kwe-SEM kufeza ezinye izinketho zokubonakala kusetshenziswa izinsiza ezikhokhelwayo, lapho amapulatifomu nezinjini zokusesha kunikeza amathuluzi okuyithola ngesikhathi sokusesha. Kulabo abafisa ukuthola ubukhona obukhulu kunethiwekhi, kubalulekile ukuthi ube nolwazi lokuthi lezi zinhlobo zamasu zisetshenziswa kanjani, ikakhulukazi uma ufuna ukubeka ikhasi, umkhiqizo, isevisi noma umkhiqizo.
Ngendlela efanayo, isiza ukuthola abasebenzisi nabathengi abazimisele ukwazi nokuthola izinsiza ezinikezwayo; ukuze ukwazi ukwenza ukuthuthukiswa kwanoma yiluphi uhlobo lomkhankaso wokumaketha wedijithali.
Amathuluzi okumisa awusizo oluhle kakhulu lokuthola ukubonakala kunethiwekhi, esihlokweni esilandelayo Amathuluzi we-SEO, uzokwazi ukwazi ukuthi amanye ala masu enziwa kanjani.
Idatha ye-SEM
Abantu abaningi bavame ukudida noma bahlobanise imiqondo ye-SEM ne-SEO, becabangela ukuthi angamaqhinga afanayo. Nakuba benezinto eziningi abafana ngazo mayelana nezinjongo, izinqubo nezenzo zabo zihlukile, bahlanganisa izindawo ezihlukene ngaphakathi kwanoma yiliphi ikhasi, kodwa kungaholela ekuthuthukisweni kokuqukethwe lapho besebenza ndawonye.
Mayelana ne-SEM, incazelo yayo ngesiNgisi ethi «Search Engine Marketing» ikhombisa ukuthi ingenye esiza ukukhuthaza iwebhusayithi ezinjinini zokusesha. Ukwenza lokhu, isebenzisa uchungechunge lwezinqubo ezihlobene nezikhangiso ezikhokhelwayo ezitholakala ezinhlelweni zokusebenza ze-Google.
Esinye salezi zinhlelo zokusebenza lapho lezi zinsiza zitholwa futhi zibhekwa njengezibaluleke kakhulu i-GoogleAds, leyo, njengezikhangiso ze-Bing, ezivela kunkundla ye-Bing, eqhuba izinqubo zokukhangisa ngezenzo ngama-algorithms nezenzo, lapho izici zicatshangelwa. abacele isevisi.
Izindlela ongathola ngazo ubukhona ezinjinini zokusesha ngokusebenzisa lezi zinhlelo zokusebenza zihluke kakhulu. Izinkampani zithola amagama angukhiye ngokukhokha, ngenani lokuchofoza okukhiqizwa izikhangiso kwamanye amakhasi, phakathi kwezinye izindlela. Lokhu kuvumela ukunika ukubonakala kuwebhusayithi, ngalokho okubizwa ngokuthi ibhidi esiza ukulayisha izikhangiso ezinjinini zokusesha.
Amathuba akhula uma uthenga amathuluzi okubeka ama-SEM ezinkundleni. Ubukhona bunquma izenzo ezenziwa kusebenze kubasebenzisi uma benza uhlobo lokusesha oluxhunywe negama elingukhiye, okuqukethwe, noma ngokuchofoza nje.
I-SEO
Kuyitemu ngesiNgisi elisho «Ukuthuthukiswa Kwenjini Yokusesha», futhi liqukethe ithuluzi elisekelwe emsebenzini wokwenza kahle kanye nokwanda kokuduma kwewebhusayithi. Umgomo walo ukuzama ukuthi leli kheli noma ikhasi lilandelelwa izinjini zokusesha ezehlukene, ngokubeka izakhi ezithile, ezisiza ukuba sembuzweni wabasebenzisi bemvelo.
Inhloso ye Amasu we-SEO kanye ne-SEM, kuhlanganisa ukusebenzisa isethi yamasu, lapho izinjini zokusesha zithola khona ikhasi lapho umsebenzisi ebeka igama elixhunywe kulelo khasi. Lezi zenzo zenziwa ochwepheshe bezentengiso ababizwa ngokuthi ama-consultants, okuthi ngolwazi oluthile bakwazi ukufeza lesi sikhundla.
Izinkampani eziningi zikhokhela laba chwepheshe ukuze zithole ukufinyelela ezinsizeni zangaphakathi izinjini zokusesha ezinazo futhi zikwazi ukuba phezulu ohlwini lwemenyu. Okubalulekile kukho konke lokhu ukuthi awudingi ukukhokha injini yokusesha ukuze ufinyelele lowo mgomo; umehluko wukuthi amathuluzi asetshenziselwa ukubeka akulula ukuwathuthukisa ngakho-ke kufanele kucelwe usizo lochwepheshe.
Iphuzu eliyinhloko lalo msebenzi ukufeza ukuhambisana nokuthandwa, lapho wonke amarobhothi enjini yokusesha ecabangela phakathi kwezinketho eziningi, ukuthi ikhasi kufanele libe phakathi kwezindawo zokuqala ekusesheni. Izinjini noma amarobhothi anezindlela ezahlukahlukene zokuthola izihloko ngama-algorithms anikeza izimpendulo ekusesheni kwabasebenzisi; Kungakho kubalulekile ukukhulisa ukuma kwe-SEO ekhasini ngalinye, ukuze ube namathuba amaningi okuba sendaweni yokuqala.
Izinhlobo ze-SEO
Uma ikhasi lithuthukiswa kusetshenziswa amasu e-SEO, kubalulekile ukwazi izindlela noma izinhlobo elingenziwa ngazo ukuze kutholwe lobo bukhona ezinjinini zokusesha ezehlukene, ake sibone:
Ekhasini le-SEO
Lenza izenzo zangaphakathi ngaphakathi kwekhasi ukuze linikeze ubuso obuthakazelisa kakhulu noma i-facade yekhasi ezinjinini zokusesha. Kulokhu, amathuluzi asetshenziselwa ukuthuthukisa ama-URL, ukulungiselelwa kokuqukethwe, ukuthuthukiswa kwesithombe, lapho izinjini zokusesha zilungise amanani ngaphambilini, ukuze kuthi lapho zisesha, zithole ukuthi yimaphi amakhasi anezimo ezingcono kakhulu zokuwabeka ezindaweni zokuqala.
Iqukethe ngempela ukulungisa ikhasi ukuze livumelane nemibandela edingwa yinjini yokusesha, esebenza, isibonelo, izindinganiso ezisuselwe ezikhathini zokulayisha ngokushesha, okuqukethwe kwangempela, ukunikeza abasebenzisi ukuvikeleka kanye nomlando omuhle wokuphequlula, phakathi kwezinye izinketho.
I-Off Page SEO
Izenzo zokuthuthukisa ezisiza ukukhulisa ukuduma kwewebhusayithi. Ngamanye amazwi, ifuna ukusungula ubudlelwano namanye amawebhusayithi kanye nezinkundla zokuxhumana, ukuze zixhumane nekhasi, ukuze kuthi lapho enye ingxenyekazi ixhuma neyethu, kuqala umsebenzi wodumo, lokhu kucatshangelwa abasebenzisi.
Lezi zenzo zakha ukwethembana, okuwuphawu oluhle ezinjinini zokusesha. Nokho, ukuze kuzuzwe ukuba khona kubalulekile ukusebenzisa izinqubo ezinjengokushicilela izindatshana kwamanye amabhulogi ngokubhalisa ohlwini lwemibhalo olunezihloko, ukushicilela okushicilelwe kwabezindaba noma ukuba yingxenye yereferensi ye-inthanethi yamanye amakhasi ahlobene nokuqukethwe kwekhasi lethu.
Njengoba singabona ngaleso sikhathi, isu le-SEO ne-SEM ngokuyisisekelo linenhloso efanayo, ukufeza isikhundla nokuba khona kuwebhu, nokho izinqubo zabo zihluke ngokuphelele futhi nakuba zingasebenza ngesikhathi esisodwa komunye nomunye, kuhle ukuzisebenzisa kulokho. indlela yokusesha okwandisa indawo yakho ezinjinini zokusesha.
Kukhona ezinye izindlela ezithakazelisayo ezingakusiza ukuthi ufunde kabanzi mayelana naleli tiye, ngoba sincoma isihloko esilandelayo ukubeka ku-google lapho ungagcizelela khona konke okufundayo kulesi sihloko.
Qhathanisa
Ngalesi sikhathi usuvele unombono wokuthi isenzo ngasinye senziwa kanjani futhi Amasu we-SEO kanye ne-SEM. Kodwa-ke, bekubalulekile ukwazi izici zohlelo lokusebenza kufomu ngalinye lokumisa, lapho ukucaciswa kwehluke ngokuphelele, ngakho-ke kuyafunwa ukuthi kucatshangelwe futhi kuhlanganiswe umehluko okhona phakathi kwakho kokubili.
Mayelana namagama angukhiye
Kuhlelo ngalunye, amagama angukhiye anquma futhi abalulekile, maqondana ne-SEO singasho ukuthi inani lamagama angukhiye okufanele lisetshenziswe lilinganiselwe, lincike kakhulu kokuqukethwe kanye nenani lamakhasi atholakala kuwebhu, kulokhu. Kulokhu, kufanele usebenze ngenhlanganisela yamagama angukhiye nobudlelwano bawo.
Ku-SEO kubalulekile ukufaka nokucabangela uhlobo olufanayo lwamagama angukhiye kuwo wonke amakhasi axhunyiwe, kusukela lapho isandiso sifinyelelwa ngenxa yokukhula kwekhasi noma amabhizinisi, kungasebenza ukuqhubeka nokuxhumanisa izenzo ekumisweni ngenxa uhlobo lwegama elingukhiye elifanayo, ukusakazeka kokuqukethwe akunconywa.
Ngokuphathelene ne-SEM, isetshenziswa ngokutholwa kwegama elingukhiye elizongena ohlelweni lokubhida, okuyisimo i-Google esisebenzisayo ukuthola amakhasi ahlobene nosesho oluthile kwasekuqaleni.
Kulokhu, igama elingukhiye kufanele lithengwe, licatshangelwe yi-Google ukuthi libe sohlwini lwezinketho, lapho abanye abasebenzisi benza usesho oluxhunywe nokuqukethwe kwegama elitholiwe. Ithrafikhi enjinini yokusesha inquma ukuthi ukusesha kuzoya kuphi, ngakho-ke bathola amagama angukhiye adingekayo, njalo bakhokha isikhathi ngasinye lapho bechofa kuwo.
Ngokuhamba kwesikhathi
Ku-SEO, imiphumela itholakala phakathi nesikhathi eside, kuyilapho ku-SEM itholakala ngokushesha, ihlala kuze kudingeke. Kulesi sici kuhle ukuchaza izinto ezithile, kodwa ngokucabangela uhlobo lokuma, kufanele sicabangele lokhu okulandelayo:
I-SEO ithola imiphumela yokuqala ezinsukwini ezimbalwa kamuva, ikakhulukazi lapho iphrojekthi yomkhankaso isiqalile kusukela ekuqaleni. Futhi ngisho kuye ngokuthi uhlobo lwesu lungahlala izinyanga ezimbalwa, ngakho-ke kudingeka ukubekezela okukhulu; umsebenzi wansuku zonke we-SEO Offline kanye ne-SEO Online optimization usiza ukuthuthukisa imiphumela ukuze ifike ngesikhathi esincane.
Izinjini zokusesha zidinga ukuba nolwazi lwesikhathi nobudlelwano nolwazi nokuziphatha kwekhasi, bese kusiza ukucacisa indawo efanayo kumawebhusayithi ahlukahlukene. Kungakho kulolu hlobo lwesu le-SEO ukubekezela nokubekezela kuyisinqumo, ngemuva kokuthi ikhasi lisukile, kufanele kufunwe ukugcinwa kwalokhu kubekwa.
Mayelana ne-SEM, isikhathi sifushane ngokwedlulele, ungaba khona ngemizuzu nje futhi nangemva kokuthola izinsiza ngezinjini zokusesha. Kulesi simo, imali yenza umehluko, kodwa hhayi njengendlela yokufumbathisa kodwa njengesu elivumela ukufinyelela ezimweni ezithile izinjini zokusesha ezidinga ukubhida nokubeka emakhasini okuqala.
Ukuvakasha kufika ngokushesha lapho ukuvakasha kokuqala kufinyelelwa, isikhathi siyashesha inqobo nje uma abasebenzisi benza ukusesha okuxhumene nokuqukethwe kanye negama elingukhiye lekhasi. Ngendlela efanayo, kufanele ubekezele futhi uzame ukungalilahli ithemba, ngoba ithrafikhi yezinto eziphilayo ihlukahluka kakhulu.
kuye ngezindleko
Nge-SEO, kukhokhwa imali kochwepheshe ukuze bathuthukise okuqukethwe kwekhasi ukuze balenze ezithakazelisayo izinjini zokusesha. Ngenkathi i-SEM ikhokhela ukuvakashelwa kanye nokuphathwa komkhankaso, okuyinto ngandlela-thile enquma ukuma okusheshayo; nokho, kunomehluko othile okufanele ucatshangelwe.
I-SEO isu elisetshenziswa esikhathini esimaphakathi nesifushane, kuphela uma sicabanga ukwenza isu sisebenzisa ochwepheshe abambalwa nochwepheshe abazi phakathi nendawo. Lawa ngamathuluzi okuthuthukisa ukuba khona kwekhasi elikhiqiza ukutshalwa kwezimali okukhulu.
Ochwepheshe kubuchwepheshe bewebhu basiza ukuthuthukisa izici ezihlobene nekhasi, njengesikhathi sokulayisha, ukwenziwa ngcono kwezithombe nokuqukethwe, kanye nokuthuthukiswa kwamathegi, amakhodi e-HTML, phakathi kokunye. Khumbula ukuthi ukulungiselelwa kwe-SEO kwenziwa ukuze kuthuthukiswe izimo nekhwalithi yekhasi okufanele icatshangelwe ngaphakathi kwamazinga enjini yokusesha.
Mayelana ne-SEM, uchwepheshe ugxile ekwazini ukuthi izinkundla zezinjini zokusesha ezikhokhelwayo zisebenza kanjani, ikakhulukazi i-Google AdWords, okungelinye lamathuluzi omsebenzi wokumaketha kwedijithali. Lolu hlelo lokusebenza luhlinzeka ngezinsiza zokukhweza umkhankaso omuhle ngokushesha okukhulu, lapho imali etshaliwe ibuyekezwa ngokushesha okukhulu.
Kafushane, Amasu we-SEO kanye ne-SEM kufanele basebenzise izinsiza lapho izindleko zingahluka kuye ngohlobo lomkhankaso, futhi ngaphezu kwakho konke umthelela ofunwa ukuthi udalwe kumanethiwekhi. Kungakho kudingekile ukwazi womabili amafomula, ukuze ungahlakazi ukutshalwa kwezimali kwezimali kuwo Amasu we-SEO kanye ne-SEM, okungase kubangele ukulahlekelwa imali ngokungadingekile.
ngokuqukethwe
Esicini esihlobene ne-SEO, imvelaphi, ukuhambisana kanye nekhwalithi ifunwa ngaphezu kwakho konke, kuyilapho indlela ye-SEM ithengisa kakhulu, isebenzisa ukuhambisana kokuqukethwe namagama ukufeza inhloso yayo. Ngendlela yokuthi kubalulekile kukho kokubili, ukucabangela ukugcina ikhasi elilungiselelwe elinokuqukethwe okubalulekile okunganikeza abasebenzisi izinsiza eziheha ukunaka.
Mayelana ne-SEO, kubalulekile ukwazi ukuthi ukuze kucatshangelwe izinjini zokusesha, okuqukethwe kufanele kuthuthukiswe ngendlela umsebenzisi athola ngayo impendulo ngokushesha kuzo. Kube sekusetshenziswa amasu lapho ukuhambisana kwawo kuxhunyaniswa nendikimba yekhasi kanye nosesho.
Ngokuphathelene ne-SEM, kuyatuseka ukwenza izenzo lapho amakhasi egxile ekunikezeni ngempela lokho umsebenzisi akufunayo, nakuba indlela okuqukethwe okusingathwa ngayo ku-SEO ibonakala ifana ngandlela thize, kulokhu kubalulekile ukunquma. izici ezithile ezihlobene nesenzo kanye nobubanzi owenziwe kumkhankaso wokukhangisa.
Ukuze ufunde okwengeziwe ngalezi zihloko, sikumema ukuthi ufunde lesi sihloko Thuthukisa i-SEO , lapho izici ezithakaselayo zichazwa kabanzi.
Ukubonakala.
Nge-SEO asikho isiqinisekiso sokubonakala noma ukuvela emiphumeleni yokuqala ngokushesha, kuyilapho i-SEM ingaqinisekisa ubukhona nokubonakala kusukela ngosuku umkhankaso oqala ngalo. Ngokwezinga lokuthi amapharamitha wangempela wokumaketha aphathwa kanjani.
I-SEO isebenza ukuqinisekisa ukuthi ikhasi lingenye ehamba phambili ngokwekhwalithi, yona ingahlangabezana nemingcele ethile injini yosesho lwe-Google edinga ukuyithola lapho umsebenzisi ecela ukusesha okuhlobene nokuqukethwe.
Mayelana ne-SEM, ilula kancane, ungathuthukisa kuphela umkhankaso wokufuna ukutholwa kwezinsiza ezingabhekwa njengosesho olubaluleke kakhulu lwezinjini zokusesha. Singasho-ke ukuthi uma umkhankaso uqondiswa kahle ngokushesha, ukubonakala kuzoqinisekiswa kusukela ngosuku lokuqala.
