Kulesi sihloko ezithakazelisayo sizokutshela konke odinga ukukwazi mayelana izinto zokumaketha, Ngale ndlela uzokwazi ukwenza isu elihle ukuze umkhiqizo wakho uthole ukuqashelwa futhi ubekwe phakathi kwezikhundla zokuqala emakethe.
Imigomo okufanele wonke usomabhizinisi ayazi ngaphambi kokuqala iphrojekthi
Izinto Zokumaketha
Ukukhuluma ngokumaketha, ukumaketha noma ukuthengisa, kukhuluma ngochungechunge lwezinqubo nezindlela ezisetshenziswayo ukuze kwakhiwe futhi kudayiswe umkhiqizo noma isevisi enenani lekhasimende.
Inhloso enkulu ukwenza ikhasimende lenze isinqumo sokugcina elifiswayo, ngamanye amazwi, okufunayo ukuthi lithenge umkhiqizo, ngaleyo ndlela lanelise isidingo salo.
I-Los izici zokumaketha Akuyona into engaphezu kwamagama ayisisekelo akha isu elihlongozwayo ukuze kuzuzwe impumelelo yomkhiqizo.
Lezi zakhi zinethonya ngokuqondile indlela umkhiqizo ozothengiswa ngayo, yingakho, nakuba kufanele zihlaziywe ngokwehlukana, kuyadingeka futhi ukuqonda ukuthi zihlobana kanjani, kuzuzwe isifundo esifanele ngamakhasimende angaba khona kanye nemakethe ngokujwayelekile. . .
Umqondo ngamunye oyisisekelo uqala ukusebenza kusukela ngesikhathi umuntu ewudinga, ngakho lezi zakhi zikhomba uhlobo lwemikhiqizo okufanele yenziwe, ubani oyidingayo nokuthi iyiphi indlela engcono kakhulu yokufinyelela kuyo.
Izidingo
Izidingo zimelelwa ukushiyeka komuntu anakho futhi okuthi uma sekuphawulwe yizinkampani, zivumele ukuqala kwenqubo yokumaketha, kusukela ekwakhiweni komkhiqizo kuya ekuthengisweni kwawo.
Kunjalo, ngaphambi kokwenza umkhiqizo, inkampani kufanele iphenye kabanzi ngokuthi ziyini izidingo zabasebenzisi, iqinisekise ukukhiqiza isixazululo esifanele ngokuya nenkinga etholiwe.
Uhlobo lwezidingo luyahlukahluka kumuntu oyedwa kuye komunye, kanti kokunye ukudla kubalulekile futhi bafuna ukuthola imikhiqizo yalolu hlobo, kwabanye izinsizakalo ezifana ne-inthanethi noma ukuthenga imoto entsha kuyisidingo okudingeka bahlangabezane naso.
Izifiso
Izifiso zinquma indlela umuntu ngamunye afuna ukwanelisa ngayo izidingo zakhe, zincike kakhulu kubuntu, isiko kanye nokuthandwa ngabantu.
Isibonelo, umuntu angase afune ukuphendula esidingweni sokuthenga ikhaya lakhe ngokuthola eyodwa, noma kunjalo, kukhona abanye abantu abakhetha ukuthenga indawo yokuhlala ukuze banelise lolu hlobo lwesidingo.
Izifiso zithonywa yisimo senhlalo, okungukuthi, lapho umuntu ebona umkhiqizo omusha noma lowo obonisa inqubekelaphambili yomphakathi, njengoba kwenzeka ngemikhiqizo yenkathi entsha yobuchwepheshe (ama-smartphone, omabonakude be-HD, phakathi kokunye), lokhu kungenzeka kudonse ukunaka kwakho futhi kuqondise izifiso zakho.
Imikhiqizo
Imikhiqizo yizinto ezicaciswe kabanzi ngenhloso yokwanelisa izidingo zamakhasimende kanye nokufeza izifiso zawo. Ngokuvamile, kufanele bahlangabezane nokulindelwe ngabathengi, ngaphandle kwalokho ngeke bazuze impumelelo oyifunayo.
Kunemikhiqizo engashintshwa ngokomzimba, njengefenisha noma amatafula okudlela, futhi kuneminye okungenakwenzeka ngayo lokhu, njengamafilimu abonwa ngokuzwakalayo.
Inhloso enkulu yemikhiqizo ezokwethulwa emakethe ukubhekelela izidingo zabathengi, ngokocwaningo olwenziwa ngaphambilini emakethe ngokusebenzisa lezi zinto ezimbili ezishiwo ngenhla.
Izidingo
Izimfuno zihlobene nesicelo somkhiqizo ngaphakathi kwemakethe. Uma inkampani ithola inani elikhulu lezicelo zomkhiqizo ofanayo, kusho ukuthi isidingo sawo siphezulu.
Intengo yemikhiqizo inqunywa ngokunembile isidingo esenza abathengi bazimisele ukukhokha inani elithile lemali ukuze bayithole.
Isidingo futhi sengeza inani emikhiqizweni nakumasevisi, njengoba kuyinkomba yemiphumela abanayo ngaphakathi kwemakethe, kanye nempumelelo esiza ngayo ukuxazulula izinkinga zamakhasimende.
I-Mercado
Imakethe yindawo eyakhiwe ngamakhasimende angempela, labo abenza isenzo sokuthenga kanye namakhasimende angaba khona, labo abangakanqumi kodwa okungenzeka ukuthi bathenge umkhiqizo.
Ngokuyisisekelo, imakethe yindawo lapho abantu abafuna izixazululo zezidingo zabo nezifiso zabo behlangana khona, izinkampani ezizimisele ukwanelisa lezi zici kanye nemikhiqizo ekhiqizwa kamuva ngale njongo.
I-Intercambio
Ukushintshanisa kuwuhlobo lokudlulisa oluvame ukwenzeka phakathi komthengi nomthengisi, ukuze oyedwa wabo athole wonke amalungelo nobunikazi bomkhiqizo, ngenkokhelo ethile.
Ukugcina ubudlelwano obanelisa ngempela phakathi kweklayenti nenkampani, kuyadingeka ukuthi izinhlangothi zombili zizuze ekushintshaneni okwenzekayo.
Kafushane, lesi sici simelela ukudluliswa kwezimpahla namasevisi okwenzeka phakathi kwezinhlangothi ezimbili ezinentshisekelo, lapho bobabili bathola okuthile njengembuyiselo.
Okwenziwayo
Okwenziwayo yizikhathi eziqondile lapho umuntu noma inkampani inquma ukuthola imikhiqizo yomunye futhi ivale inqubo ngesivumelwano sohwebo lapho zombili izinhlangothi zifunwa ngokulinganayo ukuze zihlomule.
Umsebenzi wona uwuhlobo lokushintshisana, othile uthembisa ukuthengisa umkhiqizo bese omunye umuntu evuma ukuwuthenga, lokhu kuwumsebenzi wemali ovamile, nakuba zikhona ezinye izinhlobo zokuthengiselana.
Ukuze umsebenzi uphumelele, kokubili okunikezwayo nalokho okunikezwayo njengembuyiselo kufanele kube yigugu kulabo abahililekile.
Izici zokumaketha kwedijithali
Ngaphakathi kwezwe ledijithali kukhona nezinye izici zokumaketha ezihambisana nezendabuko. I-Content Marketing ingenye yazo futhi ihloselwe ukwakhiwa kokuqukethwe ukuheha abasebenzisi kuwebhusayithi.
Kodwa-ke, ngaphambi kokudala iwebhusayithi, kufanele ucace kakhulu ngohlobo lwezithameli ofuna ukuziheha, ulwazi oluzodalulwa nokuthi yiluphi uhlobo lwamathuluzi azosetshenziswa.
Ukuma kwe-SEO kunikeza ithuba lokubeka iwebhusayithi yakho phakathi kwezikhundla eziphezulu ezinjinini zokusesha futhi ngaleyo ndlela uthole ithrafikhi eyengeziwe kusayithi lakho.
Ukuthengisa okwenziwa ezinkundleni zokuxhumana, okwaziwa ngeSocial Media Marketing, kubalulekile ukwenza umkhiqizo waziwe emhlabeni wedijithali.
Kungakhathaliseki ukuthi ngezithombe, amavidiyo noma enye imidiya yokulalelwayo nokubonwayo, usebenzisa izinkundla zokuxhumana ezinkulu njenge-YouTube noma i-Instagram, ungabelana ngolwazi mayelana nemikhiqizo noma amasevisi ofuna ukuwaphromotha.
Enye ingxenye yokumaketha kwedijithali Ukumaketha Nge-imeyili, uhlobo lokukhangisa olukhiqizwa nge-imeyili futhi olusebenzela ukuheha amakhasimende angaba khona.
Njengoba sazi, izwe lokumaketha kwedijithali lihlala livela, livumelana nezimo nezidingo zabathengi, ngenxa yalesi sizathu amasu, okuhlanganisa nendlela yokuqalisa izakhi, kufanele avuselelwe njalo.
Zihlobene kanjani izici zokumaketha?
Njengoba kushiwo ngenhla, ukuze isu lebhizinisi lisebenze kahle, izici zokumaketha kufanele zihlangane futhi zisebenze ngokubambisana.
Ukuthengisa umkhiqizo kudingekile ukutadisha abathengi abakhona emakethe, ngale ndlela lokho okukhiqizwa yinkampani kuzokwazi ukuhambisana nezinga elikhulu noma elincane ngalokho abantu abakufunayo.
Enye inzuzo yokusebenzisa izakhi ngendlela ehlangene, iyonke, ukuthi zivumela ukuthunjwa kwalabo bantu abahlangabezana nephrofayili yomphakathi oyifunayo.
Ngamanye amazwi, ngokusebenzisa isici ngasinye, kuzokwaziwa ukuthola amakhasimende angaba khona anentshisekelo yangempela emalini enikezwa yinkampani futhi labo bantu abanezidingo zabo ezingahambisani nalokho okuqanjwe yinkampani bazolahlwa.
Ukuzuza impumelelo kungenzeka ngohlelo lwesu olunezinyathelo ezichazwe kahle, lapho isifundo sabathengi, imakethe, izimfuno nezinye izici zizomaka umzila okufanele ulandelwe.
Inkampani encintisanayo nezizinze kahle, enelisa izidingo zamakhasimende ayo, ihlangabezana nalokho akulindele, ikhiqize ukwethembana futhi ithuthukise ubudlelwano bebhizinisi obugcinwa ngokuhamba kwesikhathi.
Okokugcina, ukuphatha nokumaketha yizindawo ezimbili ezihlobene eduze uma sikhuluma ngokufeza izinhloso, yingakho sikushiyela indatshana elandelayo ongaqonda ngayo lobu budlelwano kangcono kakhulu: Ubudlelwano bokumaketha nabaphathi.