*Isibuyekezo sikaDisemba 10: Isikhulu esiphezulu seNetflix u-Ted Sarandos uveze ngoLwesibili eNgqungqutheleni ye-UBS Global TMT eNew York ukuthi, kuze kube manje, izigidi ezingama-26,4 zababhalisile beNetflix abayizigidi eziyi-158 babukele u-70% noma ngaphezulu kwemizuzu engama-209 Ama-Irish.
Uma kubhekwa uhlobo olungajwayelekile lokukhishwa kwayo kwethiyetha, izinombolo zehhovisi lamathikithi I-Irish (7,9 e IfilimuAffinity) zizoba ezingabalulekile uma ziqhathaniswa nababukeli bazo ku-Netflix. Ukucabangela lokho I-caper yakamuva kaMartin Scorsese ibize u-$160 million zamadola endaweni yesikhulumi Ukusakaza, kukulo mkhakha lapho umdlalo uzodlalwa khona ngempela: ingabe i-Netflix, inkampani eyaqala njengesitolo samavidiyo we-DVD, yenze kahle ekwenzeni utshalomali olunjalo lwezomnotho? Izibalo zokuqala ze-Nielsen zikhomba impumelelo ephelele.
https://www.youtube.com/watch?v=EThb2OGf8Pw
Uma okuthile okubonisa i-Netflix (ngaphandle kokuba i-ideologue yemodeli yebhizinisi eyacishe yabhubhisa ubugebengu ku-cinema) kungukungabonakali kwayo. Eqinisweni, lokhu kuyathakazelisa kakhulu bika ngemiphumela yezethameli zezinsuku ezinhlanu zokuqala ze owase-Ireland e-United States Iphuma kokungaphezu noma ngaphansi kwe-Nielsen, umthombo ogunyaziwe osezingeni eliphezulu ekulinganisweni nasekuhlaziyeni izethameli kulelo zwe.
Isihloko sokuqala sicacile: imindeni eyizigidi ezingu-17 yadlala ngesikhathi esithile owase-Ireland ezinsukwini zayo ezinhlanu zokuqala zokusakaza ku-Netflix. Baningi kunalokhu akuthola ngesikhathi esisodwa El Camino (ukubukwa kwezigidi ezingu-11) kodwa inombolo ikude kakhulu ne-mega hit yangonyaka odlule, Ibhokisi lezinyoni (ukubukwa kwezigidi ezingu-26).
Njengoba singabona kugrafu elandelayo yocwaningo, Ama-Irish ibe nesibukeli esimaphakathi ngomzuzu (okuningi kulokho kamuva) kwe amakhaya ayizigidi eziyishumi nantathu Abantu baseMelika ezinsukwini zabo zokuqala ezinhlanu zokutholakala endaweni yesikhulumi, babe nokufinyelela okuphelele kwama-akhawunti ayizigidi ezingu-17, ngesikhathi esithile, avula ifilimu.
Umugqa wokuqala wosuku ngalunye uyabonisa izithameli ezimaphakathi ngomzuzu ukhethe ukubonani owase-Ireland ngalolo suku:
Idatha yezethameli ku-Netflix ye-'The Irishman' ezinsukwini zayo ezinhlanu zokuqala e-US
Kodwa bangaki abantu ababone ephelele owase-Ireland ku-Netflix?
Ngaphambi kokuphendula, incazelo efanelekile:
Iyini ngempela leyo yezethameli ezimaphakathi ngomzuzu u-Nielsen akala ngayo? Njengoba i-Variety ibonisa, lesi silinganiso asibonisi inani eliphelele lezibukeli ebesinazo. Ama-Irish. Tesetshenziswa kakhulu ukusakazwa kukamabonakude, iyimethrikhi kulo mongo othize ekala isikhathi sokubuka, okutholwe isilinganiso senani lezibukeli ezibalwe ngokusekelwe esilinganisweni sobude besikhathi sefilimu.
owase-Ireland selibuthene isilinganiso sababukeli abayizigidi ezingu-2,2 nezingu-3,2 ngosuku kuNetflix phakathi nezinsuku zayo ezinhlanu zokuqala e-United States, ngoLwesihlanu, Novemba 29 kube usuku oluqine kakhulu olunababukeli abayizi-3.136.00. Manje, kucatshangelwa ubude besikhathi samahora amathathu nesigamu, into enamanzi ngempela ngale ikhabe ukwazi ukuthi bangaki kulaba basebenzisi abahlanganise i-stoicism edingekayo ukuze bagwinye, ngaphandle kokusuka kusofa, owase-Ireland Kukho konke.
Amaphuzu anhlobonhlobo ukuthi abantu baseMelika abangu-751.000 babukele owase-Ireland ngokugcwele ngosuku lokukhululwa kwayo (November 27). Khumbula ukuthi e-United States le filimu yakhululwa kancane kakhulu etiyetha ekuqaleni kwenyanga, ngo-November 1. Usuku oludume kakhulu kubalandeli abakwazi ukubuka yonke ifilimu bekunguLwesihlanu zingama-29, nama-akhawunti e-Netflix angama-930.000 abukele. owase-Ireland kusukela ekuqaleni kuze kube sekugcineni.
I-Netflix, esetshenziselwa ukubuza yonke imibiko ye-Nielsen, iqinisekisa ukuthi ihlela ukushicilelwa kwesikhathi esizayo kwababukeli bayo ngendlela ehlelekile futhi esobala. Ukwazile ukufunda umbiko wezibukeli ogcwele owase-Ireland ku-Netflix ngokuchofoza kulesi sixhumanisi.