Izibonelo zokumaketha okuqukethwe zithola ugqozi futhi ziqale!

I-Los izibonelo zokumaketha kokuqukethwe, esizokubonisa kulesi sihloko kuzosiza ukuqonda kangcono konke okuhlobene nalesi sihloko, ungaphuthelwa.

izibonelo zokumaketha

Uma sikhuluma ngaleli su lokukhangisa sibhekisa ngqo ekuthuthukisweni kwamathuluzi, ngokusekelwe kuphela kokuqukethwe okuhlobene nomkhiqizo, isevisi noma umkhiqizo. Emhlabeni wokukhangisa, izinhlobo ezahlukahlukene zokuqukethwe ziyaphathwa, futhi zifuna ukuzibeka endaweni kanye nokuba khona kuwebhu ngezindlela ezahlukahlukene zokunaka abathengi.

Lokhu kukhanga kufinyelelwa lapho okuqukethwe kuphathwa ngezinqubo zobuchwepheshe zedijithali ngochwepheshe bezibonelo zokumaketha. Laba bantu bayazi futhi baphathe izinsiza ezibavumela ukuthi basebenzise izinqubo kumabhrendi ezisiza ukuthuthukisa ukukhanga kubathengi.

Izinkampani eziningi emhlabeni jikelele zigcina amasu okuthengisa okuqukethwe azivumela ukuthi zihehe amakhasimende. Ngezansi sizobona ukuthi yiziphi eziphumelele kakhulu futhi ezingaba isibonelo sokuqhuba amaphrojekthi okuthuthukisa ibhizinisi.

UMaybelline

Iyingxenye yeqembu le-L'Oréal, yinkampani yezimonyo ephatha okuqukethwe ngendlela emangalisayo. Basebenzisa amathuluzi ahlukahlukene njengamavidiyo nezithombe ezihlaba umxhwele lapho bebonisa khona imikhiqizo yabo, kodwa futhi benza izifundo lapho benganikezi kuphela ulwazi kodwa futhi babonise eminye imisebenzi yekhwalithi yobuciko edonsa ukunaka.

Izinga lamavidiyo nezithombe livumela amakhasimende ukuthi athokozele yonke into ehlobene nemikhiqizo yezimonyo, amathrendi nezinye izindlela zokuthi angazithola kanjani. Isebenzisa ukuxhumana kuzo zonke izinkundla zokuxhumana ezixhumanisa nesizindalwazi sayo, futhi inesigaba "sokwenza izimonyo" lapho ichazwa ngokuningiliziwe ukuthi kwenziwa kanjani inqubo yobuhle obuchwepheshile.

Apple

Ibhekwa njengenye yezinkampani ezibaluleke kakhulu zobuchwepheshe nezamakhompyutha ezikhathini zamuva nje, yenza amaphrojekthi asekelwe kumasu okuthengisa okuqukethwe. Isebenzisa ukubamba iqhaza kwabasebenzisi ekuthuthukisweni kobuchwepheshe bayo, ikhombisa izinzuzo zemishini ethile efana ne-Iphone, amaphilisi kanye nemishini ye-PC.

Igcina okuqukethwe okuhlukahlukene okufana namabhanela, ama-hashtag axhunywe kuwebhusayithi yayo kanye nezinkundla zokuxhumana ezihlukene, lapho abasebenzisi bengahlanganyela futhi bafunde ngayo yonke imikhiqizo yomkhiqizo odumile.

Netflix

Le nkampani ingenye yalezo ezibe nokukhula okukhulu eminyakeni emithathu edlule, i-Netflix imele inhlangano lapho ukuphathwa kokukhangisa kokuqukethwe kwenziwa kahle. Sebenzisa ithuluzi lokusakaza-bukhoma ukuze ukhuthaze futhi unikeze okuqukethwe kwefilimu okuhlukahlukene nochungechunge lwezitayela ezihlukahlukene.

Okuqukethwe kokukhangisa nokukhuthazwa kweNetflix kuyamangaza, kukuvumela ukuthi ufinyelele umphakathi ngokushesha okukhulu, uthwebule futhi uhehe ukunaka kwabathengi. Ukukhula kwenkampani kuye kwavumela ukuthi namuhla kukhona amagatsha eLatin America, eNyakatho Melika naseYurophu.

Dove

Iwumkhiqizo owaziwayo wemikhiqizo yesikhumba efana neMaybelline, exhaphaza yonke imakethe yobuhle nezimonyo ngokumaketha okuqukethwe. Isiqubulo esithi “Dove project for self-esteem” sibonisa ukuthi inkampani isihambe ibanga elingakanani mayelana nokukhangisa okuqukethwe.

Igcina indlela efanayo kuwebhusayithi yayo nakwezinye izinkundla zokuxhumana, ikhombisa okuqukethwe yizithombe, izeluleko, izinkomba ezisebenza njengokusekela abantu abanentshisekelo yokugcina ukunakekelwa kwesikhumba kusezingeni futhi yile ndlela eyenza iDove ibe yinkampani ikhombisa izibonelo ezinhle zokumaketha kokuqukethwe okuthokozisayo.

Intengo Yezokudoba

Le femu eyaziwa kakhulu ekhiqiza amathoyizi ezingane iphatha imilayezo ehlobene nokuqukethwe eya ngqo kumakhasimende amabili amakhulu angase athenge imikhiqizo yawo, izingane nabazali bazo. Imilayezo yokuqukethwe kaFisher Price isuselwe eziqubulweni ezincane ezifuna ukudonsa ukunaka kwabazali ukuze bakwazi ukufinyelela ekusetshenzisweni nasekuthengeni elinye lamathoyizi aphambili emakethe yomhlaba.

Lelisu likwazi ukuthola izinkulungwane zokuthengisa nokusekela ukukhula kwezingane nabazali bazo, ngokusebenzisa isiqubulo esithi: "Phakathi kwemibuthano emnyama nokumamatheka" ikwazi ukudonsa ukunaka kwabasebenzisi abanezingane ezincane.

Futhi akugcini nje ukuphakamisa ezinye izindlela zombono wokukhangisa nezohwebo, kusukela kuwebhusayithi yayo le nkampani igcina uchungechunge lohlobo lwe-Netflix, olubonwa izigidi zabantu ezibizwa ngokuthi "Phakathi kwezindlebe nokumomotheka", khona-ke sibona ukuthi isingatha kanjani. okubili futhi kungafinyelela kubasebenzisi emhlabeni jikelele, uchungechunge okwamanje lukusizini yalo yama-21.

Esihlokweni esilandelayo Umhlaziyi wezokumaketha ezinye izindlela zokumaketha ezihlobene nesihloko okuxoxwe ngazo kulesi sihloko ziyaboniswa.

Kuyini?

Lawo mafomula nezinqubo zigxile kumthelela okuqukethwe ukukhangisa okuthonya izethameli ezinezinjongo nezidingo ezifanayo. Umgomo uwukubanqoba futhi ubenze banamathele kumkhiqizo, bezama njalo ukunganaki ngangokunokwenzeka noma cha ngokwemvelo.

Ngalokhu, kubalulekile ukwazi okuthiwa abathengi bamakhasimende, lapho zonke izici zomthengi, indlela yabo yokucabanga, izidingo, imizwelo, indawo yemvelaphi, phakathi kwezinye izakhi, zaziwa. Ukuze ikhasimende lihlale licabanga ngomkhiqizo noma umkhiqizo.

Izici

Leli su lokumaketha kwedijithali likuvumela ukuthi ukhuthaze futhi ukhuthaze amabhizinisi ngendlela eguquguqukayo. Ochwepheshe bacabanga ukuthi kumele ithuluzi wonke umxhumanisi wezokukhangisa okufanele aliphathe kangcono kunanoma yiliphi elinye isu phakathi kwezinye izinto zemakethe yedijithali, phakathi kwezici ezibaluleke kakhulu esinazo:

• Iphatha indlela yokunquma esekelwe ezifundweni zamafomethi anenani elikhulu, ukuphathwa kwama-ebooks, amaphepha amhlophe nokukhishwa kwezindaba.
• Isebenzisa ithrafikhi yewebhu ukuhlola ukuziphatha kwekhasi.
• Amagama nesiqubulo esisiphethe sicacile, sivumela ukuthi ifinyelele abathengi ngendlela ekholisayo.
• Amanethiwekhi omphakathi asetshenziswa njengezinye izici zokubeka kanye nokusungulwa kwemikhankaso yokukhangisa.
• Okuqukethwe kufanele kuqondiswe kubasebenzisi beminyaka eyinkulungwane (abasebenzisi be-inthanethi abangaphansi kweminyaka engu-25 ubudala), abathanda kakhulu ukubuka ukukhangisa kwedijithali.
• Basebenzisa ubuhlakani njengento enqumayo yokubeka uphawu uphawu, kukholakala ukuthi lusebenza kangcono uma kusetshenziswa izindlela zokudala ezengeziwe.
• Igcina izisebenzi zochwepheshe abasha ohlelweni lokuthuthukisa izinhlelo namasu ezinkampani, ezimele izinga elihle lokwethulwa kwephrojekthi.
• Yakha ukwethembana, kubalulekile ukuhlobanisa nokugcina ukuhlobana phakathi komlayezo kanye nekhwalithi yomkhiqizo, ukuhlukaniswa kwalezi zimo kubhubhisa ngokushesha isithombe somkhiqizo.
• Isekelwe kunqubo yokugqugquzela esekelwe ekusebenzelaneni, okungukuthi, izimpendulo ezisheshayo zitholwa, ikakhulukazi kubantu abasha abasebenzisa amanethiwekhi omphakathi njengamathuluzi okuthumela okuqukethwe. Lokhu kuyinzuzo ngoba le ndlela isekelwe ekuthuthukisweni kanye nolwazi lwezitayela zamanje kakhulu kuwebhu kanye nezinkundla zokuxhumana.
• Imilayezo eyenziwa ezikhathini zamuva nje ivame ukuba ngabangenisa kwamanye amazwe, imibono yezingcweti ezintsha zokumaketha okuqukethwe ithuthukisa iziqubulo nemiyalezo enamathrendi abheke kokuhle futhi okusebenzayo.
• Umqondo welukuluku nobuqili uyasingathwa, ukuze kwandiswe okuqukethwe. Nakuba imele indawo ethambile ethinta izinzwa ze-orthodox, isiza ukugqamisa okuqukethwe okuthile kwabanye okuvame kuthathwa njengokungavumelekile noma okungavumelekile.
• Zakha umuzwa wabathengi odluliswa ngokwaneliseka ngokutholwa komkhiqizo noma isevisi, lokhu kugcina ukunaka kwekhasimende nemicabango kumkhiqizo.

Uma ufuna ukwazi okwengeziwe ngalezi zihloko, sikumema ukuthi uvakashele isixhumanisi esilandelayo Izinhlobo zokuthengisa lapho kuchazwa khona izici ezihlobene nalesi sihloko.

Izinzuzo

Amaqhinga ajwayeleke kakhulu angaphathwa ngabeluleki besibonelo sokumaketha asekelwe endleleni imikhiqizo ethulwa ngayo ngokusekelwe kokuqukethwe okuboniswayo. Inzuzo ekhiqizwa yisibonelo ngasinye sokumaketha senkampani ihlanganisa lokhu okulandelayo:

• Sungula ukuxhumana phakathi kwamaklayenti ngokunikeza izixazululo ezisheshayo.
• Khulisa ithrafikhi yewebhu yekhasi noma ingxenyekazi.
• Alukho usuku lokuphelelwa yisikhathi.
• Iphakamisa izindlela ezintsha zokushintsha ngaso sonke isikhathi.
• Igcina ukugxila komkhiqizo kungakhathaliseki ukuthi yiziphi izinguquko.
• Ubuqiniso bokuqukethwe komkhiqizo buyagcinwa.
• Imbuyiselo ekutshalweni kwezimali inhle kakhulu.

Ukuphawula kokugcina

Izinkampani ezishiwo ngenhla zingezinye zezinkulungwane ezikhona emhlabeni lapho zilawula khona ukukhangisa kwazo ngokumaketha okuqukethwe. Sinezibonelo ezifana ne-Coca Cola, i-Red Bull, i-Disney, i-Pepsi Cola, i-Microsoft, i-Samsung nezinkulungwane zezinkampani ezimele impumelelo yemikhankaso ehumushela ekuthengisweni okuhle.

Lelisu liphinde lisebenzele amabhizinisi amancane asanda kuqala emakethe yedijithali. Imiphumela ihlale imihle uma izenzo ezihlobene nenqubo yokubeka zenziwa futhi ngokubuyekeza amapharamitha athile asiza ukuthuthukisa isithombe somkhiqizo.