Izibonelo Zobunikazi Benkampani, yilokho esizokhuluma ngakho kukho konke lokhu okuthunyelwe lapho uzofunda khona ngokuningiliziwe ngalesi sihloko esithakazelisayo. Ngakho ngikumema ukuba uqhubeke ufunda.
Izibonelo Zobunikazi Benkampani
Kuvame kakhulu ukudida ubunikazi benkampani nesithombe senkampani. Esokuqala siyingxenye yobunikazi benkampani, esitshela ngezinto ezibonakalayo ekumelelweni komkhiqizo.
Ubunikazi bebhizinisi
Ubunikazi bebhizinisi busitshela ukuthi umkhiqizo ubonakaliswa kanjani ngokomzimba. Ngaphakathi kobunikazi benkampani sinezithombe, imizwa nemizwelo eyidluliselayo, kanye nefilosofi nezindinganiso inkampani enazo futhi ezifuna ukuyidlulisela phesheya.
Lapho konke okushiwo ngenhla kubonwa ngabathengi bomkhiqizo. Ubunikazi bebhizinisi yizo zonke izici ezibambekayo neziyingxenye yobuhle bomkhiqizo:
- Ilogo.
- Umklamo wobuciko.
- Izinhlobo zemibhalo.
- Imibala.
- Izinto zokubhala.
- Izici zokuxhumana kwangaphakathi nangaphandle.
- Ukukhangisa.
- Iphrothokholi.
- Izakhiwo.
Ngaphezu kwezici ezingaphatheki ezifana nalezi: ifilosofi yenkampani, umgomo kanye namagugu. Kanye nezinye izici ezengeziwe ezifana nezindlela zayo nezinqubo.
Izinto
Phakathi kwezinto ezakha ubunikazi benkampani sinokulandelayo esizokubalula ngezansi:
- Igama lenkampani, into ebalulekile ngoba iwuphawu lwakho futhi kuzoba yilokho abathengi abazokubona futhi bakuncome.
- Ilogo wuphawu noma izinhlamvu ezimele uhlobo lwenkampani.
- I-Isotype noma i-Imagotype wuphawu olubonakalayo olungase lube yi-abstract lapho ilogo isekelwe khona, lesi isithonjana, umdwebo noma uhlamvu lapho umkhiqizo ufinyezwa khona.
- Isiqubulo yilelo binzana elifinyelelwa futhi lisetshenziswe ezikhangisweni nasezinkulumeni zenkulumo-ze.
- Amafonti, lokhu kungenye yezinto ezibaluleke kakhulu njengoba kufanele ukhethe ifonti efanele.
- Imibala yomkhiqizo ibaluleke kakhulu, njengoba ukukhetha ozokhetha kufanele kudlulisele kumthengi uchungechunge lwemizwa, ngakho-ke kufanele kwenziwe ucwaningo.
- Izisekelo noma ukuthengisa izinto zokubhala, izihloko ze-imeyili noma amasiginesha, imifaniswano yabasebenzi.
Izibonelo
Phakathi kwezibonelo zobunikazi bebhizinisi sinalezi zinhlobo ezilandelayo esizozibalula ngezansi:
Coca-Cola
Kuyisiphuzo esithambile esithandwa kakhulu kunazo zonke, senziwe isisebenzi sasemtapweni wolwazi uMason Robinson ngo-1885, wafika wabeka igama, umbala kanye nohlamvu. Ukwengeza, umbala obomvu womkhiqizo unelungelo lobunikazi ukuze usetshenziswe umkhiqizo kuphela.
Nike
Umklamo walolu hlobo oluqashelwa emhlabeni wezemidlalo weza ukuzothatha ugqozi kunkulunkulukazi wamaGreki wokunqoba. Lona umklamo otholakala kuyo yonke imikhiqizo yabo.
Apple
I-logo yakwa-Apple yaziwa kakhulu, yasungulwa nguSteve Jobs kanye noSteve Wosniak abazibeke nabo njengabaholi emkhakheni wezobuchwepheshe. Bathi lolu phawu lugqugquzelwe wukuhlonipha u-Isaac Newton.
Barbie
Lena enye yezimpawu ezimele kakhulu zalo mugqa wamathoyizi, yadalwa ngo-1959 futhi kusukela lapho iye yashintshwa ngokuhamba kwesikhathi. Kodwa njalo ukugcina ingqikithi yayo.
Amazon
Le logo ene-typography elula kanye nomcibisholo okwazi ukusho yonke into emele inkampani; futhi umcibisholo okumomothekayo ukutshela ukuthi bathengisa yonke into.
Uma ufuna ukuqhubeka nokwazi mayelana izibonelo zobunikazi benkampani Sizokushiyela ividiyo elandelayo. Uzolutholaphi ulwazi olwengeziwe mayelana nalokhu?
Ukuqeda lokhu okuthunyelwe okuthakazelisayo mayelana nezibonelo ze-Corporate Identity nokuthi kusho ukuthini ezinkampanini nemikhiqizo yazo; Sifinyelele esiphethweni sokuthi lokhu kubaluleke kakhulu ngoba yisithombe esifika ukuze sisibonise kubasebenzisi nabathengi bemikhiqizo, okufanele ngaso sonke isikhathi sicutshungulwe ngokucophelela ngoba lokhu kuzoba nomthelela empumelelweni yomkhiqizo noma isevisi.
Uma ufuna ukuqhubeka nokufunda ngobuholi nalapho bungasetshenziswa khona ezingeni lebhizinisi, ngikushiyela isixhumanisi esilandelayo Izinhlobo zendlela yokusebenza yephrojekthi.