Ukuze uhehe abasebenzisi futhi uthuthukise ukuma kwebhizinisi lakho, kubalulekile ukuthi wazi usenza kanjani isikhangiso sesibhengezo, yingakho kulesi sihloko sikulethela yonke imininingwane odinga ukuyazi.
Ukukhangisa ukukhangisa ibhizinisi lakho
Ungasenza kanjani isibhengezo sokukhangisa?
Isibhengezo sokukhangisa siwuhlobo lokukhangisa olwenziwa ngamawebhusayithi, okungukuthi, luwumfanekiso wokukhangisa otholakala ku-inthanethi.
Ngezibhengezo, kufunwa ukuqashelwa kwenkampani noma inhlangano, kanye nokukhangwa kwabasebenzisi ekhasini lewebhu lapho, njengomkhangisi, unqume ukwenza umkhiqizo wakho waziwe.
Imvelaphi yalolu hlobo lokukhangisa kwedijithali isemabhodini esiwabona emigwaqweni nakulolu hlobo lwezikhangiso esiluthola kwabezindaba.
Lezi zethulo eziyingcaca zivame ukumangaza kakhulu futhi zibe nemibala, ngenhloso yokuthola ukunaka komsebenzisi noma, yini efanayo, ukuheha ithrafikhi kuwebhusayithi.
Ezingeni ledijithali, ukukhangisa kuyithuluzi eliwusizo kakhulu futhi kulula ukulisebenzisa, kodwa ukuze kube yimpumelelo, kufanele kuhambisane namasu acacile kanye nezinjongo ezivezwe ngaphambilini.
Ukuze kuzuze umgomo ofunwa ukugcwaliseka, izibhengezo kufanele zibekwe emakhasini ahlobene nomkhiqizo, isibonelo, esigabeni se-gastronomic sikamagazini kungase kube nesibhengezo esikhuthaza indawo yokudlela noma uhlobo oluthile ukudla.
ithuluzi kumnandi
Ukusebenzisa isibhengezo sokukhangisa sekuyithuluzi elilula nelivamile ngenxa yamasayithi ahlukene ahlinzeka ngokudala lokhu ku-inthanethi.
Kodwa kufanele kucaciswe ukuthi ukuze kusetshenziswe leli su kubalulekile ukwazi ukuthi limayelana nani, lisetshenziswa kanjani, yiziphi izinhlobo ezikhona nokuthi yiziphi ezilungele kakhulu ngokwendawo okumele ithuthukiswe.
Indlela eklanywe ngayo izoncika enanini labantu abakwazi ukukhangwa umkhiqizo noma isevisi ekhangisiwe.
Ngaphambi kokwazi usenza kanjani isikhangiso sesibhengezo, sikumema ukuthi uthole ukuthi kube kanjani ukuvela kokukhangisa, ngesihloko esilandelayo, Umlando wokukhangisa.
izinhlobo zesibhengezo
Kunezinhlobo ezintathu eziyinhloko zamabhanela okukhangisa, lawo anefomethi edidiyelwe, anesimo esinqunyiwe ngaphakathi kwewebhusayithi, ngaphandle kokushintsha usayizi noma isikhundla, futhi asetshenziswa kakhulu, ngenxa yokwamukelwa kwawo okukhulu.
Lezo zefomethi enwebekayo, ezingafani nalezi zangaphambilini, zinamandla okushintsha usayizi noma indawo ngokusebenzisa elinye ithuluzi elaziwa ngokuthi iphaneli, eliye lalungiswa ngaphambilini ukusekela.
Lokhu kuvame ukuba no-"X" okumele kuvalwe futhi kufinyelele okuqukethwe kwekhasi futhi kuvame ukuboniswa uma umsebenzisi engena kuwebhusayithi noma ebeka isikhombi segundane phezu kwesibhengezo.
Izibhengezo ezintantayo azinayo indawo egxilile ngaphakathi kwekhasi, ziyanyakaza njengoba sibuyekeza okuqukethwe kwesayithi. Akuzona ezisetshenziswa kakhulu ngoba zithathwa njengezixakile.
Amafomethi wezithombe ezibhengezo zokukhangisa
Amafomethi ezibhengezo ezihlanganisiwe
Ngaphakathi kwefomethi edidiyelwe, asetshenziswa kakhulu amabhanela (okumsulwa), aqondile abheke endaweni evundlile futhi anonxande, abekwe ikakhulukazi phezulu kwekhasi.
Ngokuya ngosayizi wawo, angaba ama-megabanner, ukusuka kumaphikseli angu-728 x 90 (amaphikiseli angu-900 x 90) kuya kumaphikiseli angaphezu kuka-XNUMX x XNUMX (+XNUMX x XNUMX).
Isibhengezo sendabuko sinezilinganiso zamaphikseli angamakhulu amane namashumi ayisithupha nesishiyagalombili by amashumi ayisithupha (468 x 60), kuyilapho isibhengezo esijwayelekile sisuka kumaphikiseli angamakhulu amabili namashumi amathathu nane ngamaphikseli angamashumi ayisithupha siye kumaphikiseli angamakhulu amabili namashumi amathathu nane kuya kwamashumi ayisishiyagalolunye (234 x 60). 234x90).
I-megabanner imvamisa itholakala phezulu emakhasini, indawo eyinika ithuba elikhulu lokuthi ibukwe umsebenzisi.
Abantshontshi bamakhasi bangolunye uhlobo lwesibhengezo esihlanganisiwe, kulokhu kubhekiselwa esigabeni samabhanela abayingxenye yaso, bahlanganisa ngokuphelele nesakhiwo sewebhusayithi.
Ihamba ngosayizi ukusuka kumaphikseli angamakhulu amathathu kuya kwamakhulu amabili namashumi amahlanu ku-orientation ye-landscape, ukuya kumaphikseli angamakhulu amathathu namakhulu ayisithupha (300 x 250 kuya ku-300 x 600) ngokuma kwesithombe noma ngefomethi, kuvamile ukutholakala eduze kwesihloko.
Ukuvala iqembu, sithola ama-skyscrapers, amabhanela abheke phezulu abekwe ezinhlangothini zamakhasi, eduze kwamakholomu. Zinezilinganiso ezisukela kumaphikseli ayikhulu kuya kwamakhulu ayisithupha ukuya kwekhulu namashumi amabili namakhulu ayisikhombisa (100 x 600 kuya ku-120 x 700).
Amafomethi ezibhengezo anwebekayo
Amafomethi ezibhengezo anwebekayo afana kakhulu nalawo atholakala kumabhanela ahlanganisiwe, umehluko ophawuleka kakhulu ukuthi anekhono lokunwebeka abe usayizi owasungulwa ngokusekelwa.
Manje, ukuze umsebenzisi aneliseke ngesayithi elivakashelwe, kubalulekile ukuthi isisindo sezibhengezo singabi ngaphezu kuka-30kbs, ngaleyo ndlela kuqinisekiswe isivinini sekhasi.
Amafomethi ezibhengezo ezintantayo
Isibhengezo esintantayo siphakathi nendawo lapho sithatha indawo yonke yekhasi, okungukuthi, iwindi lesiphequluli. Ivela esikhaleni esikhiqizwa phakathi komsebenzisi ngokuchofoza isixhumanisi futhi alande okuqukethwe noma ikhasi eliholele kulo isixhumanisi.
Kwesinye isikhathi, ivela ekuqaleni kwewebhusayithi, okubangela ukuthi umsebenzisi achofoze futhi afinyelele okuqukethwe. Kuyisibhengezo esimangalisa kakhulu, ngoba ukuba nosayizi wekhasi lonke, kudonsa ukunaka komsebenzisi kakhulu.
Kwabanye bayakwazi ukugxambukela, ngakho-ke kufanele kuqikelelwe ukuthi bangeqi isibalo sezibhengezo ezifakwa emakhasini, ngoba lokhu kungenza abantu baphume kusayithi futhi bangabuyi.
Izibhengezo zesendlalelo noma isendlalelo zisekelwe ezithombeni eziskrola ekhasini, kungaba isikhathi esimisiwe noma kuze kube yilapho umuntu osesipheqululini echofoza kukho.
Kokugcina, isendlalelo singabuye sibhekwe njengento ephazamisayo futhi ecasulayo ngabasebenzisi, ngisho nalapho bebangela izinombolo eziphezulu ze-CTR (isilinganiso sokuchofoza noma inombolo yokuchofoza).
Ungasenza kanjani isikhangiso sesibhengezo ngendlela efanele?
Khetha ifomethi efanelekile
Ngaphandle kwalawo ashiwo ngenhla, kunezinye izinhlobo zamafomethi akuvumela ukuthi uthuthukise isibhengezo esihle sebhizinisi lakho. I-JPG iyifomethi yesithombe enhle kakhulu evamise ukungathathi isikhala esiningi ekhasini.
I-PNG ifomethi efanelekile yaleyo mifanekiso noma ukugqwayiza okudinga ukubeka izinto ngale ukuze kuqedelwe ukwakheka kwayo, nakuba inzima kunalena edlule.
I-Gif, ukugqwayiza okuhlanganiswe namafreyimu, iyindlela enhle yokubuka ukuheha ukunaka komsebenzisi we-inthanethi, nokho, yenza imibala engu-256 kuphela itholakale kuwe.
Ngefomethi ye-HTML 5, usengakwazi ukuthuthukisa izithombe ezinyakazayo, kodwa kulokhu kuzoba lula ukuzivumelanisa nokubuka kweselula, futhi ukulungiswa kuhlanganiswe nezinhlobo ezahlukene zoshintsho kunikeza ukuthinta okuyinkimbinkimbi esikhangisweni.
usayizi wesibhengezo
Usayizi owukhethayo wesibhengezo sakho ubaluleke kakhulu, njengoba ukuba nzima kakhulu kuzobeka engcupheni isivinini sewebhusayithi lapho usibeka khona.
Onxande abamaphakathi abanezilinganiso zamaphikseli angu-300 x 250 bayatuswa, ukuze kukhangiswe imikhiqizo noma amasevisi ngemibhalo noma izithombe ezingenakunyakaziswa, futhi baziswa kakhulu ngokubuka kweselula.
Lezo ezinonxande omkhulu wamaphikiseli angu-336 x 280, nazo zisetshenziselwa izikhangiso ezinombhalo nezithombe ezimile, kodwa azisebenzi ngomakhalekhukhwini.
Ibhodi yabaphambili engu-728 x 90 pixels isetshenziswa kakhulu ezithombeni nangaphezulu kokuqukethwe. Ikhasi elinguhhafu, elinosayizi wamaphikseli angu-300 x 600, likhethwa abakhangisi, njengoba izilinganiso zalo zibangela umthelela omkhulu wokubonwayo.
Okokugcina, izibhengezo zeselula ezingu-320 x 50 ngokuvamile azisetshenziswa ezikhangisweni zombhalo, kodwa zisebenza ngempumelelo ekukhangiseni ngomakhalekhukhwini.
khomba ibhizinisi lakho
Ukuze uthole ukuqashelwa okukhulu emakethe, ungakhohlwa ukufaka uphawu lomkhiqizo wakho noma uphawu ngaphakathi kwesibhengezo, ukuze abantu bazi ngebhizinisi lakho futhi uzokwazi ukwakha ubuwena bomkhiqizo wakho.
Ukubumbana
Izithombe nomlayezo oqukethwe kusibhengezo kufanele zihambisane nesithombe senkampani, kanye nezinjongo zayo, kucatshangelwa uhlobo lomsebenzisi efuna ukufinyelela kulo.
Okwakho
Qiniseka ukuthi imibala oyikhethayo yokukhangisa kwakho igqama ngemiphumela engcono kakhulu, khetha ukuhlanganisa imibala yelogo yakho naleyo oyethula ezibhengezo zakho.
Ngaphezu kwalokho, kungcono ukuthi lapho ukhetha incwadi, unqume ukukhetha umbala okhanyayo ongafundwa kalula ngabasebenzisi. Okubalulekile wukushiya isitayela sakho simakwe kahle, ukuze zihlobane nebhizinisi lakho.
I-Innova
Sebenzisa ubuchwepheshe obusha ukuze uthole ukubonakala okukhulu kwesibhengezo sakho, sebenzisa ubuhlakani nezinto ezisebenzisanayo ukuze uhehe ukunaka kwabasebenzisi be-inthanethi.
hlanganisa
Ungadluli inani lolwazi olubeka kusibhengezo sakho, uma wenza kanjalo, uzonciphisa ukukhanga okubonakalayo kokukhangisa kwakho. Isibhengezo kufanele sivumelane ngazo zonke izindlela, kokubili izithombe nombhalo kufanele kulingane.
Uma udinga ukuhlinzeka ngokuqukethwe okwengeziwe, sebenzisa izixhumanisi eziholela umsebenzisi ukuthola ulwazi olwengeziwe mayelana nesihloko noma umkhiqizo awucwaningayo.
Sebenzisa ama-CTA
Ama-CTA noma ukubizelwa esenzweni ngesi-Spanish, angamathuluzi asetshenziselwa ukuheha ukunaka kwabantu abawabukayo futhi njengoba kuyilokhu kanye okufunayo, kubalulekile ukuthi uwengeze ngendlela yenkinobho.
“Olunye ulwazi lapha” noma “Thenga manje” amanye ama-CTA asetshenziswa kakhulu ukuqondisa umsebenzisi we-inthanethi ekhasini elisha lapho ethola khona ulwazi oluthakaselayo.
Ikhasi lokufika noma ikhasi okuyiwa kulo
Kusobala ukuthi ukuze ukwazi ukubeka inkinobho ukuze uthole ulwazi olwengeziwe ngaphakathi kwesibhengezo sakho, kufanele uqale udale lelo khasi lokubikezela. Leli khasi kufanele libe nolwazi olunwetshiwe mayelana nomkhiqizo owuphromothayo futhi ofuna ukunakwa kuwo.
Futhi, ulwazi olunikezayo kuleli khasi kufanele luhambisane nalokho obekunikezwe ngaphambilini esibhengezo, futhi akumele neze uxhume inkinobho ekhasini lokukhokha.
Guqula isibhengezo
Khumbula ukuthi abasebenzisi be-inthanethi ngeke bahlale befinyelela isizindalwazi ngamakhompyutha abo, yingakho isibhengezo kufanele siguqulelwe kuzo zonke izinhlobo zamadivaysi, kungaba amaselula, amaphilisi noma amanye.
Amathuluzi wokudala isibhengezo sokukhangisa
Njengamanje, kunenombolo enkulu yamakhasi ewebhu ku-inthanethi anikeza ithuba lokudala isibhengezo sakho ngendlela yomuntu siqu.
Enye yezinto ezisetshenziswa kakhulu i-Rapid banner, inkundla yamahhala evumela ukuthi udale amabhanela ohlobo lokubonisa, inzuzo yawo enkulu ukuthi ikuvumela ukuthi udale ibhana ngamafomethi amaningana ngesikhathi esisodwa.
I-Canva ingenye inkundla edumile emhlabeni wamabhanela, iqukethe izifanekiso ezimangalisayo zokuthuthukisa hhayi lezi zinhlobo zamathuluzi kuphela kodwa nokudala izithombe zangokwezifiso.
Ngakolunye uhlangothi, i-Bannersnack ingenye inketho eku-inthanethi ongayisebenzisa, inemiklamo engaphezu kwe-100 futhi ikuvumela ukuthi ulande ama-gif uma usetshenziswe kunguqulo yamahhala.
Indlela yokusabalalisa amabhanela?
Ngaphambi kokushicilela izibhengezo, kufanele ukhethe amasayithi lapho ofuna ukulayisha khona ukukhangisa kwakho ngokuya ngezathameli ofuna ukuzithwebula kanye nohlobo lwekhasi lapho ozoshicilela khona.
Kufanele kuqashelwe ukuthi uma ushicilela kuwebhusayithi ethile, isithombe somkhiqizo wakho kanye nesekhasi sizohlotshaniswa ngabasebenzisi, yingakho ukukhetha kufanele kugxile ezintweni ezithakaselwayo zebhizinisi lakho.
Namuhla, sithola izinkundla ezihlukahlukene ezibeka ngokuzenzakalelayo ukukhangisa kumawebhusayithi ahlukene ngesikhathi esisodwa, kanye nokuqinisekisa ukusetshenziswa kwezizinda ezifanele.
I-OniAd
Kuyinkundla enikeza ithuba lokukhangisa ezizindeni ezingaphezu kuka-1000 eziqinisekiswe nezikhethiwe ngaphambilini. Izindleko ezikhiqizwayo kuphela ezokukhangisa okunenkontileka, njengoba akudingekile ukuba ukhokhe nyanga zonke noma izimali zokubhalisa.
Inikeza ukusekelwa komsebenzisi ngendlela eseduze neqhubekayo, ngaleyo ndlela iqinise ubudlelwano nabakhangisi, ngaphezu kokusebenzisa iSpanishi ukunikeza izinsizakalo zayo.
Ibhayisikobho
Mhlawumbe okubi okuyinhloko kwale nkundla ukuthi idinga inkokhelo, ngisho nokudinga kusengaphambili ngaphambi kokuqala ngezincwadi.
Elinye iphuzu okufanele licatshangelwe njenge-Hispanics ukuthi leli thuluzi lingesiNgisi ngokuphelele futhi ukuze ulisebenzise ngendlela efanele kufanele uhumushe okulotshwe ngalolu limi.
choozle.com
Ngaleli thuluzi uzokwazi futhi ukuphatha ukukhangisa ofuna ukukulayisha ku-inthanethi, noma kunjalo, kulokhu kuzodingeka ukhokhele hhayi kuphela ukukhangisa okukhiqizayo, kodwa futhi nensizakalo yesikhulumi. inikeza wena.
Njengalokhu okukhulunywe ngenhla, ulimi olusetshenziswa kuleli thuluzi isiNgisi, ngakho uzodinga okungenani ulwazi oluyisisekelo.
Google AdWords
Ngenxa yokuthi, njengoba negama layo libonisa, ingeyenkampani enkulu i-Google, ingenye yamapulatifomu aziwa kakhulu emhlabeni wezikhangiso.
Ikakhulukazi, igxile kakhulu ekubekeni ukukhangisa kwenjini yokusesha, kodwa futhi ikuvumela ukuthi uthuthukise imikhankaso yokukhangisa yohlobo lokuboniswa.
Iqiniso liwukuthi, ngala mathuluzi esethula kuwe kanye nemininingwane esabelana nawe ngayo usenza kanjani isikhangiso sesibhengezo, manje ungaqala ukwenza ukukhangisa kwakho komuntu siqu ukuze uzenze waziwe futhi unqobe yonke i-inthanethi.
Cabangela isinyathelo ngasinye nesiphakamiso, landela zonke izincomo futhi ukhulule ubuhlakani bakho, ngalokhu uzokwazi ukwandisa ithrafikhi kuwebhusayithi futhi abantu abaningi ngokwengeziwe bazohlonza umkhiqizo wakho.
Ngaphambi kokuqeda lesi sihloko, sikumema ukuthi uchofoze isixhumanisi esilandelayo futhi uqhubeke nokufunda mayelana nokukhangisa, ikakhulukazi, lokho okwenziwa ngemidiya yedijithali: Ukukhangisa kwedijithali.
