Thola konke okumele ukwazi mayelana ne- ubunxiwankulu obaziyo, inguqulo entsha ethuthukisiwe ye-capitalism yekhulu lama-XNUMX, eye yavela ukuze ivumelane nezinselele zebhizinisi zekhulu lama-XNUMX!
Iyini i-conscious capitalism?
El ubunxiwankulu obaziyo kuyifilosofi yokwenza ibhizinisi. Kuyindlela entsha yokucabanga mayelana ne-capitalism, iqondise ekufuneni unomphela inhlalakahle evamile.
Izinkampani ziqonde ukuthi kumele ziguquke maduze. Ziphenduke ngokusekelwe kuguquko oluqhubekayo imakethe nabathengi abadlula kulo.
El ubunxiwankulu obaziyo Kuyindlela entsha yebhizinisi, ephakanyiswe ababhali uJohn Mackey noRaj Sisodia, encwadini yabo enegama elifana nelinye eyanyatheliswa ngo-2017, lapho basungula khona imigomo okufanele ibuse izinkampani namuhla.
Emsebenzini wabo, uMackey noSisodia bamema izinkampani ukuthi zicabange ngale kwenzuzo yazo yezomnotho, zenze izinto ezisezingeni eliphezulu, zikhiphe lokho ezikubiza ngokuthi "umoya wobuqhawe webhizinisi".
Encwadini yabo, ababhali bahlonza izimiso ezine i ubunxiwankulu obaziyo, njengendlela yokukhiqiza ezinkampanini ukuqwashisa okusebenzayo nokugxilile komphakathi endaweni yazo.
I-capitalism eqaphelayo, ngokwamagama kaMackey noSisodia, "iyindlela yokucabanga ngebhizinisi, ukuqaphela kakhudlwana umgomo walo, umthelela walo emhlabeni kanye nobudlelwano obunabo nabo bonke ababambiqhaza balo".
Uma ufuna ukwazi kabanzi mayelana nokuthi yini ubunxiwankulu obaziyo, qiniseka ukuthi ubuka ividiyo elandelayo!
Izimiso ezine ze-conscious capitalism
Endleleni yokuba inhlangano ethuthukile, izinkampani kumele zihambisane nezithako noma izimiso ezine, ezizozivumela ukuthi zibuyele emqondweni omdala webhizinisi, njengamathuluzi okuthuthukisa izimpilo zabantu.
Okokuqala: Inhloso Ephakeme
Kubalulekile ukuthi abanikazi nabaphathi bezinkampani babuze ukuthi kungani ibhizinisi labo likhona, njalo becabangela inhlalakahle yomphakathi nomphakathi.
Kuyadingeka ukuthi kubhekwe ukuthi yiliphi ifa abafuna ukulishiya njengenhlangano, futhi yimuphi umehluko inkampani efuna ukuwenza emhlabeni.
Ukugcina inhloso ephakeme kusebenza njengekhampasi yokuthi inhlangano ihlale igxile ekufinyeleleni izinjongo zayo eziqondile, ithembekile emsebenzini wayo kanye nombono webhizinisi.
Kuphinde futhi kusebenze ukuheha ithalente labantu elingcono kakhulu, abasebenzi abanozwela emphakathini futhi abazimisele ukwenza umehluko endaweni yabo, abazibophezele enhlanganweni.
Okwesibili: Ukuhlanganiswa Kwababambiqhaza
Izinhlangano zakhiwe ngabantu. Lokhu kunomphumela wokuthi enye yezinjongo eziyinhloko zanoma iyiphi inkampani kufanele kube ukuhlanganiswa kwawo wonke amalungu eqembu layo elinentshisekelo, okungukuthi, ababambiqhaza bayo.
Ubungxiwankulu bendabuko buhlale bubona amalungu eqembu labo lentshisekelo njengendlela yokufeza inhloso yabo eyinhloko, ukukhulisa inzuzo yabo.
El ubunxiwankulu obaziyo, ngokuphambene nalokho, ibona isizukulwane senhlalakahle kanye nenani kumuntu ngamunye obambe iqhaza enhlanganweni, njengesiphetho ngokwaso.
Okwesithathu: Ubuholi Obuqotho
Ingxenye ebalulekile yomthwalo wemfanelo ekushintsheni ukwazi kwenhlangano iwela kubaholi bayo, abanikazi, abaninimasheya, i-CEO nabaphathi, okumele basebenzise ubuholi obuqaphile obufeza izinhloso ezintsha zenkampani.
Ababhali babhekisela ebhukwini ukuthi "izithako" zomholi oqaphelayo kufanele kube yilokho abakubiza ngokuthi "izindinganiso zabesifazane ebhizinisini":
- Intelligence ngokomzwelo.
- Ukucabanga kwezinhlelo.
- Uzwela
- Ukwethembeka.
- Ukusebenza ngokubambisana.
- Umbono, uthando, ithalenta kanye nogqozi.
Okwesine: Amasiko nokuphatha ngokuqaphela
Lokhu kusho ukuthi amanani nezimiso inhlangano eyakhelwe phezu kwazo izodluliselwa kuwo wonke amalungu eqembu lesithakazelo, azowamukela futhi azivumelanise nezimo ngokuvumelana nenkampani.
Izinkampani zivame ukukhohlwa ukubaluleka kwesiko lenhlangano, likuvumela ukuthi kube umphumela ocishe ube nengozi wemisebenzi yazo.
Ukudala ukwethenjwa kumalungu ethimba labasebenzi nokubavumela ukuthi benze izinqumo zabo ngendlela eqaphelayo nenesibopho kuzowasiza ukuthi athuthuke futhi enze imisebenzi yawo ngempumelelo.
Ababhali bagcizelela ukuthi isiko nokuphatha enhlanganweni kumele kubukwe ngaphansi kwemiqondo yokwahlukaniswa kweziphathimandla, ukuhlonyiswa kwabasebenzi amandla, ukusungula izinto ezintsha, ukusungula izinto nokusebenzisana.
Ngokuvumelana ne-capitalism eqaphelayo, ungakhohlwa ukuhlaziya indatshana yethu ku amanani okufanele izinkampani ziwahlakulele, okufanele babonakale ngayo.
