Ukukhangisa kungenye yezindlela ezinhle zokumaketha. Funda ukubonga kulesi sihloko ngokuningiliziwe ukuthi ungakha kanjani i-a umkhankaso wezikhangiso ze-facebook ukusebenza okungcono ekumaketheni kwedijithali.
umkhankaso wezikhangiso ze-facebook
Njengamanje, izinkampani ezinkulu, eziphakathi nezincane zenza imikhankaso yazo yokukhangisa ngezinkundla zokuxhumana. Ngamanye amazwi, ukukhangisa kufakwe emhlabeni wedijithali. Lokhu kukhangisa kuqondise ekusabalaliseni izikhangiso ezikhokhelwayo zalezi zinhlobo kubasebenzisi balezi zinkundla zokuxhumana. Izikhangiso ze-Facebook iyithuluzi elinikezwa yile nkundla yokudala nokusabalalisa ukukhangisa. Ifakwe ohlwini njengenye ehamba phambili emkhakheni wokumaketha kwedijithali. Ngaphezu kwalokho, inohlelo lokusebenza lokuyilanda kumadivayisi eselula.
Injalo indaba yezikhangiso ze-Facebook. Le nkundla yokuxhumana, ezuze ukuthandwa okukhulu emhlabeni wonke, ingeza nalolu hlobo lokukhangisa. Inikeza inkundla yayo ukuze ngayo, isevisi yokusabalalisa imikhankaso yokukhangisa yabakhangisi bayo inikezwe.
Izikhangiso ze-Facebook zinikeza abakhangisi izinketho ezihlukahlukene ukuze bakwazi ukukhangisa imikhiqizo yabo noma izimpahla namasevisi, ngendlela yokuthi abasebenzisi bakwazi ukwaziswa kwamuva ngamathrendi akamuva alezi zimpahla namasevisi asabela ezidingweni zabo.
Ungawenza kanjani umkhankaso ezikhangisweni ze-facebook
Kulesi sigaba sizozama ukuchaza isinyathelo ngesinyathelo ukuthi umkhankaso wezikhangiso ze-Facebook kufanele wenziwe kanjani. Into yokuqala okufanele uyazi ukuthi kunezingxenye ezintathu ezenza imikhankaso yezikhangiso ze-Facebook: Imikhankaso, Isethi Yesikhangiso (isethi yezikhangiso) kanye Nezikhangiso (isikhangiso), njengoba kukhonjisiwe esithombeni esilandelayo.
Njengoba ungabona, bethulwe ngamakholomu amathathu. Ngezansi sizochaza ukuthi ngayinye yazo ihlanganisani.
Umkhankaso
Lo mkhankaso uhlobene nemikhiqizo, izimpahla kanye nezinsizakalo ozosabalalisa kunkundla yezokuxhumana ye-Facebook. Kuyo kufanele usungule izinhloso ofuna ukuzifinyelela ngemuva kokuhlaziya. Lokho kusho ukuthi kufanele ucabangele, ngokuya ngesabelomali sakho, ukuthi iluphi utshalomali ohlose ukulwenza kanye nendlela yokukhokha. Ngalo mqondo sizochaza ngayinye yalezi zingxenye esizikhombisile.
Izinhloso
Into yokuqala okufanele uyenze ukubeka imigomo yakho. Kulokhu kufanele ucabangele izici ezithile ezibalulekile. Ufuna ukuthi ukukhangisa kwakho kufinyelele bani, inani lemali etholakalayo yalowo mkhankaso, ukuthi ufuna umkhankaso usebenze isikhathi esingakanani, nokuthi isikhangiso kufanele sivele kangaki.
Lapho usunakho lokho kucace, ungagcwalisa izinkambu ezikhangisweni ze-Facebook. Ngemuva kokuthi ususungule izinhloso ezijwayelekile zokukhangisa kwakho, ukusebenzisa imikhankaso yezikhangiso ze-Facebook kukuvumela ukuthi uhlele lezi zinhloso zibe ezinye izindlela ezintathu: Ukuqwashisa, ukucabangela nokuguqula.
Ukuqwashisa
Amathuba okunikeza wona Ukuqwashisa ukuthi lapha unganquma ukuthi ufuna okuqukethwe kwakho kufinyelele inombolo enkulu yabasebenzisi. Futhi, ngaphakathi kwalesi sigaba unethuba lokuthi izikhangiso zakho zibonakala ngokuduma kwazo. Ngakolunye uhlangothi, kulesi sigaba, imikhankaso yezikhangiso ze-Facebook isungula ubudlelwano phakathi kwekhwalithi nenani. Ngakho-ke, lapha kuzodingeka ukuthi ukhansele kukho konke okuvelayo okuyinkulungwane noma njalo ngokuchofoza okuyinkulungwane; lokho okuvame ukwaziwa ngokuthi yi-CPM.
Ukucatshangelwa
Ngaphakathi kwalesi sigaba, izifiso zabakhangisi ziya phambili kancane. Lapha inhloso elandelwayo ukuthi abasebenzisi bangene ekhasini lomkhangisi futhi bakwazi ukusungula uhlobo oluthile lokusebenzelana. Yisiteji esisivumela ukuthi sisungule ubudlelwano bokuzwelana neklayenti ukuze simncenge. Akukhona ukuthengisa lapha, kodwa mayelana nokusungula lobo budlelwano.
Izinjongo ezisungulwe kulesi sigaba yilezi ezilandelayo:
- Khulisa ithrafikhi: Okuhloswe kulo mgomo ukuqinisekisa ukuthi umsebenzisi obone ukukhangisa kwethu futhi wachofoza, uvakashela amanye amasayithi. Lokhu kuvumela ukukhiqiza imiphakathi yedijithali. Isibonelo, singabaheha ukuthi bavakashele i-Facebook, Messenger, noma amanye amasayithi.
- Ukuxhumana: Le nhloso ihlose ukuthi abasebenzisi baphawule ngemikhiqizo yethu kanye/noma amasevisi, basebenzisane, babambe iqhaza. Ngokuyisisekelo, lolu lwazi luzosivumela ukuthi siqonde izidingo zemakethe.
- Ukufakwa kohlelo lokusebenza: Le nketho ivumela abanye abasebenzisi ukuthi balande uhlelo lokusebenza kumaselula abo uma bebona kwabanye izinzuzo ezinikezwa uhlelo lokusebenza.
- Khiqiza ikhasimende noma abasebenzisi okungenzeka: Le nketho isivumela ukuthi sithole kumakhasimende, ngaphandle kwesidingo sokushiya inkundla ye-Facebook.
- Okuthunyelwe: Ukusebenzelana ngemiyalezo kungenza kube lula ukwakha ubudlelwano bokuzwelana nomuntu okungenzeka kube yiklayenti. Lokhu kuzosivumela ukuthi sikuncenge ngokuchaza izinzuzo zemikhiqizo namasevisi ethu. Kubalulekile ukuthi izidingo zeklayenti zizwakale ukuze linikezwe ngempela lokho elikudingayo
Ngaphakathi kwalesi sigaba, abasebenzisi kulindeleke ukuthi bathande okuqukethwe, kanye namakhasimende okungenzeka ukuthi aphawule ngezimpahla namasevisi owanikezayo. Kulokhu, umkhangisi uzokhokhela izingxoxo, ngokuhlanganyela ngakunye abakwenzayo.
Ukuguqulwa
Ngaphakathi kwalesi sigaba, okuhloswe ngakho lapho kwenziwa imikhankaso yezikhangiso ze-Facebook ukusungula ubudlelwano bokuzwelana nokuqondisa kusuka kule nkundla yokuxhumana. Kulokhu, kubalulekile ukuthi umkhangisi afake iphikseli ehambisanayo.
Kulo mugqa ungathola ezinye izinketho ongazicabangela uma udala umkhankaso wakho wokukhangisa.
- Ukuguqulwa: Kule nketho, umsebenzisi uzokwazi ukwenza izenzo ezahlukahlukene. Bhalisa, vakashela iwebhusayithi, thenga imikhiqizo kanye/noma amasevisi, bhala imilayezo. Ukuze umsebenzisi wethu enze le misebenzi, kufanele ilungiswe ngaphambilini ngumkhangisi.
- Ukuthengiswa kwekhathalogi: Le nketho yesibili ikuvumela ukuthi ubonise ikhathalogi yemikhiqizo kanye/noma amasevisi kumakhasimende angaba khona.
- Ukuvakasha kwebhizinisi: Ngalolu khetho sinikeza amakhasimende ethu enye indlela yokuvakashela izinhlangano zethu, izindawo zentengiso, izikhungo namagatsha.
isethi yesikhangiso
Noma nini lapho izinjongo esizibekele umkhankaso wezikhangiso ze-Facebook kuwukukhiqiza ithrafikhi ekhasini lewebhu noma amabhulogi, kufanele sikhethe le nketho ekucushweni. Ngokunjalo, ngaphakathi kwalo mugqa kufanele sinqume ukuthi yimuphi umsebenzisi esizomcabangela, kuphi, kanjani futhi nini ukubathinta kulaba bathengi abangaba khona.
Ngakolunye uhlangothi, kufanele sicabangele isabelomali. Kubalulekile ukuthi wazi ukuthi kulesi sigaba uzokwethulwa ngemikhakha eyahlukene lapho ungasungula khona izinhloso ozibekele yona ekucushweni komkhankaso wakho wezikhangiso ze-Facebook. Njengoba ubona esithombeni esilandelayo:
Njengoba ubona kulesi sigaba, ungakhetha izethameli zakho. Nokho, lesi akusona isimo sine qua nonkodwa kungenye indlela. Uphinde ube nethuba lokukhetha ngokweminyaka yobudala yolimi lobulili izintshisekelo nokuziphatha.
Lokhu kuziphatha kususelwa olwazini abasebenzisi ngokwabo abalunikeze uma benza iphrofayela yabo. Lapho, ngamunye wabo ubhale izintandokazi zabo zokusebenzisa kanye nezitayela.
Ekugcineni, uzokwazi ukukhipha labo basebenzisi ongafuni ukubathinta ngempela.
Uma okufunayo kuwukuheha amakhasimende amasha noma abasebenzisi abasha kubhulogi, okunye okungenzeka ukuthi bangabafaki labo asebevele bakuvakashele. Enye yezinzuzo ezinhle inkundla ye-Facebook esinikeza yona ukuthi izokhomba abasebenzisi esinqume ukubathinta. Izophinde isitshele uma ukukhetha kube banzi kakhulu futhi kuncane kakhulu.
Isakhiwo
Kulesi sigaba, abakhangisi banethuba lokusungula izixhumanisi zamafomethi ahlukene ku-Facebook. Ngamanye amazwi, singasungula isixhumanisi phakathi kwezinkundla ze-Instagram noma amanye amawebhusayithi.
Manje, uma inhloso yethu kuwukuba abanye abathintwayo babuke okuqukethwe kwethu ngokuqondile, kuzodingeka sikhethe lapho sifuna ukuvela khona. Ukuze senze lokhu, kufanele sikhethe inketho ethi "Hlela" bese sikhetha umugqa othi "Izindawo" njengoba isithombe samanje singabonisi.
Ngakolunye uhlangothi, kulesi sici singakhetha izinhlobo zamadivayisi (amaselula e-Android noma ama-IO) esifuna ukuba khona kuwo. Mayelana nalokhu, sincoma ukuthi uqaphele ukukhetha kwakho, njengoba okuqukethwe kwakho kungase kukhangiswe emakhasini ongenasithakazelo kuwo. Njengoba ubona, kulesi sigaba uzokhipha futhi uqinisekise ukuthi ubani ongaphandle kwendawo yakho yokukhangisa.
Isabelomali nokulethwa
Ngaphakathi kwezici ezihlobene nesabelomali, izinjongo zomkhankaso wezikhangiso ze-Facebook kufanele zishintshwe. Lokhu kusho isabelomali noma imali esinqume ukuyitshala emkhankasweni nesikhathi. Ngokuqondene nesikhathi, kufanele uthole ukuthi sifuna nini okuqukethwe kwethu noma izikhangiso zivele.
Uma kubhekwa into yokuqala ebhekiswe esabelweni sezimali, wethulwa ngezindlela ezimbili ongakhetha kuzo: eyokuqala. ebhekisele ekukhanselweni okuphelele komkhankaso we-facebook ofuna ukuwenza. Okwesibili kumayelana nokukhulisa amathuba okukhansela ukukhangisa kwakho nsuku zonke.
Lokhu kuzoncika ngokunembile ukuthi ufuna ukuvela nini endaweni yesikhulumi. Uma ukuvela njalo kuphakathi kwezinhloso zakho, inketho yokuqala yebhajethi ingaba yinhle. Manje uma ukubonakala kwakho, ngokuya ngezinhloso zakho kuwukuvela njalo, okuhle ukuthi ukhetha ukukhansela nsuku zonke.
Izikhangiso
Kuyingxenye ebalulekile yomkhankaso wezikhangiso ze-facebook, njengoba imayelana nokuqukethwe ozokusabalalisa. Ngokwakhiwa kwesikhangiso kufanele ucabangele ukuthi umyalezo kufanele uphendule izidingo nezithakazelo zababukeli. Ngakolunye uhlangothi, ucwaningo lubonisa ukuthi amavidiyo ayifomethi enkulu kakhulu esetshenziswa abasebenzisi. Ngokufanayo, sincoma ukuthi uhlole i-infographic, okuqukethwe komlayezo, igalari yezithombe, phakathi kokunye. Khumbula ukuthi lawa mafomethi yiwo azokwenza kube lula kuwe ukufeza izinhloso zakho.
Izikhangiso ze-Facebook zikunikeza ithuba lokuzivumelanisa nezinqumo nezinjongo zakho. Kepha kubalulekile ukuthi ucabangele izinketho ezinikezwa yipulatifomu. Khumbula ukuthi kumelwe sicabangele izilaleli, isikhathi somkhankaso owenziwa endaweni yesikhulumi, izikhathi esifuna ukuvela ngazo isikhangiso, kanye nesabelomali. Ngalo mqondo, kufanele ugcine engqondweni izinketho ezilandelayo zezikhangiso ze-facebook.
Izinzuzo zemikhankaso yezikhangiso ze-facebook
Enye yezinzuzo ezinhle zokusebenzisa imikhankaso yezikhangiso ze-Facebook ukuthi ungafinyelela inani elingenamkhawulo labasebenzisi emhlabeni jikelele. I-Facebook ingenye yezinkundla zokuxhumana ezinenani elikhulu labalandeli futhi ababamba iqhaza kuyo, yingakho ukubaluleka kwayo okukhulu.
izethameli ezinkulu
Iningi labantu linefoni ehlakaniphile. Lokhu kuvumela ukukhangisa okusakazwa ngemikhankaso yezikhangiso ze-Facebook ukuthi kufinyelele noma yikuphi lapho laba basebenzisi bekhona. Ngokufanayo, kuye kwaboniswa ukuthi labo basebenzisi abanomakhalekhukhwini noma ikhompyutha bachitha isikhathi esiningi ezinkundleni zokuxhumana. Kungenxa yalesi sizathu ukuthi izinkampani ezinkulu zicabangele le ndlela yokutshala imali emikhankasweni yezikhangiso ze-Facebook. Ngokucabangela ukuziphatha kanye nolwazi losomabhizinisi abakhulu, kufanelekile ukucabangela lolu hlobo olusha lokumaketha.
Ukujwayela izidingo zemakethe
Imikhankaso yezikhangiso ze-Facebook ingathuthukiswa ngokusekelwe ezidingweni nasezintshisakalweni zamaqembu omphakathi ahlukene. Nokho, njengoba kwaziwa, izinkundla zokuxhumana zihlukanisa ngokuziphatha okuyisici, okuthandwa ngabasebenzisi bale nkundla yokuxhumana. Ngalo mqondo, asikho isizathu sokungacabangi imikhankaso yamaqembu ahlukene abantu ababamba iqhaza ku-Facebook. Uzazi kanjani izidingo zabasebenzisi? Yini olindele ukuthi sikutshele yona? Kunamathuluzi amaningi edijithali akuvumela ukuthi uhlole ithrafikhi, izintandokazi zabo kanye nezidingo zabo. Ngakho-ke, sincoma ukuthi ufake isixhumanisi esilandelayo esizochaza Amathuluzi we-SEO.
Ukwehliswa kwezindleko
Enye yezinzuzo ezinhle ezinikezwa imikhankaso yezikhangiso ze-Facebook ukuthi kukhona ukwehliswa kwezindleko ngoba izokhanselwa ngokuchofoza ngakunye okwenziwe esikhangisweni. Ngokufanayo, imele ukuncipha kwezindleko zokukhangisa uma kuqhathaniswa nemikhankaso eyenziwa emithonjeni yezindaba yendabuko.
Ukuzivumelanisa nesabelomali
Imikhankaso yezikhangiso ze-Facebook ihambisana nesabelomali. Ngamanye amazwi, uma ukutshalwa kwezimali kubonisa ukutshalwa kwezimali okuncane, kukhona ithuba lokukhansela imali encane emikhankasweni yansuku zonke. Kukhona futhi enye indlela yokwenza imikhankaso emikhulu, edinga ukutshalwa kwezimali ezibiza kakhulu, kodwa njalo kungaphansi kwalokho okwenziwe emithonjeni yezindaba evamile. Ngamafuphi, imikhankaso yezikhangiso ze-Facebook ilungiswa kusabelomali nezidingo zenkampani ngayinye.
Ukuhlukahluka kwamafomethi
Enye yezinzuzo ezinhle ezinikezwa ngokwenza imikhankaso yezikhangiso ze-Facebook ukuthi kunezinhlobonhlobo zamafomethi. Lokhu kusho ukuthi izikhangiso zingaba lula, zibe nombhalo nezithombe, kodwa zingase zibe nenjongo. Ngamanye amazwi, izikhangiso zingabandakanya igalari yezithombe yemikhiqizo noma amasevisi anikezwa uhlobo, amavidiyo, amafomu aqondiswe kubasebenzisi babathengi, kanye nokufakwa kokuqukethwe okusebenzisanayo, phakathi kokunye.
Okokugcina, enye yezinzuzo ezinhle ukuthi izinkampani zizokwazi ukuhlaziya ukuziphatha kwemakethe kanye nezidingo nezithakazelo zabasebenzisi. Ngokusekelwe kulolu lwazi, izinkampani zizokwazi ukulungisa imikhiqizo namasevisi abasebenzisi bazo abawadingayo. Ngalo mqondo, sikumema ukuthi ufake isixhumanisi esilandelayo esizokuvumela ukuthi wenze kanjani Ukuhlaziywa kwesincintisana
Manje, ukutshala imali emikhankasweni yezikhangiso ze-Facebook kusho ukuthi kungenzeka ukuthi izethameli ezibamba iqhaza kule nkundla yokuxhumana zizoba amakhasimende angaba khona. Ngamanye amazwi, kufanele sibuyekeze indlela yethu yokukhangisa futhi samukele ukuthi le midiya ebonakalayo ingene ezimpilweni zabasebenzisi bethu. Lokhu kumelela ithuba lokwenza ibhizinisi futhi yingakho ukubaluleka kokutshala imali emikhankasweni yezikhangiso ze-Facebook.
Izincomo
Ake sithi ufuna isikhangiso sakho sivele ezinkundleni zokuxhumana ezimbili (i-Facebook ne-Instagram), ifomethi kufanele iguqulelwe kuzo zombili izindaba ze-Facebook ne-Instagram. Ngamanye amazwi, kunconywa ukuthi okuqukethwe ofuna ukukusabalalisa kuqondiswe ngokuqondile kunethiwekhi yokuxhumana nomphakathi ngayinye, njengoba amapulatifomu abo anikeza izinzuzo ezahlukene.
Ngokufanayo, inkundla ye-Facebook ikuvumela ukuthi uhlanganise ukukhangisa okubekwe ngendlela yemvelo noma yemvelo.. Kuleso simo, uzodinga kuphela ukukhetha futhi yilokho. Isincomo kuleli cala; Uma unobunzima bokuthola isikhangiso, sincoma ukuthi ufake i-ID bese uyilayisha.
Njengoba esihlosile ngalesi sihloko ukuthi ukwazi ukudala imikhankaso yakho yezikhangiso ze-Facebook kusukela ekuqaleni, sincoma ukuthi ubone izinto ezilandelayo zokulalelwayo nezizosebenza njengenkomba yokudala umkhankaso wakho wokukhangisa.
Ngemuva kokufunda igxathu negxathu lokuthi ungawenza kanjani umkhankaso wezikhangiso ze-Facebook, sizokunikeza amathiphu azokuvumela ukuthi usebenzise leli thuluzi.
Amathiphu okudala umkhankaso
- Inkundla yezikhangiso ze-Facebook inikezela ngenketho esheshayo ekhonjwa ngokuthi "i-boost publication" etholakala ngaphansi kwezikhangiso. Kodwa-ke, isipiliyoni sithi leli thuluzi linciphisa imisebenzi. Okutuswa ngempela ukuthi inkundla yezikhangiso isetshenziswe iyonke, okungukuthi, ngumphathi wesikhangiso.
- Umkhankaso wokukhangisa kufanele ube negama eliwukhombayo. Kuyakhanga, kulokhu kufanele sisebenzise amagama angukhiye aphendula izidingo nezintshisekelo zabasebenzisi.
- Kubalulekile ukuthi uqaphe izikhangiso zakho. Kubalulekile futhi ukwenza ucwaningo lwemakethe. Njengoba sichazile, kunamathuluzi ahlukene akuvumela ukuthi uhlaziye izidingo zomsebenzisi. Lokhu kuhlaziywa kwezikhangiso zethu kuzosivumela ukuthi senze izinguquko.
- Zama ukuthi imikhankaso yakho yokukhangisa ihlelwe ngamasethi ezikhangiso. Gwema ukuba isikhangiso esisodwa.
- Yenza umzamo wokuhlala unolwazi lwakamuva ngezinguquko ezenziwa yi-Facebook Ads endaweni yesikhulumi, njengoba zihlala zilungisa amathuluzi.
- Zama ukudala imiphakathi yedijithali, ngokubamba iqhaza kwabasebenzisi endaweni yesikhulumi. Ngalo mqondo, ikhuthaza imikhankaso emema ukubamba iqhaza. Ngale ndlela ungakwazi ukwazi abasebenzisi bakho kangcono. Ngaphezu kwalokho, yibona abazobe bephethe ukukhangisa ngomlomo, okuzokwenza kube lula kwabanye ukungena kulo mkhankaso.