Creative intelligence, total key to brand success!

In this interesting post creative intelligence, can be seen as an important aspect in the behavior of people, and also intervenes in other vital approaches of a person and in business organizations.

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What is creative intelligence?

La creative intelligence, refers to the intelligence destined to recreate something novel with previously existing foundations. According to experts, creative intelligence is determined by many important elements of the individual such as: character, way of perceiving and processing information, personal values, among others.

The set of all these elements interact in a way that forms a specific condition of the performance, which allows the elaboration of novel objects or ideas, which presume a positive contribution to society in general.

We invite you to read this interesting article Intrapersonal intelligence.

La creative intelligenceIt is a characteristic that defines the nature of the human being. It comprises, a primordial element of general intelligence. It also comes from the genetic part, and the environment a factor that greatly benefits its development.

Why does creative intelligence move a brand forward?

According to research carried out by specialists in the field, people and brands that have creative intelligence, contain characteristics that identify them as: imagination, curiosity, flexibility, adaptability, humility and empathy. All these attributes allow the individual:

  • Easily understand other different points of view, and also propose strategies that continue paths with decisive and amazing changes.
  • Consider new possibilities in the market. When you have the ability to look around in a different way, of course you see more opportunities.
  • Renew their curiosity, allowing them to transport themselves to certain schemes.
  • Challenge risk and crisis events with more tools, when they envision a viable solution.
  • Distinguish vital aspects and merge them to develop an argument, agreeing to offer services and products that are useful and also of great significance to the interested public. All these elements lead them to lead their environments or social circles.

How does creative intelligence help organizations?

It is unlikely to automate creativity, ingenuity or the ability to merge different fields, resorting to other disciplines to produce new ideas. It is due to a universal principle of the human being, which is present in individuals and in systems. It requires learning how to get in, extend and maintain creative intelligence.

The majority of people can considerably improve their cognitive flexibility, brainstorming and the ability to identify and solve problems encountered.

In the business environment, it is important to promote the development of creative intelligence in your staff and organizations, being a source of vital advantages and benefits such as:

  • Greater ability to identify difficulties that occur in the search for solutions.
  • More commitment for workers.
  • Greater flexibility in the business, which comes from workers feeling more free both mentally and practically.

Characteristics of creative intelligence

In this segment, we will be talking about the different characteristics that define creative intelligence, among which are:

Intuition and high level of sensitivity

Creativity originates from the intuitive, from the existing connection with the sensitive, it is an element absolutely separated from the logical, rational, normative and also expected.

Inspiration

It comes from when you stay connected to intuition, then moments of inspiration come, which are typical of the origin of the creative process.

Imagination

It comes from inspiration, the individual enters into the creative process itself, through imagination or daydreaming.

Significant learning

It refers to everything that is born from the creative process, it is understood as significant learning, which translates, which is based on a self-motivated process, the product obtained is highly significant for the individual.

Innovation

It is the product from the creative processes, which contain the characteristic of innovation, so it is something created, something new is presumed that differs from what is already pre-established.

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