To find out how to do a giveaway on facebook, you must know some tricks, applications and tools, today in this article we will tell you how to promote this action in your social network.
how to do a giveaway on facebook
When we want to enhance a page or seek to capture the attention of some users, this tool is used, which creates interaction with users and friends, who generate, among other things, web traffic to the page. This can bring benefits if you want to attract attention.
This tool is new and has been carried out for just a few years. Facebook has been updating its platform as the competition related to other social networks has driven it to create this type of applications. We can say that it was from the year 2013, when this policy of releasing restrictions to create sweepstakes really began on Facebook.
However, the freedom to make these contests is not complete, they cannot be shared with other users and are limited to the profile. But, some wonder what is the reason? As part of its policy, Facebook uses it to protect privacy, restricting entry to other users and knowing who can also share it.
When tools are applied on Facebook, they can also be linked to other platforms or processes, such as those detailed in the following article. types of posts on facebook , there we show you in a simple way how it can be carried out.
Strategy for its implementation
After you have thought about what topic you are going to develop, start thinking about the type of questions you will use or what type of content you will carry out for the implementation of the giveaway. It is always good to consider making a sketch on paper and pencil, and then take it to the platform, however, with these tips that we will give you, you will be able to create and know how to make a giveaway on Facebook.
Simple
Use a simple question and answer mechanic, do not complicate the user's thoughts with extremely difficult questions, if you do they will walk away and the draw will not end. On the other hand, if the giveaway contains no questions, choose something where everyone can make a comment or just click on a banner.
Likewise, it classifies those who have answered the question correctly in case it is of that type, comment on it, this creates interest and allows the user to keep an eye on other raffles that take place in the future.
Pick a winner
There must always be a winner, it is the way in which the draw is relevant and in subsequent actions the followers will grow. If you hold a draw and notice that there are many participants, we recommend using the Easypromos application. It consists of a platform that helps to develop any type of promotion.
This application uses question mechanisms, recruits fans, gives direct prizes, implements quizzes, photo contests, etc. In addition, it offers a series of very varied resources that are of great help when there is a considerable volume of participants. On the other hand, the application itself generates a certification that validates the winner and of course the draw.
The platform offers you resources in which you can promote the alternator or the winners, showing their qualities and highlighting how they got the first place. So that you can not generate discussion with respect to other participants.
Award delivery
The platform itself helps manage the way in which you are going to deliver the prize, and this is something that the promoter determines. Since the draw began, it is important to define what the award will be, to establish the conditions, for no reason improvises when deciding how you will deliver said prize.
When it is decided to carry out a giveaway on Facebook, parameters and conditions must be established so that the participants and winners do not have problems and agree to comply with them. One of them is the way in which the prize will be awarded, the Easypromos application offers some alternatives.
However, it is important, among other things, to promote the winner on the page and notify the date and time in which the prize will be awarded, if you do it physically, always take some photographs, so that the veracity of the process is captured, as well Even if you do it online, record the entire process.
For example, if the prize consists of an application or code to enter an online course, it is good that within the conditions, the winner agrees to notify that he has benefited from said prize thanks to page «X» or the user « M”, this creates a guarantee for other users and attracts more friends to the next draws.
Other app
It is important to mention that there are other applications similar to Easypromos that also offer procedures to carry out how to do a giveaway on facebook, such as Antavo, which is an excellent tool used by most Community Managers.
It helps to carry out a series of diverse contests through questions, a sample of photographs, drawings, tests, among other resources. It can be applied in more than 25 languages and has various predesigned templates that can be purchased with the free application, however, with the paid version you get more resources.
Other social network platforms implement resources such as those that appear in the following link Advantages and disadvantages of social networks where the process for its realization is indicated in a clear and simple way.
PREMIUM QUALITY
Not all raffles or contests are similar, on Facebook there are thousands of people who are not even interested in participating in them, however, there is another group of users who are friends to carry them out, taking this into account, we must know what type of raffle we wish to perform.
For this we are going to show you some references and characteristics of the different types of contest that you can carry out on Facebook. This can grow the audience and thus direct it towards a business or brand that you want to promote, let's see.
- Raffle through a photo contest, in this case the participants are asked to upload or select a photo related to a specific topic.
- Text contest, in this type of draw the participants are expected to write a text or content on a specific topic.
- Voting is a procedure for raffles where it is done through the voting of photos or videos, users upload content and the fans themselves decide through the votes who is the winner.
- Promotional coupons, is one of the most used in these days of pandemic, online companies market and seek to attract followers, distributing coupons to promote their products.
- Questions, one of the most popular and consists of asking questions related to a particular theme, each follower must answer and know if it was correct.
Recommendations
Do not implement contests if you do not have a clear goal and know why you are doing it. The draws should always have a defined objective where the participants feel that they are important and will be taken into account. At the end of how to make a giveaway on Facebook, take an inventory that allows you to measure the results.
However, to carry out the study of the results, we recommend using the Metricool application, it is a work tool that helps any user to present all the information related to the results of the draws and details aspects such as:
- Scope of the contest.
- Participant numbers
- How many fans participated?
- The number of replicated hashtags
- number of clicks
- how many people shared it
We hope that the information provided in this article has been to your liking, you can carry out the fulfillment of the goals and have answered some concerns that you had before entering, we wish you the best of luck.
