Today we will show you 5 types of posts on Facebook that work, so that in this way it is much easier for you to get your brand and what it represents to your desired audience.
5 types of Facebook posts that work
We know that today social networks are involved in practically all aspects of an individual's life, because today people not only use RRSS to contact friends, show their vacations or entertain themselves; today people also use these media to learn more about the brands they are interested in, discover new products, and even purchase them, just by clicking.
But, it is also true that not all brands manage to get along with their public through these means, because to do so, various factors must be taken into account, such as, for example, what do we offer? What do we want the public to see from our product? And even, what platform are we working on? Not all of them work the same and we have to think differently for each one of them.
All this leads us to ask ourselves, what do those brands that do achieve it do differently? And today here we are going to show you different types of publications in Facebook that will help you connect with your audience, without dying trying.
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Show the public the team behind
Every product, brand or service requires the effort and dedication of a group of people who dedicate themselves every day to giving their best for their audience; therefore, humanize your brand, show network users the other side of the coin, show who are the people who are in charge of making what the public is acquiring a reality.
It's not something you should do every day, but it's okay from time to time to remind the public that there are people behind the product; show the arrival of a new member to the team, say goodbye to those who are no longer part of the group, celebrate the achievements.
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Audience Generated Content
There are different types of publications Facebook and not all of them should be generated by you, it is also essential that you include the public in the process, that they feel part of what you do; therefore, when network users share content about your brand, which expresses what it really is and means, give them credit, show others what users think and feel about the product.
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Discounts, offers, prices and/or contests that cause
It is no secret to anyone that people love those products that they can buy for a lower price, and if possible, for free, because who doesn't want to be the winner of their favorite brand's contest?
But, you must keep in mind that even discounts or rebates must be done in a certain way. If you think it's really worth it and users will be interested, go ahead and talk about it, but don't exaggerate, no matter how tempting the discount looks, no one wants to see 10 posts in a row about it; Likewise, make sure that the information you post is easy to read, pleasing to the eye, fun, etc.
On the other hand, among the types of publications in Facebook that you can use to promote your brand are contests; We are all excited to be the winner of a contest on social networks, but they are certainly not so easy to organize (and much less to win).
So, knowing that the realization of a contest in RRSS is not easy at all, here we will show you how to make a giveaway in Facebook.
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a glimpse into the past
The same thing happens as in the first point, to make your brand connect more with the public, show them the beginning of everything, when things were less perfect and glamorous. Nowadays, memories, those views of the past, are very popular, so don't be left behind and show how everything was a few years ago.
Show your audience those photos, videos or objects that you keep from your first moments, from when you and your group decided to undertake this adventure, and if the undertaking was not made by you, but you inherited it, show it too; show your grandparents giving rise to that dream, be proud of the work that everyone has done and show it to the world.
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Use humor in your different types of posts on Facebook
In many cases, social network users simply want to relax their minds and disconnect from their worries, for which a bit of humor is always good, a publication with humorous content that draws the public's attention; Today memes are very fashionable, and various brands have dared to try them and have succeeded, don't be left behind.
Tips on Facebook Post Types
- types of posts in Facebook It is not the only thing that needs to be varied and explored, since it is also important not to stick with the same type of format, try the various possibilities: images, videos, texts, links, etc., play with them and very likely, you will succeed.
- En Facebook It is essential to use phrases that invite the public to want to know more about what you offer, but it is important that the phrases you use are related to your brand, that they express what it is and what it aspires to be, that they are fun and with a special touch; since the more striking they are, the more they will be shared and they will work even better.
- Certainly in Facebook it is easy to feel that the publications are repeated and that they are one more of the bunch, so avoid this from happening to you; try from time to time to publish content that makes the public think, that is not a simple promotion of your brand.
- We know that it is human to make mistakes, and that anyone can miss a comma where it does not go, but it is best to avoid these small errors as much as possible, since they can make a difference, but in a negative way. .
Therefore, it is best that you include more than one person in the publication process so that no detail is missed; prevents images from being pixelated, having misspellings, unnecessary spaces, hyphens of more or less, etc.
- Do not spend more if it is not necessary; certainly by paying for a publication you will reach a greater number of people, but this will not ensure that they will connect with you and your product.
So, before you decide to take the plunge, try making a variety of post types first. Facebook on your own and then if you think you can't do it alone or you've grown enough to need professional help to continue, take the plunge and pay to promote your product.
- If you feel that the potential of your product is great, do not be afraid to show it to the world, because remember, an image is worth a thousand words.
- Finally, the last thing to say is, always be true to yourself. Certainly, as we already mentioned, it is necessary that the publications are striking, fun, different and many other things, but they must also reflect who you are and what you believe in.
Avoid uploading content that does not represent you simply because it is what everyone does or it is what others consider that "it is what is going to make you succeed"; Well, at the end of the day, your number one fan must be yourself.
It is no secret to anyone that growing a brand or product through social networks is not always easy, especially if we are new to it, so we hope we have given you some ideas to make your content much more interesting and achieve reach more people; also here we leave you a video with some tips to generate more reach in Facebook.