It is important to be up to date on any branch. That is why if you are in the world of marketing it is essential to know the marketing trends. Learn throughout this interesting article the different trends of digital marketing that you surely did not know.
Marketing Trends
Marketing or merchandising is the set of different tools used by different organizations to be able to achieve a position within the market and to develop a brand identity.
Thanks to globalization, marketing undergoes constant changes in the application of organizations, so it is advisable to stay updated on the marketing trends to achieve the desired impact among our clients.
These changes arise in a world where technology is constantly changing. That is why it is important to understand technology. To do this, go to the following link How Does the Technology Work? and to be able to use these tools in our favor.
When we talk about new marketing trends, we focus on looking for those aspects that make us stand out from our competition. Achieving as an end to stand out and endure in a constantly changing world.
Now, the marketing trends that are making a difference are:
Virtual Reality
The concept of using virtual reality in marketing trends has emerged in the previous four. This as a consequence of the massive use and better qualities on digital platforms. The development of these technologies allows our clients to obtain a real experience of the benefits of our products or services.
Although it is one of the most expensive marketing trends found in the market, there are currently different programs to achieve this tool.
With the main objective of creating a true and complete experience, brands have taken the initiative to apply this trend. Since buying or acquiring a service becomes authentic experiences.
Probably one of the sectors that has most used virtual reality is tourism. Since through this tool consumers can experience the destination they want to have.
When we use virtual reality we manage to create a direct relationship between the client and us as a brand. We can create experiences of products or services from different points thanks to technology. We can deliver to different clients products or services that are not finished to see the acceptance or the modifications that must be made to make it a success. Lastly, we managed to make our brand look innovative and at the forefront.
Then we leave you this link so you can enjoy examples of brands that have used these marketing trends
Marketing Trends: Voice Search
These marketing trends are being used by big smart device companies like Amazon Alexa, Google Home and Apple HomePod. Each of these companies has included these devices to help with different tasks.
These types of technologies that are activated by voice commands are tools that are transforming the behavior of each of the users and customers. These voice searches have taken off since in the last year different surveys were carried out where customers have determined that it is more comfortable to search for information in this way.
For this reason, we must send our businesses to these marketing trends the vos command application on our platforms, they will make our customers have a better experience. Since the algorithms used by Google show that we are more specific in our searches than when we write.
Contex Marketing
This is one of the marketing trends that arise thanks to globalization. It is extremely important for the application of this tool to know each one of our client schemes and the diffusion that we achieve with our brand.
When we talk about the dissemination of our brand, we refer to social networks, online stores, distributors and offline points of sale. Each of them serves an important sector of our total mass of customers or users of our products or services.
The marketing context manages to establish different offers for these types of populations that we handle. To apply the offers, we recommend reviewing the different indicators of frequency of purchase and where you find potential customers more easily in order to establish the offers that best suit your business.
When we are going to establish these marketing trends, we must use the different strategies and tools of customer relationship management in order to channel the different volumes of data related to our customers.
By using these tools, context marketing achieves greater relevance thanks to the fact that it will allow us to show more timely content for each of our users. Thanks to individualized approaches that we managed to create.
Marketing Trends: Native Advertising
Native advertising or native advertising is advertising in paid media that manages to adapt with so much functionality to the environment that it allows the user to be impacted in a less drastic and more traditional way.
When we talk about this type of advertising, it is not perceived as such, thanks to the organic integration it has with its surroundings. It is important that in order to achieve the success of these marketing trends, we focus on the fact that our publication cannot be excessively promotional. But we must take care of the quality of the content so that it is presented in a form of information or entertainment.
To achieve this type of advertising we must first show the problems or needs of users or customers. In order that our products or services fill the needs. In the same way, it is important to design an advertisement that is fully functional on the different platforms or devices so that it is not an obstacle in our exposure to the market.
These types of marketing trends manage to work perfectly thanks to the fact that users of different platforms have found the functionality of banner posts completely annoying and unattractive. It should be noted that since 2014 the purchase of advertising blocker programs has had an increase of almost 92% among users.
Chatbots
Since the beginning of digital marketing, one of the most common ways used by customers is contact by messaging. It is extremely important to have a trained team that can address customer complaints and demands through this means.
These marketing trends have been used by countless companies, the most used today are Facebook Messenger and WhatsApp Business. They are easily accessible tools and are used in a pleasant way.
Through the Chatbos you can redirect the different repetitive conversations that are known as "Frequently Asked Questions”. Which gives us the opportunity to focus on specific issues that can be generated.
For this reason, the use of this tool in the world of marketing is recommended so that each of your clients is attended to in a timely and fast manner.
In the same way we leave you how to create a chatbots that meets each of your needs
Marketing Trends: Easily Accessible Content
These marketing trends have grown rapidly in the last year. They are known with the Stories and it is thanks to the expansion of smartphones that the consumption of this content has been achieved.
With access to the networks and to the different platforms, users use the different search engines to carry out fast content, which translates as the rapid consumption of content. Therefore, it is recommended to use this type of publication so that consumers can get to know our brand.
We as companies have to use our marketing team to synthesize the different contents in order to capture the customers known as difficult. The important thing is that we manage to achieve user interaction with our platforms.
We must understand that these marketing trends cannot make low-quality content. On the contrary, we must expose our products and quality in those seconds that fast content allows us.
Processes need to be automated
For updates in marketing trends and the achievement of positioning in our brand, it is necessary that we automate our platforms. Carrying out this process will not only help us reduce costs, but we will also be able to determine weaknesses in each of our processes.
When we carry out these marketing trends we achieve the generation of engagement or hooking with our customers. In the same way, automation allows us to shorten repetitive processes in our systems and perform them more efficiently.
To apply these marketing trends we must know our database to be able to fully and effectively execute this tool. Achieving segmentation of different execution costs.
Marketing Trends: Social Networks
It cannot be denied that social networks have had their greatest boom in recent years. Therefore, it is necessary to take into account these new marketing trends who seek to achieve the positioning of our brand in the market.
Let us remember that social networks are the main instrument for communication. So we must use this maximization of social networks to achieve an interrupted connection between our brand and our users.
When we decide to manage our brand with these marketing trends, we manage to implement a strategy that will be based mainly on commercial engagement.
When we decide to use social networks we must be aware that our visual impact must be important. The publications that we make of our brand should be focused on making the publicity of our brand.
In the same way, it is of the utmost importance to emphasize that the exposure to social networks of our brands. They can make dissatisfied customers negatively denote our target. Therefore, it is important that our costume service is impeccable and that we use each of the tools that we have available to offer an optimal experience.
Social networks have become a widely used sales tool since we can improve and attract new customers. At present it is important to use social networks to achieve the development of the different promotional campaigns within marketing.
Hootsuite and social networks
The Hootsuite report is the one that sets the marketing trends on social networks and this year convincingly demonstrated that these apps are a tool that, if used well, can do great things.
That is why today from small to large companies use social networks to make brands known. We must manage to manage social networks in the most optimal way to achieve the objective we have.
It is important that we know the behavior of each of our clients in order to individually make the necessary impact so that our brand is positioned appropriately.
The most used social network since the end of 2019 is TikTok. This is a platform used to share short videos. What helps us focus attention on our products or services in a fun and entertaining way to attract new customers.
Similarly, the Hootsuite Social Trends Report that highlights marketing trends. It stresses the importance of striking the right balance between public and private engagement. This means that we must know how to handle publications in the best way without forgetting personalized attention to each of our users and potential customers.
Another point of great importance that this report has denoted. It is that social and performance marketing face each other since the former seeks to expand the brand's abilities. While the second focuses on achieving a balance between already established clients and the strategies that we want to use to open new costumers.
Final Recommendations
One of the most important points highlighted by the report that we have mentioned. It is that more than half of the respondents feel little to brought to the brands that offer a completely inhuman treatment and disconnected with the needs of us.
If we have a business and we seek to achieve an important position in this digital age, we recommend that you follow each of these marketing trends. Let's take into consideration that we must keep up to date at a time when technology is updated daily.
Unfortunately, companies that don't update their operating or marketing systems don't get off the ground. This happens because surveys have shown that currently customers or users of different brands have made it clear that virtual demands are increasing.
And if we want to continue in the business world, it is necessary to listen to the rest of our clients.