In a transforming world, it is not an easy task to know and develop applications for new technologies, for this the aso positioning, in this article we will tell you how it works and something else.
What is aso positioning?
To begin we must initially know what the word ASO means; It is nothing more than APP STORE OPTIMIZATION, in Spanish it is app store optimization, if we talk about aso positioning, is the work and labor of a company to ensure that its application or applications for mobile phones and smartphones are the most downloaded, optimizing its resources and gaining a position in such a competitive digital market.
Incredibly, aso positioning fulfills the same functions of SEO positioning, while the latter is concerned with getting a brand to be positioned and located among the first places in search engines, aso positioning deals with adapting mobile applications , but in virtual stores such as App Store and Google Play Store.
Objective
Primarily the objective of this strategy is to originate and produce that the largest number of people have access to a better search for functional applications for their mobiles, position the most practical tools, without having to access a second search.
Once the application (APP) is located, the user or client does not hesitate or hesitate to download it, install it. In this way the brand obtained a aso positioning cash.
Both Aso and Seo seek to obtain the greatest visibility in search engines, download portals and everything related to computer marketing.
Factors to achieve a good ASO positioning
Having the firm conviction of wanting to position our APP, it is necessary to take the following causes for the effective achievement of our objective; relying on a marketing company who will have the qualities to deliver the most accurate results.
Initially for a cash aso positioning, it is advisable that it has a title that attracts attention, if it is a game that has a lot to do with its objective.
The title must be short, it is easier for users or clients to remember names and titles of short syllables, and in this way it is easier when searching for it. Contain a keyword, this is called keywords.
When choosing the keywords, care must be taken, since, if it is excessive, it decreases the position and enters the possibilities of penalty, for its study and programming, the terms that the user or consumer wishes to search for in the applications must be defined, In order to be able to focus the keywords correctly, a keyword planner is very useful at the time of this step.
There are parameters to achieve an excellent aso positioning, the description must be as striking and suggestive as possible, despite the fact that the character limit is 4000, the descriptive text must be orderly, logical and brief, trying to emit the usefulness of the application, in this way achieve the conversion and acceptance of the user or client.
The images, screenshots and everything that has to do with the animation of the application must be eye-catching, summarizing in an image what you want to achieve if you use the application.
You have to be careful to always review what you want to get if the user downloads and installs the APP, this leads to the evaluation and positive or negative comments that can be obtained, this is a fundamental key for other users to use the APP in the same way. application.
An important aspect is to know to which category the APP belongs, and that it suits what is wanted, an effective search is given by a filter, and that is where it can be used to position it.
Tools for aso positioning:
Having defined the strategy of aso Positioning, it is a commitment not to lose sight of it, more information or more content must be injected as it is needed, and the demand it has; For this, the following tools are named for the final objective.
- Knowing which public, client or user, will make it easier aso positioning, the audience or public will always be the one who makes the difference in accepting or not the APP, for this you can seek the help of Google Analytics.
- The APP must be promoted in all social networks, the greater the scope of observation, the more people who will be interested in downloading and installing the APP.
Common mistakes of aso positioning
- Not correctly identifying the niche in search terms.
- Incorrect use of the APP locators.
- Bad study of the suggestion shop.
- Incorrect data regarding search queries.
- Similar applications must be studied, improve the quality of competitors, make a difference and position.
It is best to work hand in hand with other marketing activities and product improvements to implement and install an effective strategy.
People who make the decision to invest in aso positioning, aim to provide users or customers with the best handling of their mobile or tablet, it is about reaching the maximum potential and that this is integrated to be the perfect assistant of the person, for the owner of the application, it gives a direct result by achieving more downloads and installations that will lead to effective conversions.
The really important thing is to achieve a customer loyalty, that each person feels identified with the APP, for this we invite you to click on the link and learn everything related to this topic, which will be essential with the objective of taking the APP to the top.
It is important to detail that for there to be a viable aso positioning, the continuous analysis of the APP is necessary, for this there are programs that will facilitate this work such as; Sensortower, Appnique, Keywordtool.io.
For search engines, they are also used to perform SEO analysis; Google Keyword tool, Semrush, Ubersuggest
Frequent questions
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How long will it take to see results?
Despite the fact that all positioning takes time and true long-term results are seen, this type of plan is up to a minimum of 6 months where the final products are seen. It is a real job, of micro ants, of commitment and dedication, perseverance and dedication.
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What are paid campaigns?
Payment companies have an important influence on SEO positioning, unlike SEO positioning, by obtaining many more downloads your APP will go up like foam and your wallet too, which is the result of the acquisition campaign.
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Why is an app uninstalled?
There are several factors, the most common are because the application did not meet the expectations of what the user or client required, or because of the size of the application, both reasons are reasons for an APP to be uninstalled.
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What is the average number of applications installed on a mobile and/or tablet?
For tablets, the average number of applications installed and downloaded is between 25 and 30, and for mobile phones, between 12 and 14 APPs. It is worth noting that this will depend on the capacity and memory of the devices, and the importance that the user or client needs.
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What is AppTweak?
It is an implement, which collaborates with the positioning scale in the APP ranking, this program is completely free, and increases the installations, through the analyzed reports of KPI's to which the association is associated.
