Today we bring the affiliate marketing which serves as an advertising tool that brings mutual benefits, learn more about this topic by reading the following article.
Digital marketing is one of the most impressive strategies that exist in the digital market.
Affiliate Marketing
Digital platforms in these times consider companies and FreeLancer as elements to carry out business strategies related to marketing and advertising. This allows them to offer diverse resources where it allows them, among other things, to obtain profits from sales or promotions; many people offer their own social media platform, website or personal blog as a promotional item.
In other words, companies can increase their sales on networks, websites and digital platforms by implementing the affiliate marketing system. It is a business strategy related to digital marketing that allows granting permission to post a link on a web page or profile of a social network of users who request it.
The plan consists of looking for web traffic that wants to have access to a product or service according to their search, and even create curiosity in the user that allows them to access it through a click on the link or banner that will later take them to a page, where you will have access to the respective purchase or simply visit; at that moment a process begins in which passive earnings can be generated.
How It Works
It is considered a simple process and does not require many paperwork, only that some companies establish some conditions to protect the prestige of their brand and not give priority to anyone. So they offer affiliate marketing services through their products, so that they are sold on another page or platform of another company or person who has a profile on the network.
On the other hand, the system is very open and helps to improve the earnings of both participants, the owner of the product allows access to various pages and social networks, which helps save a few dollars in advertising. So the affiliate lends his page to promote a product and place a brand through a link or banner, which will later be the gateway to the customer.
The beginning
The digital marketing system began in the mid-90s, when the online sales company called Amazon offered its customers the opportunity to participate in the promotion of their products through the nascent internet platforms. The company created a database with consumers in its online store and subsequently sent invitations to participate in the program.
The idea was born with the aim of linking users of the Amazon platform with the sales business and carrying out advertising that saved him a few dollars. This initiative was very successful and gradually gained membership until it became a large online sales industry during the year 2000.
Amazon currently has more than 30 million people in the world who not only enter the platform daily to purchase a product, but other users promote entry to purchases through the affiliate marketing system. The dynamics of social networks has allowed it to grow further and allow thousands of people and companies to obtain good benefits, through the promotion of other brands worldwide.
PREMIUM QUALITY
For many the world of affiliate marketings has various forms of operation and procedures to obtain additional income, just by making available a web page, a blog or a social network platform. The promotion of products unrelated to the real meaning of the profile is a good alternative that network users value.
The System is implemented based on the resources generated by the amount and types of clicks that users make each time they come into contact with the link or banner. Then begins a process where profits can be varied according to consumer behavior.
CPA system
Called Cost per Action, it consists of a process in which the affiliate receives his remuneration when the clients click on the link found on his page. A record is generated and at that moment the affiliate receives a percentage of money when the client generates some type of resource when entering the page.
The way of managing the commission collection is simple and an amount is paid directly according to the previous conditions, when the user not only clicks on the banner, but also travels within the page using its resources, such as making a comment, enter and join the page among many others.
MPC system
Called Cost per Thousand Impressions, that is, it is a way in which the owner of the company pays an amount to the affiliate when the advertising banner on the page reaches a thousand views. In this way economic benefits are obtained for both, however it is necessary for users to visit the blog, for this it is important to reach a thousand visits, which is an arduous task.
The commission becomes permanent according to the conditions between the parties, some choose to cancel a compensation amount for the arrival of the thousand visitors and from then on a percentage for each click that is made later; Let's remember that the conditions in the various companies are different, as well as the percentage of pay per click.
CPC system
It is one of the most common called Cost per Click, it consists of a remuneration received by the affiliate each time the user clicks on the link. This type of profit is low, but the affiliate himself must look for alternatives to draw the attention of users who visit the page, at which point the affiliate is already receiving income.
CPV system
It consists of obtaining commission when the banner generates sales directly, that is, it is called cost per sale, where the affiliate only receives his profit only when the consumer makes a sale on the promoted page. The conditions are established by the owner of the company based on the type of product and some of its own characteristics and standards.
It is important to know other alternatives such as the one we present in the following article, Marketing Metrics which determines some actions different from those described in this paragraph.
How do people or companies join?
To carry out an option to join affiliate marketing, it is important to take into account some considerations that can serve as a guide and not think about the failure of the system. In the same way, knowing the entire process that we are describing in this article allows us to give an orientation for affiliation, let's see the steps to follow:
Selection of a good program
The growth of affiliate marketing has been enormous, especially in recent years, where digital network technology and the online market have increased in all countries of the world. The companies linked to this digital market implement the affiliate program as a way to get web traffic and increase their sales on the network.
In this case, it is good to take into account that it is important to link the product that you want to promote with the activity or reason of the platform or your own page. If you want to have some kind of confidence to promote, we recommend that you first choose to visit the alternatives that Amazon presents.
Another company that is well positioned in the network is Hotmart, which offers various academic services through workshops and online courses. It can help improve your income, the commissions of these two companies are around 40% to 60% with respect to the price and depending on the type of product or service offered, in the case of Hotmart it differs by the types of courses offered, and he with respect to Amazon depends fundamentally on the type of product sold.
Regarding this topic, we recommend you read the following article Marketing Guys! where you will find related information.
Select the best product
Improving income is important for any person or company, however to achieve this it is vital to know how to do it, affiliate marketing is a great alternative, but its success is achieved when we know how to use the resources and learn to observe each of its characteristics.
The way in which we can achieve a good remuneration and focus on situations and businesses similar to the affiliate page. It is vital to choose suitable products that are up to the task and the needs of the audience, a good advice is not to establish a relationship with companies that do not have any type of coherence with the reason or heading of our company.
It is important to know the characteristics of the products before promoting them. The advertising and the campaign must be creative, have credibility and offer information that can attract the attention of the user; On the other hand, the behavior of consumers and their relationship with this type of product must be evaluated. It is good to even ask the supplier for data related to the brand or service.
Many companies use the Blueprint, which is a scoring method that allows rating products that are registered and purchased by organic users. This procedure allows giving scores that later link it to the quality and level of the product, the idea is to ensure that what is offered is of quality.
How to win customers?
It is one of the optional tasks that are presented when carrying out the affiliate marketing strategy. After being accepted by the company to promote a brand, comes the process of attracting customers, for this it is important to carry out a promotion that is convincing and has credibility.
To do this, photos, videos and messages must be used, among other things, so that users feel attracted and identified with the product you offer. Show your audience all its features, using various tools and trying to negotiate the product as if it were yours; describes the advantages that the purchase of that brand can represent.
Throughout the network there are thousands of procedures and tools that help improve the quality of promotion, one of them and which is considered the most important is Webinars. This advertising tool is presented in businesses through stories and tutorials where the advantages and benefits of a service or product are shown, they are also effective alternatives to post on social networks such as Facebook or Instagram.
Trade with paid promotion
When you have a large community of fans or followers, it is good to make a small investment where you can have access to your products. It is a good start to start any negotiation, looking for the migration of users towards the paid platform; so that some requirements can be met where the monetization of the profile or social network helps to guarantee sales.
On the other hand, spare no effort in investing in strategies where you have to make an investment to seek to promote brands on your platform through certain tools. The insertion allows to obtain greater resources and to attract the attention of the users creating a greater web traffic.
Learn about the alternatives of the digital market by reading the following article Influence marketing which will give you some ways to monetize the profile or platform.
Know the conditions
All the conditions for using a digital marketing strategy are set by companies that want to promote their brands. The conditions of use tend to be very varied depending on the type of product, service or business; Among the general condition that almost all companies request is one where the person must have an official profile on Facebook, Instagram, YouTube or Twitter.
However, you can get affiliations in personal profiles only when you have a number of specific followers. Some ask to have up to 5.000 followers; while other companies maintain as a mandatory requirement people over 18 years of age.
The conditions vary according to the type of business offered. With regard to payment, they are made through various forms, either by PayPal, bitcoins or Gift cards among other alternatives; Likewise, the profits in each one are distributed according to certain characteristics of the businesses; Hotmart, for example, cancels between 10% and 60% depending on the type of course offered.
Most used platforms
To be part of the affiliate marketing program in any company, it is not necessary to have an exclusive channel, you can simply have a page, a website, a social network profile or simply a personal blog. No company demands special conditions regarding the platforms, however to have a good business alternative we recommend the following.
blogs and pages
They are the main ones since search engines are configured by algorithms that perform searches on web pages primarily. With them, the affiliate can also count on independence to determine the content they want to promote, so the limitations and restrictions on advertising are few.
Social Media
After web pages, they are the most used affiliate marketing tools, every day they grow and spread throughout the world. The monetization of social network profiles is creating a cloud of ways to earn income online, customers are diverse and it is not necessary to have a specific buyer.
Among the most used platforms are Facebook, Twitter and Instagram. These three platforms dominate 75% of the recruitment of affiliates in the different companies, most of the so-called YouTubers and influencers depend on this system to maintain the volume and web traffic of their platforms.
email marketing
It is one of the most traditional ways to carry out the promotion and advertising of various brands. This form of monetization helps many users to build a relationship that can last for many years, the promotion is maintained through various emails
It is one of the most traditional channels to carry out advertising activities and promote products. Also called Email marketing allows the affiliate to build a long-term relationship. Allowing to deliver quality content to all friends and even convince them about the quality of the product.
Recommendations
Do not use a personal website for any reason to carry out the monetization of the project, some companies do not give it importance, but they can be a determining factor to seek the growth of a business; on the other hand, it is good to focus on a specific area and even on an area where you can stand out.
It is important to have a lot of patience and perseverance, you have to try to keep the pressure low, the first few days will be difficult and it will be difficult to attract customers. Another alternative is to seek recommendations from other known people who are working in the affiliate marketing system.
