In the world there are Examples of Corporate Social Responsibility that have been making a difference. This transformation process is due to the arrival of the digital age or globalization, which has changed the organizational culture to become socially responsible companies. This article intends to make known the organizations that with greater emphasis have established this new way of operating in the world. Keep reading and know his legacy!
Examples of Corporate Social Responsibility
The best examples of corporate social responsibility today are those companies that have acquired a certain commitment to society beyond job offers or meeting the demand for products and services. It is also necessary to take into account the development of the community such as education, care and protection of the environment, as well as achieving truly sustainable economies. In the category of corporate social responsibility (CSR) there are two ways to comply, those that directly favor companies and those that improve the environment.
Advantages
Companies must and must have solid Corporate Social Responsibility programs if they want to become truly sustainable and socially responsible. Among the advantages of this practice is achieving an ideal work environment where values, ethics, respect and tolerance are the main basis of the organizational climate. Well, in this way it is possible to have employees who are committed and identified with the company, which translates into work performance.
On the other hand, when a good work environment is achieved, the confidence of those potential investors and shareholders increases, which significantly reduces the risk of capital loss, which will allow the company's security to endure and be stable. If the above is consolidated, it is very certain that the brand will be able to position itself in the market. In addition to establishing policies in favor of social issues and actions in favor of the community, which projects a genuine and friendly company.
However, when this responsibility is aimed at contributing and improving both the community and society in general, it must establish methods that directly benefit citizens with educational and sports programs. In addition to this, having transparency and honesty in its commercial activity as part of the fundamental pillar. Last, but not least, is the reduction of the environmental impact, for which environmental responsibility must be established through mechanisms, systems, methods and practices that are in real harmony with the environment.
Parameters that Certify Corporate Social Responsibility
In order for a company to be certified as socially responsible, it must comply with certain established parameters, this applies to public, private, mixed and international companies. The variables are adjusted according to the type of company, as is the case of having a responsible competitiveness, without harming another, it must spread values, employees must enjoy a good quality of life and work environment and, above all, support social and educational causes. and/or sports. Motivate, care for, preserve and respect the environment.
How to Implement Corporate Social Responsibility
Every business no matter how small, even the largest company in the world, must guide its policies towards sustainable development under the principle of Corporate Social Responsibility, taking into account the positive impact that this can generate internally and externally.
For this, it is necessary to establish the interest groups and specific activities to know how to plan the actions and their implementation, for this the objective and goal that are measurable to be able to evaluate must be known very well. Having the results to be able to make evaluative judgments that allow decision making. In addition to this, it is important to maintain a good line of information both internally and externally.
Types of Corporate Social Responsibility
Being a socially responsible company is synonymous with fully assuming the consequences of its actions, that is, knowing how much responsibility it has towards society, the environment, workers, the market and its products with respect to its development.
environmental responsibility: companies require raw material for their operation, this mostly causes a certain environmental impact, in order to be responsible and sustainable, the use of resources involved in the production process must be optimized, such as using water recycling plants, reduction in the use of fossil energy, reforestation if it is the case, use recycling, among many others.
community responsibility: every company must carry out activities that directly benefit the society or community that surrounds them. This is aimed at improving the physical appearance of the community, implementing educational and sports programs that benefit both employees and members of the surrounding communities, developing information campaigns, promoting values.
Responsibility towards the market: Maintaining the quality of the product and services is the primary objective of any company. For this, top quality materials must always be used to meet the demands of the market in healthy competition.
Responsibility regarding the job: labor capital is the spinal cord of any company, for this reason, strategies must be established to achieve an ideal work environment, where the staff is comfortable and in this way achieve the necessary empathy for their good performance. When you want to be socially responsible, the company must start by establishing respect in all areas as a fundamental value.
Companies Example of Corporate Social Responsibility
There are many examples of corporate social responsibility, which thanks to their good practice and organization have managed to position themselves as real responsible and sustainable companies. Let's see the 17 most outstanding companies. It is worth noting that not all have managed to be 100% socially responsible, as they are applying strategies and reforms to achieve the stated objective.
Adidas
New technologies allow the development of production strategies in which the environmental impact is significantly reduced. Such is the case of Adidas, which has managed to dye garments without the need to use water, which is very beneficial for the preservation of the vital liquid. Likewise, it has implemented savings in the textile part, starting from the manufacture of a single piece to make the shoes instead of multiple pieces, this helps reduce waste.
Likewise, it began to implement the use of biodegradable material for the manufacture of footwear. At the same time, it established alliances with the University of Arizona in order to train sports talent, which would serve its market.
Starbucks
It is another example of corporate social responsibility, as it is an international coffee distribution chain, founded in Washington, which currently enjoys the privilege of being the largest coffee company in the world. This company used as a strategy a Web page called My Starbucks Idea in order to know the opinion and suggestions of its fans. To their surprise, most believed that recycling systems had to be found, the integration of local products and producers in their sales chain. This generated in the company the need to implement programs committed to the environment in addition to maintaining its usual quality.
Ikea
It is a multinational company located in Sweden that is dedicated to the production and retail sale of furniture, mattresses, appliances and household items. Therefore, it is always looking for the functionality of its products, which are truly sustainable, with quality standards and affordable prices.
Levi's
This company has managed to position itself in the world thanks to its Waste Less and Water Less concept (less waste and less water). For this reason, it uses 20% recycled materials, that is, eight and a half liter containers for each item of clothing and the wáter less save up to 96% of water in their manufacture. This makes the company socially responsible, above all with the environment, helping to significantly reduce waste and preserving the vital liquid.
Disney
This is considered another of the great examples of corporate social responsibility, since Disney or The Walt Disney Company, if you will, is the largest American media and entertainment company in the world. Founded in 1923, it has been recognized twice by Fortune, a global business magazine, as one of the most admired companies in the world thanks to its program for strengthening the most needy communities. The VoluntEARS program has promoted large donations to civil society as well as hours of service.
Jumex
This company has been in charge of enhancing the agricultural activity of Mexico, since its production is focused solely on the use of local fruit production. This has guaranteed her recognition on several occasions as an ERS par excellence. Likewise, it actively participates in the Greenhouse Gas Reporting and Reduction program, and has focused its activity on sustainable development, as is the case of its new product called Agua Mia, cataloged as the first water product with a cause.
IBM
The renowned IBM company has based its sustainability on product innovation, as well as the creation and support of government programs, social entrepreneurship, development of activities in favor of communities. For this, you must first know the real need, then evaluate the possibilities and subsequently assign work groups among your collaborators so that they can spend time looking for possible solutions to the problems raised.
Red Bull
This prestigious company has adopted the training of entrepreneurs as part of its organizational policy. This in order to promote projects that aim at social change. With this, it is sought that people learn to survive social entrepreneurship.
Apple Lossless Audio CODEC (ALAC),
Even though this company has not been well seen by the environmental NGO Greenpeace, it has recently joined forces to achieve growth in terms of sustainability. I create an informative campaign about its environmentalist intentions, placing the leaf of the green apple. Today its main objective focuses on environmental conservation and the rational use of natural resources, including the use of renewable energy.
The giant Google is one of the examples of corporate social responsibility due to its desire and love towards the human species and everything that concerns humanity, it develops programs aimed at selfless help to others, knowing that technology plays an extremely important role. important in the development of new societies. In this sense, #DesafíoGoogleOrg was born, which aims to support social innovation projects, especially in countries such as Mexico, Argentina, Chile, Colombia and Peru.
LEGO
Thanks to its flagship product, the building blocks, this brand has managed to consolidate gender equity, a topic that is so controversial today. Likewise, this company aims to reduce the environmental impact thanks to the simplicity of its design, to the point of removing from its production the metal axles that generated the overexploitation of resources damaging the environment.
Where
Since its inception, this company has had as its goal the empowerment of women and beauty regardless of imperfections. This generated a number of advertising campaigns aimed at raising women's self-esteem. Where beauty lies in how you feel and not in how they see you. This stems from a market study that showed that only 2% of women are able to describe themselves as beautiful. This makes the company be on the list of socially responsible as it has been of great help to today's women.
Villamayor Flour Mills – Spain
This company focuses its efforts on the well-being of the human team, as well as participatory democracy in decision-making. It is worth noting that it was the first to enter the list of the European Commission thanks to its responsible practices. "Isolated things do nothing, but together they do."
Ecover – Belgium
This company, which bases its production on ecological products, seeks that its economic activity generate the least possible environmental impact, which is why it uses recycling, ecological products and low energy consumption. This makes it a socially responsible company.
Gulpener Bier – Netherlands
The raw material to make its premium product, such as beer, is grown with totally ecological procedures, even the energy used is obtained through solar panels. The use of pesticides is not allowed. All this in order to reduce pollution in all phases of the production process.
Filo Directo – Italy
This company, unlike the others, has as a commercial activity the provision of services, in this case of a medical assistance type. The interesting thing is that it is a non-profit company that focuses its services on serving the most needy and disadvantaged, and above all assisting the little ones.
Dorf-Installator – Austria
This company is one of the most vivid examples of social responsibility, as its policies revolve around the well-being of the employee, their continuous training, work motivation, workshops for beginners in the area of renewable energies. They also apply strategies to promote collaborative work, the development of skills and abilities. Participate in the training of children with disabilities. Likewise, it conducts research and contributes to the creation of sustainable heating systems.
Polar Companies – Venezuela
Empresas Polar is a Venezuelan company that is recognized in this country as one of the best examples of corporate social responsibility, since its productive activities cover the sectors of food, alcoholic beverages, soft drinks and mass consumption products. This company is conceived as socially responsible and sustainable. It has a great commitment regarding the application of innovative strategies in harmony with sustainability.
It is always seeking to develop capabilities through the recognition, competitiveness and well-being of workers and their families thanks to opportunities for growth, comprehensive development and resources to strengthen quality of life. Among its objectives is the optimal use of raw material resources, supplies, water, energy, as well as the reduction of waste.
Regarding its social responsibility, its priority is the strengthening of society and communities through various foundations oriented towards education, as well as the development of various social initiatives. There are many examples of this new form of company and more are being added every day. The ideal is to ensure that all industries in the world have their well-defined objectives where Social Responsibility is their main axis.
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