Examples of content marketing get inspired and start!

The marketing examples of content, which we will show in this article will help to better understand everything related to this topic, do not miss it.

marketing examples

When we talk about this advertising strategy we refer specifically to the development of tools, based solely on content related to a brand, service or product. In the world of advertising, various types of content are handled, they also seek to position themselves and have a presence on the web through various forms of attention to consumers.

This attraction is achieved when content is handled with digital technical procedures through specialists in marketing examples. These people know and manage resources that allow them to apply procedures to brands that help improve the attraction to consumers.

Many companies around the world maintain content marketing strategies that allow them to attract customers. Below we will see which are the most successful and which can serve as an example to carry out business development projects.

Maybelline

Belonging to the L'Oréal Group, it is a makeup company that handles content in a simply spectacular way. They use various tools such as videos and impressive images where they show their products, but they also make tutorials where they offer not only information but also show other works of an artistic quality that attracts attention.

The quality of the videos and images allows customers to appreciate everything related to cosmetic products, trends and alternatives on how to acquire it. It uses connections through all social networks which it links to its website, it also has a "virtual makeup" section where it is explained in detail how to perform a professional beauty procedure.

Apple Lossless Audio CODEC (ALAC),

Considered one of the most important technology and computer corporations of recent times, it carries out projects based on content marketing strategies. It uses the participation of users in the development of its technology, showing the advantages of certain equipment such as Iphone, tablets and PC equipment.

It maintains diverse content such as banners, hashtags linked to its website and the different social networks, where users can interact and learn about all the products of the famous brand.

Netflix

This company is one of those that has had enormous growth in the last three years, Netflix represents a corporation where content marketing management is carried out efficiently. Use the streaming tool to promote and offer various film content and series of various styles.

The advertising content and promotion of Netflix is ​​impressive, it allows you to reach the public very quickly, capturing and attracting the attention of consumers. The growth of the company has allowed that today there are branches in Latin America, North America and Europe.

Where

It is a recognized brand of skin products similar to Maybelline, exploiting the entire beauty and cosmetics market through content marketing. The slogan like “Dove project for self-esteem” shows how far the company has come with respect to content advertising.

It maintains the same criteria on its website and the rest of the social network platforms, showing content of images, advice, references that serve as support for people interested in keeping skin care up to par and it is this approach that makes Dove a company that shows good examples of interesting content marketing.

Fisher Price

This well-known children's toy manufacturing firm handles content related messages that go directly to the two main customers who may purchase their products, children and their parents. Fisher Price's content messages are based on small slogans that seek to attract the attention of parents so that they can access the consumption and purchase of one of the best toys on the world market.

This strategy manages to obtain thousands of sales and support the growth of children with their parents, through the slogan: "Between dark circles and smiles" manages to capture the attention of users who have small children.

And it not only raises the alternatives from the advertising and commercial point of view, since on its website the corporation maintains a Netflix-type series, which is seen by millions of people called "Between ears and smiles", then we see how it handles the duality and can reach users around the world, the series is currently in its 21st season.

In the following article Marketing analyst marketing alternatives related to the topic discussed in this article are shown.

What is

Those formulas and procedures focused on the impact that the content of advertising influences on an audience with similar objectives and needs are considered. The goal is to conquer them and make them stick to the brand, always trying to be as nonchalant as possible or not naturally.

For this, it is important to know the so-called customer buyers, where all the characteristics of the consumer, their way of thinking, needs, emotions, place of origin, among other elements, are known. So that the customer can be constantly thinking about the product or brand.

Features

This digital marketing strategy allows you to promote and encourage businesses in a more dynamic way. The specialists consider that it represents the tool that every marketing consultant should handle better than any other strategy within the alternatives of the digital market, among the most important characteristics we have:

• It handles criteria based on case studies in the most valued formats, management of ebooks, white papers and press releases.
• It uses web traffic to assess the behavior of the page.
• The words and slogan that it handles are clear, allowing it to reach consumers in a more convincing way.
• Social networks are used as alternative elements for the positioning and establishment of advertising campaigns.
• The content should be aimed at millennial users (Internet users who are under 25 years of age), who are the most interested in observing digital advertising.
• They use creativity as a determining factor to position a brand, it is believed that it is more effective when more creative criteria are applied.
• It maintains a staff of young professionals in the process of developing plans and strategies for companies, which represents a good level of project presentation.
• Build trust, it is important to relate and maintain the relevance between the message and the quality of the product, the dissociation of these situations immediately destroys the image of the brand.
• It is based on motivation criteria based on interaction, that is, immediate responses are received, especially in young people who use social networks as tools to post content. This is an advantage because the approach is based on the development and knowledge of the most current trends on the web and social networks.
• The messages carried out in recent times tend to be importers, the ideas of the new content marketing professionals develop slogans and messages with trends towards the positive and proactive.
• The concept of curiosity and intrigue is handled, in order to expand content. Although it represents a delicate area that touches orthodox sensibilities, it serves to highlight certain content that for some is often considered prohibited or taboo.
• They generate in consumers emotion that is transmitted in satisfaction for the acquisition of a product or service, this keeps the customer's attention and thoughts on the brand.

If you want to know more about these topics, we invite you to visit the following link Types of marketing where aspects related to this topic are described.

Services

The most common tactics that marketing example consultants can carry are based on the way in which the products are presented based on the content that is displayed. The benefit generated by each of the marketing examples for a company includes the following:

• Establish connections between clients by providing immediate solutions.
• Increase the web traffic of the page or platform.
• There is no expiration date.
• It raises new alternatives for change at all times.
• Maintains brand focus no matter what changes.
• The authenticity of the product content is maintained.
• The return on investment is very positive.

Final comment

The companies mentioned above are just some of the thousands that exist in the world where they manage their advertising through content marketing. We have examples like Coca Cola, Red Bull, Disney, Pepsi Cola, Microsoft, Samsung and thousands of corporations that represent the success of campaigns that translates into good sales.

The strategy also works for small businesses that are just starting out in the digital market. The results are always positive if actions related to the positioning process are carried out and reviewing certain parameters that help improve the image of a brand.