La disney organizational culture it is an example of how fun, art and the corporate world can be combined. In this article you will know everything related to this topic.
Disney Organizational Culture
Today the Disney organization represents an example for the world in the structural aspect. This organization was born making small investments and creating basic processes that gradually grew and today is one of the largest entertainment companies in the world.
Disney's organizational culture is responsible for distributing and promoting various types of entertainment through multiple forms. The sale of entertainment is one of the most lucrative businesses in the world and one of the forerunners in this regard is Disney.
Within the organization, the so-called Disney method is handled, which consists of bringing the fun and proposals of its creator to almost all regions of the world. It is one of the most interesting policies of this organizational culture of Disney.
For this, the corporation handles various marketing strategies, in areas such as tourism, marketing, cinema and even using television strategies. Disney has a large number of resources where they take their products to almost every country in the world.
How is it structured?
The Disney Corporation maintains an organizational structure in which it is oriented to provide the best customer service, maintain their joy through the active participation of all employees. The organic structure involves almost all the components directly in each action and process.
With these actions, the efficiency that is shown in all the entertainment areas managed worldwide is significantly improved. Processes based on offering good customer service are maintained from the lower organizational structure to the highest levels.
Likewise, the management of a number of businesses related to entertainment and the development of a structure where each area must be in accordance with the company's policies. One of the ways in which this policy of satisfaction and good customer service is manifested is observed in the famous World Disney world theme park.
Disney Parks, Experiences and Products
It is the division in charge of controlling and building the various theme parks around the world as well as the resorts that the company maintains worldwide. It serves to show the world the various ways in which fun, entertainment and facilities are offered to people. accommodation.
But the emblem represents the theme park. This park is the symbol and brand, along with Mickey Mouse, for most of the world's theme parks. It was the dream of the creator of the Walt Disney Corporation and is the reflection of each idea and what he had in his mind. The strategy works so well that every person who visits the park leaves with the idea of returning again at some point.
Walt Disney Studio Entertainment
It is a structural division which has control of the film and animation studios, and also maintains part of the music division in its organization. In this area, recordings of jingles, musical productions of edges, among other activities related to music, are carried out.
Walt Disney Direct to Consumer & International
It is the headquarters of the Pixar corporation and is located in California, it is made up of various international business units where direct transmission services for all the countries of the world worked.
Disney Media Networks
In this division are the offices of Walt Disney Television and Disney Channels Worldwide. They manage everything related to television channels and host the content production companies that are broadcast to the various cable and satellite channels. Together with it, more than 60 subsidiaries work worldwide.
other structures
The size of the organizational culture of Disney encompasses more than 200 corporations, associations, subsidiaries and small companies that through various operational forms carry the name of Disney to the whole world, some of these companies are the following:
- Hollywood Records Artists
- Walt Disney World Resort
- Disneyland resort
- Shanghai Disney Resort
- Disneyland Paris
- Tokyo Disney Resort
- Hong Kong Disneyland Resort
- Disney Games and Interactive Experiences
- Disney Cruise Line
- Disney Vacation Club
- Disney Store
- Radio disney
- Disney Consumer Products
- Disney Publishing Worldwide
- Disney Consumer Products
The Disney Philosophy
At the beginning of this article we mentioned that the planning of each task and the achievement of objectives in the organizational culture of Disney is based on the optimization of customer service. It is a work philosophy that is manifested through policies that are carried out by all components of the company.
meticulous care
Each division of the corporation must maintain criteria of thoroughness in each area and in each administrative operation. However, emphasis is placed on customer service. Where it should be given the best possible treatment. Maintaining the business and commercial line where the customer is always right, the Disney Corporation also maintains the criteria of consenting and serving the customer as best as possible.
One of the ideas that has been maintained for many years is to reach the hearts and feelings of customers. We invite you to read the article emotional branding, where you will learn to link marketing with emotions. In this sense, Disney applies various corporate marketing strategies to carry out the consent of customers.
Loyalty
It is a personal virtue that the magnificent company promotes throughout the entire organizational culture of Disney, the experts have the knowledge of the importance of generating customer loyalty through the granting of unique experiences that will be remembered for a lifetime.
The corporate intention involves almost all employees in the activities of the various divisions of the company, thus generating loyalty not only on the part of the customer but also on the part of the employees. the following link Principles of a Company consider strategies for running a corporation.
cultural massification
The organizational culture of Disney is manifested through each experience and each situation that the public, whether through movies, music, television programs or attending the theme park, expresses everything that this structure represents for the people who work there.
A cultural enchantment occurs where experiences are never forgotten and the Disney spirit is born in each child and parent. This represents in people leaving a mark linked to the values of friendship, love and cordiality.
Recognition
Feedback-focused strategies are based on creating prosperous and pleasant work environments. The employee recognition system where their productivity and efficiency are valued allows stimulating the actions of each member. The recognition system works in all divisions and is awarded to managers, producer leaders and almost all production levels of the company.
Responsibility
The line of responsibility allows establishing actions and submitting each member to confront their actions without fear of being removed from their position, the actions of responsibility are more important than the lines of authority which almost do not exist and are prohibited throughout the company.