If the question you have asked yourself is how learn to sell?, you are in the right place where we will show you the latest trends and sales tactics.
Closing sales today has become an art.
Learn to sell, tactics and strategies
The way used in the past to make sales, which consisted of insistence, no longer bears fruit today.
You must learn to sell using new methods and strategies that promote better results in the different sales areas.
If the sales system is not working, you have to start by asking certain questions, such as: how does it feel when someone tries to sell us something.
It is very likely that you will feel some discomfort, some kind of pressure, stalking, some boredom or something of the sort, the truth is that you could rarely say that you feel pleasure or fascination with the fact.
Surely this is due to the amount of commercial offers and media bombardment to which it is subjected daily and on every possible occasion.
sell as is
It is very common that someone is always trying to make a sale of any product, whatever you can imagine. When you turn on the television you can see a hundred commercials every 5 minutes of programming.
It is about all the possible ways of being able to influence or manipulate the impulses of the consumer so that he ends up obtaining some product or service.
Even in magazines or newspapers, which are currently little used, you will see a large number of sales advertisements that sometimes exceed the editorial content.
On the street we see billboards everywhere, people who carry out street sales and try to sell any product. This gives the sensation of a kind of commercial pressure towards the individual with the intention of getting his money.
Going on vacation and staying in a hotel, you are besieged by pushy and sometimes annoying salespeople. These try to sell the so-called timeshare, causing an upset in the guests who think about not coming back.
This has resulted in people learning to face these situations already predisposed not to buy and to run away from whoever wants to sell them something, thus reinforcing consumer distrust.
The more they want to sell, the more the seller is doubted. The more they try to convince about the prodigiousness of the product, the less interest and attention is paid.
Whenever the seller shows too much insistence, to that same extent the potential consumer becomes more defensive and avoids making a purchase at all costs.
Given the above, it is interesting to note that sellers still continue to use those old sales tactics that consists of insisting to the death. This has now shown that it rarely works.
People don't want you to sell to them, they want you to help them
Building a relationship forms the basis of achievement, this statement fully applies to the sales area and should be a rule to follow for anyone who wants to enter this way of life.
There are essential reasons why today, someone in this highly competitive world would buy from one person instead of another supplier and that is due to the relationship that was forged between the two.
This relationship is built on the basis of respect, trust, honesty, empathy and other values that can foster a good relationship.
Help the client, you must learn to sell.
Selling is the final part of the process, that is, a consequence of a good job done. If the desire is to gain the fidelity, respect and trust of people, you must start by helping them and not selling them.
This is achieved by adding value from the first contact at the beginning of the relationship you have with the person, whether by telephone, direct contact, social networks, you can even refer them, even if it is inconvenient, to another trusted provider.
The customer must be understood
It is interesting to run into salespeople who do not take the time required to analyze their potential client, their business, type of market, challenges, needs, even their desires.
Currently these errors are inexcusable, because you have immediate access to information. It is only enough to use the tools available on the Internet, social networks, digital media, etc.
It is inconceivable that these resources that are at hand and that provide invaluable data and information that allow organizing a strategy are not used.
Learning to sell involves confronting the customer
It is about instantly and often qualifying the client through small confrontations. The concept of sales without selling is far from the classic aspect of business to serve.
The above consists of doing everything the customer says should be done, courting him, making him feel omnipotent and that he is always right, even when we suspect that he is not interested in buying at the moment.
Customers are not always right
It would be much more productive and convenient to make an immediate and frequent qualification to the client, asking sudden and forceful questions such as:
Would this product or service provide a solution or help you achieve your immediate goals? Would you be interested in getting it right now? This way we can be more efficient.
Honesty above all
Selling without selling is about being absolutely honest. If you consider yourself not to be a good option, you should not pretend to be, if you are not able to provide help to the client, it is best to let them know.
If you know that another provider can satisfy your need or provide a better service, you should recommend it immediately.
By lying to the customer, he will surely realize it in a short time and consequently will not request your products or services again and even the reference advertising will be negative.
On the other hand, if you put honesty in the middle, being totally sincere, it is possible that you do not require your products or services at the moment; but, in the future, it will be taken into account.
Be willing to abandon the sale
One of the most relevant ways to cause a negative attitude in the client is to stick to the sale and insist on it. Surely they realize this situation when it is done, and that gives rise to the idea of despair.
This can result in the interpretation that the product or service being promoted does not have the required quality or is not very good.
From beginning to end
It must be taken into account that this strategy called sales without selling is applied from the first connection with the client and is always maintained.
A large part of sellers give up after making the first visit to a client and that they are unable to sell, they make the mistake of not visiting him again or at least trying to contact him by other means.
On the other hand, many salespeople stop visiting the customer once a sale or contract is closed. Both procedures are inadmissible, since they convey to the client that the only interest is to sell him and not really help him.
Other tips to learn to sell
To be able to sell a product or service it is absolutely necessary to know it thoroughly, 80% of purchases are made for rational reasons and only 20% for emotional reasons.
If you want to sell much more, you must use your product, transforming its qualities into benefits, you must promote criticism and find deficiencies to exploit them.
You must learn about the origin and significance of the product, documenting successful experiences, that will serve to verify what is said and can be used as sales arguments.
Modulate the voice
The tone of voice is essential since it reveals the emotion with which it is being expressed, therefore, if you want to increase sales, you can use a high tone of voice at first and then lower the intensity. This creates an impact and increases credibility, gives certainty and confidence to the client.
During the conversation with the client, the change in tonality of the voice must be pleasant and measured, it must be practiced to modulate the voice, it can be trained at home by making recordings to correct errors.
Look at the eyes
If you want to learn how to sell, you should look your client in the eye while having a conversation, it is an effective way to convey confidence. Observing showing interest, transmits to the client that you are paying due attention.
It must be a harmless look, something natural, that the client feels the sincerity and truth in the words, when you look someone directly in the eye, a connection is achieved and with it the probability of sale increases.
Learn to listen
To be an excellent salesperson you must be a good listener, 69% of consumers need their needs to be heard, so it is very important to be attentive to what customers express.
By knowing how to listen, relevant information, problems, needs, tastes and wishes of the client are not lost. You should not interrupt, you have to let them express their ideas and when they finish, the dimensions are made.
Dress properly
The clothing speaks for itself, the way of dressing is part of the sales communication and has the necessary influence to transmit confidence to the client. The seller must have a clean appearance, it is productive to invest in the image, wear clothes that suit the business situation.
If improving your skills as a seller is in your plans, visit the following article Social skills