A cikin duniyar da ke canzawa, ba aiki ba ne mai sauƙi don sani da haɓaka aikace-aikace don sabbin fasahohi, don wannan aso sakawa, A cikin wannan labarin za mu gaya muku yadda yake aiki da wani abu dabam.
Menene matsayin aso?
Don farawa dole ne mu fara sanin abin da kalmar ASO ke nufi; Ba komai bane illa APP STORE OPTIMIZATION, a cikin Mutanen Espanya shine app store ingantawa, idan muka yi magana game da aso sakawa, aiki ne da aiki na kamfani don tabbatar da cewa aikace-aikacensa ko aikace-aikacen wayar hannu da wayoyin hannu sune mafi yawan zazzagewa, inganta albarkatunsa da samun matsayi a cikin irin wannan kasuwar dijital mai gasa.
Abin mamaki, aso sakawa cika guda ayyuka na SEO sakawa, yayin da karshen ya damu da samun alama da za a matsayi da kuma located a cikin na farko wurare a search injuna, aso sakawa ma'amaloli tare da adapting mobile aikace-aikace , amma a cikin kama-da-wane Stores kamar App Store. da Google Play Store.
Manufar
Ainihin manufar wannan dabarar ita ce ta samo asali da kuma samar da cewa mafi yawan mutane suna samun ingantaccen bincike don aikace-aikacen wayar hannu, sanya mafi kyawun kayan aiki, ba tare da samun damar yin bincike na biyu ba.
Da zarar an gano aikace-aikacen (APP), mai amfani ko abokin ciniki ba ya shakka ko yin shakka don saukar da shi, shigar da shi. Ta wannan hanyar alamar ta sami a aso sakawa tsabar kudi
Dukansu Aso da Seo suna neman samun mafi girman gani a cikin injunan bincike, zazzage hanyoyin shiga da duk abin da ya shafi tallan kwamfuta.
Abubuwan da za a cimma kyakkyawan matsayi na ASO
Kasancewa da tabbataccen tabbaci na son sanya APP ɗin mu, ya zama dole mu ɗauki dalilai masu zuwa don cimma nasarar manufarmu; dogara ga kamfanin tallace-tallace wanda zai sami halaye don sadar da ingantaccen sakamako.
Da farko don tsabar kuɗi aso sakawa, yana da kyau ya kasance yana da taken da ke jan hankali, idan wasa ne da ke da alaƙa da manufarsa.
Taken dole ne ya zama gajere, yana da sauƙi ga masu amfani ko abokan ciniki su tuna sunaye da taken gajerun haruffa, kuma ta wannan hanyar yana da sauƙi yayin neman sa. Ya ƙunshi keyword, wannan ana kiransa keywords.
Lokacin zabar kalmomin mahimmanci, dole ne a kula da shi, tun da, idan ya wuce kima, yana rage matsayi kuma ya shiga yiwuwar hukunci, don nazarinsa da shirye-shiryensa, sharuddan da mai amfani ko mabukaci ke son nema a cikin aikace-aikacen dole ne su kasance. ma'anar, Don samun damar mayar da hankali kan mahimman kalmomin daidai, mai tsara kalmomin mahimmanci yana da amfani sosai a lokacin wannan matakin.
Akwai sigogi don cimma kyakkyawan sakamako aso sakawa, bayanin dole ne ya zama mai ban sha'awa da ban sha'awa kamar yadda zai yiwu, duk da cewa iyakar halayen shine 4000, rubutun bayanin dole ne ya kasance cikin tsari, ma'ana da taƙaitaccen bayani, ƙoƙarin fitar da amfanin aikace-aikacen, ta wannan hanyar samun canji da karɓa. na mai amfani ko abokin ciniki.
Hotuna, hotunan kariyar kwamfuta da duk abin da ke da alaka da animation na aikace-aikacen dole ne su kasance masu daukar ido, suna taƙaita a cikin hoto abin da kuke son cimma idan kun yi amfani da aikace-aikacen.
Dole ne ku yi taka tsantsan don yin bitar abin da kuke son samu idan mai amfani ya zazzage shi kuma ya shigar da APP, wannan yana haifar da kimantawa da sharhi masu kyau ko mara kyau waɗanda za a iya samu, wannan shine maɓalli na asali ga sauran masu amfani don amfani da APP a ciki. haka. aikace-aikace.
Wani muhimmin al'amari shi ne sanin wane nau'in APP ne, kuma ya dace da abin da ake so, ana yin bincike mai inganci ta hanyar tacewa, kuma a nan ne za a iya amfani da shi wajen sanya shi.
Kayan aiki don sakawa aso:
Bayan ayyana dabarun na aso Positioning, alƙawari ne don kada a manta da shi, ƙarin bayani ko ƙarin abubuwan da ke ciki dole ne a allura kamar yadda ake buƙata, da buƙatar da yake da ita; Don wannan, ana kiran waɗannan kayan aikin masu zuwa don makasudin ƙarshe.
- Sanin jama'a, abokin ciniki ko mai amfani, zai sauƙaƙa aso sakawa, masu sauraro ko kuma jama'a za su kasance masu tasiri wajen karba ko a'a, don haka za ku iya neman taimakon Google Analytics.
- Dole ne a inganta APP a duk shafukan yanar gizo, mafi girman girman abin dubawa, yawan mutanen da za su yi sha'awar saukewa da shigar da APP.
Kuskuren gama-gari na sakawa aso
- Ba daidai ba ne gano alkuki a cikin kalmomin bincike.
- Amfani da masu gano APP ba daidai ba.
- Mummunan karatun kantin shawarwari.
- Bayanan da ba daidai ba game da tambayoyin bincike.
- Dole ne a yi nazarin irin wannan aikace-aikacen, inganta ingancin masu fafatawa, yin bambanci da matsayi.
Zai fi kyau a yi aiki da hannu tare da sauran ayyukan tallace-tallace da haɓaka samfuri don aiwatarwa da shigar da ingantaccen dabarun.
Mutanen da suka yanke shawarar saka hannun jari a matsayi na aso, suna da nufin samar da masu amfani ko abokan ciniki tare da mafi kyawun sarrafa wayar hannu ko kwamfutar hannu, yana da game da kai matsakaicin yuwuwar kuma an haɗa wannan don zama cikakken mataimaki na mutum, don mai aikace-aikacen, yana ba da sakamako kai tsaye ta hanyar samun ƙarin abubuwan zazzagewa da shigarwa waɗanda zasu haifar da juzu'i mai inganci.
Abu mafi mahimmanci shine cimma a amincin abokin ciniki, cewa kowane mutum yana jin yana da APP, don haka muna gayyatar ku da ku danna kan hanyar haɗin yanar gizon ku koyi duk abin da ya shafi wannan batu, wanda zai zama mahimmanci tare da manufar ɗaukar APP zuwa saman.
Yana da muhimmanci a yi daki-daki cewa don akwai mai yiwuwa aso sakawa, ci gaba da nazarin APP ya zama dole, don haka akwai shirye-shiryen da za su sauƙaƙe wannan aiki kamar; Sensortower, Appnique, Keywordtool.io.
Don injunan bincike, ana kuma amfani da su don yin nazarin SEO; Google Keyword kayan aiki, Semrush, Ubersuggest
Tambayoyi akai-akai
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Har yaushe za a ɗauka don ganin sakamako?
Duk da cewa duk matsayi yana ɗaukar lokaci kuma ana ganin sakamako na dogon lokaci na gaskiya, irin wannan tsarin ya kasance har zuwa mafi ƙarancin watanni 6 inda ake ganin samfurori na ƙarshe. Aiki ne na gaske, na tururuwa, na sadaukarwa da sadaukarwa, juriya da sadaukarwa.
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Menene yakin yakin neman zabe?
Kamfanonin biyan kuɗi suna da tasiri mai mahimmanci akan sanya aso, sabanin seo positioning, ta hanyar samun ƙarin abubuwan zazzagewa APP ɗinku zai hau kamar kumfa da walat ɗin ku kuma, wanda shine sakamakon yaƙin neman zaɓe.
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Me yasa aka cire app?
Akwai dalilai da yawa, wanda aka fi sani da shi shine saboda aikace-aikacen bai cika tsammanin abin da mai amfani ko abokin ciniki ke buƙata ba, ko kuma saboda girman aikace-aikacen, duka dalilai biyun dalilai ne na cire APP.
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Menene matsakaicin adadin aikace-aikacen da aka shigar akan wayar hannu da/ko kwamfutar hannu?
A kwamfutar hannu, matsakaicin adadin da aka shigar da kuma zazzagewa yana tsakanin 25 zuwa 30, kuma na wayar hannu, tsakanin 12 zuwa 14 APPs. mai amfani ko abokin ciniki bukatun.
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Menene AppTweak?
Abu ne mai aiwatarwa, wanda ke haɗin gwiwa tare da ma'aunin matsayi a cikin martabar APP, wannan shirin yana da cikakkiyar kyauta, kuma yana ƙara haɓakawa, ta hanyar nazarin rahotannin KPI waɗanda ƙungiyar ke da alaƙa.
