Umnotho wobubanzi: Ungawusebenzisa kanjani futhi nini?

Wake wezwa ngo a umnotho wobubanzi, lapha uzokwazi konke okuhlobene nesihloko, ukuze ufunde ukuthi ungayisebenzisa kanjani futhi nini ebhizinisini lakho.

umnotho-we-scope-2

umnotho wobubanzi

Una umnotho wobubanzi Kuyisici sezomnotho esenza ukukhiqizwa ngesikhathi esisodwa kwemikhiqizo ehlukene kube nenzuzo enkulu kunokukhiqizwa ngakunye komkhiqizo ngamunye. Lokhu kusho ukuthi ukukhiqizwa kwempahla eyodwa kunciphisa izindleko zokukhiqiza efanayo.

Ngokuvamile, kwenzeka lapho ukukhiqiza imikhiqizo enhlobonhlobo ndawonye kungcono enkampanini kunokudala ukuhlukahluka okuncane noma ukukhiqiza okuhle ngakunye ngokuzimela. Esimeni esinjalo, izindleko ezihlala isikhathi eside ezimaphakathi kanye ne-marginal zebhizinisi ziyehla ngenxa yokukhiqizwa kwezimpahla namasevisi ahambisanayo.

Ungayisebenzisa kanjani futhi nini enkampanini yakho?

Una umnotho wobubanzi Ibalulekile kunoma iyiphi inkampani futhi ingasetshenziswa ngezindlela ezahlukahlukene:

Into esemqoka, futhi evame kakhulu, umbono wokuthi ukusebenza kahle kutholwa ngokuhlukahluka. Izimpahla ezabelana ngokokufaka okufanayo noma ezinezinqubo zokukhiqiza ezihambisanayo zinikeza amathuba amahle eminotho yobubanzi.

Ukuhlanganiswa okuvundlile noma ukutholwa kwenye inkampani nakho kuyindlela yokusebenzisa lolu hlobo lomnotho. Imikhiqizo engabelana ngezinto ezijwayelekile ifaneleka kahle ekukhiqizeni umnotho wobubanzi ngokutholwa okuvundlile; Isibonelo, amaketango amabili okuthengisa esifunda angahlangana ngokuhlanganisa imigqa yomkhiqizo ehlukene kanye nokwehlisa izindleko zokulondoloza ezimaphakathi.

Izibonelo zomnotho wobubanzi

I-Procter & Gamble iyisibonelo esihle kakhulu senkampani eyenza lo mnotho ngempumelelo isuka ezintweni ezivamile, njengoba ikhiqiza amakhulukhulu ezinto ezihlobene nenhlanzeko, kusukela ezinsingo kuya ku-toothpaste, ngenxa yalokho engakwazi ukuqasha abaklami bezithombe ababizayo nochwepheshe bokuthengisa abafaka izicelo. amakhono abo kuyo yonke imigqa yomkhiqizo, enezela ukubaluleka komunye nomunye wabo.

Esinye isibonelo esimele inkampani iGeneral Motors, esekela umsebenzi wayo oyinhloko ekwenzeni uphethiloli noma izinjini zikadizili, kodwa ayigcini nje ngokuhlinzeka ngemikhiqizo yayo ohlotsheni oluthile lwezimoto, kodwa isebenza namaqembu ayisithupha ahlukene, kusukela kuCadillac kuya kwaChevrolet. . Iphinde yandisa ukusebenza kwayo emalolini, amaveni ngisho nezinjini zomoya.

Izinzuzo zomnotho we-scope yenkampani

  • Ivumela inkampani ukuthi iphendule ekushintsheni okuthandwa ngumthengi kanye nemijikelezo yempilo yomkhiqizo.
  • Kwenza kube lula ukukhiqiza ukuhluka emikhiqizweni efanayo ngokuzenzakalelayo, ukukhiqiza okusizwa ngekhompiyutha, kanye nobuchwepheshe obuthuthukisiwe.
  • Yehlisa ubungozi enkampanini ngokuhlukahluka.
  • Inikeza ukuhlukahluka kwesifunda kanye namazwe ngamazwe.

Amanye amaphuzu abalulekile emnothweni wobubanzi

  • Ichaza izimo lapho ukukhiqiza izimpahla ezimbili noma ngaphezulu zihlangene kuphumela ezindlekweni eziphansi kunokuzikhiqiza ngokuhlukene.
  • Kuvela ezimpahleni ezikhiqizwa ngokubambisana ngenqubo efanayo, enezinqubo zokukhiqiza ezihambisanayo noma ezabelana ngezinto ezifakiwe zokukhiqiza.
  • La umnotho wobubanzi ihluke emnothweni wesilinganiso ngoba eyokuqala ifuna ukukhiqiza imikhiqizo ehlukahlukene ehlukene ndawonye ukuze kuncishiswe izindleko, kuyilapho lokhu kuhilela ukukhiqiza okuningi kokuhle okufanayo, ukunciphisa izindleko nokwandisa ukusebenza kahle.

Uma usithandile lesi sihloko, qhubeka ufunda kusixhumanisi esilandelayo okungcono kakhulu izibonelo zokuthuthukiswa kwebhizinisi yemakethe, lapho uzokwazi ukuhlaziya amasu ayimpumelelo ebhizinisi lakho.


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