Uma usanda kudala ibhizinisi noma ungumnikazi wenkampani entsha futhi ungazi ukuthi ungayibiza ngani. Kulesi sihloko, sizokunikeza amathiphu, ukuze waziIndlela yokukhetha igama lenkampani?, isici esiyinhloko nesibalulekile.
Ungakhetha kanjani igama lenkampani?
Lapho udala inkampani noma uqala ibhizinisi elisha, kufanele uthathe izinyathelo eziningi futhi wenze izinqubo ezithile; zonke zibaluleke kakhulu, ngoba zizoba yisisekelo salokho okuzokwenziwa esikhathini esizayo nenkampani.
Igama lenkampani, ngokungangabazeki, lingenye yezinto ezibaluleke kakhulu futhi ngokulandelana; enye enzima kakhulu, kubantu abaningi. Noma ngabe uyisho ukuthini inkampani yakho, kufanele ihehe, ihehe, idonse ukunaka komphakathi futhi, ngaphezu kwakho konke, ihlobane nalokho ibhizinisi lakho eliphethe.
Uma ungomunye wabantu abakuthola kunzima ukucabanga ngamagama amahle; Sizokunikeza uchungechunge lwamathiphu kanye nezinkundla ezithile ezizokweluleka.Indlela yokukhetha igama lenkampani?, ukuthi nakuba kubonakala kuwubuwula, kunzima kunalokho umuntu akucabangayo.
Esinye sezici ezibaluleke kakhulu zenkampani, ngaphezu kwegama layo, inhlangano; Sikushiyela indatshana elandelayo, nolwazi oluthe xaxa ngayo: Isakhiwo senhlangano.
Amathiphu ayi-10 okufanele uwacabangele ekukhethweni kwegama
Kulesi sigaba, sizokunikeza amathiphu ayi-10 okufanele uwakhumbule futhi azokusiza kulo msebenzi; mhlawumbe ngokuzifunda, zingenza umsebenzi wakho ube lula futhi uqhamuke negama elihle. Lawa macebiso yilawa:
1. Ubumbano
Igama kumele licace (njengoba leli thiphu lokuqala lisho) futhi lihambisane nalokho okwenziwa yinkampani yakho; awukwazi ukunikeza inkampani yakho yebhuku igama elihlobene nemidlalo yevidiyo, eyakamuva, isibonelo. Igama lihlobene futhi kufanele lihlobane ngokuqondile nokusebenza kwebhizinisi lakho, ngaphandle kwalokho, lokhu kuzodala ukudideka phakathi kwezithameli eziqondiwe kanye nomphakathi jikelele.
Ungabhala eshidini, uhlu lwamagama angukhiye (ahlobene nenkampani yakho); Lo msebenzi waziwa nangokuthi "i-brainstorming", ngokwenza lokhu, kancane kancane futhi uhlobane nalokho okubhalayo; igama liyokwakhiwa kancane kancane.
2. Iyachaza
Leli phuzu lihlobene nelangaphambili, njengoba lisho; Igama lakho kumele libe elichazayo, ukuthi ngandlela thize, lapho umuntu efunda igama, engqondweni yakhe angakwazi kakade ukucabanga ukuthi yiziphi izinjongo, imigomo yenkampani yakho nokuthi iphetheni.
Ngalokhu asisho ukuthi kufanele kube yinto eqondile, kodwa ngokubanzi; elikwaziyo ukuchaza ingqikithi yalo. Ngomsebenzi ofanayo we "brainstorming" weseluleko sokuqala, amagama adingekayo angcono kakhulu azofika kuwe; ukhetha lezo ezikwaziyo ukuba, ngaphezu kokucaca, futhi ezichazayo.
3. Akhumbulekanga
Lesi seluleko sesithathuIndlela yokukhetha igama lenkampani?, kufanele ihlobane nokushaywa kwayo. Uma igama lenkampani yakho ligqama kwelabanye; okusho ukuthi, ukuthi iyamangaza, ngokusobala izoba "ikhumbuleka" kakhulu kunaleyo yezimbangi zakho.
Igama kufanele likwazi ukukhunjulwa abalaleli bakho futhi lokhu kufinyelelwa ngokuthonya okungaphezu kokwazi komuntu siqu, okungukuthi, ukungena ku-subconscious yomuntu. Nakuba igama lenkampani yakho lithinta imizwa, lijwayeleke kakhulu, laziwa kangcono; by Psychology, ubuchopho amakhasimende ethu, uzokwazi ukuyikhumbula kalula.
Emculweni, iculo lingaheha futhi likhunjulwe kalula ngabantu; uma lokhu kulula futhi kulula, ngaphandle kobuciko obuningi. Lokhu kuhlobene nephuzu eledlule kanye nalezo ezizayo; futhi kungase kubonakale kuphikisana, kodwa ukuze okuthile kugqame, akudingekile ukuba kube inkimbinkimbi.
4. ICorto
Ihlobene eduze nephuzu elidlule, esinye sezici okufanele zicatshangelwe ukuze igama lethu likhumbuleke; kufanele kube mfushane. Amagama ambalwa igama lakho elinalo, ingqondo yomphakathi izokwazi ukuligcina isikhathi eside.
Into enzima-ke indlela yokwenza igama eligqamile, elikhumbulekayo, elichazayo nelicacile; kodwa kugcine kufushane. Ngalokhu, ukuxoxisana ngethiphu yokuqala kuzokusiza nawe.
Singabeka ezinye izibonelo zezinkampani ezidumile: Google, Apple, Microsoft, Sony; futhi uhlu luyaqhubeka.
5. USenenlo
Esinye isici esizokwenza igama lakho likhumbuleke ukuthi kufanele libe lula; kodwa lokhu akusho ukuthi iyayeka ukuheha umphakathi. Ukuba yigama elilula kuzokwenza kube lula ngomphakathi jikelele ukukhumbula.
Zama ukuthi igama lakho aliyona inhlanganisela yegama elilodwa noma amaningi, kodwa lisuselwe kulo.
6. Moderno
Cabanga kusengaphambili. ngesikhathi se khetha igama lenkampani yakho, ivusa eyodwa engaba nemiphumela phakathi nonyaka, iminyaka emibili, emithathu, emine; uma ukhetha igama elizwakala njengeliyisidala, lokhu ngeke kudonse ukunaka kwezilaleli zakho.
Kodwa-ke, igama lesimanjemanje, lesikhathi esizayo, uzoba nesiqiniseko sokuthi lizoqhubeka lizwakala phakathi neminyaka, kodwa-ke, ungenzi ihaba elingaka kulesi sici; njengoba ingaphezu kwenzuzo ngokwayo, ingaba yingozi kunalokho. Kufanele ulinganisele futhi ulinganisele, ngalowo mqondo.
7. Uhlukile
Lesi seluleko asibalulekile, malitshelwe iqiniso; Uma ufuna inkampani yakho ibe ngaphezu komncintiswano futhi igqame kuwo (ngendlela enhle), igama kufanele lihluke futhi liqanjwe kabusha. Akuwenzi umqondo ukuthi igama lebhizinisi lakho lifane nelenye inkampani, ngoba abantu bangakudida lokhu bagcine sebekuchoboza.
Akudingekile ukusho uma uthatha igama lenkampani ekhona; lapho ngokungangabazeki uzomangalelwa, uma isivele ibhalisiwe.
Leli gama kufanele lihluke, ngaphezu kwazo zonke ezinye izinkampani; ukuthi bathobela iseluleko esikunike sona ngaphambilini. Lokhu kuzokusiza futhi ngezinjini zokusesha ku-inthanethi; ngoba ngokuba negama elihlukile, ibhizinisi lakho ngeke lixutshwe, futhi ngeke lilahleke phakathi kwemiphumela.
8. ezikhangayo
Ngalokhu asibhekiseli ngokuqondile encazelweni evamile esiyinikeza leli gama: muhle, muhle, namanye; Ngokusobala, igama lenkampani yethu kufanele libe nalezi zimfanelo. Kodwa ngaphezu kwalokho, kufanele kukhange ngempela, okungukuthi, kufanele kudonse izethameli zakho; igama lenkampani yakho, kufanele liqonde kakhulu izethameli eziqondiwe, kucatshangelwa lokho inkampani yakho ezinikele kuyo, iminyaka yezinhloso zakho, izilimi, izinga lemfundo nokunye.
Ukwenza lokhu nokucabangela zonke izici ezishiwo ngenhla kwenza indaba yokukhetha igama lakho ibe nzima nakakhulu. Kuyinto evamile, ukuthi kubantu abaningi, lokhu kunzima impela.
9. Luhlala Isikhathi Eside
Leli phuzu lihlobene ngokuqondile nethiphu yesi-6, "Yesimanje"; igama lakho kumele likwazi ukudlula isikhathi engqondweni yomphakathi futhi libambe ukunaka kwesizukulwane esisha. Igama lenkampani yakho kufanele libe khona phakathi neminyaka, ngisho noma ungasekho kuyo.
10. Ukuhambisana
Kumelwe kube nengqondo ngalokho okuthengisayo nokunikezayo, sase sishilo lokhu ekuqaleni kweseluleko; kodwa sizonikezela ingxenye ethile kulesi sici. Ngale kwalezi zici esesivele sizibalulile, kufanele uqiniseke ukuthi amagama akha igama lakho ahlobene ngqo nalokho okwenziwa yinkampani yakho; ukuqaphela kakhulu okukhethayo.
Dala amagama ahlukile "nangenanjongo", njenge-Google noma amagama amasha; Kuyinto eyingozi kakhulu kuwe, futhi ngaphezulu uma unganakile ngokukhethayo.
Izinkundla zokwenziwa kwamagama ezinkampani zamahhala
Kulesi sigaba, sizokhuluma kancane mayelana nezinkundla ezingakusiza khetha igama lenkampani yakho; ungazisebenzisa njengosizo uma ungakakwazi ukucabanga ngegama elihle okwamanje. Nakuba, kungenzeka futhi ukuthi uyayisebenzisa, ukuze uzinike izinketho eziningi, uma usuvele ucabange eyodwa.
1. I-Logaster
Kuyinkundla ezosisiza, ikhiqizele inkampani yethu igama; Ngaphezu kwalokho, singakwazi futhi ukudala i-brand identity yayo. Kwanele ukuthi sibeke amagama angukhiye angu-2 kuphela endaweni yesikhulumi futhi sizochofoza "Khiqiza"; ngokuzenzakalelayo, sizoba nezinketho zamagama amaningana, ukubuka ngeso futhi kukhiqiza isiqubulo somkhiqizo wethu.
2. I-BizNameWiz
Ukusebenza kwayo kufana neplatifomu yangaphambilini, ngaphandle kokuthi singafaka inombolo enkulu yamagama angukhiye; ke, lapho silayisha ikhasi, sizothola uhlu olukhulu lwamagama esingawasebenzisa. Kufanele kuqashelwe ukuthi akuwona wonke amagama azotholakala kulolu hlu, ngoba ngokuqinisekile abanye abasebenzisi sebewathathile; inkundla izositshela ukuthi yiziphi ezitholakala kulolu hlu olukhulu.
3. Igama Mesh
I-Name Mesh, izoba enye yezinkundla eziphelele ongazisebenzisa ukuthola igama lenkampani yakho. Nakuba, ukusebenza kwayo kuyafana, lapho kukhiqizwa uhlu lwamagama angenzeka; singathola izigaba eziningi futhi ezihlotshaniswa ne-SEO, futhi okungenani lesi sakamuva, esinobudala bedijithali yamanje, sizoba usizo, ukusivuna emiphumeleni yeziphequluli zosesho lwe-inthanethi.
4. I-Rhymer
Le nkundla ethile igqama ngezinketho esinika yona, ngaphambi kokukhiqiza igama lenkampani yethu; asikwazi ukufaka amagama angukhiye kuphela, kodwa nama-syllables ngisho nezinhlamvu. Ngaphezu kokukwazi ukumisa inani lamagama esiwafunayo emiphumeleni, okuzosisiza ngokuthi igama lethu lingaba lifushane futhi lingabi lide ngokwanele, okuzosilimaza kamuva.
5. Thenga
Kulula kakhulu futhi kulula ukuyisebenzisa, njengoba ifana ncamashi namapulatifomu okuqala esasiwashilo; Simane sifake igama elingukhiye elihlobene nenkampani yethu, bese sichofoza “Khiqiza amagama” bese kuba kanjalo. Kuye ngezidingo zethu, amanye amagama angase ahluke kwamanye ohlwini esilunikezwa yinkundla.
6. Igama4Brands
Ifana kakhulu nenombolo yesikhulumi 3, kodwa lokho kuqhubekela phambili kakhulu ngokwezinketho zayo zokusesha. Ungakhetha inani lamagama emiphumeleni yakho, ulimi lwawo (inani eliyi-18), isiqalo sohlamvu lwegama ngalinye, amagama asuselwe kanye nezinye izinketho eziningi. Futhi njengokungathi lokhu bekungenele, singakwazi futhi, ngenjini yokusesha yesikhulumi efanayo; hlola ukuthi ezinye zezinketho esizikhethile sezivele zisetshenziswa ngewebhu noma zinokufana. Ngaphandle kokungabaza, enye yezindawo ezinhle kakhulu ongazisebenzisa.
7. I-FreshBooks
Inketho engaphambili esizokwethula yona kulesi sihloko; Iyisisekelo futhi ukusetshenziswa kwayo kulula kakhulu, ngokufaka igama elingukhiye, izokhiqiza uhlu lwemiphumela, lapho singakhetha khona leyo esiyithanda kakhulu futhi evumelana nathi kakhulu.
8. I-Panabee
I-Panabee, iyinkundla yokugcina esizoyibonisa kulesi sihloko; Nakuba kungase kubonakale kufana kakhulu namanye amapulatifomu amaningi asebenzayo (futhi kuyiqiniso), okugqamayo ukukhetha kwawo ngemiphumela yawo.
Uma sesikhethe igama elingukhiye futhi inkundla isikhiqize uhlu lwezinketho ezitholakalayo; Singenza le miphumela ibe ngeyakho, ngendlela yokuthi ubuningi bunciphe futhi kube lula ngathi ukukhetha inketho esiyifuna kakhulu.