Uma ufuna imithombo yemibono yebhizinisi futhi ungazi ukuthi ungayihlaziya kanjani ukuze wenze imibono yakho ikhombe, ungene endaweni efanele, kulesi sihloko sizochaza konke mayelana imithombo yemibono yebhizinisi nendlela yokuhlaziya.
Izisekelo ezibalulekile zokuhlaziya imibono yebhizinisi.
Indlela yokuhlaziya imithombo yemibono yebhizinisi
Uma unqume ukudala inkampani, kufanele ucabangele izici ezimbalwa, njengalezi: Ukuhlela isikhathi esimaphakathi nesikhathi, umsebenzi wokuthuthukisa, ukuhlola ubungozi, amandla ezezimali kanye nokusebenza kwebhizinisi. Ngalo mqondo, ngeke kubhekwe ukuthi kunezinkampani ezimbili noma ngaphezulu ezifanayo, kuyohlale kunemininingwane encane eyenza lezi zinkampani zibe into ehlukile.
Ngokuvamile, sinezinhlobo ezimbili zokukhethwa kwamaqembu emibono yebhizinisi, eyodwa yokukhiqiza, egxile ekudalweni kwezimpahla nezinsizakalo; kanye nokulamula, okuhlobene kakhulu nendlela yokuhlinzeka nokufunwa. Ngakho-ke, kubalulekile ukuhlaziya okuhlukile imithombo yemibono yebhizinisi. Lapho singathola khona lezo ezihlobene nokunikezwayo kanye nesidingo kanye nalezo ezaziwa ngokuthi i-benchmarking noma ukuhlola okuqhathanisayo.
Imithombo yemibono yebhizinisi edingekayo
Uma kukhulunywa ngemithombo yemibono yebhizinisi emkhakheni wezimfuno, sigxila ekutholeni izidingo ezingagculiseki futhi ezinganeliswa ngezimpahla noma izinsizakalo ezintsha, lapho kufanele kuhlaziywe khona izindawo ezintathu:
Ibhizinisi lidinga ukunciphisa izindleko
Izinkampani zihlale zifuna ukusebenza kahle okuphezulu, okungukuthi, umthamo wokukhiqiza ngezindleko eziphansi kakhulu, okungaba a umthombo wemibono yebhizinisi ngokombono wesidingo. Ngale ndlela, umshini ungaklanywa ofaneleka ukusetshenziswa enqubweni yokukhiqiza yenkampani futhi ngaleyo ndlela uzuze ukusetshenziswa kwamandla kagesi okuncane.
Izidingo zomuntu kanye nokuziphendukela kwemvelo kwazo
Kukhona umbhoshongo odumile we-Maslow osungula i-hierarchy ngokwezidingo zomuntu, ukuze kuthi uma umuntu enelisa izidingo zakhe eziyisisekelo zomuntu, uzoqala ukuthuthukisa izidingo eziphakeme. Ngalokhu, sivumela izimpahla namasevisi athile ukuthi adalwe ukumboza izidingo ezihambisana nezinga lephiramidi. Isibonelo, isidingo sesimo sabantu, okuholela ekutheni badle izimpahla nezinsiza ezibakhombayo, njengezimoto ezisezingeni eliphezulu.
Izidingo zokuphathwa komphakathi
Uma sikhuluma ngomkhakha womphakathi, ifuna nezimpahla nezinsiza ezigxile ezinhlosweni zayo, okungadala okukhulu. umthombo wemibono yebhizinisi. Kungenzeka yini ukufunwa ngumphakathi kwefenisha ethile yasemadolobheni enamandla ngokumelene nokucekelwa phansi kwempahla futhi, kahle, izibani zomphakathi ezisetshenziswa kancane.
Imithombo yemibono ehlobene nokunikezwayo
Uma sigxila emkhakheni wemibono ngokombono wokuphakelwa, kumayelana nokuhlanganisa izimpahla noma izinsiza emakethe ezifuna izinto ezintsha eziphenya ngesidingo esisha ngazo. Kulokhu, singakwazi ukuhlukanisa phakathi kwezinhlobo ezimbili zemithombo yemibono ngokwezinga lokuqamba okusha okufunwe ukuthi kufakwe:
Ukuguqulwa kwempahla noma isevisi ekhona
Ngokuya ngokuhle noma isevisi ukuthuthukiswa okungeziwe kuyo, singabona uguquko, lokho okubizwa ngokuthi, ukusungula okusha, isibonelo esihle kakhulu, esenkampanini ebikhiqiza uhlobo oluthile lwesiphuzo esithambile futhi esiletha emakethe. isiphuzo esithambile esinezisekelo ezingenashukela.
Ukwethulwa kokuhle noma isevisi entsha
Lokhu kuzama ukusebenzisa emakethe okuhle noma isevisi ebingaziwa phambilini, lokhu esikubiza ngokuthi ukuphazamisa noma ukuqamba okusha, lapho imikhiqizo eyethulwayo ihluke ngokuphelele futhi iyintsha kuleyo ebivele yaziwa. Isibonelo, ukubukeka okukhulu kwekhompiyutha emakethe ngaleso sikhathi, okwakusho uguquko emhlabeni wezobuchwepheshe, ngaleyo ndlela kuguqule izindlela zokusebenza.
Ukulinganisa ibhentshimakhi noma ukuhlola okuqhathanisayo
Okokugcina, sinokuhlola okuqhathanisayo, lapho imibono ingatholwa ngokuhlaziya izimpahla nezinsizakalo zezinkampani ezahlukene ezigqamayo emakethe, ngaleyo ndlela zizama ukujwayelanisa imikhuba yazo engcono kakhulu nenkampani yethu, inqobo nje uma zisebenza ngaphakathi kwemingcele esemthethweni yenkampani yethu. umthetho wempahla yezimboni.
Uma ufuna ukwazi kabanzi ngobuholi, ngiyakumema ukuthi ubone okuqukethwe kusizindalwazi sethu lapho ungathola khona ulwazi oluningi lwalolu hlobo njengokuthi Izinjongo ezijwayelekile neziqondile zenkampani kanye nevidiyo efundisayo ukuze ufunde kabanzi ngalesi sihloko.