Amasu okukhangisa nawokumaketha asebenzayo

I-Las amasu okukhangisa, Zisekelwe kumasu ahlukene, enye esetshenziswa kakhulu ukumaketha, okunokuhlukahluka okuningana futhi sizokwembula lapha.

Amasu okukhangisa nokuthengisa njengozakwethu oyinhloko

Kunezindlela ezihlukahlukene zokwenza umkhankaso wokukhangisa ophumelelayo, basebenzisa amasu amaningi okukhangisa, enye yazo ukumaketha, okunokuhlukahluka kwezicelo eziningana.

Into yokuqala ukuthi kufanele uqaphele ukuthola izindlela ezintsha futhi uzimisele ukuzama nokuzama. Okulandelayo sizodalula izindlela ezahlukahlukene zohlelo lokusebenza lokumaketha.

Ukuthengisa kwenziwa ngezinhlobo ezimbalwa, ezingaba nomthelela ekutholeni umkhiqizo wethu noma izinjongo zenkampani futhi yilezi:

Ukumaketha nge-imeyili

Lena enye ye amasu okukhangisa endala esetshenziswe iminyaka eminingi futhi ingenye ephumelela kakhulu, enikeza imiphumela engcono kakhulu.

Ngokwezinye izifundo, imbuyiselo yokutshalwa kwezimali kokumaketha nge-imeyili isibalo esingacabangeki esicishe sibe ngamadola angama-40 kunto ngayinye etshaliwe.

Ukumaketha nge-imeyili kuwuhlobo lwesu elingashintshwa kunoma yiluphi uhlobo lomkhankaso wokukhangisa, kusukela ekukhangweni kokuqala kuya ekuthembekeni, kuyithuluzi elibalulekile.

Ukumaketha okungakahleleki

Ukumaketha kwangaphakathi kungenye yezintandokazi ezinhle zabaningi, njengoba kumayelana nokunikeza ukukhangisa okungahlanyisi. Lapho kungumsebenzisi ngokwakhe onquma ukuthi hlobo luni lokuqukethwe afuna ukulusebenzisa.

Leli su libonakala ngokuheha umsebenzisi ngokuzithandela kumkhiqizo, bese libaholela ezinyathelweni ezihlukene zefaneli yokuguqula.

SEO

Uma kumayelana nokuheha abasebenzisi, ngokuzithandela, i-SEO noma ukuma kwenjini yokusesha okuphilayo kunomsebenzi wokuthi lapho umsebenzisi edinga ukuxazulula isidingo esihlobene nomkhiqizo, sithola ngakho futhi silapho.

Lena indlela yokumaketha ekhokha ngokuhamba kwesikhathi, nokho, kuwukutshalwa kwezimali okufanele ukwenziwa.

SEM

Ukukhangisa okukhokhelwayo ezinjinini zokusesha ze-SEM kunezinjongo ezifanayo ne-SEO. Lokhu kuhlanganisa ukutholakala ezindaweni zokuqala zokuseshwa okwenziwa abasebenzisi ngomehluko wokuthi kusebenzisa indlela yokukhangisa okukhokhelwayo. Lolu hlelo lungaletha imiphumela yesikhashana, ngokuvamile lugxile ekuguquleni.

Ukukhangisa Okuqukethwe

Le ndlela ngokuvamile ihlobene nezindlela ezingenayo. Kumayelana nokudala okuqukethwe okuhlangabezana nezidingo zabasebenzisi ezihlobene nemikhiqizo namasevisi anikeziwe.

Zisekelwe embonweni wokunikeza usizo, esikhundleni sokukhushulwa. Kungenzeka ukusebenzisa okuqukethwe kokuzijabulisa okuheha imizwa futhi okuhlobana nezindinganiso zomkhiqizo.

ukumaketha kwezokuxhumana

Izingosi zokuxhumana ezikhathini zamuva nje ziye zaba nentuthuko emangalisayo, kulinganiselwa ukuthi zinabasebenzisi abangaba izigidi ezingu-280 emhlabeni wonke, futhi lesi sibalo sikhula kancane kancane.

Ukumaketha kwenethiwekhi yokuxhumana nomphakathi noma okwaziwa kangcono njengedijithali, kuhlanganisa ukutholakala ezindaweni ezifanayo lapho abasebenzisi bevama khona. Imayelana nokugcina ubukhona obungaphazamisi kanye nokudala umphakathi ozungeze umkhiqizo.

Izikhangiso zomphakathi

Lolu hlobo lwesu luhambisana nokumaketha kwenkundla yezokuxhumana, umehluko wukuthi esikhundleni sokuba khona kwezinto eziphilayo ngesiteshi somkhiqizo, izinkundla zokukhangisa zenkundla yezokuxhumana zisetshenziselwa ukukhuthaza izikhangiso.

Enye yezinzuzo zayo ukuthi ingahlukaniswa kusetshenziswa ulwazi olutholakala ezinkundleni zokuxhumana mayelana nabasebenzisi, njengendawo, iminyaka, ubulili, njll. Okusiza ekutholeni ukukhangisa okuhambisanayo kulawo maqembu.

Ukukhangiswa kwe-Amazon

Imodeli yokukhangisa ye-Amazon isuselwe ekukhangisweni kwe-pay-per-click (PPC), enezinzuzo ezithile ezithile kubakhangisi.

Ngakolunye uhlangothi, izikhangiso ezifakwe ku-Amazon ngokwayo zivumela abasebenzisi ukuthi baxhume ngesikhathi esiqondile abanqume ukuthenga ngaso.

Ukwengeza, inkundla inethuba lokubonisa izikhangiso kwamanye amawebhusayithi isebenzisa ulwazi oluqoqwe ngezinto ezithakaselwayo kanye nemikhuba yokuthenga.

 Bonisa amasu okukhangisa

Ukukhangisa kombukiso kusekelwe ekukhuthazeni izikhangiso noma izibhengezo kumawebhusayithi abanye. Izibhengezo zingakhiwa umbhalo, okuqukethwe okubukwayo, amavidiyo noma izici ezisebenzisanayo.

Kufanele kubhekwe ukuthi lolu hlobo lomkhuba wokumaketha lungathinteka kabi ngokunyuka kwama-Adblocks, anesibopho sokuvimba ukukhangisa okubhekwa njengokugxambukela.

Amasu okukhangisa omdabu

Le fomethi yokukhangisa yomdabu iqukethe indlela yokuthuthukisa izinto ezikhokhelwayo, ezifuna ukuhlanganiswa ngesakhiwo nesenzo endleleni ezishicilelwa ngayo.

Ngalokhu okungenhla, kuyenzeka ukubamba ukunaka komsebenzisi ngendlela ehlakaniphile nengaphazamisi kangako ngokuphathelene nokukhangisa okuvamile.

Okusho ukuthi, isikhangiso umsebenzisi angasicabangi kanjalo ngakho uhlose ukusisebenzisa ngokuzithandela.

ukumaketha kweselula

Ukumaketha kwamaselula kunabela kuzo zonke izinhlobo zezenzo ezifuna ukusizakala ngokusebenza kwamadivayisi eselula, njenge-geolocation.

Lolu hlobo lokumaketha lunikeza abasebenzisi ukuzizwisa komuntu siqu kakhulu futhi ngokulandelayo lusebenzisa zonke izinhlobo zamathuba avunyelwa yilo.

umlomo endlebeni

Izwi lomlomo liwukubonakaliswa kwesibonelo sezinhlobo zamasu okukhangisa asetshenziswe njalo, abasebenzisi abafanayo yibo abasakaza umlayezo womkhiqizo, bakhulise ukufinyelela kwawo.

Namuhla amabhrendi asebenzisa lokhu futhi afuna ukukhuthaza lo mphumela ngokusebenzisa amanethiwekhi omphakathi namakhasi ewebhu.

Ukumaketha ngegciwane

Ukuthengisa ngegciwane kuzama ukwenza okuqukethwe okusabalala njengegciwane, kudlule kumsebenzisi kuye kumsebenzisi ngesivinini esididayo.

Imikhankaso eminingi izama ukuba nalo mphumela ngokuqukethwe okuthusayo, okuyimpikiswano, okuphazamisayo noma okusolisayo.

Ubudlelwano bomphakathi

Lolu hlobo lokukhangisa lungenye yezindlela ezibaluleke kakhulu zokumaketha. Izikhungo eziningi zokukhangisa zizama ukubambisana nabezindaba, ukuze zenze imikhankaso yazo yokukhangisa futhi ngaleyo ndlela zandise ukuma kwazo.

Isibonelo esivamile salawa maqhinga obudlelwano bomphakathi ukukhishwa kwezindaba kanye nemicimbi yokwethulwa komkhiqizo.

ukukhangisa kwethonya

I-Influencer marketing ihlose ukusebenzisa abasebenzisi abanobukhona obukhulu noma abanezikhundla ezinkundleni zokuxhumana, ngenhloso yokukhangisa imikhiqizo yabo noma amasevisi kubalandeli babo.

Eminyakeni yamuva nje, lo mkhuba ushintshile kusukela kuma-macro-influencers, okuyibona abanenani elikhulu labalandeli, kuya kuma-micro-influencers, okuyibona abanenani elilinganiselwe labalandeli; kodwa, basebenza kakhulu uma kuziwa ekusebenzelaneni nomphakathi wabo.

ukumaketha umcimbi

Imicimbi iwuhlobo lwesu elifuna ukudala ukunaka eduze komkhiqizo nokwandisa ukuthengisa, isibonelo, umcimbi odume kakhulu njengeBlack Friday noma i-Cyber ​​​​Monday, unomphumela ongajwayelekile minyaka yonke.

Ukukhangisa okuqondile

Ukuthengisa okuqondile kuwuhlobo lomkhankaso wokukhangisa ozama ukubangela ukusabela kuzithameli ezithile, njengokuvakashela ikhasi eliku-inthanethi noma ukuthenga i-e-book.

Leli su lihlanganisa izindlela ezahlukahlukene, lapho singasho khona imeyili ebonakalayo, ukumaketha ngocingo, indawo yokuthengisa noma ukumaketha okuqondile kwe-imeyili.

 Ukumaketha Okuhambisanayo

Lolu hlobo lwamasu okukhangisa nawokumaketha luthuthukisa imikhiqizo yomkhiqizo ngamanye amasayithi afana namabhulogi anezihloko ezifanayo.

Izinzuzo zesizinda sokuphromotha umkhiqizo, zibandakanya ukuzuza izinsiza ngenxa yokuthengisa noma lokho okuzuziwe.

imibukiso yezohwebo

Le mibukiso ihlanganisa ukubamba imicimbi emikhulu enikeza amakhasimende noma abasebenzisi abangase bakwazi ukuxhumana ngokuqondile nabahlinzeki abahlukahlukene bezimpahla namasevisi.

Ziyindlela emaphakathi noma amasu asetshenziswa kakhulu endaweni ye-B2B kanye nemikhiqizo abasebenzisi abafuna ukuyizama ngaphambi kokuthenga, njengezimoto noma amadivaysi eselula.

ukumaketha kwe-niche

Ukuzuza indawo ethile yemakethe kunikeza ithuba lokugqama phakathi kwemakethe yokuncintisana, ukugcina ingxenye eqondile yabathengi kanye nokuqala umphakathi ozungeze umkhiqizo.

Ukuze le ndlela ithele izithelo, imfihlo ilele ekuzuzeni ingxenye ebaluleke kakhulu yomkhiqizo noma isevisi enikeziwe.

I-B2B Marketing

I-B2B noma ibhizinisi ebhizinisini lichazwa njengesu elibonisa izinkampani ezithengisa izinsiza zazo noma iminikelo kwezinye izinkampani noma izikhungo, ukuze zikwazi ukuzidayisela umphakathi noma zizisebenzise ezinhlelweni zazo zokukhiqiza noma ekusebenzeni kwangaphakathi.

I-B2C Marketing

I-B2C noma ibhizinisi kumthengi, lihlanganisa ukuhlinzeka ngezimpahla noma amasevisi ngokuqondile kubathengi bokugcina, izinhlobo ezahlukene zamasu okuthengisa namathuluzi angasetshenziswa kulezi zindawo, kusukela ku-B2B ne-B2C kusetshenziswa izindlela ezahlukene.

Izaphulelo nezenyuso

Amasu ancike kwizaphulelo namaphromoshini avumela umthengi ithuba lokuthola izinto ngentengo ethengekayo isikhathi esilinganiselwe.

Lokhu, ukuze kuthuthukiswe ukuthengisa ngesikhathi esifushane futhi kuphromothwe umkhiqizo phakathi kwabasebenzisi ukuze bakwazi ukuwuzama okokuqala. Enye yezimfihlo zempumelelo isekelwe kwintshisekelo yomthengi.

Lokhu okungenhla kubandakanya ukudala kumthengi imfuneko yesidingo sokuthola okuhle noma isevisi, ngaphambi kokuphela kwesikhathi sephromoshini futhi ngaleyo ndlela asebenzise ukonga.

Ukumaketha kohlelo lokusebenza

Ukumaketha kohlelo lokusebenza kumayelana nokuklama izinhlelo zokusebenza zamadivayisi eselula azungeze umkhiqizo, njengohlelo lokusebenza ukwenza kube lula ukusebenzisa umkhiqizo noma isevisi.

Esinye isibonelo kungaba uhlelo lokusebenza olusetshenziselwa ukuzuza ukwethembeka komsebenzisi noma ukukhuthaza amanani ebhrendi.

Ukuqinisekisa impumelelo, ukudalwa kohlelo lokusebenza kumele kuhambisane nomkhankaso ophumelelayo wokwethulwa nokukhuthaza. Ukwengeza, kubalulekile ukuthi uhlelo lokusebenza lunikeze inani langempela kubasebenzisi.

Database Marketing

Njengoba igama lakho libonisa, lolu hlobo lokumaketha lusebenzisa imininingo egciniwe yabathengi bangempela noma abangase bakwazi ukwenza imilayezo yomuntu ngamunye ephromotha izimpahla namasevisi.

Njengamanje, labo abasebenzisa ukumaketha kwesizindalwazi badinga ukuphatha inani elikhulu ledatha futhi kufanele babe namandla okwenza kanjalo.

Ukumaketha kwamaGuerrilla

Lolu hlobo lokumaketha luyisu elisebenzisa amasu angajwayelekile futhi angabizi kakhulu. Inhloso ukudlulisa ukunaka okukhulu kwemidiya, kusetshenziswa ubuhlakani ukuze kuzuzwe umthelela ongcono kakhulu ngokungatshalwa kwezimali okuncane kwezinsiza.

Kukhona ezinye izindlela ezifanayo, njengalena esiyincomayo kusixhumanisi esilandelayo I-Ambush marketing Ungayisebenzisa kanjani ukuze uvune?

ukumaketha kwamafu

Ukumaketha kwamafu ukuthi uma zonke izinsiza zifinyeleleka ku-inthanethi, umthengi angafinyelela kuzo ngokuchofoza okukodwa nje.

Isibonelo, i-Amazon inezinhlobonhlobo eziningi zemikhiqizo yemibhalo neyedijithali efana ne-e-books, abasebenzisi abangayilanda ku-Kindle yabo ngokushesha.

Imiqhudelwano nama-sweepstake

Naphezu kokungeyona into entsha, imiqhudelwano nama-sweepstake anoma yiluphi uhlobo athole ukuduma ezinkundleni zokuxhumana, njengoba izinhlobo ezahlukene zemikhiqizo ziphendukela kuzo ukuze ziphindaphinde abalandeli bazo kanye nezinga lokuxhumana nabo.

ukumaketha komphakathi

Ukumaketha komphakathi kuhloswe ukuqala iqembu elihlobene eduze komkhiqizo, elisuka kubasebenzisi abanokuthanda okufanayo.

Esikhundleni sokugxila ekwenzeni ukuthengisa ngokushesha, lolu hlobo lwesu luzama ukudala ukwethembeka nokuzibandakanya nomkhiqizo isikhathi eside.

ukumaketha komuntu siqu

Ukumaketha komuntu siqu kusetshenziswa kahle kakhulu maqondana nomqondo wokuhlukaniswa ngoba akuhloselwe kuphela ukuhlukanisa umkhiqizo noma isevisi emncintiswaneni, kodwa ukunikeza umnikelo othile kumthengi ngamunye.

Ukuvumela lo mthengi ukuthi akhethe kokukhethwa kukho okuhlukahlukene futhi aze aphakamise imiklamo yakhe yokwakha umkhiqizo ohlangabezana nezidingo zabo ezithile kanye nemibono yabo.

I-Neuromarketing

I-Neuromarketing isebenzisa izifundo zakamuva mayelana nokusebenza kobuchopho kanye nokusabela kwayo ekukhangiseni futhi ngenxa yalokho imikhankaso yakhelwe ekwazi ukuheha ukunaka kwabasebenzisi futhi iguqule ukuziphatha kwabo.

Uma ufuna ukujula kulolu hlobo lwesu, sincoma indatshana elandelayo: I-Neuromarketing Yiziphi izinzuzo zayo ezinkulu?

ukumaketha kwesizini

Kulezi zikhathi, ukuba nekhono lokujwayela imicimbi yesizini kubaluleke kakhulu, le micimbi ingaba uKhisimusi, uSuku Lwezithandani noma nje isikhathi sokunikezwa.

Lokhu kuvumela amabhrendi ukuba andise isisekelo samakhasimende awo, akhulise ukuthengisa kwesikhashana futhi anxenxe amakhasimende aphindayo ukuthi athenge ngokuphindaphindiwe. Ukuze lokhu kube nomphumela omuhle, kufanele kuhlelwe kusenesikhathi.

Isizukulwane sokuhola

Ukukhiqizwa okuholayo kusekelwe ekuhlonzeni abasebenzisi phakathi kwababukeli abangaba khona bomkhiqizo ukuze bathole idatha yabo ngokuzithandela.

Elinye lamasu asetshenziswa kakhulu ukuze kufinyelelwe lesi siphetho ukunikela ngokuqukethwe kwenani elikhulu kumsebenzisi, kanye nesaphulelo noma iphromoshini ekhethekile ngokushintshanisa ukugcwalisa ifomu ngolwazi lwakhe lomuntu siqu.

Ukuhola ukuhola

Ukukhuliswa komthofu kuchazwa njengesigaba esilandelayo sokukhiqiza umthofu. Umsebenzisi ukhuliswa ngochungechunge lwemithelela ephindaphindiwe emqondisa kufaneli yokuguqulwa aze abe yikhasimende lomkhiqizo.

Ukumaketha ngezizathu zokupha

Ukuthengisa ngezizathu zokupha kuzama ukuqinisa isithombe somkhiqizo ozama ukudala ukuxhumana nezithameli kusetshenziswa izimbangela zokupha ezihlonza amanani omkhiqizo kanye nabasebenzisi abangaba abasebenzisi.

Isibonelo esivame kakhulu salolu hlobo lomkhankaso kungaba ukuthumela inani elithile lokuthengisa enhlanganweni ehlobene engenzi nzuzo.

Amasu okuhlanganisa ukumaketha: ama-4 ps

I-4 ps edumile noma ingxube yokumaketha, iyi-classic emhlabeni wokumaketha, noma kunjalo, inikezwa ukubaluleka okuncane, isizathu kungenxa yokuthi igxile kakhulu kudijithali kangangokuthi izici eziyisisekelo nezibalulekile zishiywa eceleni.

Isikhathi esiningi sichithwa sicabanga, ukukhangisa kanjani ku-Facebook futhi isidingo sokwenza izinqumo zamasu ezingeni lebhizinisi sikhohlwe, lezi yizi:

• Umkhiqizo: izinto eziguquguqukayo, uhlobo, ukupakishwa, amalebula ewaranti, ukulethwa, isikweletu, ukuphepha nokunye kufanele kucatshangelwe ngaphambi kokuba kutholakale kumakhasimende.
• Amanani: i-3, amakhasimende, izindleko kanye nokuncintisana kufanele kubhekwe. Ukwengeza, izindlela zamanani ezisuselwa kuzindleko, ukuncintisana kanye nesidingo.
• Ukusatshalaliswa: isitolo esiphathekayo, isitolo se-inthanethi noma i-eCommerce
• Ukukhuthazwa: uhlobo lokukhangisa, imidiya, i-tv, cindezela, umsakazo.