Kweli nqaku uya kufunda ngokweenkcukacha ukuba yintoni na izinto eziluncedo kunye nezingeloncedo kwi social networks kwintengiso yedijithali? Sikunika ulwazi olusebenzayo.
Izinto eziluncedo kunye nezingeloncedo kwiintanethi zentlalo
Iinethiwekhi zoluntu zitshintshile indlela esinxibelelana ngayo nehlabathi. Ezi nkqubo zonxibelelwano ziye zaliguqula ilizwe le-intanethi, ngabasebenzisi abangaphezu kweebhiliyoni ezintathu kumaqonga ohlukeneyo edijithali. Iintanethi zoluntu zilapha ukuhlala.
Kuyimfuneko ukuvavanya zeziphi iingenelo kunye nezingeloncedo kwi social networks, ukuze sazi indlela yokwandisa uphawu lwethu kunye neziphi iingongoma esifanele sizikhusele.
Inkqubela phambili yetekhnoloji iye yasivumela njengophawu lokwandisa iingqiqo zethu zokuthengisa. Siyazi ukuba iphulo elihle eliphantsi kwexabiso eliphantsi linokuthetha ithuba elihle lokufumana iimveliso kunye neenkonzo zethu kubathengi bethu bexesha elizayo.
Ngendlela efanayo siya kukwazisa kamva ukuba yintoni ukuthengiswa kweenethiwekhi zentlalo? Ziziphi iingenelo zayo kwaye kutheni kufuneka siyisebenzise ngokusekelwe kuzo zonke izinto eziluncedo kunye nezingeloncedo kwi social networks.
Izibonelelo zonxibelelwano lwasentlalweni
Njengoko sele sikhankanyile, iinethiwekhi zentlalo zitshintshile indlela yethu yokubona ubomi kwaye thina, iimpawu, kufuneka sisebenzise ezi zibonelelo zobuchwepheshe ukuze sikwazi ukubonisa iimveliso zethu, iimveliso zolwazi kunye / okanye iinkonzo ngendlela engcono kakhulu.
Ukuthatha oku njengento ephambili, kuyimfuneko ukudwelisa izibonelelo zokusebenza kunye neenethiwekhi zentlalo.
Siyabazi abathengi bethu
Phakathi kwezinto eziluncedo kunye nezingeloncedo kwiintanethi zentlalo, ukwazi ukuba abathengi bethu babekwe kwindawo yokuqala. Ukwazi ukuba ngoku ngaphezulu kwamakhulu amahlanu ezigidi zeetweets, ngaphezulu kwezigidi ezihlanu zeefoto, iividiyo kunye namabali apapashwa kwi-Instagram kwaye abasebenzisi basebenzisa okufanayo kunye nokwabelana ngamaqhosha kuFacebook malunga nezigidi ezithathu zamawaka amabini amawaka, njengophawu abasibeka kulo. umbono wokuba inethiwekhi yoluntu ibaluleke kangakanani. Ngale ndlela, olu lwazi lusivumela ukuba sibe nolwazi lokuqala malunga neyona nto ibalulekileyo kubasebenzisi bethu.
Ukwazi ukuba iinethiwekhi zethu zentlalo njengeqonga zinokusinika imeko yokwazisa iimveliso zethu kufanele kusinike uxolo lwengqondo. Nangona kunjalo, xa siyifunda ngokubanzi, siyaqonda ukuba ukuba siyayazi indlela yokuhlalutya inethiwekhi yethu yoluntu kakuhle, sinokufunda ngakumbi malunga nokuba ngoobani abathengi bethu.
Ukuba ufuna ukwazi indlela yokuhlalutya ngokufanelekileyo la maqonga, siyakumema ukuba ufake ikhonkco elilandelayo uhlalutyo lwemidiya yoluntu
Ukwazi ukuba abasebenzisi bethu bathanda ntoni, bangathandi, batsale okanye bayala kubalulekile ukuze ukwazi ukuseka unxibelelwano olululo kunye nomsebenzisi ngamnye wethu.
Kufuneka sifunde ukuchonga ukuba loluphi uluntu oluchonga uphawu lwethu kwaye, ngaphezu kwako konke, luhlobo luni lopapasho, ukuze senze uninzi lwezi zixhobo.
Ukunyaniseka koluntu lwethu
Xa siye safunda ukufunda uluntu lwethu, into abayithandayo kwaye kutheni bechonga uphawu, sinendawo yokuqala ukuzuza ukunyaniseka kuluntu lwethu. Phakathi kwezinto eziluncedo kunye nokungonakali kweintanethi zentlalo, ukudala ukunyaniseka kwabasebenzisi kunye nabathengi, sinokwazi ukuba kungakhathaliseki ukuba sizifumana nini na, abalandeli bethu baya kuqinisekiswa ngeemveliso zethu.
Enye yeendlela zokwenza oku kunyaniseka kubathengi bethu kukuhlala sinyanisekile kwaye sikhoyo iimveliso ezisemgangathweni. Enye yezinto eziye zaboniswa kwiminyaka yakutshanje ngelixa ufunda ukuziphatha kobudlelwane phakathi kwabathengi kunye nababoneleli kukuba okukhona kuyindalo, iziphumo ezingcono.
Inyani yokuba abathengi bethu baziva beviwe kwaye bekhathalelwa sithi njengophawu, iseka umahluko phakathi kwezinto eziluncedo nezingeloncedo kwiinethiwekhi zentlalo. Oku kuthetha ukuba ukukhonza abathengi bethu ngokusebenzisa iinethiwekhi zentlalo kuvelisa ubudlelwane bovelwano. Kwaye loo nto ngokuqinisekileyo inzuzo.
Singasebenzisa iindlela ezahlukeneyo zokunxibelelana noluntu lwethu, imibuzo neempendulo, imibuzo, uphando, ukuphila, phakathi kwezinye. Kuyimfuneko ukuba sisebenzise isixhobo ngasinye esinaso ukuze sifezekise ibhalansi yezinto eziphilayo phakathi kwethu nabaphulaphuli bethu.
Ezi ndlela zivumela ukuseka intsebenziswano phakathi kwabasebenzisi kunye ne-brand yethu, okuthetha ukuba inzuzo enkulu kwindawo yethu.
Iziphumo ezingcono kumaphulo entengiso
Amaphulo kwiintanethi zentlalo abalulekile kwaye ngumba omiselayo ukuba sifuna ukuvavanya ukuba yintoni inzuzo kunye nokungalunganga kwinethiwekhi yoluntu. Ukukwazi ukukhuthaza uphawu lwethu kunye nohlahlo lwabiwo-mali oluphantsi kunye nokufikelela okukhulu kwakuyinto engenakwenzeka kwixesha elidlulileyo. Nangona kunjalo, enkosi kuphuhliso lwetekhnoloji kunye nendawo ezibenayo iinethiwekhi zentlalo, oku kunokwenzeka.
Okwangoku sinokusebenzisa iiplatifti zentengiso ze-Instagram, Facebook, phakathi kwabanye ukuze sikwazi ukufumana umbono wethu. Nangona kunjalo, ezi ngcamango ziboshwe kumanqaku amabini okuqala, ukwazi kunye nokudala ukunyaniseka kubathengi bethu kubalulekile ukuba amaphulo ethu abe nesiphumo esifana nesi silindeleyo.
Xa sithatha isigqibo sokudala iikhankaso zentengiso ngaphakathi kweyiphi na iqonga leendaba zoluntu sinokusebenzisa izicwangciso zokuhlawula ezahlukeneyo. Iinethiwekhi zoluntu zisinika amaxabiso aphantsi kakhulu kunye nokhetho lokuqhelanisa ukwazi ukuba loluphi uhlobo lopapasho olusilungeleyo.
Izinga lokuguqulwa elingcono
Utyalo-mali kwiintanethi zentlalo isinika inkalo ebanzi kakhulu malunga nembuyekezo yotyalo-mali esiyenzayo. Uphononongo lubonise ukuba imbuyekezo kutyalo-mali lwethu kunye nonyaka omnye ukwazile ukwandisa utyalo-mali ngaphezu kwe-75% yotyalo-mali abasinike lona.
Ngakolunye uhlangothi, kufuneka siqaphele kwaye silungiselele ukuba oku kwanda kweentengiso kuya kusenza sisebenze kwizinga eliphezulu kakhulu kunokuba sinokuba nalo ngeli xesha, ngoko ke kuyimfuneko ukulungiselela isitokhwe sethu njengoko siceliwe loo mfuneko.
Inkonzo yabathengi esemgangathweni
Phakathi kwezinto eziluncedo kunye nezingeloncedo kwiinethiwekhi zentlalo esinokuthi sizibeke njengento evumelana ne-brand yethu kukukwazi ukuvelisa inkonzo yabathengi ekumgangatho ophezulu.
Ukuba nokukhetha ukukwazi ukujongana neenkxalabo, imibuzo kunye nezimvo zabasebenzisi bethu kunye nabathengi kubalulekile ukuze ukunyaniseka koluntu lwethu kunyuke ngokukhawuleza.
Inkonzo yesinxibo sayo nayiphi na inkampani kunye nophawu kufuneka ibe semgangathweni ukuze inganyusi inzuzo yethu kuphela, kodwa inyuse kakhulu ubudlelwane phakathi kwabasebenzisi bethu kunye nathi njengophawu.
Ukonyuka kwetrafikhi yewebhusayithi
Xa sisebenzisa ezi ntlobo zentengiso kwimidiya yoluntu siqinisekisa ukuba ukugcwala kwewebhusayithi yethu kunyuka kakhulu. Xa siseta amaqonga ethu edijithali, kuyimfuneko ukushiya iakhawunti nganye esisebenza ngayo.
Phakathi kwezinto eziluncedo kunye nokungonakali kweintanethi zentlalo, ukunyuka kweintanethi zentlalo kubalulekile ukuze indawo ibe namandla kwaye izimisele.
Uhlalutyo lobuchule
Njengoko sele sibonile, uhlalutyo lokhuphiswano lubalulekile ukwazi ukuba zeziphi iindlela ezahlukeneyo zokuthengisa abazisebenzisayo. I-Stalking iye yaba yinto eqhelekileyo, le ngcamango ichazwa ngokuphonononga ii-akhawunti ezahlukeneyo ukuqinisekisa ukuba kwenzekani ngeenkampani ezahlukeneyo esicinga ukuba zikhuphisana ngokuthe ngqo.
Inqaku elibaluleke kakhulu lokuhlalutya kokhuphiswano lisenza sibone ukuba ngaphakathi kweenzuzo kunye nokungonakali kweintanethi zentlalo, le ngongoma ibalulekile ukuqonda ukuba zeziphi iingongoma ezikhohliwe ngabathengi bethu.
Kufuneka siqonde ukuba ukusebenzelana kwehlabathi kuye kwavumela iimpawu zethu ukuba zidlulele kwihlabathi lonke, kuyimfuneko ukuqonda ukuba asisakhuphisani nezinto ezisingqongileyo.
Xa silawula ukuseka amanqaku asahlulayo, sinokuzomeleza ezi kwaye siqinisekise ukuba abasebenzisi kunye nabathengi bethu baphuhlisa ukuthembeka kunye nokuthembeka kwinto nganye esisebenze kuyo.
Umxholo olula kwaye ukhawulezayo
Phakathi kwezinto eziluncedo kunye nezingeloncedo kwiinethiwekhi zentlalo esinokuthi sizikhankanye njengenqaku elithandwayo kukusasazwa komxholo ekulula ukuwuhambisa. Iinethiwekhi zoluntu azisivumeli kuphela ukuba sithumele iifoto kunye neevidiyo ezinento yokwenza neengqikelelo zethu, kodwa sinokuchaza nganye yeenzuzo zethu kunye namandla ethu njengophawu.
Singasebenza kwezi ntlobo zomxholo ngokupheleleyo kwaye ngokusisiseko ngento eyaziwa ngokuba yintengiso yomxholo. Ukuba ufuna ukwazi ngakumbi ngesi sihloko, siyakumema ukuba ufake eli khonkco lilandelayo isicwangciso somxholo
Geomarketing
Xa sinophawu kwaye sifuna ukwenza ukuba saziwe kwihlabathi, kufuneka sihlolisise kwaye siqinisekise iintlobo ezahlukeneyo zentengiso kwaye ngoko sikwazi ukudibanisa inzuzo kunye nokungonakali kweintanethi zentlalo.
I-Geomarketing isivumela ukuba sisebenzise itekhnoloji yamva nje ye-geolocation ukuze sikwazi ukuhlalutya ngokuchanekileyo nangokufanelekileyo amanqanaba ahlukeneyo abaphulaphuli esifuna ukufikelela kubo,
Iiplatifti ezahlukeneyo zedijithali zisivumela ukuba sinxibelelane ngomxholo ngokuxhomekeke kwingingqi esikuyo ukuze sihloniphe inkcubeko kunye neengcinga, ukugqiba ukunyaniseka kunye nokuseka isicwangciso esilungileyo sokuthengisa esisifanelayo ukuphumeza indawo yeemveliso okanye iinkonzo zethu.
Sakha ubudlelwane bomfuziselo
Ukusekwa kwamanethiwekhi oluntu kumanqanaba ahlukeneyo ezicelo zokuthengisa. Phakathi kwezinto eziluncedo kunye nokungonakali kweintanethi zentlalo, enye yezona ngongoma zinamandla kukuba ngenxa yonxibelelwano oluthe ngqo esinokuba nalo kunye nabasebenzisi kunye nabathengi bethu, ukusekwa kobudlelwane obubalulekileyo kunenzuzo enkulu.
Ezi ntlobo zobudlelwane zibalulekile ukuqonda ukuba imarike isikhokelela phi. Kungakhathaliseki ukuba simi kakuhle kangakanani na, imarike ihlala itshintsha kwaye uhlaziywa ngokuqhubekayo kwiinethiwekhi zentlalo kubalulekile ukuqonda apho kufuneka sijolise khona kwisicwangciso sethu ngasinye.
Ukungancedi kwimidiya yoluntu
Sele siseke amanqaku alungileyo kwiingenelo kunye nokungonakali kweintanethi zentlalo. Kuyafuneka ukuba uqonde ukuba zeziphi iindawo ezibuthathaka ezinokuvula iinethiwekhi zentlalo kwaye zazi ukuba zihlaselwa njani ngendlela efanelekileyo nangexesha elifanelekileyo ukuthintela ukudodobala ngaphakathi kwemarike.
Uphoswe ngamathuba kwimidiya yoluntu
Xa siseka iingenelo kunye nokungalunganga kwiintanethi zentlalo, sifumanisa ukuba enye yezinto ezimbi kakhulu esinokuzenza ekuthengiseni kukuphosa ithuba elibalulekileyo.
Ngamaxesha amaninzi oku kwenzeka ngenxa yokuba asazi ukuba imarike iza kusabela njani kwaye siyoyika ukuqonda indlela iindlela ezintsha ezisebenza ngayo. Sele sichaze ngezihlandlo ezininzi ukuba iinethiwekhi zentlalo zilunxibelelwano olutsha lwentlalo kunye nezixhobo zokuthengisa, ngoko ke kubalulekile ukuqonda ukuba zisebenza njani kwaye yeyiphi indlela echanekileyo yokuqhuba la maqonga ezentlalo.
Ukungabi nabukho phakathi kwamaqonga edijithali kusibeka emngciphekweni oqinisekileyo ngenxa yokungabikho kolwazi lwamaxabiso ethu kunye neenjongo zentengiso. Ukuba sinomgangatho ophezulu wemveliso okanye inkonzo, amaxabiso amahle anokwanelisa iimfuno zabaphulaphuli abaninzi kwaye asinalo iqonga lokuyiveza, ngokuqhelekileyo kubangela ukubola kunye nokulahlwa kwe-brand.
Yenza umfanekiso ombi wenkampani yethu
Iinkampani ezininzi zigqibe kwelokuba ukulawula iinethiwekhi zentlalo kusinika iingenelo kunye nokungalunganga kwinethiwekhi yoluntu. Ukuba ezi qonga zedijithali azilawulwa kakuhle, sibeka umngcipheko wokuseka umfanekiso ongalunganga we-brand yethu.
Ukuba asiyazi indlela yokumisela ezona zicwangciso zilungileyo kwinethiwekhi yoluntu, sinokwenza abasebenzisi bethu bahambe kuba abayiqondi indlela yokunxibelelana nabathengi bethu.
Kungenxa yoko le nto kubaluleke kakhulu ukuba sibe neqela lomsebenzi eliyingcali ekumiseni kwinethiwekhi yoluntu ukwenzela ukuseka ukuzaliseka kwenjongo nganye esizibekele yona.
izenzo zentsholongwane
Ukufumana iimveliso okanye iinkonzo zethu ukuba zihambe ngentsholongwane kwiinethiwekhi zentlalo kwiimeko ezininzi zitsala upapasho oluya kuthi lubeke esichengeni indawo yethu.
Yiyo loo nto umxholo wethu kwiinethiwekhi zentlalo kufuneka ufundwe kakuhle kwaye uhlalutywe ukuze uthintele iimpapasho ukuba zibe neziko elibi elibangela amanqanaba ahlukeneyo okugatywa.
Ukungazi imithetho yeintanethi zentlalo
Enye yeempazamo ezinkulu esizifumanayo xa sihlalutya iingenelo kunye nokungonakali kweintanethi zentlalo akuyazi imimiselo yomthetho yamaqonga ahlukeneyo.
Ukuba siphatha ngokugqibeleleyo nayiphi na inethiwekhi yoluntu ayithethi ukuba siyayazi imvelaphi esemthethweni ehamba nayo nganye. Okwangoku, imigaqo-nkqubo yokunyamezela yenethiwekhi yoluntu iye kwi-zero, ukuba senza naluphi na ucamagusho sinokuhlawula iziphumo nangona ukumiswa kweeakhawunti zethu.
Ke ngoko, kubalulekile ukwazi, ukufunda kwaye ufunde ukuba yeyiphi na kwezi nkqubo zisemthethweni ukuze wenze uninzi lwezi intanethi zentlalo.
Ngendlela efanayo, sikushiyela ividiyo epheleleyo malunga nokuba kutheni kuyimfuneko ukuqonda ukuba zeziphi iingenelo kunye nobubi beintanethi zentlalo.
Uzisebenzisa njani iinethiwekhi zentlalo
Njengoko sele simisele ngezihlandlo ezahlukeneyo, iinethiwekhi zentlalo ngamaqonga amatsha onxibelelwano kwihlabathi jikelele. Ukuba siyayazi indlela yokuzisebenzisa, sinokulungelelanisa iingenelo kunye nezingeloncedo kwiintanethi zentlalo ngokuthanda kwethu.
Ukwazi ukuba silunyusela njani uhlobo lwethu kuFacebook, Instagram, YouTube kunye noTwitter kubalulekile ukuphumeza indawo enqwenelekayo yeemveliso okanye iinkonzo zethu. Eyona nto ibalulekileyo kukuba siyazi ukuba esi sesinye sezixhobo ezininzi ezisibonelelwa yintengiso kwaye kufuneka siyazi indlela yokuthatha ithuba ngalinye kuzo.
Ukwazi indlela yokusebenzisa iinethiwekhi zethu zentlalo kusinika ukuchongwa komfanekiso, okuya kusinika inzuzo ngaphezu kokhuphiswano ngalunye lwethu, kungakhathaliseki ukuba luthe ngqo okanye alukho. Inyani yokuba abathengi bethu banokusithelekisa nombala, impumelelo okanye isilogeni sibalulekile ekuphuhliseni ukuthembeka komxhasi ngamnye wethu wexesha elizayo ngexesha elifanelekileyo.
Oku kuya kusivumela ukuba sihlalutye imarike kunye nokhuphiswano, ngoko ke ngale ndlela sinokwenza izicwangciso ezahlukeneyo zokuthengisa ezihamba kunye nathi ukuze sikwazi ukucacisa nganye yeenjongo esiye saziseka.
Kubalulekile njengophawu ukuchaza kwasekuqaleni ukuba zeziphi iinjongo zethu kwaye yeyiphi indlela esiza kuyichaza ukuze siqonde ukuba singafikelela njani kuloo ndawo. Eyona nto sinayo ekufezekiseni ezi njongo ngamaqonga amakhulu, athi, nangona iyinyani, aneengenelo kunye nokungalunganga kwawo kwinethiwekhi yoluntu. Ukuba siyayazi indlela yokulawula, ziya kuba luncedo olukhulu kuluhlu lwethu ngalunye.
Xa siqwalasela ingongoma nganye esiyifundileyo saza sayihlalutya ukuza kuthi ga ngoku, simele siqonde ukuba ukhetho lweqonga esiza kuzazisa kulo lubalulekile.
Nangona sinokumanyanisa iqonga lethu ngalinye komnye nomnye, kuyafuneka ukuba siqonde ukuba ngokuxhomekeke kuluntu esilulawulayo, umyalezo wethu uya kufika ngendlela engcono.
Umzekelo, ukuba uluntu lwethu lwenziwe ngabantu abancinci, amaqonga afana neTikTok kunye ne-Instagram ngamaqonga alungileyo oluntu ukuze sikwazi ukuhambisa imiyalezo yethu. Kwelinye icala, ukuba amagalelo ethu ajolise ngakumbi ekuzameni iimveliso ezahlukeneyo okanye ukuthengisa, iYouTube ilungile.
Eyona nto ibalulekileyo kukuba sizazi ngokugqibeleleyo iimfuno zabaxhasi bethu kunye nendlela enokwenzeka ngayo ukuhambisa imveliso okanye inkonzo yethu. Ngokwenza oku, sinokucokisa ukuba yintoni iqonga kwaye sifumanise ukuba yintoni na inzuzo kunye nobubi benethiwekhi yoluntu ukufezekisa injongo yethu.
Ukukhetha oku kuya kusivumela ukuba siyile amaqhinga ethu okuthengisa ngexesha elifanelekileyo. Ukwazi ukuba ngabaphi abaphulaphuli esifikelela kubo kunye nalapho siphumeza khona kubalulekile ukwazi ukuba zeziphi ezona zicwangciso zokuthengisa esinokuzisebenzisa.
Uhlalutyo lwemidiya yoluntu
Ukukwazi ukuqonda umxholo esiwuvelisayo kwiinethiwekhi zentlalo kubalulekile ukwazi ukuba ibangela impembelelo esinethemba layo. Ngale ndlela sinokuqinisekisa ukuba amaqhinga entengiso alawula ukuhlanganisa ukucinga kwethu malunga nebhrendi yethu.
Kuyimfuneko ukuba njengophawu okanye umbutho sizazi ngokupheleleyo izalathi ngasinye seeqonga ezahlukeneyo zentlalo. Ngale ndlela sinokubona izinto eziluncedo kunye nezingeloncedo kwinethiwekhi yoluntu kwaye siqonde ukuba sikwindlela elungileyo okanye hayi. Kwelinye icala, ukuhlalutya iinethiwekhi zethu zentlalo kuya kusazisa ngotshintsho esilufumanayo kunye neethagethi zethu ezifanayo kunye nendlela esibachaphazela ngayo abathengi abatsha.
Eyona njongo iphambili yolu hlalutyo kukukwazi ukugxila kuyo yonke imizamo yethu ekwazini ukuqonda nokufunda izinto ezilungileyo kunye nezingeloncedo kwiinethiwekhi zentlalo esizilawulayo. Kufuneka kuqatshelwe ukuba ukufunda ukusebenzisa olu hlobo lokuhlalutya kubalulekile njenge-brand, ekubeni xa silawula ukufunda nganye yeengxelo eziveliswa ngamanethiwekhi oluntu, sinokuthatha ngokukhawuleza amanyathelo angqongqo ukuze sigweme ukulahlekelwa ngumfutho esiwufumeneyo.
Okokugqibela, kuyafuneka ukuba siphinde siphawule inqanaba lehlabathi esibonelelwa ngalo ngamaqonga edijithali. Kwaye nangona sisazi ukuba kukho izinto eziluncedo kunye nezingeloncedo kwiintanethi zentlalo, inyaniso kukuba zibalulekile namhlanje ukufumana umyalezo kubaphulaphuli.
Ke ngoko, kufuneka sisebenzise amathuba esiwafumana kwinethiwekhi yentlalo nganye ngexesha nangendlela echanekileyo. Kwaye nangona, sicacile ukuba ayizizo zonke iiplatifomu zentlalo ezinokusinceda ngokusasazwa kwemiyalezo yethu. Ezona zisisebenzelayo ukuba siziphatha ngendlela eyiyo sesinye sezona zixhobo zibalaseleyo zentengiso esinokuzifumana namhlanje.
Ngoko sincoma ukuba sihlanganise iqela elihle lomsebenzi apho uhlalutyo lweintanethi zentlalo kunye nendlela esinokuyisebenzisa ngayo ukunyusa iimfuno zethu zophawu sisihloko esiphambili.
Ukuba sibafumana ukuba basebenze ngeyona ndlela ilungileyo, sinokufikelela kwindawo entle, ukuqondwa, ukunyaniseka, unxibelelwano kunye nobudlelwane obungcono nabathengi bethu. Sibulela yonke into yokuba inkampani yethu iziveza ngokwasemzimbeni, ngokwenyani kwaye ngaphandle kokubekelwa ibala kwalo naluphi na uhlobo.
Kungenxa yoko le nto kuyimfuneko ukuqonda ukuba yeyiphi enye yeenzuzo kunye nokungonakali kweintanethi zentlalo ukuze siqonde ukuba yintoni amandla ethu kunye nokuba yintoni ubuthathaka bethu, kwaye ngale ndlela yenza ukuba nganye yeenjongo zethu zifezekiswe.
