Kubalulekile ukuba uhlale usesikhathini nakweliphi na isebe. Yiyo loo nto ukuba ukwilizwe lokuthengisa kubalulekile ukwazi iindlela zokuthengisa. Funda kulo lonke eli nqaku linomdla iindlela ezahlukeneyo zentengiso yedijithali obungazazi ngokuqinisekileyo.
Iindlela zokuThengisa
Ukuthengisa okanye ukuthengisa yiseti yezixhobo ezahlukeneyo ezisetyenziswa yimibutho eyahlukeneyo ukuze ikwazi ukufikelela kwisikhundla ngaphakathi kwintengiso kunye nokuphuhlisa uphawu lophawu.
Ngombulelo kumanyano lwamazwe ngamazwe, ukuthengisa kungena utshintsho rhoqo ekusetyenzisweni kwemibutho, ngoko kuyacetyiswa ukuba uhlale uhlaziywa kwi zentengiso ukufezekisa impembelelo enqwenelekayo phakathi kwabaxhasi bethu.
Olu tshintsho luvela kwihlabathi apho iteknoloji ihlala iguquka. Yiyo loo nto kubalulekile ukuqonda itekhnoloji. Ukwenza oku, yiya kwikhonkco elilandelayo Isebenza Njani Ubuchwephesha? kunye nokukwazi ukusebenzisa ezi zixhobo ngokuthanda kwethu.
Xa sithetha ngeendlela ezintsha zokuthengisa, sigxila ekujongeni ezo nkalo zisenza siphume kukhuphiswano lwethu. Ukufikelela njengesiphelo sokuma kunye nokunyamezela kwihlabathi elitshintsha rhoqo.
Ngoku, iindlela zokuthengisa ezenza umahluko zezi:
Eyona nyaniso
Ingcamango yokusebenzisa inyani ebonakalayo kwiindlela zokuthengisa iye yavela kwizine ezidlulileyo. Oku kungenxa yokusetyenziswa okukhulu kunye neempawu ezingcono kumaqonga edijithali. Ukuphuhliswa kobu buchwepheshe kuvumela abathengi bethu ukuba bafumane amava okwenene kwiinzuzo zeemveliso okanye iinkonzo zethu.
Nangona iyenye yeendlela zokuthengisa ezibiza kakhulu ezifunyenwe kwimarike, kukho ngoku iinkqubo ezahlukeneyo zokufezekisa esi sixhobo.
Ngeyona njongo iphambili yokudala amava ayinyani napheleleyo, iibrendi zithathe inyathelo lokuqala lokusebenzisa lo mkhwa. Kuba ukuthenga okanye ukufumana inkonzo kuba ngamava okwenene.
Mhlawumbi elinye lamacandelo asebenzise kakhulu ubunyani benyani lukhenketho. Ukusukela ngesi sixhobo abathengi banokufumana indawo abafuna ukuya kuyo.
Xa sisebenzisa inyani ebonakalayo silawula ukudala ubudlelwane obuthe ngqo phakathi komxhasi kunye nathi njengophawu. Sinokwenza amava emveliso okanye iinkonzo ezivela kumanqaku ahlukeneyo ngenxa yeteknoloji. Singakwazi ukuhambisa kwiimveliso zabathengi abahlukeneyo okanye iinkonzo ezingagqitywanga ukubona ukwamkelwa okanye ukuguqulwa okufuneka kwenziwe ukuze kube yimpumelelo. Okokugqibela, sikwazile ukwenza ibhrendi yethu ibonakale iyintsha kwaye iphambili.
Emva koko sikushiya eli khonkco ukuze ukonwabele imizekelo yeebrendi eziye zasebenzisa ezi ndlela zokuthengisa
IiNtengiso zokuThengisa: Ukukhangela ngeLizwi
Ezi ndlela zentengiso zisetyenziswa ziinkampani ezinkulu zesixhobo esilumkileyo njengeAmazon Alexa, iKhaya likaGoogle kunye neApple HomePod. Nganye kwezi nkampani ibandakanye ezi zixhobo ukunceda kwimisebenzi eyahlukeneyo.
Ezi ntlobo zetekhnoloji ezivulwe yimiyalelo yelizwi zizixhobo eziguqula indlela yokuziphatha yabasebenzisi kunye nabathengi. Olu phononongo lwelizwi luthathiwe ukusukela kulo nyaka uphelileyo uphando olwahlukeneyo lwenziwa apho abathengi baye bafumanisa ukuba kukhululeke ngakumbi ukukhangela ulwazi ngale ndlela.
Ngesi sizathu, kufuneka sithumele amashishini ethu kwezi ndlela zentengiso isicelo se-vos somyalelo kumaqonga ethu, aya kwenza abathengi bethu babe namava angcono. Kuba ii-algorithms ezisetyenziswa nguGoogle zibonisa ukuba sithe ngqo kukhangelo lwethu kunaxa sibhala.
Intengiso yeContex
Le yenye yeendlela zokuthengisa ezivela ngenxa yokudityaniswa kwehlabathi. Kubaluleke kakhulu ekusetyenzisweni kwesi sixhobo ukwazi inkqubo nganye yabaxumi bethu kunye nosasazo esilufumanayo ngophawu lwethu.
Xa sithetha malunga nokusasazwa kohlobo lwethu, sibhekisa kwiinethiwekhi zentlalo, iivenkile ze-intanethi, abasasazi kunye namanqaku okuthengisa angaxhunyiwe kwi-intanethi. Ngamnye kubo usebenzela icandelo elibalulekileyo lobunzima bethu bubonke babathengi okanye abasebenzisi beemveliso okanye iinkonzo zethu.
Umxholo wentengiso ulawula ukuseka unikezelo olwahlukileyo kwezi ntlobo zabemi esiziphetheyo. Ukusebenzisa unikezelo, sincoma ukuphonononga izikhombisi ezahlukeneyo zokuthenga rhoqo kunye nalapho ufumana khona abathengi ngokulula ngakumbi ukuze umisele unikezelo olufanele ishishini lakho.
Xa siza kuseka ezi ndlela zentengiso, kufuneka sisebenzise iindlela ezahlukeneyo kunye nezixhobo zolawulo lobudlelwane bomthengi ukuze sitshintshe imiqulu eyahlukeneyo yedatha enxulumene nabathengi bethu.
Ngokusebenzisa ezi zixhobo, intengiso yomxholo ifezekisa ukubaluleka okukhulu enkosi kwinto yokuba iya kusivumela ukuba sibonise umxholo ongexesha elininzi kubasebenzisi bethu. Enkosi kwiindlela ezilungiselelwe umntu ngamnye esikwazile ukuzidala.
IiNtengiso zokuThengisa: Intengiso yemveli
Iintengiso zomthonyama okanye intengiso yemveli yintengiso kwimidiya ehlawulwayo ekwaziyo ukuziqhelanisa nokusebenza okuninzi kwimekobume evumela umsebenzisi ukuba achaphazeleke ngendlela enganeno kakhulu kunye neyemveli.
Xa sithetha ngolu hlobo lwentengiso, aluqondwa ngolo hlobo, ngenxa yokuhlanganiswa kwezinto eziphilayo kunye neendawo ezizungezile. Kubalulekile ukuba ukuze sifezekise impumelelo yezi ndlela zentengiso, sigxile kwinto yokuba upapasho lwethu alukwazi ukuthengisa ngokugqithisileyo. Kodwa kufuneka sinyamekele umgangatho womxholo ukuze ubekwe ngendlela yolwazi okanye ukuzonwabisa.
Ukufezekisa olu hlobo lwentengiso kufuneka siqale sibonise iingxaki okanye iimfuno zabasebenzisi okanye abathengi. Ukuze iimveliso okanye iinkonzo zethu zizalise iimfuno. Ngendlela efanayo, kubalulekile ukuyila intengiso esebenza ngokupheleleyo kwiiplatifomu ezahlukeneyo okanye izixhobo ukuze kungabi ngumqobo ekuvezweni kwethu kwiimarike.
Ezi ntlobo zeendlela zokuthengisa zilawula ukusebenza ngokugqibeleleyo ngokubonga kwinto yokuba abasebenzisi beeplatifomu ezahlukeneyo baye bafumanisa ukusebenza kwezithuba zebhanari zicasula ngokupheleleyo kwaye zingathandeki. Kufuneka kuqatshelwe ukuba ukususela ngo-2014 ukuthengwa kweenkqubo ze-advertising blocker kuye kwanda malunga ne-92% phakathi kwabasebenzisi.
Iingxoxo
Ukususela ekuqaleni ukuthengiswa kwedijithali, enye yeendlela eziqhelekileyo ezisetyenziswa ngabathengi kukuqhagamshelana ngokuthumela imiyalezo. Kubaluleke kakhulu ukuba neqela eliqeqeshiweyo elinokujongana nezikhalazo kunye neemfuno zabathengi ngale ndlela.
Ezi ndlela zentengiso zisetyenziswe ziinkampani ezingenakubalwa, ezona zisetyenziswayo namhlanje zi-Facebook Messenger kunye ne-WhatsApp Business. Zizixhobo ezifikeleleka lula kwaye zisetyenziswa ngendlela emnandi.
NgeChatbos ungaphinda ulawule iincoko ezahlukeneyo eziphindaphindayo ezaziwa ngokuba "Imibuzo ebuzwa qho". Okusinika ithuba lokugxila kwimiba ethile enokuveliswa.
Ngesi sizathu, ukusetyenziswa kwesi sixhobo kwihlabathi lentengiso kuyacetyiswa ukuze ngamnye wabaxumi bakho ahoywe ngexesha nangendlela ekhawulezayo.
Ngendlela efanayo sikushiya indlela yokwenza ii-chatbots ezihlangabezana neemfuno zakho nganye
Iindlela zokuThengisa: Isiqulatho esiFikeleleka ngokulula
Ezi ndlela zentengiso zikhule ngokukhawuleza kunyaka ophelileyo. Ziyaziwa ngamabali kwaye kungenxa yokwandiswa kwee-smartphones ukuba ukusetyenziswa kwalo mxholo kuphunyeziwe.
Ngokufikelela kuthungelwano kunye namaqonga ahlukeneyo, abasebenzisi basebenzisa iinjini zokukhangela ezahlukeneyo ukwenza umxholo okhawulezayo, oguqulela njengosetyenziso olukhawulezayo lomxholo. Ke ngoko, kuyacetyiswa ukuba kusetyenziswe olu hlobo lopapasho ukuze abathengi bakwazi ukwazi uphawu lwethu.
Thina njengeenkampani kufuneka sisebenzise iqela lethu lezentengiso ukudibanisa imixholo eyahlukeneyo ukuze sibambe abathengi abaziwa ngokuba nzima. Into ebalulekileyo kukuba silawula ukufezekisa intsebenziswano yabasebenzisi kunye namaqonga ethu.
Kufuneka siqonde ukuba ezi ndlela zokuthengisa azikwazi ukwenza umxholo ophantsi. Ngokuchasene noko, kufuneka siveze iimveliso zethu kunye nomgangatho wezo mizuzwana ukuba umxholo okhawulezayo usivumela.
Iinkqubo kufuneka zizenzekele
Kuhlaziyo lweendlela zokuthengisa kunye nempumelelo yokumiswa kwibhrendi yethu, kuyafuneka ukuba sizenzele amaqonga ethu. Ukuqhuba le nkqubo akuyi kusinceda kuphela ukunciphisa iindleko, kodwa siya kukwazi ukumisela ubuthathaka kwinkqubo yethu nganye.
Xa sisenza ezi ndlela zentengiso sifezekisa isizukulwana sothethathethwano okanye ukuhuka nabathengi bethu. Ngendlela efanayo, ukuzenzekelayo kusivumela ukuba sinciphise iinkqubo eziphindaphindayo kwiinkqubo zethu kwaye sizenze ngokufanelekileyo.
Ukusebenzisa ezi ndlela zentengiso kufuneka sazi i-database yethu ukuze sikwazi ukuphumeza ngokupheleleyo nangempumelelo esi sixhobo. Ukuphumeza ulwahlulo lweendleko ezahlukeneyo zokuphumeza.
Iindlela zokuThengisa: IiNethiwekhi zoLuntu
Ayinakuphikiswa into yokuba iinethiwekhi zentlalo ziye zaba nenkqubela enkulu kwiminyaka yakutshanje. Ngoko ke, kuyimfuneko ukuba kuthathelwe ingqalelo ezi iindlela ezintsha zokuthengisa abafuna ukufikelela kwindawo yophawu lwethu kwimarike.
Masikhumbule ukuba i-social networks sesona sixhobo sonxibelelwano. Ke kufuneka sisebenzise oku kunyuswa kweenethiwekhi zentlalo ukufezekisa unxibelelwano oluphazamisekileyo phakathi kophawu lwethu kunye nabasebenzisi bethu.
Xa sithatha isigqibo sokulawula i-brand yethu ngezi ndlela zentengiso, silawula ukuphumeza isicwangciso esiza kusekelwa ikakhulu kunxibelelwano lwezorhwebo.
Xa sithatha isigqibo sokusebenzisa iinethiwekhi zentlalo kufuneka siqaphele ukuba impembelelo yethu ebonakalayo kufuneka ibaluleke. Upapasho esilwenzayo lwebhrendi yethu kufuneka lugxile ekwenzeni upapasho lwebrendi yethu.
Kwangokunjalo, kubaluleke kakhulu ukugxininisa ukuba ukuvezwa kweintanethi zentlalo yeempawu zethu. Banokwenza ukuba abathengi abangonelisekanga babonise kakubi ekujoliswe kuko. Ke ngoko, kubalulekile ukuba inkonzo yethu yesinxibo intle kwaye sisebenzise isixhobo ngasinye esikhoyo ukuze sinikeze amava afanelekileyo.
Iinethiwekhi zentlalo ziye zaba sisixhobo sokuthengisa esisetyenziswa ngokubanzi kuba sinokuphucula kwaye sitsale abathengi abatsha. Okwangoku kubalulekile ukusebenzisa amanethiwekhi oluntu ukufezekisa uphuhliso lwamaphulo ahlukeneyo okukhangisa ngaphakathi kwentengiso.
Hootsuite kunye nemidiya yoluntu
Ingxelo yeHootsuite yiyona ebeka iindlela zokuthengisa kwiintanethi zentlalo kwaye kulo nyaka ubonise ngokuqinisekileyo ukuba ezi zixhobo zisisixhobo, ukuba zisetyenziswe kakuhle, zingenza izinto ezinkulu.
Yingakho namhlanje ukusuka kwiinkampani ezincinci ukuya kwiinkampani ezinkulu zisebenzisa amanethiwekhi oluntu ukwenza iimpawu zaziwe. Kufuneka silawule iinethiwekhi zoluntu ngeyona ndlela ifanelekileyo yokuphumeza injongo esinayo.
Kubalulekile ukuba sazi ukuziphatha komntu ngamnye kubathengi bethu ukuze senze umntu ngamnye enze impembelelo efunekayo ukuze uphawu lwethu lubekwe ngokufanelekileyo.
Eyona nethiwekhi yoluntu isetyenziswa kakhulu ukusukela ekupheleni kuka-2019 yiTikTok. Eli liqonga elisetyenziselwa ukwabelana ngeevidiyo ezimfutshane. Yintoni esinceda ukuba sigxininise ingqalelo kwiimveliso okanye iinkonzo zethu ngendlela eyonwabisayo neyonwabisayo ukutsala abathengi abatsha.
Ngokufanayo, iHootsuite Social Trends Report ebonisa iindlela zokuthengisa. Igxininisa ukubaluleka kokwenza ulungelelwano olufanelekileyo phakathi kothethathethwano lukawonke-wonke nolwabucala. Oku kuthetha ukuba kufuneka siyazi indlela yokuphatha upapasho ngeyona ndlela ilungileyo ngaphandle kokulibala ingqalelo yomntu ngamnye kubasebenzisi bethu kunye nabathengi abanokubakho.
Enye ingongoma ebaluleke kakhulu echazwe yile ngxelo. Kukuba intengiso yentlalontle kunye nentsebenzo ijongane njengoko eyokuqala ifuna ukwandisa izakhono zophawu. Ngelixa okwesibini kugxininise ekufezekiseni ukulingana phakathi kwabathengi abasele bemiselwe kunye nezicwangciso esifuna ukuzisebenzisa ukuvula abathengi abatsha.
Iingcebiso zokugqibela
Enye yeengongoma ezibalulekileyo ezibalaseliswe yingxelo esiyikhankanyileyo. Kukuba ngaphezu kwesiqingatha sabaphenduli baziva bencinci ukuba bazise kwiimpawu ezinikezela ngonyango olungenabuntu ngokupheleleyo kunye nokungadityaniswa neemfuno zethu.
Ukuba sineshishini kwaye sifuna ukufezekisa isikhundla esibalulekileyo kweli xesha ledijithali, sincoma ukuba ulandele nganye yezi ndlela zentengiso. Masithathele ingqalelo into yokuba kufuneka sihlale sisazi ngexesha apho itekhnoloji ihlaziywa yonke imihla.
Ngelishwa, iinkampani ezingahlaziyiyo inkqubo yazo yokusebenza okanye yokuthengisa aziphumi phantsi. Oku kwenzeka ngenxa yokuba uphando lubonise ukuba ngoku abathengi okanye abasebenzisi beempawu ezahlukeneyo baye bakwenza kwacaca ukuba iimfuno ezibonakalayo ziyanda.
Kwaye ukuba sifuna ukuqhubeka kwihlabathi lezoshishino, kuyimfuneko ukumamela abanye abathengi bethu.