Ngaba uyathandabuza malunga nokuba yintoni na iinkampani zelizwe?. Emva koko kufuneka ufunde inqaku elilandelayo, apho siya kuchaza yonke into malunga nolu hlobo lwenkampani, ukusebenza kwayo kunye nenye into. Dibana nathi!
Yintoni iinkampani zamazwe ngamazwe?
Ngamafutshane, inkampani yezizwe ngezizwe, yamazwe ngamazwe, okanye yamazwe ngamazwe yinkampani enesebe eliphambili elizweni, kwaye ebhaliswe njengenkampani yelo lizwe, kodwa oko, ngenxa yokuthandwa kwayo okanye amandla obutyebi, idlulisele ilizwe lonke. imiqobo kwaye inamasebe kumazwe angaphezu kwe-1.
Bayinxalenye esisiseko kakhulu kuqoqosho lwehlabathi, kuba banamandla okurhweba awomeleleyo kwimimandla eyahlukeneyo yehlabathi, kwaye abanako ukubonelela ngeemveliso okanye iinkonzo kuphela, kodwa kunye nenkunzi elungileyo kuqoqosho lwelizwe.
Iimpawu zeenkampani zamazwe ngamazwe
Zininzi iimpawu olunazo olu hlobo lwenkampani, nangona kunjalo siza kukhankanya ezinye, esizithatha njengezona zibalulekileyo:
- Zisasazeke kumazwe ngamazwe, zinamasebe kwiindawo ngeendawo emhlabeni jikelele. Oosomashishini balo bathatha iimveliso okanye iinkonzo zabo ukuya phantse kuwo nawuphi na ummandla, bevula amasebe amatsha, nakumazwekazi amaninzi.
- Uninzi lwexesha, iinkampani ezisebenzisa iimveliso njengentengiso zikholisa ukuba netrafikhi yezoqoqosho ethe kratya, zithengisa izixa ezikhulu kwihlabathi liphela.
- Ngenxa yempumelelo yabo enkulu, bakholisa ukuba ziinkampani ezinemali ephezulu ngokwaneleyo ukuba zikwazi ukuba noomatshini bokugqibela, okanye iimveliso, okanye abasebenzi.
Basebenzisa itekhnoloji entsha, umbutho wemizi-mveliso, ukuthengisa kunye nentengiso enkulu kuba bafuna oku ukuze bakwazi ukuzazisa ngaphandle kwendawo yabo yemvelaphi. - Bangabatyali-mali abomeleleyo kuphando nophuhliso loluntu, ngenxa yalo lonke unxibelelwano abanalo neentlobo ezahlukeneyo zamazwe kunye neenkcubeko.
- Ngokuqhelekileyo banolwazi olwaneleyo lolwakhiwo kunye nokusebenza kweendlela zezopolitiko zamazwe apho zisekelwe khona, kuba ukuba abazange bahlangabezane nale mfuneko, ngokuqinisekileyo abanakukwazi ukuseka imarike kwiindawo ezingaphaya kokufikelela kwabo, ulwazi. namasiko..
- Ngokuqhelekileyo zikhula ngokudityaniswa kunye nokufunyanwa. Nangona into engafanele ihoywe kukuthengisa kwabo kunye nenani labantu ababaphatha njengabathengi.
Iintlobo zeenkampani zamazwe ngamazwe
Kukho iindlela ezimbini eziphambili zokuhlela iinkampani zamazwe ngamazwe:
Ngokwesakhiwo sayo
- Iinkampani ezidityanisiweyo ngokuthe tye: Umbono wolu hlobo lwenkampani yinkampani enomgangatho weemveliso okanye iinkonzo. Kwaye oko kulawulwa kuphela kwaye kuphela ngumgaqo, kungakhathaliseki ukuba uphi na.
- Iinkampani ezidityanisiweyo ngokuthe nkqo: Umbono wolu hlobo lwenkampani yinkampani enesitayile sesebe esiphambili, apho kuhlala kukho umgangatho kunye nalapho iimveliso zayo zisetyenzwa khona, kwaye ukusuka apho, zihanjiswa kwamanye amasebe. Ubukhulu becala bavelisa iimpahla eziphakathi kumazwe athile, ezisebenza njengezinto zokugqibela zemveliso kwamanye amazwe.
- Amaqumrhu ahlukeneyo: Ziyindibaniselwano yezi ntlobo zimbini zikhankanywe ngasentla, ukusebenza kuyafana kuzo zombini.
Imizekelo yolu hlobo lwenkampani
- McDonald's, iCoca-Cola, iNkampani, iBHP Billiton kunye neMercadona.
- Timex, General Motors, Adidas kunye Nutella.
- Alstom; Iqela le-Altria; Novartis kunye Samsung.
Ngokweqondo layo lokunabisa amagunya
Ezi nkampani zihlelwe ngolu hlobo lulandelayo:
- I-Ethnocentric: Igxininisa ukusebenza kwayo kwilizwe lemvelaphi yayo, kwaye emva koko isebenza kuphela ngendlela esisiseko kumasebe kwamanye amazwe.
- I-Polycentric: Yahluke kancinane kuneyangaphambili, zama ukungabi nendlela enye engqongqo yokwenza izinto.
Nangona kunjalo, ihlala igcina iingcambu zayo, idlulisela iqondo elikhulu lenkululeko kwii-subsidiaries, inika inkululeko eyaneleyo yokuziqwalasela ngokwahlukileyo, kodwa ayiyona imveliso eyahlukileyo ngokupheleleyo okanye inkonzo. - I-Geocentric: Ekugqibeleni, olu hlobo lwenkampani luthatha inkululeko ukuya kwinqanaba eliphezulu, ukwenzela ukuba isebe ngalinye libe nomgaqo-nkqubo walo wezoshishino, apho i-subsidiary nganye ijongene nesigqibo ngasinye esenzayo, nangona lowo uhlala ebonakala yinkampani ephambili.
Ukubaluleka kweenkampani zamazwe ngamazwe
Sonke siyazi zithini iinkampani zamazwe ngamazwe, yimizekelo engakholelekiyo yendlela amabhongo enkampani anokuhamba ngayo ukuze ikwazi ukuthengisa kwiindawo ezahlukeneyo zehlabathi kwaye ibe sisilo sentengiso.
Sonke siyabazi uMc Donald's, Nutella, Samsung, iPhone, Toyota, Niisan, kunye naye wonke usomashishini, ngaphandle kwamathandabuzo, ujonge ukuya kuthi ga kubo.
Ngombulelo kolu hlobo lwenkampani, kunokwenzeka ukwandisa ukuthengisa, ukuhambisa umkhiqizo okwilizwe "X" kwaye uhambise kwelinye, ukwenzela ukuba abasebenzisi abaninzi bazuze kuyo. Indlela yokudityaniswa kwehlabathi, ukuze sifikelele kwiimveliso ezahlukeneyo ngaphandle kokuya kwenye indawo.
Ukuba ufuna ukwazi ngakumbi malunga nendlela iinkampani ezisebenza ngayo kunye namanqanaba azo ahlukeneyo, kuya kufuneka undwendwele eli nqaku linomdla: Ukuhlulwa kweenkampani.
Enkosi kakhulu ngokufunda eli nqaku, siyathemba ukuba likusebenzele, ukuba unqwenela, siyakumema ukuba ubukele ividiyo esiyishiya ngezantsi ukuba ufuna ulwazi oluthe kratya. Sinethemba lokukubona kwakhona kwisihlandlo esilandelayo.