Ngokuqinisekileyo ulivile eli gama ngaphezu kwesihlandlo esinye, ngakumbi njengoko lixhaphake kakhulu kushishino. Kodwa… Yintoni inkcubeko yeshishini? Sikuxelela intsingiselo yayo kunye nezinto zayo eziphambili kwimigca elandelayo.
Eli gama, eliye lanamhlanje, lizuze ukubaluleka okukhulu kwiminyaka yakutshanje kuba ukusetyenziswa kwayo okuchanekileyo kunokuphucula kakhulu nawuphi na umfanekiso we-brand.
Inkcazo yenkcubeko yenkampani
Inkcubeko yenkampani inokuchazwa ngolo hlobo iseti yeekhowudi, izithethe kunye nemilinganiselo ekwabelwana ngayo ngawo onke amalungu enkampani enye kwaye yenza ukuba yahluke kwabanye..
Ngamanye amazwi, kunye nokusebenzisa isifaniso sokuqonda ngcono ingcamango, inkcubeko yezoshishino iya kuba, ithathwe kwintsimi yezizwe, loo seti yemikhwa kunye nezithethe ezenza ukuba ummi waseSpain ahluke kummi waseFransi okanye ongumPhuthukezi.
Kutheni inkcubeko yenkampani ibaluleke kangaka?
Nje ukuba imiba esisiseko yolu luvo icacisiwe, ngokuqinisekileyo uya kuzibuza ukuba kulele phi na ukubaluleka kwayo kwiinkampani, okanye nokuba umbutho ngamnye unenkcubeko yawo yoshishino.
Njengoko besesitshilo ngaphambili, iikhowudi zenkampani, phakathi kwayo inokufumaneka isantya somsebenzi, okanye indlela umsebenzi anxibelelana ngayo nomphathi wakhe, ziyinxalenye yenkcubeko yeshishini. Ngaloo nto sithetha ukuba, ngokwenene, inkampani nganye inenkcubeko yayo, nangaphandle kokuzama ukuyichaza kwangaphambili.
Oku kanye apho ukubaluleka kwenkcubeko yoshishino kulele khona, ekukwazini ukucacisa uluhlu lwemigaqo yokuziphatha kunye neendlela zokusebenza ezenza uphawu lugqame kukhuphiswano.
Ziziphi izinto zenkcubeko yenkampani
Ngeli xesha, kufuneka kuqatshelwe ukuba ngenxa yobubanzi bengcamango ngokwayo, ngokuqinisekileyo nantoni na iyingxenye yenkcubeko yezoshishino, kuquka indlela yokuphendula abathengi ngefowuni. Emva kokuba nditshilo, kukho inani lezinto ezibaluleke kakhulu kwinkcubeko yoshishino lwalo naluphi na uphawu:
Historia
Awunakulibala apho sisuka khona. Imbali yenkampani, zombini ezilungileyo kunye ezimbi, ziyinxalenye yenkcubeko yayo, kuba yeyona nto ibisenza uphawu lophawu ngokuhamba kwexesha.
Ngesi sizathu, kubaluleke kakhulu ukuba wonke umsebenzi alwazi uphuhliso inkampani yabo ebinalo kule minyaka idlulileyo, ukusukela ekuqaleni ukuza kuthi ga ngoku, idlula kulo lonke indaleko yayo.
Iimpawu zentsulungeko
Ukuthetha ngexabiso lithetha ngayo indlela inkampani eyenza ngayo kwiimeko ezithile okanye kwiimeko zentlalo. Amanani ayinto ebalulekileyo ekuchazeni nayiphi na inkampani, kuba isenza ubuntu bayo.
Xa kuziwa kwimilinganiselo, ngaphezu koko, sithetha ngokuziphatha okufuneka kulandelwe ngokucokisekileyo ngawo onke amalungu ombutho, yiyo loo nto kubaluleke kakhulu kuyo nayiphi na inkampani ukuba abasebenzi bayo babelane ngokufanayo.
Iinjongo
Iinjongo zenkampani ziyinxalenye yenkcubeko yoshishino kuba zezona zizathu zikhoyo. Ngamanye amazwi, Ligalelo elenziwa yinkampani eluntwini ukuze yenze ingeniso yezoqoqosho..
Apha, njengokungathi siqhuba uhlalutyo lwe-SWOT, ichaza, ngaphezu kwabaphulaphuli ekujoliswe kubo ukuba inkampani ijongana nayo, imisebenzi ephuhlisayo okanye yintoni amandla ayo afaniswa nezinye iinkampani kwicandelo elifanayo.
Ifilosofi yomsebenzi
Enye yezona zinto zibaluleke kakhulu xa kusakha inkcubeko yeshishini elungileyo kukuqinisekisa ubume bentlangano obuchanekileyo bomsebenzi owenziweyo, kwitsheyini lonke labasebenzi.
Kwaye ekugqibeleni, kungekuphela ngenxa yemveliso ngokwayo kodwa nangenxa yomfanekiso onokuthi ube nawo kwi-brand ngokwayo ngaphandle, Ifilosofi yomsebenzi yenkampani yeyona nto imisela kakhulu impumelelo yayo.
Inkqubo yonxibelelwano
Iquka zombini unxibelelwano lwangaphandle, olujongene noluntu kunye nabathengi, kunye nenkqubo yonxibelelwano lwangaphakathi kunye nabasebenzi ngokwabo.. Ngaphandle, ikwachaza kakhulu umfanekiso onokuthi inkampani ibe nawo esitratweni.
Kwinxalenye yangaphakathi, kuya kuxhomekeka kakhulu kwindlela eqhutywa ngayo inkampani nakwisakhiwo sayo. Olu nxibelelwano lubaluleke kakhulu kubudlelwane boluntu kuwo nawuphi na umbutho.
Izibonelelo zenkcubeko yenkampani elungileyo
Ngokufutshane kwaye phantse ngendlela yokuqukumbela, Inkcubeko yenkampani elawulwa kakuhle inokuba luncedo kakhulu kulo naluphi na uphawu, kuba, njengoko besigxininisile ngaphambili, zonke ezi zinto zenza ubuntu..
Obu buntu busenokude buvelise imvakalelo engakumbi yokuba ngowabasebenzi ngokwabo, into esoloko ifikelela kwimveliso engakumbi kubo, kwakunye nemvakalelo yokonwaba emsebenzini.
Ukuba siyajika sijonge eluntwini, nanjengoko isiko loshishino iyinto ephilayo ebonakala naphesheya, sinokuthi lolona phawu lubalaseleyo olunokunikwa uphawu. Ke ngoko, ukukhathalela inkcubeko yeshishini kuye kwaba ngomnye wemisebenzi ephambili ekhathalelwa ziimpawu kwixesha elizayo.