La Ubhengezo oluncinci ivumela iinkampani ezininzi zentengiso ukuba zikhuthaze iimveliso zazo ngemiyalezo efihliweyo eyenza ukuthobela ukusetyenziswa, funda yonke into enxulumene nesi sihloko ngokufunda inqaku elilandelayo.
Sisicwangciso esisetyenziswa ziinkampani ezinkulu ukufikelela kubathengi abaguqukayo.
Ubhengezo oluncinci
Isicwangciso sentengiso ye-subliminal kukufikelela kwi-subconscious yabathengi. Iinkampani ezininzi ziyila amaphulo entengiso ukukhuthaza iimveliso zazo zisebenzisa esi sixhobo; ingcamango kukudlulisa imiyalezo efihliweyo ekhuthaza ukusetyenziswa ngaphandle kokuba umntu ngokwakhe aqaphele isenzo.
Injongo yale nkqubo kukufikelela kwingqondo yomthengi ngokuthe ngqo, ngaphezu kwakho konke ukuthumela umyalezo oya ngqo kwi-subconscious. Loo ndawo engqondweni apho iminqweno efihliweyo, iimvakalelo ezingavumelekanga kunye nobuntu obungachazwanga bufumaneka; Yindawo apho kunokwenzeka ukufikelela ngokusebenzisa izicwangciso ezithile zengqondo ezibonelela ngeenzuzo ezinkulu kwiintengiso.
Imiyalezo ye-subliminal iqhutyelwa xa ufuna ngokwenene ukubeka imveliso kwiingqondo zabathengi, ngaphandle kwesidingo sokusebenzisa umxholo omningi, amagama okanye imiyalezo yokuqinisekisa malunga nomgangatho okanye udumo lwe-brand. Intsimi yentengiso yenziwe ziingcali kwindawo yokuthengisa ezisebenzisa izinto zokufuna indawo yemveliso, inkonzo okanye uphawu.
Yintoni na?
Olu hlobo lomxholo lunxulumene nendlela yokubonisa into efihliweyo ngaphandle kwesidingo sokuba ibonakale ngeso lenyama. Imiyalezo ye-subliminal inokufakwa kwiividiyo, umxholo obhaliweyo kunye nemifanekiso ukuzama ukuphembelela abantu kwizenzo zokungaziqondi eziyalelwa yingqondo.
Le miyalezo ibhekiswa kwiishoti zevidiyo ezincinci ezingaphantsi kwesekhondi xa kusetyenziswa intengiso ye-audiovisual. Kwimeko yemifanekiso, into ofuna ukuyinikezela ngokwenene ifihliwe kwaye uzama ukufumanisa ukuba iingcamango zomxhasi zijoliswe komnye umfanekiso oyintloko obangela umdla, ngokungazi ukuba umntu uchaze imiyalezo yomibini.
Kumfanekiso oyintloko ufikelela kwiingqondo kwaye uhlalutywe ngokukhawuleza, kodwa umfanekiso wesibini, ungaqapheli ngokukhawuleza, ufikelela kwi-subconscious apho iqala ukuyinika inkcazo kunye nenkcazo ngokweepatheni zengcinga zembali ezikhoyo engqondweni yomntu. Emva koko kunokwenzeka ukubeka into engqondweni ngaphandle kokufunyanwa kwethu, yindlela efihlakeleyo yokudlulisa into ebangela ukhetho ngaphandle kombono othe ngqo okanye ophambi komntu.
Izinzuzo
Isicwangciso sokusebenzisa i-advertising subliminal ukutsala abathengi ngokuthe ngqo ukuthenga kunye nokusetyenziswa kukuba igcina ixesha kunye nemali kwiintengiso ezichazayo kunye nemiyalezo yokubonisa. Nangona zisetyenziswa kakuhle kwaye ingozi ebantwini ayifunwa nangayiphi na indlela, ezinye iingcali zicinga ukuba iqhinga lokukhohlisa liyasetyenziswa.
Nangona kunjalo, kwihlabathi lentengiso yedijithali ayisiyiyo loo ndlela, zisetyenziselwa kuphela ukubonelela abathengi, ukufumana imveliso ngokweemfuno zabo. Ngoku xa isetyenziselwa ukukhokelela umxhasi kwiimeko kunye nokuziphatha okungahambelani kakhulu noluntu, ukuba banokuthathwa njengengozi.
Iindidi
Sasikhe sakhankanya ngaphambili ukuba i-subliminal advertising isetyenziswa ngeendlela ezahlukeneyo kunye nokuphumeza izibonelelo ezithile zorhwebo, apho intengiso inokunyuswa xa abathengi bekhokelelwa ekuthengeni imveliso okanye inkonzo ngomsebenzi owenziwe ezingqondweni zabo. Ngenxa yoko sibona indlela ezisetyenziswa ngayo kwii-arhente ezahlukeneyo zentengiso.
Ukuze ufunde malunga nemiba enxulumene nolu hlobo lwentengiso, siyakumema ukuba ufunde inqaku Ukukhangisa ngeDivital apho kuchazwa imiba enxulumene noko.
imifanekiso kunye neelogo
Ziyinkampani ezixhaphakileyo kunye nezinkulu zisebenzisa esi sicwangciso ukubeka uphawu oluthile, njengomzekelo esinawo amashishini eDisney apho ahlala eveza imiyalezo ye-subliminal kwiintengiso zabo. Umfanekiso weMickey Mouse odumileyo uhlala ufihlwe kwimifanekiso ehlekisayo okanye umyalezo wentengiso.
Ezinye iinkampani ezifana ne-LG, i-Amazon, i-Sony kunye ne-Tour de France, zifihla imiyalezo kwimifanekiso eyahlukeneyo, ngakumbi kwiilogo. Kulapho iingcali ezinkulu zentengiso zifika khona, xa ngomfanekiso olula zikwazile ukubeka umyalezo onokuthi bambalwa bawucacise.
Kwelinye icala, isetyenziswa kwimifanekiso enabantu kunye nezinto apho umyalezo oyinyaniso oza kunikelwa ufihlwe. Iifom zento ezingahambelani ne-brand zihlala zibonwa kwiintengiso ezininzi, nangona kunjalo, kwaye emva kwexesha, kunokubonwa emva kohlalutyo oluthile, emva kwaloo mfanekiso, injongo yokwenene yokukhangisa ifihliwe.
Kwiifomathi zeaudiovisual
Ngendlela efanayo njengoko imifanekiso efihliweyo ibekwe, ukukhangisa kwe-subliminal kukwasetyenziswa kwiividiyo, apho iinjongo ezahlukeneyo zifezekiswa ngokweemfuno. Kwamanye amazwe, olu hlobo lomyalezo wevidiyo ophantsi lufuna ukubuza abantu ukubakhokelela kwindlela ethile yezopolitiko; isetyenziswe kwiintengiso zikamabonwakude zifihla, umzekelo, umfanekiso womgqatswa onokukhokelela abavoti ukuba benze isigqibo esingqiyame kumgqatswa othile.
Indlela yokuyisebenzisa yahlukile kwindlela eyenziwa ngayo ngemifanekiso kunye neelogo. Kule meko, babeka imifanekiso emincinci yabo bafuna ukuyibeka kwi-subconscious ngaphantsi kweshumi lesibini, oko kukuthi, ngexesha lokuboniswa kwevidiyo, umfanekiso womntu okanye imveliso abafuna ukukhuthaza abantu. ngexesha elithile.
Olu hlobo lwesicwangciso luhlala lusetyenziswa yinkampani yeDisney ngokubeka imifanekiso yomfanekiso wayo oyintloko, uMickey Mouse, kwimiyalezo yorhwebo kunye nezinye iifilimu zenkampani. Abantwana badibanisa ngokuzenzekelayo iindlebe zombini kwaye ngandlela thile bafuna ukufikelela kumajelo kamabonwakude okanye iimuvi ezinxulumene naloo mfanekiso.
Ukuba unqwenela ukwandisa le ngcaciso yentengiso, siyakumema ukuba ufunde inqaku imbali yentengiso apho imiba enika umdla ichazwa ngokweenkcukacha.
isilogeni kunye neetekisi
Upapasho kunye neentengiso ezibhaliweyo zinokungena okubalulekileyo kumajelo kunye namaqonga ewebhu. Ngabo, amagama kunye nemihlathi igxininiswe ngombono wokubonisa, ukuchaza kunye nokuqaqambisa iimpawu kunye nezibonelelo zenkonzo okanye imveliso; kwimeko yentengiso ye-subliminal, isetyenziselwa ukugqamisa amagama agxininisa umxholo oyintloko.
Ehlabathini lokuthengisa idijithali, amagama agxininiswe ngqindilili asetyenziswa, apho abonisa ulwazi oluphambili lwezo zijoliswe ukutsala umfundi. Kwelinye icala, iingcaphephe zentengiso zisebenzisa iipuns, ukungacaci okanye imiyalezo efihliweyo ukufezekisa eyona njongo iphambili.
U mzekelo
Noko ke, sasisele sihambele phambili okuthile kulo mba, nangona kunjalo, sinokubona ezinye iilogo zeenkampani ezinkulu ezinjengeAmazon apho utolo luboniswe emazantsi egama elisuka kunobumba u-Ä: ukuya “kuZ: ukubonisa ukuba bathengisa nayiphi na into. isixa seemveliso ezinokusukela kwiimveliso eziqulathe zonke iileta.
Ngokunjalo, sinenkampani yaseMarlboro, apho kwiminyaka embalwa edlulileyo babeka ikhowudi yebharwudi kwiimoto zeFomula 1, xa intengiso yecuba kwimidlalo yayivaliwe. Ngakolunye uhlangothi sinenkampani ye-Coca Cola, ehlala isebenzise imiyalezo engaphantsi kwe-subliminal ekunyuseni kwayo, ngokukodwa kwiifilimu, ifuna ukuhamba phambili kumncintiswano wayo uPepsi Cola.
Ilogo yoncedo yabantwana base-Afrika ebizwa ngokuba “yiThemba laBantwana base-Afrika” inokubonwa kumfanekiso womntwana kunye nowasetyhini omagqabantshintshi amele ilizwekazi lonke lase-Afrika. Ukugqiba sibonisa uphawu lwenkampani yonxibelelwano i-NBC ebandakanya uhlobo lwefeni ekucingelwa ukuba ngumsila wepikoko, le logo yayalelwa ukuba ithathelwe indawo kwi-70s ukukhusela ezo zilwanyana.
izimvo
Umxholo we intengiso ye-subliminall Ayisetyenziswa kuphela ziinkampani zentengiso, ezinye iinkampani ziyisebenzisela iinjongo ezintle kakhulu, oko kukuthi, zizama ukukhokela abasebenzisi ukuba batye iimveliso okanye benze imisebenzi engekho mthethweni engaphandle kolungelelwaniso oluqhelekileyo loluntu.
Yiyo loo nto kwamanye amazwe intengiso ebonakalayo kunye neyedijithali iphononongwa ngaphambi kokuba ithunyelwe okanye isetyenziswe ziinkampani, nangona kunjalo, iifemu ezininzi azikuvumeli ukunyuswa kwazo ukuba kuqinisekiswe, ngenxa yoko kuye kwenziwa amanyathelo asemthethweni ekudalweni phambi kwabasemagunyeni bemigaqo nemithetho. evumela ulawulo kunye nokuphonononga umxholo we-subliminal kulo naluphi na uhlobo lwentengiso.
Nangona kunjalo, kukholelwa ukuba intengiso ye-subliminal ayinabungozi ukuba iindlela ezizezinye eziluncedo zifunelwa abathengi, sikholelwa ukuba sisicwangciso esikrelekrele kakhulu ukuphumeza injongo ngaphakathi kwentengiso. Nangona xa isondo, utywala okanye ukusetyenziswa kwecuba kukhuthazwa, kunokuba yingozi kuba ikwazi ukufikelela kubantwana, abona basengozini kakhulu kolu hlobo lwesenzo.
Siyathemba ukuba ngeli nqaku ufunde malunga nale ndlela yentengiso enomdla kakhulu kwaye abantu abaninzi abangaziyo, izigidi zeemveliso zithengiswa namhlanje, ezizisa inzuzo enkulu kubantu nakwiinkampani.
https://www.youtube.com/watch?v=xok583IKxPI