Kweli nqaku elinomdla, siza kuthetha ngalo intengiso bimbo, izicwangciso zayo zokuthengisa kunye nendlela eye yavela ngayo ngokuhamba kwexesha. Ke ndikumema ukuba usijoyine kuba iya kuba sisihloko esihle kakhulu. Uya kumangaliswa!
Intengiso yeBimbo
Umahluko phakathi kwenkampani ephumeleleyo kunye nenye ebonakala ngokukhawuleza esibhakabhakeni idla ngokuba ngenxa yezinto ezininzi, kwaye enye yazo, kwaye eyona ibaluleke kakhulu, isekwe kwindlela inkampani ekwazi ngayo ukuzenza yaziwe kubathengi bayo. .abathengi. Ngenxa yesi sizathu, siya kuthabatha njengomzekelo inkampani ephumelele impumelelo enkulu kweli candelo, yiyo loo nto siza kuthetha malunga nokuthandwa. Intengiso yeBimbo.
Umlando omncinci
IBimbo, yinkampani yaseMexico eyadalwa nge-2 kaDisemba 1945. Uyise wale ngcamango yayinguLorenzo Servitje, owayengumcwangcisi-mali kawonke-wonke kwaye ngaloo mihla, wagqiba ekubeni aqalise ukuveliswa kweshishini lokuqala lokubhaka, lalikwi-Federal Federal. Isithili kwaye sele inegama elaziwayo "Bimbo".
Ngeso siqalo soloyiko, mhlawumbi izinto ebeza kuzifikelela namhlanje bezikude, ukuphumeza ubukho kumazwe angama-33 eMerika, eYurophu, eAsia naseAfrika. Ngeli xesha, i intengiso bimbo Inoxanduva lokukhuthaza ngaphezulu kweemveliso ze-1.000 ngeempawu zentengiso ze-100.
Ukusasazwa kweemveliso zayo ezigqwesileyo, ezenziwe kwizityalo zayo ze-76 kunye nabathengisi be-3, abahlala eMexico, eUnited States, kuMbindi kunye noMzantsi Melika, kunye nakumazwekazi aseYurophu naseAsia. Enkosi kwababalaseleyo Intengiso yeBimbo, Iyakwazi ukugubungela amanqaku angaphezu kwesigidi athengiswayo kwihlabathi.
Isahlulo sentengiso
UDaniel Javier Servitje Montull, wayesaziwa njengomphathi jikelele weqela leBimbo (i-CEO) ukususela ngo-1997, nanjengentloko yebhodi yabalawuli ukususela ngowama-2013. Iqela leengcali kumgca wangaphambili, ojongene nokuzoba ikhondo lekhonkrithi nelichanekileyo.
Into yokuqala Intengiso yeBimbo, kukwenza ulwahlulo lwemarike, kwaye oku kwenziwa ngohlobo ngalunye lweempawu zayo. Ukuba neminyaka engama-70 kwimarike yokutya kukunika amava ayimfuneko ukwazi abathengi bayo kwaye ngaloo ndlela ubeke iimpawu ezininzi ezibalulekileyo.
Enkosi kulwahlulo lwentengiso oluyimpumelelo, umgca wayo wonke wemveliso ujolise kwindawo yokubhaka, i-pastry, i-snacks, iilekese, njl. Ukunikezela ngale ndlela, i-homogeneity esemgangathweni, inika umthengi udibaniso olulodwa lweemveliso, olwanelisayo iimfuno zomthengi, ngendlela echaphazelekayo kunye neyolisayo.
ukwahlulwa kwabantu
Kulo intengiso bimbo, siya kufumana kulwahlulo lwejografi, inkampani kwilizwekazi laseMelika, eSpain naseTshayina. Ngokubhekiselele kwesi sicwangciso esibalulekileyo, sinamaxabiso afikelelekayo kuninzi lwabemi, ukuhlukahluka kwawo okukhulu kuyanelisa zonke iincasa zamalungu entsapho kumazwe ahlukeneyo, ngamanye amaxesha ukulungelelanisa inkcubeko yabo ye-gastronomic.
ukwahlula ngokwasengqondweni
Ekubeni esona sizathu siphambili kukukholisa umthengi wokugqibela, kwaye into ebalulekileyo ekufuneka ithathelwe ingqalelo kukwahlulo lwengqondo, ineelekese ezimnandi zabantwana. njengeelekese zeveros ezidumileyo. Ukongeza, ikwanemveliso enempilo kunye nenempilo kwabo bathanda ukunyamekela umzobo wabo, njengesonka esipheleleyo, kuba zisebenza kakhulu ekuphekeni. Kwaye into ekhawulezayo, etyebileyo kwaye enenzuzo ingaba sisonka esimhlophe kunye nesonka esivelisayo.
ukwahlulwa kokuziphatha
La Intengiso yeBimbo, idilesi yokwahlulwa kokuziphatha njengenqanaba lokugqibela, apho uphawu kunye neentengiso zidlala indima ebaluleke kakhulu, kwaye oku kungenxa yokuba kufuneka inxulunyaniswe nomfanekiso kunye nesithethe, ubuzwe kunye neemveliso ezintsha. Zonke iingongoma ezikhankanywe ngasentla kufuneka zigxininise kubantu bayo yonke iminyaka, ngakumbi iminyaka emi-5 nangaphezulu, kungakhathaliseki ukuba sini.
Xa sikhankanya indawo yamathuba, iBimbo idinga ukuqhubeka nokwandiswa kwayo kumazwe ngamazwe, kwaye oku kungenxa yokuba iimveliso zayo kulula ukuthutha kwaye zineentlobo ezininzi zazo.
Ukwandiswa, ukusasazwa kunye nobhubhane
Indawo Intengiso yeBimbo, ijongene nobuthathaka obubini; ukuba nangona ingayeki ukwanda kwayo, ukuba ifuna ingqwalasela, njengoko imele indleko enkulu yombutho, enye yazo iya kuba kuhlaziyo lwezithuthi zayo ezenza inqanawa yokusasaza, kwaye isisombululo esinokubakho siya kuba kukuphuculwa kwezithuthi. iindibano zocweyo zokulungisa nokugcina izithuthi.
Obunye ubuthathaka iya kuba yimeko yangoku yobhubhani wehlabathi, ebandakanya amanyathelo okuphambuka kwentlalo phakathi kwabasebenzi abakwinqanaba lomsebenzi kwaye ngokulinganayo, phakathi kwabasasazo kunye nabathengi babo, bongezwe kuluhlu olude lwamanyathelo okhuseleko lwebhayoloji, nangona le meko inokuba yeyokwexeshana, ngaphandle kwamathandabuzo. , ngenkani iqela le intengiso bimbo ukuyila nokugcina amanqanaba aphezulu okomelela.
Imveliso yeenkwenkwezi kwintengiso yeBimbo
Ngoku, malunga nemveliso yabo yeflegi: isonka esimhlophe, bahlala besenza ukupakishwa okukhanyayo kunye nokutshintsha kwemifanekiso, kodwa ngaphandle kokutshintsha incasa yesiko etyebileyo abayigcinayo.
Oku kungenxa yomxube obalulekileyo phakathi kwe Intengiso yeBimbo, esekelwe kwizigaba ezine: imveliso, ixabiso, indawo kunye nokukhuthazwa. Kwimeko yeemveliso, ibhekisa kwiimpahla, izibonelelo, kunye neenkonzo ezinikezelwa yi-brand, kwaye kule meko, iBimbo ibonelela ngeemveliso ezinjengesonka, iikeyiki kunye neelekese, phakathi kwezinye.
Ngexabiso; I-Bimbo ilawula inani elikhulu leendleko kunye neepotfoliyo apho amaninzi amaxabiso akhoyo kwaye agxininise kubantu. Kwisikwere, iqela le intengiso bimbo iye yasasazeka, kwiimveliso nakwiindawo, ezinjengalezi: iivenkile ezinkulu, iivenkile ezithengisa izinto eziluncedo, kunye namaziko apho kusingathwa izonka ezibandayo neendawo ezithengiswayo.
Ukukhuthazwa njengeqhinga kwintengiso yeBimbo
Ukunyuswa kweBimbo kubhekisela kwiindlela eziye zakwazi ukwandisa kwaye zipapashe izibonelelo zayo. Nangona kunjalo, ukuba yimveliso esiyidla kakhulu, ukukhuthazwa kwayo akusafuneki kangako.
Xa siza kuthetha ngesicwangciso se Intengiso yeBimbo, Singashwankathela ukuba benza konke okusemandleni abo ukuzama ukubonisa ukuba yinkampani eyomeleleyo nemanyeneyo, kwaye ibonisa iintlobo ngeentlobo zeemveliso.
Ukuzisa kwiimarike zezonka ezenziwe kuzo zonke iintlobo zabaphulaphuli, ekubeni oku kwenziwa ukwenzela ukwanelisa iimfuno zomsebenzisi. Ngenxa yale nyaniso, akukho mzamo wokuzisa iimveliso ezinoyilo lwangaphambili kunye neempawu, ezifakwe kwipakethe kunye nemiboniso emangalisayo.
Ngokunjalo, njengenkampani enoxanduva loluntu, iyayazi inyani yokukhathalela iplanethi. Ngoko ke, baye badala iqonga elithi "Indlela ezinzileyo", ejolise ukuzisa inkqubela phambili kubantu kumazwe angama-33 apho ikhona. Ukukhuthaza ngale ndlela, iintsika zayo ezisisiseko, zezi: intlalontle, iplanethi kunye nabalingane bayo.
Ukuba ufuna ukwazi ngakumbi malunga nezicwangciso ezisetyenziswa ngamashishini athile ukufikelela eluntwini ngendlela eyahlukileyo kunabanye, njengokusebenzisana ekunyamekeleni okusingqongileyo, ke eli nqaku linomdla lelakho: ukuthengisa okusingqongileyo.
Ukongeza, ukuze ube nombono obanzi kulo mbandela ungakholelekiyo we intengiso bimbo, Ndikushiya le vidiyo ukuze uqonde yonke inkqubo yokusebenza kwenkampani kunye nendlela abaye basebenzisa ngayo iindlela ezintsha zokuthengisa ukufikelela kubasebenzisi.