El ukuthengisa okwenziwayo Yinkqubo apho iindlela ezahlukeneyo zokukhuthaza kunye nentengiso zisetyenziselwa ukudibanisa abathengi ngokuthe ngqo nenkampani Funda ngakumbi malunga nesi sihloko ngokufunda eli nqaku linomdla.
Intengiso yokusebenzisana
Yonke inkampani isebenzisa, nangayiphi na indlela, iindlela zokuthengisa zokufuna ukutsala abathengi kunye nokubagcina ngokukhuselekileyo, ngaloo ndlela iqinisekisa ngokuhamba kwexesha ubukho kunye nokubekwa kweemveliso zabo kwimarike, nokuba yedijithali okanye yemveli. Kuthathwa njengesicwangciso esisebenzayo apho abathengi banxibelelana nezixhobo kunye nezibonelelo ezinxulumene ne-brand okanye ishishini.
Le nkqubo yenye yezinto ezivezwa njengeendlela ezintsha zeshishini kwaye zinika umbhiyozo omkhulu. Iifom zentengiso yetekhnoloji ye-intanethi zenze uhlobo olwahlukileyo lomxhasi kunokuba zazingaphezulu okanye ngaphantsi kweminyaka engama-30 eyadlulayo; nangona iintengiso zentengiso zigcina iipatheni zokubonisa iipowusta kunye namaphulo entengiso.
Indlela ekuye kwahlengahlengiswa ngayo kwaza kwadalwa imbono yokukhuthaza ibaluleke kakhulu. Isicwangciso sokuthengisa esisebenzisanayo sigcina izenzo kubasebenzisi kunye nabathengi abavumela ukuba bangabi yinxalenye yenkqubo yokuthenga kuphela, kodwa nokudala ukuzibophezela ukuba babe yinxalenye yenkqubo yokuncedisana njengoko kunjalo, bahlanganiswe kwaye bathathe inxaxheba ngokusebenzayo kumaphulo.
Ukwenziwa kwezinto ezilindelekileyo kubathengi, kukhuthaza umdla okhokelela ekubeni bajoyine inkqubo, kwaye kulapho umsebenzi wetekhnoloji esebenzisanayo ungena khona, kunye nezixhobo zokuthengisa zedijithali. Kuye kufuneke ukuba kuphuculwe iinkqubo zokukhuthaza nokuthengisa ukuze kutsalwe ingqalelo kunye nomtsalane kwimveliso.
Kukho nezinye izicwangciso ezinokunceda ukukhuthaza ukukhula kweentengiso kumashishini, ngoko sicebisa ukuba ufunde inqaku elilandelayo imizekelo yokuthengisa ngoko unokufunda indlela yokuziphucula.
Izixhobo
Ukuthengisa okusebenzisanayo kubandakanya isicwangciso esinjongo yayo iphambili kukukhuthaza nokukhuthaza abasebenzisi ukuba banxibelelane nemveliso okanye ishishini, ukwenza imeko ekhuthaza isenzo esilungileyo, isondla iimvakalelo kunye nokuguqulwa kwezibonelelo, okuyimeko enomdla kakhulu kumacala omabini. Kodwa makhe sibone ukuba zeziphi iimpawu zayo ezifanelekileyo.
- Kuyanceda ukukhulisa into ebizwa ngokuba yintsebenziswano yabathengi, nto leyo eyinxalenye yeendlela zokuthengisa ukutsala abathengi kwaye ubagcine bebotshelelwe kuhlobo.
- Ukuthembela kwabathengi kufunyanwa ngexesha apho intsebenziswano phakathi kwebrendi kunye nomsebenzisi ivuliwe.
- Ukunyaniseka kuyakhula kwaye izenzo ezinxulumene nokudityaniswa kweemvakalelo ziveliswa kwixesha elizayo.
- Umxhasi yinxalenye yenkqubo yokuthengisa, ukunika ukubandakanywa kunye nentsebenziswano.
- Unxibelelwano lunikezelwa ngendlela engeyiyo yendabuko, izibophelelo zisekwe apho, ngaphandle kokufumana imveliso, umxhasi uneengcebiso ezimxhasayo kwiimeko eziyimfuneko.
Kwenziwa njani?
Okokuqala, isicwangciso sokuthengisa esinxulumene ne-brand kufuneka sisekwe kwaye sichazwe. Emva koko, inkqubo yokunxibelelana idityaniswe kwisicwangciso somsebenzi, ngale ndlela ke siqhubela phambili nokuseka iinjongo ezicacileyo nezicaciswe kakuhle.
Ukongezelela, kubalulekile ukuba ube nezixhobo zokukwazi ukudibanisa iteknoloji edibeneyo kwinkqubo.Ingcamango kukubandakanya izixhobo ezinqamlekileyo kunye nezixhobo ezivumela umxhasi ukuba abe nazo zonke izibonelelo xa esebenzisana ne-brand; Ngokunjalo, qhuba ezinye iimvavanyo apho inqanaba lokwamkelwa ngumthengi kunye nabanini liyakwaziwa.
Kuya kubaluleka kwakhona ukudala isebe lezobuchwepheshe okanye iyunithi ngaphakathi kwenkampani, ezinikele ngokukodwa kwizicwangciso zokuthengisa ezisebenzisanayo, ingcamango kukuqhuba izenzo zokulawula kunye nokubeka iliso kwiinkqubo, ukuphepha ukuwa kunye nokuyeka ngokukhawuleza kwiinkqubo kunye neenkqubo.
Kuloo ndawo enye, iintlobo ezahlukeneyo zomxholo kufuneka zenziwe, ngubani oza kulawula ukufikelela kumxhasi, ukwenzela ukuba kufuneka kubekho abasebenzi abaqeqeshiweyo kwimimandla yokuthengisa, ukuphuhliswa kwephepha kunye neengcali kwi-teknoloji yedijithali. Eli qela kufuneka lilungelelanise zonke izenzo ukuze iinkqubo zenziwe ngokugqibeleleyo.
Ingqikelelo yentengiso esebenzisanayo ayilula ukuyisebenzisa kwiinkampani, utyalo-mali kufuneka lube lukhulu ukuba iinjongo ziyakufezekiswa. Masikhumbule ukuba bayinxalenye yenkqubo efuna ukwandisa ukuthengisa ngokutsala abathengi kwi-brand.
amabala entshukumo
Uncedo lwentengiso esebenzisanayo lwenzeka xa ucwangciso kunye nezicwangciso zisetyenziswa, nangona kunjalo kubalulekile ukwazi ukuba zeziphi iinkalo zoshishino ezinokusetyenziswa. Ukongeza, kubalulekile ukuqwalasela ukuba isicwangciso sisenzo sokutshintshiselana ngolwazi phakathi komthengi kunye nenkampani.
Ukuqala ukusuka kweli nqaku, kulungile ukuqonda ukuba umnini wenkampani akasayi kuba nolawulo lolwalathiso lokuhamba konxibelelwano kunye nolwazi, kodwa ngoku kufuneka alusasaze kweyona nto ibalulekileyo kwishishini: umthengi. Kwiintlobo zeshishini lemveli, oku kusabalulekile kodwa kukude kakhulu nenkampani.
Ukuxhamla kwabo kuphela xa bedibana ukuze bafumane inkonzo okanye imveliso, kulo mzekelo umthengi udibanisa kwaye adibanise neenkqubo, into entsha kwaye eyahlukileyo. Ukusuka apho, inqanaba liqala apho kuyimfuneko ukuchonga ukuba yeyiphi imimandla yesenzo esiya kugxila kuyo isicwangciso.
ujongano olunolwazi
Yindawo apho ibhulorho yokwenyaniso phakathi komxhasi kunye nophawu ikhona ngokwenene, olu nxibelelwano kunye nobudlelwane buvumela umxhasi ukuba enze kwiimeko ezahlukeneyo eziboniswa ngokusebenzisa izixhobo, eziya kumnceda ukusombulula kunye nokwanelisa imfuno ethile, ukwenzela ukuba yenza zonke izenzo ezifunwayo.
Abathengi bangabavelisi bedatha kwaye ngenxa yoko kuyimfuneko ukuhambisa ulwazi kwinkampani ukuze ikwazi ukuyiqhuba. Amaqumrhu ebhanki abe ngawokuqala ukuphumeza amacebo okusebenzisana; ngeminyaka yoo-90 bazisa ii-ATM; Ezi zibonelela abathengi ngeenkonzo ezisebenzisanayo nezikhawulezayo, apho umxhasi wafumana inkonzo esemgangathweni ngoko nangoko.
Kule nto, iinkampani zemali ziphunyezwe amadokodo kufuphi neebhanki kwaye kude nakwiiofisi zebhanki, ukwenzela ukuba abathengi abazange bafune ukuya kubo kwaye ngaloo ndlela bakwazi ukuhlawula ngokukhawuleza. Namhlanje ziyaqhubeka nokusebenza kodwa hayi ngesantya esifana nesaminyaka eyadlulayo, kuba itekhnoloji ibihlala kwezo ndawo.
Namhlanje, indlela iimodeli ezahlukahlukeneyo ezinxulumene ne-infographics ezivezwa ngayo, ivumela ukuba ulwazi olucacileyo kunye nolubhaliweyo longezwe kwizikrini zeeselfowuni okanye iikhompyuter, apho umxhasi unokufikelela kwisicelo senkonzo okanye athenge imveliso. Uphuhliso lojongano oluhle luya kuvumela umsebenzisi ukuba ajonge enye indlela yokusebenzisana ukudibanisa nokusombulula iingxaki zabo.
ulwamkelo lwedatha
Ibandakanya inkqubo apho iteknoloji yolwazi kunye neteknoloji yewebhu esebenzayo idityanisiwe. Iinkampani ezininzi zineenkqubo zobukrelekrele bedatha, eyindlela yokucubungula ulwazi olunikezwa ngabathengi kwaye ayifuni sandla somntu.
Okwangoku, iiplatifomu kunye nezicelo zinikezelwa apho iinkonzo zokusebenzisana kwedatha zenziwa ngokuzenzekelayo, enye yazo yi "Data Mining", esebenzisa izixhobo ezahlukeneyo kwiinkampani kwaye ibavumela ukuba balawule yonke into enxulumene nokuphunyezwa kwezicwangciso zokukhuthaza.
Ukuthengisa okusebenzisanayo kukhuthaza kwaye kuqhube iziphumo ezifunyenweyo ukwenzela ukutsala abathengi kwizenzo zexesha elizayo. Namhlanje isibonelelo esisebenzisanayo sivelisa umtsalane wabathengi ngakumbi kunaso nasiphi na esinye isicwangciso sokuthengisa sedijithali, nangona kunjalo abanye bayazibuza ukuba kutheni?
Kulula kakhulu, makhe sithathe njengomzekelo xa umsebenzisi engena ephepheni, ngelo xesha inkqubo iqala apho izixhobo ezisebenzisanayo zisebenze, ukuze afumane yonke into awayeyidinga, emva koko ukwaneliseka kudalwa kumxhasi, oya kuthi ngokukhawuleza. jonga indlela yayo yokuhlala iqhagamshelwe ixesha elide, ayizukufana ukuba iyakwenza kwindawo engenazo izixhobo ezisebenzisanayo.
Ubukho bokuthembeka
Emva kokuba umthengi engene kwisenzo kunye ne-brand ngokusebenzisa iinkqubo zokusebenzisana, ukunyaniseka kwimveliso kuqala ukuzalwa. Inkampani ke ine-database apho ibonelela ngoncedo kumthengi kwaye ikhonza ukuba ibe nokubaluleka kwiinjini zokukhangela zeGoogle, umzekelo, iqonga liqwalasela ukunyaniseka kwabathengi kwi-brand, enokunika indawo yokubeka iphepha kwiinjini zokukhangela.
Nangona kunjalo, oku ukunyaniseka akulula kangako ukufezekisa, kufuneka kuhambe ngoluhlu lweenkqubo apho oku kulandelayo kufuneka kuqwalaselwe: Okokuqala, ukwazi nokwazi ukunxulumana, oko kukuthi umzuzu xa ubudlelwane benziwa, mhlawumbi ngokuthengisa. okanye ngesenzo sokwanelisa imfuno okanye ukusombulula ingxaki.
Isicwangciso esiza kusetyenziswa kufuneka sibe nenkqubo apho izenzo ezijoliswe ekukhuthazeni i-post-sale okanye iinkonzo ze-post-service ziphunyezwa, apho, nge-imeyile, imiyalezo ebhaliweyo okanye nayiphi na enye isixhobo esisebenzisanayo, ulwazi, iingcebiso kunye nemibuzo ehambelana nesenzo sokuthenga. okanye ukusetyenziswa kwenkonzo.
Umthengi kufuneka azive ekhuselekile kwaye eqinisekile, ekubeni ufumene okanye unxulumene nabantu abathembekileyo, ukwenzela ukuba ngokwamkela iziphakamiso ze-post-service, izibonelelo ezithile zinokunikezelwa, njengezaphulelo xa kuthengwa ezinye izinto, iinkqubo zamanqaku okanye amabhaso.
Zininzi ezinye iindlela ezidalwe sisicwangciso sokuthengisa esisebenzisanayo, esinokuqhuba izenzo ngokuzenzekelayo; Enye yazo yinkqubo ye "Ionsoftware", leyo, ngaphandle kokwenza ngokuzenzekelayo iinkqubo ezithile ezisebenzisanayo, inikezela ngeendlela zokuthengisa emva kokuthengisa, apho inxibelelana nomxhasi ukuba anikele ngeenkonzo, ngokwezenzo ezenziwe yinkampani.
Iindlela zokuthengisa zivumela iinkampani ezininzi ukuba zenze ukulungelelaniswa nophuhliso, yiyo loo nto ndikumema ukuba ufunde eli nqaku Ukuthengisa , echaza iinkqubo ezinxulumene nesi sihloko.
Inzuzo
Ukugcina isicwangciso solu hlobo ngokuqinisekileyo kuya kuvelisa izenzo ezikhuthaza amasimi athile anemveliso ngaphakathi kwinkampani, ukudalwa kweemvavanyo, imibuzo, uphando kunye namabhaso, kunceda umbutho ukuba ufumane ulwazi oluthe ngqo kumxhasi, olubonelela ngokubaluleka kwedatha.
Ngoko ke, ukusetyenziswa kwezi zixhobo kwinkampani kufuneka kuthathelwe ingqalelo kubaluleke kakhulu, ukuze ufumane, ukususela ngosuku lokuqala, iindlela ezahlukeneyo zokwandisa uphuhliso kunye nokukhula kwayo. Enye inzuzo kukukhuthaza imisebenzi apho indawo ekujoliswe kuyo umthengi othile iphunyeziwe.
Xa inani labasebenzisi abathile lifikelelwa, i-database iyadalwa evumela ukuba abathengi abanokuthi babanjwe, ngale ndlela iimpawu zomthengi zingahlulwa, ezifana nobudala, indawo yemvelaphi okanye ukuthanda, ingcamango kukufumana olo lwazi. ukukhuthaza kunye nokwenza amaphulo okudala angaphezulu. Amaphulo akuvumela ukuba udibane noluntu kwaye unikeze iindlela ezahlukeneyo, apho ekupheleni kosuku, umxhasi uphela edibene nenkampani.
Inokusetyenziswa phi?
Siyazi iinkampani ezininzi eziyisebenzisayo kwiinkqubo zokukhankasa, nangona kunjalo kukho iziteshi ezinokwenzeka apho ezi zicwangciso zisetyenziswa. Enye yazo kukusebenzisa iinjini zokukhangela, apho ukwenziwa ngcono kwephepha kulawula ukuphakamisa umgangatho wephepha kwizintlu zokukhangela, ngale ndlela ukwazi ngokwenene oko abasebenzisi bafuna, ukukwazi ukubabonelela ngeemveliso abazifuna ngokwenene. .
Sebenzisa ezinye iindlela zokuthengisa ezinje ngemibutho, apho ngokunxulumana nezinye iinkampani ezinobukho ngakumbi kwiwebhu, unokwenza unxibelelwano nabathengi abatsha. Ngendlela efanayo, kukuhle ukucwangcisa ukudalwa kwe-App, apho ngokuthe ngqo kwiselfowuni, umthengi unokufikelela ngokukhawuleza kunye nomntu.
Ekugqibeleni, iinethiwekhi zentlalo akufanele zishiywe ngaphandle, ezimele awona maqonga abalulekileyo kwaye anamandla kwiwebhu. Xa kuziwa ekwenzeni imali ngemveliso, la matshaneli ahlala esebenza, enika abathengi kunye nezixhobo ezahlukeneyo, ukuze ngabo iphulo lokuthengisa elisebenzisanayo likwazi ukukhuthazwa, apho banokufikelela ngokukhawuleza kwiinzuzo zenkonzo okanye imveliso abayinikezelayo.
Iingcebiso
Abathengi kwiiplatifti ezahlukeneyo ze-intanethi bahlala bezazi iintengiso, kwaye bajonge ukubona ukuba ngubani obanika uhlobo oluthile lwenkuthazo. Ezinye iinkampani ezikwi-intanethi zinika inkuthazo yokufaka iphepha kuphela, ukuba ngaba ungumnikazi wenkampani sebenzisa isicwangciso-qhinga sentengiso esisebenzisanayo ukukhuthaza ibhaso okanye ukuthatha inxaxheba kwirafu, ukuphumelela amatikiti omdlalo.
Umzekelo, ezinye iinkampani zonxibelelwano kwi-Intanethi zenza izicwangciso zolu hlobo ukutsala abathengi, kuba ziqhuba ukhuphiswano apho zivuza abasebenzisi abazi ngakumbi malunga ne-cinema, ukuze nje ngokuthatha inxaxheba bawongwe ithikithi elinexabiso le-2 × 1 kubathathi-nxaxheba bokuqala abangama-20.
Khawucinge nje ngenani labantu abathi, xa bejonga umkhankaso wokukhangisa, basebenzisane ngokuchofoza kwi-banner ebonisiweyo, kwaye ngale ndlela bahlala besebenzisa izixhobo kwiqonga. Ezi ngcebiso zisebenza ukuba nombono wokuba olu hlobo lwesicwangciso lunokuhamba kangakanani, ke musa ukulinda ixesha elide kwaye uvelise ubuchule bakho.
