Kweli nqaku uya kufunda ngokweenkcukacha ukuba yintoni kwaye isebenza njani. yokuthengisa? Sikunika awona maqhinga angcono okufezekisa
LweNtengiso
El ukuthengisa ngobuchule kuchaziwe Njengesinye seziseko ezisisiseko zokuba yintoni na ukuthengisa, le yenye yeendlela zokuhlalutya ezinceda ekuboneni amathuba oshishino athiwe thaca kuthi ukuze sanelise abaxhasi bethu ngokukhawuleza, ngexesha nangendlela esebenzayo.
Oku kuthetha ukuba ukucinga okwenziwa kuqala kuze kuthengiswe kuphelelwe lixesha. Iindlela ezintsha zentengiso zisifundisa ukuba kufuneka uqale ucinge ngeemfuno zomthengi emva koko ungene kwinkqubo yokuyila imveliso okanye inkonzo.
Eyona njongo iphambili ye yokuthengisa kukuqinisekisa ukuba iimfuno zabathengi bethu azikahlawulwa ukuze kudalwe iimveliso okanye iinkonzo ezivala ezi zikhewu. Iingcamango zobuchule bokuthengisa kufuneka zifundwe ngamasebe aseka inzuzo yezindululo ezenziwe kuphononongo lwentengiso.
Ukuqonda ngcono kancinci ukuba yeyiphi iqhinga lokuthengisa, sikushiya le vidiyo ilandelayo
Kubalulekile ukuqonda ukuba ngaphambi kokuseka naluphi na uhlobo lokuthengisa ngaphakathi kwintlangano yethu kufuneka sigxininise kumsebenzi wokuzihlola kwintlangano eyenza kucace kuthi apho sikhoyo, apho siya khona kwaye siza kuyenza njani. Oku kuthetha ukuba kufuneka sifunde nzulu uthumo, umbono kunye nexabiso lentlangano ye-brand, khumbula ukuba oku kuyimfuneko kuba namhlanje ukuthengisa kufuna ukubonisa intsingiselo yohlobo lwethu ngeyona ndlela iphilayo.
Ngakolunye uhlangothi, ukuthengisa ngobuchule kuya kusekelwe kuhlalutyo olunzulu lwemikhwa yabathengi abatsha kunye nabadala ngaphakathi kweqonga lethu. Ngendlela efanayo, olu hlobo lokuthengisa luqwalasela ngokweenkcukacha ukuba yiyiphi i-evolution yemfuno eye yadlula ixesha ukusuka kwixesha lokudalwa kwethu njenge-brand, de kube ngumzuzu esagqiba ekubeni senze ezi zicwangciso.
Okokugqibela, ukuthengisa ngobuchule kuya kusivumela ukuba sifezekise iinjongo esiye saziseka njengombutho. Kuyo yonke into esiyifundileyo sinokufumanisa ukuba ukuthengisa ngobuchule sesinye sezizathu zokuba kutheni kuyimfuneko ukuthengisa ngaphakathi kwimibutho yethu.
Kukho iintlobo ezahlukeneyo zokuthengisa kunye neendlela ngaphakathi kwayo, ukuba ufuna ukwazi ukuba ziphi, yiya kwikhonkco elilandelayo iindlela zokuthengisa
Izicwangciso eziphambili zentengiso yeqhinga
Phakathi kweentengiso ezicwangcisiweyo sinokufikelela kwizicwangciso ezahlukeneyo ezisinceda njengenkampani ukwenza olu rhwebo.
UBuchule bokuThengisa kunye neSicwangciso sePotfoliyo
Esi sesinye sezixhobo ezisivumela ukuba senze izigqibo ezifanelekileyo ngokupheleleyo kwaye zisebenza kakuhle, ezisekelwe kwiimveliso ezifumaneka kwikhathalogu yeemveliso kunye neenkonzo. Okuza kuhlalutya ibhalansi phakathi kwamandla emveliso okanye inkonzo kunye nenzuzo yemveliso nganye kwezi.
Isicwangciso sokubeka
Olu hlobo lwesicwangciso esisebenzisa ukuthengisa ngobuchule kusivumela ukuba sibeke phambili abathengi bethu kwaye hayi ukhuphiswano. Xa sisenza lo msebenzi, siyaqonda ukuba ixabiso labathengi ngumoya wethu kunye nentshukumisa yethu enkulu yokunikezela ngemveliso esemgangathweni kunye neyoqobo egubungela iimfuno ebesingazi ukuba sinazo.
Intengiso yobuchule kunye nokwahlulwa
Esinye sezixhobo ezisetyenziselwa ukuthengisa ngobuchule ukuchonga ukuba ngoobani abathengi bethu kukwahlulahlula. Ivumela abathengi ukuba bahlelwe ngokwesini, ubudala, isondo, indawo, phakathi kwabanye.
Oku kwenzeka ngenjongo yokuba xa siseka olu hlobo lokwahlula phakathi kwabathengi sinokudala intengiso ehlangabezana nokulindela ngendlela efanelekileyo nepheleleyo kwaye ikwazi ukufezekisa iinjongo ezimiselweyo.
isicwangciso esisebenzayo
Xa sithetha ngesicwangciso esisebenzayo ngaphakathi kokuthengiswa kweqhinga, sibhekisela kubudlelwane kunye nokulinganisela okukhoyo phakathi kwemveliso, ukuhanjiswa, unxibelelwano kunye nexabiso. Yeyiphi imiba esisiseko eyenza uphawu lwethu.
Isicwangciso sokukhula
Olu hlobo lwesicwangciso sisixhobo esisivumela ukuba sigqibe umkhombandlela ekufuneka siwuthathe njengenkampani. Ukulawula ezi zicwangciso kusivumela njengombutho ukuba senze izigqibo kwimiba ebalulekileyo efana nokungena kwiimarike ezahlukeneyo, zeziphi iindlela ezintsha zophuhliso ezibandakanya imveliso okanye inkonzo yethu, okanye ukwahlukana esikufunayo ukuhlangabezana neemfuno zabathengi bethu.
Ukuthengisa ngobuchule kunye nokunyaniseka kwabathengi
Njengenkampani kufuneka silawule umgangatho wenkonzo yabathengi kunye nokunyaniseka. Ezi zicwangciso zivumela uphuhliso oluyimfuneko kwizakhiwo zentengiso ukuze kwandiswe ngokulinganayo iintengiso zethu kwaye ke ngoko sifezekise unxibelelwano esinalo noluntu lwethu. Okwangoku esinye sezixhobo esinokusisebenzisa kakhulu ukuzuza ukunyaniseka kwabathengi kukusebenzisa iinethiwekhi zentlalo. Enkosi koku sinokuseka unxibelelwano, unxibelelwano lwabathengi kunye nendlela esifuna ukuba nayo njengenkampani enabasebenzisi bethu kunye nabathengi abanokubakho.
Xa siye sahlalutya kwaye saqonda nganye yezicwangciso esikuchazele zona ngaphambili, siyaqonda ukuba siye saseka intengiso yethu yobuchule. Ekupheleni koku sinokumisela ukuba kuya kuba yintoni izenzo zethu zokuthengisa ezaziwa njengentengiso yokusebenza.
Kufuneka siqonde ukuba xa kufuneka simisele umkhombandlela esiza kulilandela, ngendlela efanayo kufuneka simisele ukuba zeziphi iimveliso esiza kugxila kuzo ekuthengiseni ukuze sikhethe ukuba zeziphi na iindlela zokusasaza esiza kuzisebenzisa ukuze sifike apho sidinga khona. hamba.
Imizekelo yokwenziwa kweNtengiso yobuChule
Apha ngezantsi siza kubonisa imizekelo eyahlukeneyo ethathe ithuba leemfuno abathengi ababengazi ukuba kufuneka baseke iimpawu zabo kwaye banyamezele ngokuhamba kwexesha.
BONISA
Ukusukela ekupheleni kweMfazwe Yehlabathi II, ubukhosi bokwenza iiwotshi bukwazile ukuzibeka njengowona msasazi obalulekileyo weewotshi ezisemgangathweni kwihlabathi liphela. Kodwa emva kobunzima bezoqoqosho kwiminyaka yee-80, i-SWACHT yanyanzeliswa ukuba ihlaziye ngokupheleleyo ukuba kuthetha ukuthini ukuthengisa iwotshi.
Kwelinye icala, babefumanisa ukuba amashishini aseMpuma ayesenza iimveliso ngexabiso eliphantsi nezikumgangatho othandabuzekayo. Noko ke, bahlangabezana neemfuno ezazikho emarikeni. Yintoni eyenza abavelisi baseSwitzerland bafunde nzulu ukuba banokuzivuselela njani, nto leyo ebangele ukudalwa kweewotshi kunye noyilo olutsha, i-avant-garde kwaye, ngaphezu kwakho konke, ukufikelela okulula.
ITOYOTA
IToyota ngomnye umzekelo wento eyenzekayo xa ufunda ukumamela abasebenzisi okanye iindlela ezintsha zehlabathi. Ubukhosi beemoto bafumanisa ukuba kukho imfuno ekhulayo phakathi kwabasebenzisi ukudala imoto ehlonipha indalo. Ukusuka kuloo mbono, i-Prius yadalwa, eyimoto ye-hybrid esebenzisa umbane kunye nepetroli kuphela, ukunciphisa impembelelo yendalo kunye nokuzibeka njengenye yeemoto ezizinzileyo ezinenzuzo.
Njengoko sifundile kumzekelo ngamnye wale mizekelo kukuba ukumamela kwiimfuno zabathengi bethu kusizisela izibonelelo ezibalulekileyo kuba kusivumela ukuba sibe nendawo ecwangcisiweyo ngaphakathi kwimarike, kuba sinokubonisa iimveliso ezintsha nezisemgangathweni zokugubungela ezi mfuno umthengi angazifumaniyo. Ndandisazi ukuba ndinayo.
Ngoku, ukuba ufuna ukuseka isicwangciso sobuchule ngamanyathelo, sincoma ukuba ubukele le vidiyo ilandelayo kwaye ufunde yonke into oyifunayo ukuyazi ngayo.