Ukuba ukumazwe aseMexico, uyalithanda ilizwe lezoshishino kwaye ufuna ukulandela imodeli yoshishino enempumelelo, i iifranchise eMexico, zikulungele wena. Siza kuthetha ngazo ngokuchanekileyo kulo lonke eli nqaku.
Indlela eyimpumelelo nekhuselekileyo yokutyala imali yakho
IiFranchise eMexico: Zintoni?
I-franchise yimodeli yeshishini elinengeniso apho inkampani okanye i-franchisor inika abantu besithathu ngaphandle kweprojekthi ekuqaleni, ilungelo lokuxhaphaza iimveliso okanye iimveliso zabo. Kwakhona, umntu onelungelo lokuthengisa ifranchise okanye umntu onelungelo lokuthengisa unikwa ilungelo lokuthengisa iimveliso, ukongeza kumalungelo awodwa omenzi wechiza kunye neenkqubo zokuvelisa.
Konke oku kusekwe ngokusesikweni ngekhontrakthi yorhwebo, apho izavenge eziza kuhlawulwa kunye neemali eziya kufunyanwa yi-franchisor yokuthengisa uphawu lwayo. Inzuzo enkulu yokutyala imali kwi-franchise yeyokuba uyakutsibela kwilizwe leshishini ukuqala kwimodeli esele ivavanyiwe kwaye ngokuqinisekileyo ibekwe kakuhle kakhulu kwimarike.
Ngokutsho kwe-Mexican Franchise Association (AMF), olu hlobo lweshishini luye lwavelisa imisebenzi ephantse ibe ngama-700 kwiminyaka yakutshanje, ibe nefuthe elihle kuqoqosho lwaseMexico. I iifranchise eMexico Baye baba lukhetho oluhle kakhulu kwabo basomashishini abafuna impumelelo kunye nenzuzo, ngokuchasene noko abaninzi bakholelwayo, badla ngotyalo-mali lwezoqoqosho kwiimeko ezininzi.
Nangona kunjalo, i-innovation ixhomekeke kwi-franchisor kwaye kungekhona kunye nomrhwebi, kuba i-franchise nganye iya kunika iimveliso eziqhelekileyo phantsi kwemimiselo efanayo. Impumelelo yotyalo-mali olutsha, njengoko oku kuya kuxhomekeka kubaphulaphuli ekujoliswe kubo, indawo yeshishini, ukhuphiswano, iindlela zeemarike.
Ukongezelela, ukusebenza kwe-franchisee, ulawulo olufanelekileyo lwezibonelelo kunye nezicwangciso zokuthengisa ziya kuba ngundoqo ekufezekiseni impumelelo epheleleyo.
Malunga nelokugqibela, siyakumema ukuba ufunde ngakumbi kwinqaku elilandelayo, ukuze ukwazi ukufezekisa ukuqondwa okubanzi kweemveliso kunye neenkonzo zakho, ufumane indawo entle kwintengiso: Iindlela zokuthengisa.
Iifranchise ezilungileyo kakhulu eMexico
Pemex
Ngaphezulu kwe-168 lamawaka eefranchise kuwo wonke ummandla waseMexico, i-Pemex ibeka kuqala kwii-franchises kweli lizwe, izibonakalisa njengeyona ndlela ingcono yokutyala imali ngokukhuselekileyo. I-Petróleos Mexicanos okanye i-Pemex, yinkampani karhulumente, ethathwa njengomvelisi ophambili kunye nomthengisi we-oyile, amafutha kunye negesi yendalo kwilizwe lonke.
Yayilwa ngoJuni ka-1938, umtsalane omangalisayo onikezelwa yile nkampani njenge-franchise ilele ekusasazeni nasekuthengisweni kwamafutha asetyenziswa ziintlobo ezahlukeneyo zezithuthi, ngakumbi. Kunyaka ka-2012, ibinengeniso engaphezulu kwe-120 yeebhiliyoni zeedola kwaye ngokutsho kweBrand Finance, inkampani ixabisa malunga ne-7400 yeebhiliyoni zeedola.
Isikhululo sokuzityela singathengwa nge-160 yepesos yaseMexico, ngelixa isikhephe sokuloba sijikeleze i-490 pesos. Kufuneka kuthathelwe ingqalelo ukuba njenge-franchisor, i-Pemex ifuna rhoqo iifizi zokugcinwa kunye nokuba iindleko eziveliswa kukwakhiwa kwesikhululo esinokwenzeka sokuzithengisa, kunye nokurenta okanye ukuthengwa komhlaba, kuya kuthwalwa ngumnini-franchise.
7-Ishumi elinanye
Yasekwa ngo-1927 yaza yabizwa ngokuba yi-7-Eleven ngo-1946, yinkampani yaseMelika yamazwe ngamazwe ebonelela ngeemveliso zokutya, iinkonzo zevenkile yamachiza kunye nezinye iimveliso, kubandakanywa nezo zenziwe ngophawu lwayo. Inkampani ineevenkile ezingaphezulu kwama-65.000 kumazwe ali-17 eMelika, eAsia, eYurophu naseOceania, nto leyo eyenza ukuba ibe yeyona franchise inkulu emhlabeni.
Nangona ingeyiyo imvelaphi yaseMexico, yenye yezona franchise ziqinileyo kwaye zamkelwayo eMexico, ineevenkile ezimalunga ne-1900. Umtsalane wayo ophambili kukuba iiyure zayo zokusebenza ziiyure ezingama-24 ngosuku, yonke imihla. Ukwenza utyalo-mali kule nkampani, phakathi kwe-38.000 kunye ne-1.000.000 yeedola ziyafuneka, ngaloo ndlela kuhlawulelwa zonke iindleko zokuqala ngaphandle kokubandakanya ezo zifunwa ngumthengisi.
Iikhemesti zokonga
Le franchise ineevenkile ezingaphezu kwe-1900 ezisasazeke kuwo wonke umhlaba waseMexico kunye neminyaka eli-19 yamava emarikeni, nto leyo eyenza ukuba ibe lolona khetho lunengeniso yokutyala imali. Njengoko igama layo libonisa, liziko lamachiza elikwathengisa ezinye iimveliso ezifana nokutya kunye nezithambiso.Ngo-2018, irekhode amanani okuthengisa kufuphi ne-26.000 yezigidi zeepesos.
Lishishini elilungileyo ukuqalisa ishishini lorhwebo, kuba lineempawu ezenza ukuba lizinze kwaye lisebenze ngokuhamba kwexesha, libonelela ngeziphumo ezifanelekileyo.
Steren
I-Electronic Steren yinkampani yemvelaphi yaseMexico, eyasungulwa ngo-1956, izinikele ekuthengiseni iimveliso zombane, iteknoloji kunye nokhuseleko, kunye nekhathalogu yezinto ezingaphezu kwe-4000, okwangoku, ineevenkile ezingaphezu kwe-360 kweli lizwe kwaye malunga ne-1500. amanqaku, ukuba 90% of the Franchisees, efanayo ukuba waqala ngeprojekthi. Ngokunjalo, banezitolo ezimalunga ne-15 ezisasazwe phakathi kwamanye amazwe aseLatin America.
Ukutyala imali kule franchise kuneendleko ze-1.600.000 yeedola kunye nenye i-200.000 yelayisensi yokungena. Ikhontrakthi yokuqala iya kuba yiminyaka eyi-7 kwaye iintlawulo kufuneka zihlawulwe ngonyaka kwinkampani.
indawo yokulala
Ngaphezulu kweevenkile ezingama-200 kulo lonke elaseMexico, iDormimundo lishishini elinikezelwe kwimveliso kunye nentengiso yoomatrasi, ifenitshala kunye neemveliso ezifanayo. Le nkampani, yasekwa ngo-1958, ibonelela ngamava okuthengisa omntu ngakumbi xa kuthelekiswa nabanye, kuba ingabanikazi abafanayo abaya kwiindawo zokuthengisa ukuthengisa iimveliso.
Ukufumana ivenkile yeedola ezingama-400.000, kufuneka utyalo-mali lokuqala olumalunga nama-25.000, oluya kubuyiselwa yinkampani kwixesha eliphakathi kweenyanga ezili-10 nezili-15.
Yogen Fruz
Yasekwa ngo-1986, eKhanada, eli khonkco levenkile linoxanduva lokuthengisa i-smoothies kunye neyogathi ekhenkcezisiweyo, eye yavumela ukuba ibe phakathi kweefranchise ezilungileyo kakhulu eMexico nakwihlabathi jikelele.
Iqhinga lale nkampani kukuqesha "i-master franchisees" isithuba seminyaka eyi-10 ukuya kwengama-20. Aba bathengi baya kuba nelungelo lokuvula iivenkile ezintsha kwaye bathengise iilayisensi ezintsha, kwaye kufuneka minyaka le bahambelane nenani leevenkile ezisekwe yi-franchise. Utyalo-mali yi-1.500.000 pesos, evumela ukubekwa kwezinto zokubala ezincinci ngaphakathi kweevenkile apho iimveliso zokutya ngaphandle kwezo zinikezelwa yi-brand ziboniswa kwaye zikhuthazwa.
McDonald kaThixo
IMcDonald's ngokungathandabuzekiyo yenye yezona franchise zidumileyo neziphumeleleyo kwihlabathi liphela. Yinto, njengoko yaziwa, ikhonkco lokutya okukhawulezayo, imvelaphi yayo ibuyele emva ko-1940. Yinkampani enesakhiwo esiqinileyo esiqinileyo, kunye nenkqubo yolungiselelo nolawulo eyilwe ngokugqibeleleyo, ifumana ingeniso kwi-real estate ngokutyala imali kwiipropathi. emva koko ziya kuthengiswa kubahwebi.
Ingeniso kwakhona ivela kwii-franchises kunye nokusebenza ngokuthe ngqo kwe-50% yeendawo zokutyela. Utyalo-mali oluyimfuneko ukuze ufumane le franchise yi-6.000.000 pesos.
Ukuba ufuna ukukhetha olu hlobo lwe-franchise, eya kukuvumela ukuba uphuhlise kwaye ulawule indawo yakho yokutyela, yiya kwikhonkco elilandelayo kwaye ufunde indlela yokwenza ngokuchanekileyo: Uyilawula njani indawo yokutyela?.
IiFranchise eMexico: Ezona ziphantsi
I-Chem Dry
Yasekwa ngo-1977, iChem-Dry yifranchise yaseMelika enamava abanzi ngaphakathi kwendawo yaseMexico, ezinikele ekucoceni nasekubulaleni iintsholongwane kwiikhaphethi kunye ne-upholstery. Inamanqaku angaphezulu kwama-4000 entengiso kwihlabathi jikelele, kubandakanywa amazwe anje ngeJapan, Thailand, Kuwait kunye neIndiya, kwaye inika ithuba lokuyifumana ngotyalo-mali lwezoqoqosho olumalunga ne-296.000 yeepeso zaseMexico.
Xa ufumana i-franchise, inkampani ibonelela ngekiti yokuqala equlethe izinto kunye nezixhobo eziyimfuneko zokuqalisa ukusebenza. Isebenza njengevenkile ebonakalayo kunye nenkonzo yokuhanjiswa kwekhaya.
UGqr Auto & House
Ukuba igama alikuniki isibonakaliso somsebenzi owenziwe yile franchise, kufuneka wazi ukuba inikezelwe ukulungiswa kunye nokulungiswa kwezindlu, kuquka neenkonzo zemibhobho. Inkampani ikwabonelela ngeenkonzo zokufakela umoya womoya kunye neenkqubo zombane, nokuba kukwinqanaba lemizi-mveliso, lezorhwebo okanye leemoto.
I-franchise inokuqaliswa ukude, ukuthatha inxaxheba iintsuku ezi-3 kwinkqubo yoqeqesho enikezelwa yinkampani enye, kwaye emva koko uqhubeke nokulawula ukusuka kwinduduzo yekhaya, ukuba uyakhethwa. Utyalo-mali luya kuba yi-150.000 yeepesos, apho iyunifomu yabasebenzi iqinisekisiwe. Imbuyekezo kolu tyalo-mali iqikelelwa kwiinyanga ezili-12.
Techno Coating
I-Techno Coating yi-franchise enikezela ngokhuseleko kwimigangatho ebekwe kumacandelo ahlukeneyo afana ne-real estate, ishishini, iimoto kunye nezorhwebo, ngenxa yokusetyenziswa kwe-nanotechnology.
Utyalo-mali lokuqala ekufuneka usomashishini enze ukuze afumane le franchise yi-225.000 pesos, imali eyaneleyo yokuhlawula iindleko zoqeqesho, iyunifomu kunye nesitokhwe sokuqala. Imfuno kuphela yenkampani kukuba i-franchisee ineekhompyutheni kunye ne-warehouse engekho ngaphantsi kwe-square metres ezintandathu ukwenzela ugcino lweemveliso.
amanzi acocekileyo
Le franchise ijongene nokuthengiswa kwezityalo zokucocwa kwamanzi, kuba ziinkokeli zeminyaka ethile kwimarike yaseMexico. Inzuzo ephambili ye-Agua Inmaculada kukukhululeka evumela abatyali-mali ukuba bafumane i-franchise ngexabiso elincinci kunye nexabiso elifikelelekayo.
Okwangoku, inamanqaku angaphezulu kwe-11.000 yokuthengisa eMexico, efuna utyalo-mali lokuqala lwe-65.000 pesos kwaye isondele kwi-80.000 ukuze ifumane ngokupheleleyo ishishini, izityalo kunye nelayisenisi. Inkampani iye yamkelwa yiYunivesithi yaseHarvard kunye nemagazini yeForbes, ngenxa yomgangatho obalaseleyo weenkonzo zayo, into ekhokelele ekubeni yande nakwamanye amazwe afana neBrazil, Colombia, Panama kunye nePeru.
Wings Army
Le bar-restaurant lukhetho olulungileyo lokutyalomali ngokwezoqoqosho, oluphawulwa ngokuthengiswa kwamaphiko enkukhu ehamba nebhiya oyikhethayo, yelizwe kunye neyamazwe ngamazwe. Ine-franchise engaphezulu kwe-100 kulo lonke ilizwe, inika abathengi amava e-retro kunye nomhombiso osikhumbuza iimyuziyam ezinkulu.
Ifuna utyalo-mali lwe-300.000 yepesos yaseMexico kunye nembuyekezo ngexesha elingadlulanga kwiinyanga ze-12. Nangona ingeyiyo eyona franchise eyaziwayo, ibonise inzuzo entle.
Hlamba ngokukhawuleza
Olunye lolona khetho lubiza imali eninzi eMexico esinokulufumana yiRapid Wash. Uxanduva lokucoca iimoto, ngokukodwa ekhaya, ayifuni i-royalties kwii-franchisees zayo. Inkonzo inikezelwa kwimoto encinci eyenzelwe ukuba ibe nezixhobo eziyimfuneko zokucoca kunye nokugcinwa kwemoto, yonke inkqubo ye-ecological.
Ngotyalo-mali lwe-8.000 pesos, inkampani iqinisekisa uqeqesho kunye nezixhobo zabo bonke abaxhasi bayo, ibanika ithuba lokuqala ishishini labo ngokukhuselekileyo, ngokusekelwe kwimodeli ephumelelayo.
Coin City
I-franchise yesiXeko seCoin yeyona nto inexabiso eliphantsi esiya kuthi siyiveze kuwe kweli nqaku. Yasekwa ngo-2003, igxile ekuqeshweni nasekuthengisweni koomatshini bokuthengisa amashwamshwam.
Imarike apho le nkampani ikhuphisana nayo yaziwa ngokuba yiVending, apho i-franchise ithatha enye yezikhundla zokuqala, ngenxa yomgangatho weematshini zayo. Ngokugubungela utyalo-mali malunga ne-6.000 yeepesos zaseMexico, abarhwebi bafumana ukufikelela kwikhosi yoqeqesho kunye nezinye izinto ezinjengeevidiyo, izipho kunye nencwadana yokwenza usetyenziso oluchanekileyo lweemveliso.
Ukusebenza kweefranchise eMexico
Ngokutsho kwe-Mexican Franchise Association (AMF), ii-franchise kufuneka zilandele amanyathelo athile okwakhiwa kunye nokusebenza kwazo. Eyokuqala kula manyathelo kukusekwa kobudlelwane phakathi kwe-franchisor kunye ne-franchisee.
Ubudlelwane obuxeliweyo bucwangciswe kwikhontrakthi eya kuseka izibophelelo kunye namalungelo eqela ngalinye, kunye nomxhasi ofumana uxanduva olukhulu, ekubeni kufuneka alawule ishishini lakhe ngokulandela izikhokelo zantlandlolo zefranchise, kubandakanywa nezo zinxulumene nokusebenza kunye nolungiselelo.
Inyathelo lesibini libandakanya ukuseta iimali ezihlawulwayo kunye neentlawulo ekufuneka zenziwe emva kokuba i-franchise ifunyenwe, ngaphakathi kwamaxesha ekuvunyelwene ngawo phakathi kwamaqela omabini. Isinyathelo sokugqibela sibhekisela kwintlonipho kunye nenkxaso ukuba i-franchisor kufuneka ibonelele kwi-franchisee, inikezela lonke ulwazi oluyimfuneko malunga nenkampani kunye neendlela ezisetyenziswa kuyo.
Ngokomzekelo, i-"know-njani", isethi yeendlela ezisetyenziswa yinkampani nganye ukuphumeza imisebenzi abazinikele kuyo kunye neempawu zabo, kufuneka zidluliselwe kwii-franchisees ukuphumeza uphuhliso lwemveliso emele uphawu. Kukwaluxanduva lomrhwebi ukuba abonelele ngoqeqesho olufunekayo ukuze lowo unelungelo lokuthengisa ishishini lakhe abe nethuba lokuphumelela kwishishini lakhe, ngaloo ndlela andise uphawu.
Okokugqibela, kucetyiswa kuye nabani na ozimiseleyo ukuqala ishishini esebenzisa imali eyinkunzi yakhe, ukuba phambi kokuba enze utyalo-mali afune ingcebiso yezomthetho kwigqwetha elikhethekileyo kule ndawo. Khumbula ukuba ukwenza utyalo-mali olukhulu, kufuneka siqiniseke ngoxanduva kunye nokuthembeka kweshishini apho siya kutyala imali yethu ukuze siqinisekise iziphumo ezihlangabezana nolindelo lwethu kwaye azibonakalisi mngcipheko omkhulu kwiimbono zethu zoshishino okanye kuthi.
