Imizekelo yentengiso yomxholo iphefumlelwe kwaye iqale!

Los imizekelo yokuthengisa yomxholo, esiya kubonisa kweli nqaku kuya kunceda ukuqonda kakuhle yonke into enxulumene nesi sihloko, ungaphuthelwa.

imizekelo yokuthengisa

Xa sithetha ngesi sicwangciso sokukhangisa sibhekisela ngokuthe ngqo ekuphuhlisweni kwezixhobo, ngokusekelwe kuphela kumxholo onxulumene ne-brand, inkonzo okanye imveliso. Kwihlabathi lentengiso, iintlobo ezahlukeneyo zomxholo ziphathwa, zifuna ukuzibeka kwindawo yazo kwaye zibe nobukho kwiwebhu ngeendlela ezahlukeneyo zokuhoya abathengi.

Lo mtsalane ufezekiswa xa umxholo uphathwa ngeenkqubo zobugcisa bedijithali ngokusebenzisa iingcali kwimizekelo yokuthengisa. Aba bantu bayazi kwaye balawule izixhobo ezibavumela ukuba basebenzise iinkqubo kwiimpawu ezinceda ukuphucula umtsalane kubathengi.

Iinkampani ezininzi emhlabeni jikelele zigcina izicwangciso zokuthengisa umxholo ezivumela ukuba zitsale abathengi. Ngezantsi siza kubona ukuba yeyiphi eyona mpumelelo kwaye ingaba ngumzekelo wokuqhuba iiprojekthi zophuhliso lweshishini.

UMaybelline

Ilungu leQela le-L'Oréal, yinkampani yokwenza izinto ephatha umxholo ngendlela enomtsalane nje. Basebenzisa izixhobo ezahlukeneyo ezinjengeevidiyo kunye nemifanekiso enomtsalane apho babonisa khona iimveliso zabo, kodwa benza izifundo zokufundisa apho benganikezeli ngolwazi kuphela kodwa babonisa neminye imisebenzi yomgangatho wobugcisa otsala umdla.

Umgangatho weevidiyo kunye nemifanekiso ivumela abathengi ukuba baxabise yonke into enxulumene neemveliso zokuthambisa, iintsingiselo kunye nezinye iindlela zokuthenga. Isebenzisa uqhagamshelo kuzo zonke iinethiwekhi zentlalo eyinxibelelanisa newebhusayithi yayo, ikwanecandelo "lokwenza izinto ezibonakalayo" apho icaciswe ngokweenkcukacha indlela yokwenza inkqubo yobuhle bobuchwephesha.

iapile

Ithathwa njengenye yezona zinto zibalulekileyo zetekhnoloji kunye neenkampani zekhompyuter zamva nje, iqhuba iiprojekthi ezisekwe kubuchule bokuthengisa umxholo. Isebenzisa inxaxheba yabasebenzisi ekuphuhliseni iteknoloji yayo, ebonisa iingenelo zezixhobo ezithile ezifana ne-Iphone, iipilisi kunye nezixhobo zePC.

Igcina imixholo eyahlukeneyo enje ngeebhana, ii-hashtag eziqhagamshelwe kwiwebhusayithi yayo kunye neenethiwekhi ezahlukeneyo zentlalo, apho abasebenzisi banokusebenzisana kwaye bafunde ngazo zonke iimveliso zophawu oludumileyo.

Netflix

Le nkampani yenye yezo ziye zakhula kakhulu kule minyaka mithathu idlulileyo, iNetflix imele iqumrhu apho ulawulo lokuthengisa umxholo lwenziwa ngokufanelekileyo. Sebenzisa isixhobo sokusasaza ukukhuthaza kunye nokubonelela ngomxholo wefilimu ohlukeneyo kunye nothotho lweendlela ezahlukeneyo.

Umxholo wentengiso kunye nokukhuthazwa kweNetflix iyamangalisa, ikuvumela ukuba ufikelele kuluntu ngokukhawuleza, ubambe kwaye utsale ingqalelo yabathengi. Ukukhula kwenkampani kuye kwavumela ukuba namhlanje kukho amasebe eLatin America, eMntla Melika naseYurophu.

ihobe

Luphawu olwaziwayo lweemveliso zolusu ezifana neMaybelline, zixhaphaza bonke ubuhle kunye nentengiso yezithambiso ngokuthengisa umxholo. I-slogan efana ne "Dove project for self-esteem" ibonisa indlela inkampani efikelele ngayo malunga nentengiso yomxholo.

Igcina imilinganiselo efanayo kwiwebhusayithi yayo kunye namanye amaqonga enethiwekhi yoluntu, ebonisa umxholo wemifanekiso, iingcebiso, izikhombisi ezisebenza njengenkxaso yabantu abanomdla wokugcina ukunakekelwa kwesikhumba kwaye yile ndlela eyenza iDove ibe yinkampani ibonisa imizekelo emihle yokuthengisa umxholo onomdla.

Ixabiso lokuloba

Le nkampani eyaziwayo yokwenziwa kwezinto zokudlala yabantwana iphatha umxholo onxulumene nemiyalezo eya ngqo kubathengi ababini abaphambili abanokuthenga iimveliso zabo, abantwana kunye nabazali babo. Imiyalezo yomxholo kaFisher Price isekwe kwizilogeni ezincinci ezifuna ukutsala umdla wabazali ukuze bakwazi ukufikelela ekusetyenzisweni nasekuthengeni enye yezona zinto zokudlala zibalaseleyo kwimarike yehlabathi.

Esi sicwangciso silawula ukufumana amawaka eentengiso kunye nokuxhasa ukukhula kwabantwana kunye nabazali babo, ngokusebenzisa isiqubulo esithi: "Phakathi kwezangqa ezimnyama kunye nokumomotheka" ilawula ukubamba ingqalelo yabasebenzisi abanabantwana abancinci.

Kwaye ayiphakamisi nje kuphela iindlela ezizezinye ezivela kwintengiso kunye nembono yorhwebo, kuba kwiwebhusayithi yayo i-corporation igcina uchungechunge lwe-Netflix, olubonwa zizigidi zabantu ezibizwa ngokuba "Phakathi kweendlebe kunye nokumomotheka", ngoko sibona indlela ephatha ngayo. ubumbini kwaye inokufikelela kubasebenzisi kwihlabathi liphela, uthotho ngoku lukwisizini yalo yama-21.

Kwinqaku elilandelayo Umhlalutyi wezentengiso iindlela zokuthengisa ezinxulumene nesihloko esixutyushwe kweli nqaku zibonisiwe.

Liquka ntoni?

Ezo fomyula kunye neenkqubo ezijolise kwimpembelelo yokuba umxholo wentengiso uchaphazela abaphulaphuli abaneenjongo kunye neemfuno ezifanayo ziqwalaselwa. Injongo kukuba banqobe kwaye babenze banamathele kwi-brand, bahlale bezama ukuba bangabikho ngokwemvelo okanye bangabikho ngokwemvelo.

Kule nto, kubalulekile ukwazi ababizwa ngokuba ngabathengi abathengi, apho zonke iimpawu zomthengi, indlela yabo yokucinga, iimfuno, iimvakalelo, indawo yemvelaphi, phakathi kwezinye izinto, ziyaziwa. Ukuze umthengi ahlale ecinga ngemveliso okanye uphawu.

Izixhobo

Esi sicwangciso sokuthengisa sedijithali sikuvumela ukuba ukhuthaze kwaye ukhuthaze ishishini ngendlela eguquguqukayo. Iingcali zicinga ukuba imele isixhobo ukuba wonke umcebisi wezentengiso kufuneka asiphathe ngcono kunaso nasiphi na esinye isicwangciso esiphakathi kwezinye zentengiso yedijithali, phakathi kwezona mpawu zibalulekileyo sinazo:

• Ilawula iikhrayitheriya ezisekelwe kwizifundo zeemeko kwiifomathi ezixabisa kakhulu, ulawulo lwe-ebooks, amaphepha amhlophe kunye nokukhutshwa kweendaba.
• Isebenzisa itrafikhi yewebhu ukuvavanya ukuziphatha kwephepha.
• Amagama kunye nesilogeni esisiphathayo sicacile, sivumela ukuba ifikelele kubathengi ngendlela eqinisekisa ngakumbi.
• Uthungelwano loluntu lusetyenziswa njengezinye izinto zokubeka kunye nokusekwa kwamaphulo entengiso.
• Umxholo kufuneka ujolise kubasebenzisi be-millennial (abasebenzisi be-Intanethi abangaphantsi kweminyaka engama-25 ubudala), abanomdla kakhulu ekubukeleni intengiso yedijithali.
• Basebenzisa ubuchule njengento emisela ukubeka uphawu, kukholelwa ukuba lusebenza ngakumbi xa imilinganiselo yokuyila isetyenziswa.
• Igcina abasebenzi beengcali eziselula kwinkqubo yokuphuhlisa izicwangciso kunye nezicwangciso zeenkampani, ezimele inqanaba elihle lokubonisa iprojekthi.
• Yakha ukuthembela, kubalulekile ukudibanisa nokugcina ukufaneleka phakathi komyalezo kunye nomgangatho wemveliso, ukuhlukana kwezi meko ngokukhawuleza kutshabalalisa umfanekiso we-brand.
• Isekelwe kwiikhrayitheriya ezikhuthazayo ezisekelwe ekusebenzisaneni, oko kukuthi, iimpendulo ezikhawulezayo zifunyenwe, ngakumbi kubantu abancinci abasebenzisa amanethiwekhi oluntu njengezixhobo zokuthumela umxholo. Oku kuyinzuzo kuba indlela isekelwe kuphuhliso kunye nolwazi lweyona ndlela yangoku kwiwebhu kunye neenethiwekhi zentlalo.
• Imiyalezo eqhutywe kumaxesha amva nje ithande ukuba ngabarhwebi abavela kumazwe angaphandle, izimvo zeengcali zokuthengisa umxholo omtsha ziphuhlisa iziqubulo kunye nemiyalezo eneendlela eziya kokulungileyo kunye nokuqalayo.
• Ingqikelelo yokufun' ukwazi kunye nobuqhophololo iyaphathwa, ukuze kwandiswe umxholo. Nangona imele indawo eethe-ethe echukumisa ubuntununtunu, inceda ekuqaqambiseni umxholo othile othi kwabanye uhlala uthathwa njengongavumelekanga okanye awuvumelekanga.
• Bavelisa kwimvakalelo yabathengi esasazwa ngokwaneliseka ekufumaneni imveliso okanye inkonzo, oku kugcina ingqalelo yomthengi kunye neengcinga kwi-brand.

Ukuba ufuna ukwazi ngakumbi ngezi zihloko, siyakumema ukuba undwendwele eli khonkco lilandelayo Iindidi zentengiso apho kuchazwa imiba enxulumene nesi sihloko.

Izinzuzo

Amaqhinga aqhelekileyo ukuba umzekelo wokuthengisa abacebisi banokuthwala asekelwe kwindlela iimveliso ezivezwa ngayo ngokusekelwe kumxholo oboniswayo. Inzuzo eveliswa ngumzekelo ngamnye wentengiso yenkampani ibandakanya oku kulandelayo:

• Ukuseka unxibelelwano phakathi kwabaxumi ngokubonelela ngezisombululo zangoko.
• Yandisa itrafikhi yewebhu yephepha okanye iqonga.
• Akukho umhla wokuphelelwa.
• Iphakamisa ezinye iindlela ezintsha zokutshintsha ngamaxesha onke.
• Igcina ugxininiso lophawu nokuba luluphi utshintsho.
• Ukunyaniseka komxholo wemveliso kugcinwa.
• Imbuyekezo kutyalo-mali intle kakhulu.

Izimvo zokugqibela

Iinkampani ezikhankanywe ngasentla zezinye zamawaka akhoyo ehlabathini apho zilawula intengiso yazo ngokuthengisa umxholo. Sinemizekelo efana neCoca Cola, iRed Bull, iDisney, iPepsi Cola, iMicrosoft, i-Samsung kunye namawaka eenkampani ezimele impumelelo yamaphulo aguqulela kwiintengiso ezilungileyo.

Isicwangciso sikwasebenza kumashishini amancinci asaqalayo kwimarike yedijithali. Iziphumo zihlala zilungile ukuba izenzo ezinxulumene nenkqubo yokumisa ziqhutyelwa kwaye ngokuphonononga iiparitha ezithile ezinceda ukuphucula umfanekiso we-brand.