Imizekelo yesazisi seNkampani, yinto esiza kuthetha ngayo kulo lonke eli nqaku apho uya kufunda ngokubanzi malunga nesi sihloko esinomdla. Ngoko ke ndiyakumema ukuba uqhubeke ufunda.
Imizekelo yesazisi seNkampani
Kuyinto eqhelekileyo ukubhidanisa isazisi senkampani kunye nomfanekiso wenkampani. Eyokuqala yinxalenye yesazisi senkampani, esixelela malunga nezinto ezibonakalayo ekumelelweni kwemveliso.
Isazisi seNkampani
Isazisi senkampani sisixelela malunga nendlela uphawu olubonakaliswa ngayo ngokwasemzimbeni. Ngaphakathi kwisazisi senkampani sinemifanekiso, iimvakalelo kunye neemvakalelo ezizithumelayo, kunye nentanda-bulumko kunye neenqobo ezisemgangathweni inkampani enayo kwaye ifuna ukuyihambisa phesheya.
Apho zonke ezi zinto zikhankanywe ngasentla zibonwa ngabathengi bemveliso. Isazisi senkampani yiyo yonke imiba ebonakalayo kwaye eyinxalenye yobuhle bemveliso:
- Ilogo.
- Uyilo lomzobo.
- Iindidi.
- Imibala.
- Izinto zokubhala.
- Iimpawu zonxibelelwano lwangaphakathi nangaphandle.
- Intengiso.
- Umgaqo-nkqubo.
- Uyilo loyilo.
Ukongeza kwimiba engabonakaliyo efana ne: ifilosofi yenkampani, injongo kunye neenqobo ezisemgangathweni. Kwakunye nezinye izinto ezongezelelweyo ezifana neendlela kunye neenkqubo zayo.
Elements
Phakathi kwezinto ezenza isazisi senkampani sinokulandelayo esiza kukukhankanya ngezantsi:
- Igama lenkampani, into ebalulekileyo kuba luphawu lwakho kwaye iya kuba yinto abathengi abaza kuyijonga kwaye bayincome.
- Ilogo sisimboli okanye iileta ezimele uphawu lwenkampani.
- I-Isotype okanye i-Imagotype isimboli esibonakalayo esinokuthi sibe yi-abstract apho ilogo isekelwe khona, lo ngumfanekiso, umzobo okanye unobumba apho uphawu lushwankathelwa.
- Isilogeni lelo binzana lifikelelwayo lize lisetyenziswe kwizibhengezo kunye nokusasaza.
- Iifonti, le yenye yezona zinto zibalulekileyo kuba kufuneka ukhethe ifonti elungileyo.
- Imibala kwi-brand ibaluleke kakhulu, kuba ukhetho olukhethayo kufuneka ludlulisele kumthengi uthotho lweemvakalelo, ngoko ke kufuneka kwenziwe isifundo.
- Iinkxaso okanye ukuthengisa izinto zokubhala, iiheader ze-imeyile okanye utyikityo, iyunifomu yabasebenzi.
U mzekelo
Phakathi kwemizekelo yesazisi seshishini sinezi mpawu zilandelayo esiza kuzikhankanya ngezantsi:
Coca Cola
Sesona siselo sithambileyo sithandwa kuzo zonke, senziwe ngunoncwadi uMason Robinson ngo-1885, weza ukubeka igama, umbala kunye nonobumba. Ukongezelela, umbala obomvu we-brand unelungelo lobunikazi ukuze usetyenziswe kuphela uphawu.
Nike
Uyilo lolu hlobo oluvunyiweyo kwihlabathi lezemidlalo laza lathatha inkuthazo yalo kuthixokazi woloyiso ongumGrike. Olu luyilo olufumaneka kuzo zonke iimveliso zabo.
iapile
I-logo ye-Apple yaziwa kakhulu, yenziwe nguSteve Jobs kunye noSteve Wosniak abaye bazibeka kunye nabo njengeenkokeli kwicandelo lezobuchwepheshe. Bathi le logo iphefumlelwe ngumnikelo ku-Isaac Newton.
barbie
Le yenye yeelogo ezimele kakhulu zalo mgca weethoyi, zadalwa ngo-1959 kwaye ukususela ngoko iye yatshintshwa ngokuhamba kwexesha. Kodwa uhlala ugcina ubundi bawo.
Amazon
Le logo ene-typography elula kunye notolo lulawula ukuthetha yonke into emele inkampani; kwaye utolo oluncumayo lukuxelela ukuba bathengisa yonke into.
Ukuba ufuna ukuqhubeka nokwazi malunga imizekelo yesazisi senkampani Siza kukushiya ividiyo elandelayo. Ungalufumana phi ulwazi oluthe vetshe malunga noku?
Ukuphelisa esi sithuba esinomdla malunga nemizekelo yeSazisi seNkampani kunye nokuba kuthetha ukuthini kwiinkampani kunye neempawu zabo; Safikelela kwisigqibo sokuba oku kubaluleke kakhulu kuba ngumfanekiso esiza kubonisa kubasebenzisi kunye nabathengi beemveliso, ekufuneka zihlale zifundwa ngononophelo kuba oku kuya kuba nefuthe kwimpumelelo yemveliso okanye inkonzo.
Ukuba ufuna ukuqhubeka nokufunda malunga nobunkokeli kunye nalapho bunokusetyenziswa khona kwinqanaba leshishini, ndikushiya eli khonkco lilandelayo Iindidi zendlela yokusebenza yeprojekthi.