La disney inkcubeko yombutho ngumzekelo wendlela ukuzonwabisa, ubugcisa kunye nehlabathi lequmrhu linokudibaniswa. Kweli nqaku uya kukwazi yonke into enxulumene nesi sihloko.
Inkcubeko yoMbutho weDisney
Namhlanje intlangano yeDisney imele umzekelo wehlabathi kwinkalo yesakhiwo. Lo mbutho wazalwa wenza utyalo-mali oluncinci kwaye udala iinkqubo ezisisiseko ezikhula ngokuthe ngcembe kwaye namhlanje yenye yeenkampani ezinkulu zokuzonwabisa kwihlabathi.
Inkcubeko yombutho kaDisney inoxanduva lokusasaza kunye nokukhuthaza iintlobo ezahlukeneyo zokuzonwabisa ngeendlela ezininzi. Ukuthengiswa kokuzonwabisa lelinye lamashishini anengeniso enkulu kwihlabathi kwaye omnye wabanduleli kulo mba nguDisney.
Ngaphakathi kombutho, indlela ebizwa ngokuba yi-Disney indlela ilawulwa, ebandakanya ukuzisa ukuzonwabisa kunye neziphakamiso zomdali wayo phantse yonke imimandla yehlabathi. Ngomnye wemigaqo-nkqubo enomdla kakhulu yale nkcubeko yentlangano yeDisney.
Ngale nto, iqumrhu liphethe iindlela ezahlukeneyo zokuthengisa, kwiindawo ezinje ngokhenketho, ukuthengisa, icinema kunye nokusebenzisa iindlela zikamabonakude. I-Disney inenani elikhulu lemithombo apho bathatha iimveliso zabo phantse kuwo onke amazwe ehlabathi.
Yakhiwe njani?
I-Disney Corporation igcina ulwakhiwo lombutho apho lujoliswe khona ekuboneleleni ngenkonzo yomthengi engcono, ukugcina uvuyo lwabo ngokuthatha inxaxheba esebenzayo yabo bonke abasebenzi. Ubume bezinto eziphilayo bubandakanya phantse onke amacandelo ngokuthe ngqo kwisenzo ngasinye kunye nenkqubo.
Ngezi zenzo, ukusebenza kakuhle okubonakaliswa kuzo zonke iindawo zokuzonwabisa ezilawulwa kwihlabathi jikelele kuphuculwe kakhulu. Iinkqubo ezisekelwe ekunikeni inkonzo elungileyo yabathengi zigcinwa ukusuka kwisakhiwo esisezantsi sombutho ukuya kumanqanaba aphezulu.
Ngokunjalo, ulawulo lwamashishini amaninzi anxulumene nolonwabo kunye nophuhliso lwesakhiwo apho indawo nganye kufuneka ihambelane nemigaqo-nkqubo yenkampani. Enye yeendlela apho lo mgaqo-nkqubo wokwaneliseka kunye nenkonzo elungileyo yabathengi ubonakaliswa kwipaki eyaziwayo ye-World Disney theme park.
IiPaki zeDisney, amava kunye neMveliso
Licandelo elijongene nokulawula kunye nokwakha iipaki zemixholo eyohlukeneyo kwihlabathi jikelele kunye neendawo ekuchithelwa kuzo iiholide ezigcinwa yinkampani kwihlabathi jikelele.Isebenza ekuboniseni ihlabathi iindlela ezahlukeneyo zolonwabo, ulonwabo kunye nezibonelelo ezinikezelwa ebantwini. .
Kodwa umfuziselo umele ipaki yomxholo. Le paki iyisimboli kunye nebhrendi, kunye noMickey Mouse, uninzi lweepaki zemixholo yehlabathi.Yayiliphupha lomdali weWalt Disney Corporation kwaye yimbonakaliso yengcinga nganye kunye nento awayenayo engqondweni yakhe. Isicwangciso sisebenza kakuhle kangangokuba wonke umntu ondwendwela ipaki uhamba nombono wokubuya kwakhona ngaxa lithile.
Walt Disney Studio Entertainment
Licandelo lolwakhiwo elilawula umboniso bhanyabhanya kunye nezitudiyo zoopopayi, kwaye likwagcina inxalenye yecandelo lomculo kumbutho walo. Kule ndawo, ukurekhodwa kwee-jingles, iimveliso zomculo zemiphetho, phakathi kwezinye izinto ezinxulumene nomculo, zenziwa.
Walt Disney Ngqo kuMthengi & International
Likomkhulu lePixar corporation kwaye iseCalifornia, yenziwe ngamacandelo ahlukeneyo oshishino lwamazwe ngamazwe apho iinkonzo zothumelo oluthe ngqo kuwo onke amazwe ehlabathi zazisebenza.
Disney Media Networks
Kweli candelo kukho iiofisi zeWalt Disney Television kunye neDisney Channels Worldwide. Balawula yonke into enxulumene namajelo omabonwakude kwaye babambe iinkampani zokuvelisa umxholo ezisasazwa kwiintambo ezahlukeneyo kunye neziteshi zesatellite. Kunye nayo, ngaphezu kwama-60 amasebe asebenza ehlabathini lonke.
ezinye izakhiwo
Ubungakanani benkcubeko ye-Disney yombutho ibandakanya ngaphezu kwama-200 amaqumrhu, imibutho, i-subsidiaries kunye neenkampani ezincinci ezithi ngeendlela ezahlukeneyo zokusebenza ziphethe igama le-Disney kwihlabathi lonke, ezinye zezi nkampani zilandelayo:
- Abaculi beeRekhodi zaseHollywood
- IWalt Disney World Resort
- Indawo yokuhlala iDisneyland
- Irizothi yehotele yaseShanghai
- Disneyland Paris
- Irizothi yeTokyo Disney
- Ihotele yaseHong Kong Disneyland
- Disney Imidlalo kunye Amava Interactive
- Umzila weDisney Cruise
- Iklabhu yeholide yeDisney
- Store Disney
- Irediyo yeDisney
- Iimveliso zabathengi beDisney
- Ukupapashwa kweDisney kwihlabathi liphela
- Iimveliso zabathengi beDisney
Ifilosofi kaDisney
Ekuqaleni kweli nqaku sikhankanye ukuba ukucwangciswa komsebenzi ngamnye kunye nokufezekiswa kweenjongo kwinkcubeko yombutho weDisney kusekelwe ekuphuculeni inkonzo yabathengi. Yifilosofi yomsebenzi ebonakaliswa ngemigaqo-nkqubo eyenziwa ngawo onke amacandelo enkampani.
ukhathalelo olunenkathalo
Icandelwana ngalinye lequmrhu kufuneka ligcine imilinganiselo yokucokiseka kwindawo nganye nakumsebenzi wolawulo ngamnye. Nangona kunjalo, kugxininiswa kwinkonzo yabathengi. Apho kufuneka inikwe olona nyango lufanelekileyo. Ukugcina umgca weshishini kunye nezorhwebo apho umthengi ehlala elungile, i-Disney Corporation igcina imigaqo yokuvuma kunye nokukhonza umthengi ngokusemandleni.
Enye yeengcamango eziye zagcinwa iminyaka emininzi kukufikelela iintliziyo kunye neemvakalelo zabathengi. Siyakumema ukuba ulifunde eli nqaku uphawu lweemvakalelo, apho uya kufunda ukudibanisa ukuthengisa kunye neemvakalelo. Ngale ndlela, iDisney isebenzisa iindlela ezahlukeneyo zentengiso yeshishini ukwenza imvume yabathengi.
I-Lealtad
Lilungelo lomntu ukuba inkampani ebalaseleyo ikhuthaze kuyo yonke inkcubeko yombutho yeDisney, iingcali zinolwazi lokubaluleka kokuvelisa ukunyaniseka kwabathengi ngokunikezela ngamava awodwa aya kukhunjulwa ubomi bonke.
Injongo yequmrhu ibandakanya phantse bonke abasebenzi kwimisebenzi yamacandelo ahlukeneyo enkampani, ngaloo ndlela ivelisa ukunyaniseka kungekhona kumthengi kuphela kodwa nakwicala labasebenzi. ikhonkco elilandelayo Imigaqo yeNkampani qwalasela amacebo okuqhuba iqumrhu.
ukwanda kwenkcubeko
Inkcubeko yombutho weDisney ibonakaliswa ngamava ngamnye kunye nemeko nganye apho uluntu, nokuba ngamamuvi, umculo, iinkqubo zikamabonwakude okanye ukuya kwipaki yomxholo, ivakalisa yonke into emele esi sakhiwo kubantu abasebenza apho.
Umlingo wenkcubeko uyenzeka apho amava angaze alibaleke kwaye umoya weDisney uzalwe kumntwana ngamnye kunye nomzali. Oku kubonisa ukuba abantu bashiya uphawu olunxulunyaniswa nexabiso lobuhlobo, uthando kunye novelwano.
Ukuqwalaselwa
Izicwangciso ezijolise ekuphenduleni zisekelwe ekudaleni iindawo zokusebenza ezinempumelelo nezimnandi. Inkqubo yokuqaphela umqeshwa apho imveliso kunye nokusebenza kakuhle kwabo kuxatyiswa ivumela ukuvuselela izenzo zelungu ngalinye. Inkqubo yokuqaphela isebenza kuwo onke amacandelo kwaye inikezelwa kubaphathi, iinkokeli zabavelisi kunye phantse nawo onke amanqanaba emveliso yenkampani.
umthwalo
Umgca woxanduva uvumela ukuseka izenzo kunye nokungenisa ilungu ngalinye ukuba lijongane nezenzo zabo ngaphandle kokwesaba ukususwa kwisikhundla sabo, izenzo zoxanduva zibaluleke kakhulu kunemigca yegunya eliphantse lingabikho kwaye livinjelwe kuyo yonke inkampani.