Indlela yokwenza iphulo lentengiso? 6 amanyathelo amakhulu!

Namhlanje kukho oosomashishini abatsha abaqala uhambo lwabo kwimarike, ke siyakumema ukuba wazi ¿Indlela yokwenza iphulo lentengiso? 6 amanyathelo amakhulu! ngenqaku lethu elilandelayo ukwenza imveliso yakho yaziwe kwindawo ekujoliswe kuyo, ukufumana umvuzo othe chatha.

Yintoni kunye nendlela yokwenza iphulo lentengiso?

Imveliso nganye okanye inkonzo eyenziweyo kufuneka ibe nesicwangciso okanye isicwangciso esenzelwe ukubenza baziwe ngolungelelwaniso olulungileyo kunye neentengiso, befuna ukwaziwa ngaphakathi kwimarike.

Kodwa nangona abantu abaninzi becinga ukuba amaphulo eentengiso asekelwe kuphela ekulungiseleleni izibhengezo, kufuneka sikhumbule ukuba ukwenza la maphulo kufuneka kubekho isifundo sangaphambili semveliso kunye nenjongo ekujoliswe kuyo, ekubeni ngaphandle kwezi, akukho uya kuphumelela.

Iimpawu zemikhankaso yentengiso

1. Imikhankaso yentengiso yenzelwe ukwazisa umsebenzisi.
2. Ukucenga umthengi.
3. Kufuneka ibe yeyoqobo, iyile kwaye ibe yinto entsha.
4. Kufuneka ibhekiswe kwithagethi ethile.
5. Inexabiso kumthengisi.
6. Unezixhobo ezininzi zokudala.
7. Ukuze abasebenzisi bakhumbule uphawu, kufanelekile ukuyiphinda kulo lonke iphulo.
8. Umxholo owenziwe ngumntu ngokweenjongo kunye neenjongo.
9. Ngaphezulu kwayo yonke into, amaphulo okukhangisa kufuneka angathathi hlangothi, oko kukuthi, akufanele achaphazele naliphi na icala, inkolelo, ingcamango, intlangano okanye iqumrhu.

Indlela yokwenza umkhankaso wokukhangisa ngokuchanekileyo?

Ukuthathela ingqalelo izitshixo zangaphambili, sifuna ukwabelana nawe ngamanyathelo amathandathu aya kukukhokelela ekuphuhliseni umkhankaso wokukhangisa ophumelelayo kuyo nayiphi na indlela, kodwa okokuqala sincoma ukuba ufumane i-arhente yentengiso eya kukunceda kwinkqubo.

1- Ziziphi iinjongo kunye neemfuno?

Imfihlelo yephulo elihle lokukhangisa lunxibelelwano kunye nomsebenzisi ukusuka kumzuzu wokuqala, ukusebenza ekufuneni injongo echanekileyo kunye neenjongo zokuphuhliswa kwephulo elithethiweyo. Ukumisela ngokuchanekileyo iinjongo zephulo lethu lentengiso, ii-arhente zisebenzisa i-"SMART":

• S ngokukodwa: Gcina ukhumbule ukuba iinjongo eziqhelekileyo azisebenzi, kodwa kufuneka zijoliswe kwinto ethile.
• M yokulinganiseka: Kuyo yonke into ethengisiweyo, iimetriki ezithile kufuneka zilawulwe ukuze kubonwe ukuba iinjongo ezifunwayo ziyafezekiswa.
• A yokwabelwa: Kufuneka kuhlale kukho umntu ophetheyo nonoxanduva lokuhlangabezana neenjongo.
• R ngokwenyani: Ngaphambi kokumisela iinjongo ekufuneka zifezekiswe, imida kunye nezibonelelo ezikhoyo kufuneka zithathelwe ingqalelo.
• T imiselwe ixesha: Injongo nganye kufuneka ibe nomhla omiselweyo wokuzaliseka kwayo, ngale ndlela iya kunceda ukufezekisa injongo nganye kwaye ikhule njengeqela.

2.- Lungisa ingxelo:

Emva kokuba unqume le miba ingentla kunye ne-arhente yentengiso, kufuneka ilungiselele inkcazo (ingxelo) kunye nayo yonke idatha ebalulekileyo malunga nephulo, apho kufuneka iqukathe:

– Yintoni injongo yakho?

Kithina, eyona nto iphambili ekufuneka uyithathele ingqalelo kwaye kutheni kufuneka uqalise kukubonisa okanye ukuseka ukuba ngubani uluntu okanye umsebenzisi wakho, uqhuba uphononongo lwendawo apho ukwahluka kwezentlalo (isondo, indlela yokuphila, imeko yomtshato, njl.njl.) , iilwimi ezithethwayo, yeyiphi imidiya ebonwa kakhulu okanye esetyenziswayo).

Ngakolunye uhlangothi, imiba yentlalo-ntle apho icandelo elijoliswe kulo (ubunewunewu, ukusetyenziswa ngobuninzi okanye ukuba kuyimfuneko yokuqala) kuya kufundwa.

Iiyantlukwano zezelizwe-zembali apho iindawo ezinokuthi zibe nezona ndawo zisetyenziswa kakhulu okanye iindawo zokuhlala ziya kuphandwa, kunye neemeko ezizodwa zejografi.

-Iimpawu zemveliso

Inkcukacha nganye yemveliso okanye inkonzo, iimpawu, amandla kunye nobuthathaka, kufuneka ichazwe ukumisela injongo yephulo.

-Yintoni imakethi yakho?

Okokuqala, kufuneka sazi ukuba uphando lwemarike linyathelo eliqhutywe ziinkampani ukuchaza ingcamango malunga nokwamkelwa kwezorhwebo kwemveliso okanye inkonzo, ngoko ke icandelo elijoliswe kulo kunye nokhuphiswano olunalo kufuneka luboniswe.

Indlela esetyenziswa ngokubanzi yokufumana ezi datha kuphononongo lwedatha yoluntu kwindawo ukuya kuphando okanye udliwano-ndlebe olwenziwa kubantu abathile.

-Khetha umhla

Mhlawumbi yenye yeengongoma ezenza abantu baxhalabe kakhulu, ekubeni ngalo mhla imveliso iqaliswa kwiimarike ngephulo lokuthengisa.

-Luluphi uhlahlo lwabiwo-mali onalo?

Ngaphambi kokuba uqale nayiphi na inkqubo yokuthengisa, kufuneka ube nohlahlo lwabiwo-mali olusisiseko olubandakanya isixa esizimisele ukusisebenzisa kuphuhliso lwephulo lethu lentengiso. Esi sixa-mali siya kuxoxwa yi-arhente kunye nonokontraka, abe nako ukufikelela kwinani elifanelekileyo lawo omabini amaqela.

3.- Isindululo:

Eli nqaku ngokwesiseko yeye-arhente ephetheyo, kodwa ngaphandle kokuzisusa kumxhasi kuba kufuneka bathathele ingqalelo imiba abayifunayo kwiphulo labo.

Kufuneka iqale ngesiphakamiso sombono apho izibonelelo zonxibelelwano eziphambili zenkonzo okanye imveliso zibonwa, zikhokelela kwingcamango yokuyila. Emva koko izicatshulwa, izinto zegraphic okanye ubugcisa bokugqibela kuya kufuneka zenziwe.

Nje ukuba inkqubo igqityiwe, kufuneka iboniswe kumxhasi ukubona ukuba baziva bekhululekile na ngombono okanye bafuna ukuguqula nawuphi na umba.

4.- Isicwangciso semidiya:

Iluxwebhu olulungiselelwe kunye nombutho wephulo lokukhangisa kwaye apho uhlalutyo lwenjongo, icandelo, kunye neendaba kufuneka zivele, ukwenzela ukugqiba ngokukhethwa kweendaba.

Enye yezona ndlela zisetyenziswa kakhulu ukusasaza amaphulo entengiso namhlanje ziinethiwekhi zentlalo ngenxa yemfuno ephezulu yabasebenzisi, kodwa ayizodwa, kukho iinketho ezingapheliyo ukuba umthengisi ngamnye unokuzikhethela ngokuxhomekeke kwiinjongo zokuthengisa, iCRM, unxibelelwano kunye nokuthengisa kuwe. ufuna ukufumana.

Enye yezona zinto zibalulekileyo ekufuneka sizithathele ingqalelo xa sisebenzisa amanethiwekhi oluntu kwimikhankaso yentengiso kukuphathwa ngokuchanekileyo kwemiyalezo yokuyila ehambelana nazo zonke iindidi ekujoliswe kuzo ezenza iinethiwekhi zethu zentlalo.

5.- Ukuqaliswa kwephulo:

Ngokudibana nawo onke amaxesha awayecwangcisiwe, sinokuba nazo zonke izinto eziyimfuneko ekusungulweni kwephulo lethu.

Zonke iikhankaso zentengiso zinexesha lokuba zisebenze kwidijithali eyahlukeneyo okanye imidiya eprintiweyo, ngamanye amaxesha ikwazi ukujonga ukwamkelwa kwemveliso kwiimarike. Ke ngoko, kuhlala kucetyiswa ukuba ube nesicwangciso sokuqulela xa ungenayo iziphumo ezinqwenelekayo.

6.- Ukubeka iliso kweli phulo:

I-arhente yentengiso ayiqalisi kuphela iphulo kodwa kufuneka ibeke iliso kwiziphumo ukuseka ukuba iinjongo zifezekiswa nge-KPI (izalathi zokusebenza eziphambili), olu lwazi kufuneka lukwabelwane ngalo nomxhasi.

Ukuba iziphumo eziveliswe yi-KPI aziyiyo le nto ibifunwa, umxhasi kufuneka aziswe kwaye imiba yephulo ilungiswe ngokudibeneyo.

Xa lonke iphulo ligqityiwe, i-arhente iya kufuneka yabelane nomxhasi ingxelo yokugqibela kunye neenkalo eziye zaphunyezwa kunye namanqaku okufuneka athathelwe ingqalelo kwiphulo elizayo.

Ngawaphi awona maphulo asibhozo eentengiso kwimbali?

Kubo bonke ubomi bethu siye sabona amaphulo entengiso angapheliyo akwazile ukuhlala ezingqondweni zethu, Nazi ezintlanu:

1.- Umbingelelo we-Whopper ovela ku-Burger King

I-Burger King isungulwe ngokudibeneyo kunye noCrispin Porter & Bogusky kwi-2.009, isicwangciso sokukhangisa apho abalandeli be-Facebook kufuneka benze ngaphandle kwabasebenzisi abalishumi kwi-Whopper yamahhala, ehlala iintsuku ezili-10 kule qonga lewebhu kunye nokuhoxiswa ngenxa yokuphulwa kokuhluthwa.

Ngaphandle kokuba eqongeni ixesha elincinane kangaka, olupapasho wanika Burger King udumo olukhulu kwimarike, kunye nokusasazwa ngaphezu 20.000 free Whoppers.

2.- IProjekthi yokuvuselela i-Pepsi

Kwakhona, uPepsi, enguvulindlela kumaphulo eentengiso, wakwazi ukushiya abaninzi kubasebenzisi bayo bevule imilomo. Emva kweminyaka engama-23 ibe yenye yeentengiso ezenze iSuper Bowls, ngo-2.010 wenza isigqibo sokungabi yinxalenye yalo msitho kwaye agxile kuhlahlo lwabiwo-mali lwakhe kwiphulo elithi "Iprojekthi yokuhlaziya".

Kule nto badibanisa amanethiwekhi oluntu kunye ne-philanthropy, kodwa ngaphandle kwezi nyanga ezili-10 kuphela emva kokusungulwa kwayo, i-Pepsi iphumelele upapasho ababelufuna.

3.- Masenze i-MINI Cooper Engine

Awona maphulo entengiso abalaseleyo ngala ahamba ngaphaya kwesiqhelo kwaye adlale ngemveliso yakho, into leyo inkampani ye-MINI Cooper yemoto ekwazileyo ukuyifumana eMelika, xa yayithatha ithuba lokuvezwa kwesithuthi sayo kumaziko okuthenga awohlukeneyo, iibhodi zentengiso, ezitalatweni. iikona , amaziko okuthenga, phakathi kwabanye, ukuphepha kuzo zonke iindleko zokusetyenziswa kweendaba zemveli.

4.- Elf Yourself by Office Max

Elinye lawona maphulo entengiso yentsholongwane yentsholongwane kule minyaka ilishumi idlulileyo, eyasungulwa ngo-2.006, xa yaphula zonke iimolds kwaye yaba yenye yezona zithethe zeKrisimesi ekwabelwana ngazo kwihlabathi.

5.- Strats of Red Bull

I-Red Bull ukususela ekudalweni kwayo ibe yenye yee-icon zentengiso entsha, yaphula i-mold ngo-2.013 ngephulo layo le-Red Bull Stratos. Le projekthi ibijongene namaxwebhu emishini yenzululwazi yeminyaka emithandathu neqela lale nkampani.

Oku kukwazile ukufumana iimbono ezizizigidi ezi-5.3 ngonyaka wokusungulwa kwayo, ivelisa intengiso engapheliyo. Kodwa okona kubalulekileyo, ngeli phulo lentengiso, bazuze udumo lwenkampani kwihlabathi liphela kwaye baluchaza njengophawu olutshintshe indlela yokuxhasa.

6.- Iphulo lobuhle bokwenyani beHobe

Ngaphandle kokungagxininisi kwi-prototype yomzekelo oqhelekileyo we-2.007, i-Dove yakwazi ukuphula zonke iintlobo zemiqobo kunye nephulo lokukhangisa elilula nelithembekileyo, eliye lakwazi ukuhlala kwaye liguquke kwiminyaka.

Kunye nokubonelela ngenkampani ukuqondwa kwihlabathi liphela, ekwazile ukonyusa inzuzo yayo, ngokubonisa nje abasebenzisi ukuba bazive bekhululekile ngomzimba wabo kwaye bengakholelwa kuyo yonke into ehanjiswa zintengiso.

7.- Indoda Yakho Inuka Ngathi NgeSpice Sakudala

Phakathi kweenkalo ezithathelwa ingqalelo ii-arhente zentengiso, kufuneka sikhumbule isifundo abasenzayo kunye nabasebenzisi babo malunga neemfuno kunye neminqweno yomntu ngamnye.

Xa ulungiselela olu phononongo, i-Old Spice yayinombono oqaqambileyo wokusungula iphulo elinoburharha ngo-2.010, ligxile kwimfuno abanayo abafazi yokuba amadoda abo ajongise ivumba elimnandi kwaye abonakale enomtsalane.

Eqala ngembaleki u-Isaya Mustafa, ikwazile ukuba yinto eyenzeka kuyo yonke imidiya ebonakalayo yehlabathi, kubandakanywa neenethiwekhi zentlalo.

8.- Ukutya okukhulu kweCola-Cola

Eli phulo lentengiso elasungulwa nguCoca-Cola ngo-2.020 kwaye likhuthazwe kukhangelo lwecala elilungileyo emva kweCovid-19, lenze ukuba abantu abaninzi abadandathekileyo ngenxa yemeko bakwazi ukujonga “ukukhanya ekupheleni kwendlela. ". »kwaye uchonge uphawu njengesiselo esidibanisa iintsapho ngamaxesha amabi kakhulu.

Ukuba sijonga iFilimu sinokubona indlela uKim Gehrig, umlawuli wentengiso, afote ngayo iintsapho ezili-13 ezikude ezazijikeleze ihlabathi kumazwe afana ne: Lisbon, Mumbai, Orlando, Mexico City, kyiv, Shanghai kunye neLondon.

Ezi zisibhozo nje zemikhankaso yentengiso eye yakwazi ukuphawula ukuvela kwenkampani apho imveliso ikuyo, kodwa ithatha umthengi njengenkuthazo.

Ukuba uthanda eli nqaku kwaye unomdla wokufunda ngakumbi malunga Izicwangciso zentengiso Siyakumema ukuba undwendwele ikhonkco lethu, apho uya kufumana iinkcukacha ezinomdla kakhulu kulo mbandela, kunye nolwazi malunga nendlela yokuphumeza kunye nokuwenza ngaphandle kokuphazamiseka. Ungayeki ukuyifunda!